1 00:00:00,281 --> 00:00:02,740 [bright tone] 2 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:11,073 --> 00:00:14,073 [electronic whirring] 5 00:00:18,073 --> 00:00:21,823 [vibrant operatic music] 6 00:00:21,907 --> 00:00:24,865 - [singing Italian aria] 7 00:00:24,948 --> 00:00:31,948 ♪ ♪ 8 00:01:02,615 --> 00:01:05,490 [vocalizing] 9 00:01:05,573 --> 00:01:12,573 ♪ ♪ 10 00:01:23,323 --> 00:01:26,198 - It wasn't that long ago that in order to get away 11 00:01:26,281 --> 00:01:27,615 from the hustle and bustle 12 00:01:27,698 --> 00:01:30,490 and that never-ending grind of everyday life, 13 00:01:30,573 --> 00:01:33,073 you'd get on a plane, fly somewhere warm-- 14 00:01:33,156 --> 00:01:34,573 like Los Angeles-- 15 00:01:34,657 --> 00:01:36,031 and spend a week bopping 16 00:01:36,114 --> 00:01:38,448 from one tourist attraction to another: 17 00:01:38,531 --> 00:01:40,073 the Hollywood sign, 18 00:01:40,156 --> 00:01:42,281 strolling along Venice Beach, 19 00:01:42,365 --> 00:01:44,782 admiring the architecture, 20 00:01:44,865 --> 00:01:47,281 and zipping through the canyons and the coastlines 21 00:01:47,365 --> 00:01:49,782 and taking in the sparkle of Tinseltown. 22 00:01:49,865 --> 00:01:56,782 ♪ ♪ 23 00:01:56,865 --> 00:02:00,448 Now people get on a plane, fly to LA, 24 00:02:00,531 --> 00:02:04,448 and go to a pink wall to take selfies. 25 00:02:04,531 --> 00:02:06,281 In fact, that pink wall 26 00:02:06,365 --> 00:02:09,406 is one of LA's top tourist destinations, 27 00:02:09,490 --> 00:02:11,448 written about in everything from "Fodor's" 28 00:02:11,531 --> 00:02:13,323 to "Travel + Leisure," 29 00:02:13,406 --> 00:02:15,448 and is cited on more lists of places 30 00:02:15,531 --> 00:02:17,573 to snap an Instagram photo 31 00:02:17,657 --> 00:02:21,073 than most tourist destinations on the entire planet. 32 00:02:21,156 --> 00:02:22,615 ♪ ♪ 33 00:02:22,698 --> 00:02:24,782 People come here from all over the world 34 00:02:24,865 --> 00:02:26,657 just to take a picture. 35 00:02:26,740 --> 00:02:28,573 ♪ ♪ 36 00:02:28,657 --> 00:02:30,323 Families do it. 37 00:02:30,406 --> 00:02:31,948 Locals do it. 38 00:02:32,031 --> 00:02:33,114 You see these women? 39 00:02:33,198 --> 00:02:36,239 They're from England, and they paid $2,000 each 40 00:02:36,323 --> 00:02:38,865 to come here on an Instagram vacation 41 00:02:38,948 --> 00:02:43,948 just to take a photo against a flat pink wall. 42 00:02:44,031 --> 00:02:46,823 Why? What are they looking for? 43 00:02:46,907 --> 00:02:49,823 - [singing Italian aria] 44 00:02:49,907 --> 00:02:51,365 - That's easy. 45 00:02:51,448 --> 00:02:53,031 They're looking for this: 46 00:02:53,114 --> 00:02:54,239 likes, 47 00:02:54,323 --> 00:02:56,323 which translates to more followers, 48 00:02:56,406 --> 00:02:57,948 which is the current currency 49 00:02:58,031 --> 00:03:00,615 of the most important thing on Earth today, 50 00:03:00,698 --> 00:03:03,323 what everyone seems to be obsessed with. 51 00:03:03,406 --> 00:03:04,989 They want to be famous. 52 00:03:05,073 --> 00:03:07,531 [chorus singing in Italian] 53 00:03:07,615 --> 00:03:14,573 ♪ ♪ 54 00:03:17,948 --> 00:03:20,907 - [singing Italian aria] 55 00:03:20,989 --> 00:03:27,657 ♪ ♪ 56 00:03:37,239 --> 00:03:38,573 - Let me ask you a question. 