About this video:

Here we talk about how to setup and optimize a YouTube channel for maximum authority.

Click here to view presentation slides: https://goo.gl/6Y6mnG

YT graphics requirements: https://support.google.com/youtube/answer/2972003

Phone verification information - options

Going through the verification and enabling the options post-verification

Monetization enables custom thumbnails!

Enabling defaults so you don't have to keep adding the same info (if needed)

Featured Content - useful for pushing ranking of a particular video if needed

Watermark

Account Information: channel keywords

Link AdWords account

Associated website - adds authority and ability for many other things (redirects and more). Once you add it you need to verify through Webmaster Tools.

Add verification code to WordPress site using WP Editor Plugin (free) - alternate way to verify instead of adding via Yoast SEO plugin.

Can now do external annotations with your videos (if associated website is verified). These are "overlays" or clickable links that overlay your video.

Google Analytics property tracking ID and adding channel to Analytics

Optimize the about tab - Add good content to description, don't KW stuff, but use LSI along with your primaries.