All right, welcome back.
So in this video, we're going to talk about print design and why is it important when you're doing
print design and Photoshop?
So print design is a subset of graphic design is a form of visual communication used to convey information
to an audience through intentional aesthetic design, printed in tangible surface, designed to be printed
on paper as opposed to presented on digital on a digital platform.
A design can be considered print design if it if its final form was created through an imprint made
by the impact of a stamp seal die on the surface of the paper.
OK.
So why is this important when we're learning print design and Photoshop?
Well, the reason why it's important.
Because what it does is it gives you the foundation of what you're doing when it comes to print design.
So you're understanding where it came from and why it's important.
So that's why we're gonna get into this a little more in-depth and look at a couple of examples.
Do you really understand what we're doing?
And also talk about just for a little bit, we'll talk about seeing why Kay and kind of some of the
softwares that you can use to do print design.
OK.
So and in this course, we're going to use Photoshop 20/20 and you see Photoshop right there.
But there are other programs you can use, such as illustrator and design.
And there's other programs out there as well.
So let me continue reading the history here.
So there are several methods used to create print design artwork spanning more than 500 years.
Printing technologies available throughout the history, throughout history heavily influenced the style
designs created by graphic designers at the time of production, as different methods of creating print
design offer varying features before the emergence of the design and printing technologies of the 20th
and 21st century, such as inkjet printer, Adobe Illustrator, Photoshop, InDesign printer print design
relied on mechanical technologies such as the letter, press and lithography.
Okay, so the letter press right here perfected in the mid 15th century through the combined use of
printing, press and oil based inks and cast metal type remain the most common efficient method of printing
until the 1960s.
So up until the 1960s, they were using the letter press lithography.
Which I'm butchering the name and I apologize introduce at the end of the 19th century, allowed for
the use of color and prints and a lot of artists to print on larger surfaces than letter, letter,
press.
Additionally, liquor.
LIG Godfrey Graphy.
Lithography call that enabled artists to draw their own lettering on designs, which was not possible
with letter press, that the design was drawn directly under the stone by the artist and then transferred
onto the surface of paper.
So the uses print design remains prevalent in society through all forms of communication.
Communicative design and importance of printed visual design was highlighted during the First World
War as posters helped to inform and instruct the audience.
A short list of print designs.
Print designs uses today include posters, brochures, flyers, packaging labels, business cards,
which is what we're going to be doing.
And one of the project's book covers book design and layout, magazine banners, receipts, shopping
bags.
OK, so that is print design.
Now, why is print design important and why do I need to understand this?
Why should I care?
Well, it's like I said, you've got to understand what we're doing.
So that when we do it, you have a good foundation.
OK.
So one more thing I want to talk about is I'm going to go up here and there and type in c.
Y.
K.
So see them like a color model, process, color for color.
Used in color printing, so CNY is used in printing.
OK.
So when we create graphics, you can do RGV and you can do seem like.
And we may do both.
We'll see when we get there.
But I want to talk about seem like just see understand what it is.
So color printing typically uses ink of four colors, Siam, magenta, yellow and black.
So when you're printing, if you are a graphic designer and you're designing print design, if you're
designing for print media, then you're going to be working and seeing like if you're using a digital
printer.
You can print and RGV.
It's possible now.
So when I worked for a print shop back in 2006, I'm dating myself here.
I was a web designer, but I worked for a print shop and I was doing the RGV contents.
I was doing the digital media.
But we had a graphic designer who was doing the print media so they would print off stuff.
And it would be it seemed like they would normally use illustrator.
But Photoshop you can use as well.
Illustrators really made for print because it's vector graphics, which means when you zoom in, it
doesn't lose quality.
And that's what print is all about, because if you think about it when you print something off.
You don't want it to lose quality.
Want to keep the same clarity that I had from 100 percent to 200 percent.
Zoom in.
OK, so that is the CNY, a color model.
Now, the Samwick why k model works by partially or essentially masking colors on a lighter.
Usually white background introduces a light that would otherwise be reflected, such as a model is called
subtractive because inks subtract the colors red, green and blue from white light white light minus
red leaves, cyan white light minus green leaves magenta and white light minus blue leaves yellow.
So that's how they get to see him like colors.
They're subtracting red, green and blue RGV and then they're adding cyan, magenta, yellow and black
K in added color.
Models such as r.G Be White is the additive combination of all primary colored lights, while black
is the absence of light in the CNY K model, it is the opposite.
Why does the natural color of the paper or other background while black results from the full combination
of colored inks to save cost on ink and to produce deeper black tones, unsaturated and dark colors
are produced by using black ink.
So the combination of Siam magenta and yellow.
So again, that is the importance of print design and why you need to know what it is and why you need
to know what see him, why K is as well.
Because these are terminologies that you would be using if you were doing print design for someone.
So with that in mind, thank you so much for watching and I'll see in the next video.