57 00:03:38,657 --> 00:03:40,698 It's a question that everyone has been asked 58 00:03:40,782 --> 00:03:42,073 at one time or another. 59 00:03:42,156 --> 00:03:44,989 What do you want to be when you grow up? 60 00:03:45,073 --> 00:03:47,698 For decades, when researchers asked kids this, 61 00:03:47,782 --> 00:03:50,239 the answer was often the same. 62 00:03:50,323 --> 00:03:52,073 Today kids in America say 63 00:03:52,156 --> 00:03:53,365 they want to be this 64 00:03:53,448 --> 00:03:56,698 more than any other occupation on Earth... 65 00:03:56,782 --> 00:03:59,531 - Good morning from paradise. 66 00:03:59,615 --> 00:04:01,448 I'm wearing a big sweater. 67 00:04:01,531 --> 00:04:03,281 - A famous influencer. 68 00:04:03,365 --> 00:04:04,531 [tires squealing] 69 00:04:04,615 --> 00:04:06,907 - Cheers, guys. - Cheers. 70 00:04:06,989 --> 00:04:08,239 - It's understandable. 71 00:04:08,323 --> 00:04:11,239 Influencers lead a grand life. 72 00:04:11,323 --> 00:04:15,031 - This is our first real day in Tulum. 73 00:04:15,114 --> 00:04:17,865 - We're at the Victoria's Secret pre-party. 74 00:04:17,948 --> 00:04:19,448 - Had a really fun night last night, 75 00:04:19,531 --> 00:04:23,031 and then now we came to Purobeach. 76 00:04:23,114 --> 00:04:28,281 - This is the new room for the next three days. 77 00:04:28,365 --> 00:04:30,782 - But is that actual fame? 78 00:04:30,865 --> 00:04:31,948 Is that number-- 79 00:04:32,031 --> 00:04:34,573 that indicator of how many followers you have, 80 00:04:34,657 --> 00:04:36,281 how many likes you get, 81 00:04:36,365 --> 00:04:38,531 how many people comment on your post-- 82 00:04:38,615 --> 00:04:40,239 is that all real? 83 00:04:40,323 --> 00:04:41,615 - Good morning, guys. 84 00:04:41,698 --> 00:04:43,198 I went to sleep realizing 85 00:04:43,281 --> 00:04:45,740 I had 2 million followers last night. 86 00:04:45,823 --> 00:04:48,239 - There are over 40 million people 87 00:04:48,323 --> 00:04:51,782 who have over 1 million followers on Instagram. 88 00:04:51,865 --> 00:04:54,281 Are they all famous? 89 00:04:54,365 --> 00:04:56,989 There are over 100 million people 90 00:04:57,073 --> 00:04:59,740 who have more than 100,000 followers. 91 00:04:59,823 --> 00:05:01,948 Are they famous too? 92 00:05:02,031 --> 00:05:06,406 If they are, how can over 140 million people-- 93 00:05:06,490 --> 00:05:08,239 the equivalent of almost half 94 00:05:08,323 --> 00:05:10,907 of the population of the United States-- 95 00:05:10,989 --> 00:05:13,073 all be considered famous? 96 00:05:13,156 --> 00:05:16,782 [overlapping chatter] 97 00:05:16,865 --> 00:05:19,782 [bright orchestral music] 98 00:05:19,865 --> 00:05:23,281 ♪ ♪ 99 00:05:23,365 --> 00:05:25,989 To find out, we want to do an experiment 100 00:05:26,073 --> 00:05:28,323 to see if we can take some random people 101 00:05:28,406 --> 00:05:30,989 with a tiny following online 102 00:05:31,073 --> 00:05:33,989 and make them into famous influencers. 103 00:05:34,073 --> 00:05:38,490 Now, we genuinely have no idea how this is going to play out. 104 00:05:38,573 --> 00:05:41,198 Can we get someone to, say, 10,000 followers, 105 00:05:41,281 --> 00:05:43,657 100,000, a million, even? 106 00:05:43,740 --> 00:05:46,698 And if we can, will people look at them differently? 107 00:05:46,782 --> 00:05:49,156 Will their life change for the better, 108 00:05:49,239 --> 00:05:51,156 or are there unintended consequences 109 00:05:51,239 --> 00:05:52,490 for the worse? 110 00:05:52,573 --> 00:05:54,448 - You can take Chris, and you can take Sophia, 111 00:05:54,531 --> 00:05:56,782 and you can take Sergio into the waiting room. 112 00:05:56,865 --> 00:05:58,281 It's gonna be Chris, Sophia, then Sergio. 113 00:05:58,365 --> 00:05:59,281 - Chris, Sophia, Sergio. 114 00:05:59,365 --> 00:06:00,365 - Great. Thank you so much. 115 00:06:00,448 --> 00:06:02,156 - To start, we put out a casting call 116 00:06:02,239 --> 00:06:04,615 with one very simple question: 117 00:06:04,698 --> 00:06:08,198 "Do you want to be famous?" 118 00:06:08,281 --> 00:06:09,531 - We got probably 119 00:06:09,615 --> 00:06:12,156 around 4,000 submissions. 120 00:06:12,239 --> 00:06:13,698 - I take really cool pictures. 121 00:06:13,782 --> 00:06:16,031 I surf. I snowboard. 122 00:06:16,114 --> 00:06:18,073 - I've been a traveling nomadic yoga teacher. 123 00:06:18,156 --> 00:06:20,865 - One of my goals is to visit all the national parks. 124 00:06:20,948 --> 00:06:24,698 - Then we put together a panel of social media experts, 125 00:06:24,782 --> 00:06:27,031 casting agents, and stylists 126 00:06:27,114 --> 00:06:30,365 to help us narrow down our thousands of applicants 127 00:06:30,448 --> 00:06:32,989 to just three people. 128 00:06:33,073 --> 00:06:36,156 - This is the day. 129 00:06:36,239 --> 00:06:38,698 Your life is changing, girl. 130 00:06:38,782 --> 00:06:40,365 I love you. 131 00:06:40,448 --> 00:06:42,448 - Are you ready? - I am ready. 132 00:06:44,114 --> 00:06:46,490 - Once we pick three people from this group, 133 00:06:46,573 --> 00:06:48,531 we're going to try to make them famous 134 00:06:48,615 --> 00:06:50,865 or at least appear that way. 135 00:06:52,740 --> 00:06:54,073 - All right, everybody, this is Lo. 136 00:06:54,156 --> 00:06:55,907 - Hi, Lo. - Hi, Lo! 137 00:06:55,989 --> 00:06:57,073 - All right, could you just tell us 138 00:06:57,156 --> 00:06:58,615 your name, where you're from, 139 00:06:58,698 --> 00:07:00,239 and how many followers you have on Instagram 140 00:07:00,323 --> 00:07:01,406 into the camera? 141 00:07:01,490 --> 00:07:02,406 - Yes. Hello. 142 00:07:02,490 --> 00:07:03,740 My name is Lo Mardell. 143 00:07:03,823 --> 00:07:06,073 I am from southeast Washington, D.C., 144 00:07:06,156 --> 00:07:09,406 and I have about 4,100 followers on Instagram. 145 00:07:09,490 --> 00:07:11,406 - I'm from Overland Park, Kansas. 146 00:07:11,490 --> 00:07:13,198 - I'm from Juárez, Chihuahua. 147 00:07:13,281 --> 00:07:15,281 - My name's Wylie, I'm from Atlanta, Georgia, 148 00:07:15,365 --> 00:07:19,239 and I have 2,443 Instagram followers. 149 00:07:19,323 --> 00:07:21,740 [laughs] I counted. I checked. 150 00:07:21,823 --> 00:07:22,782 I'm an assistant, 151 00:07:22,865 --> 00:07:25,073 but my boss doesn't have a lot of boundaries. 152 00:07:25,156 --> 00:07:28,073 I do, like, real estate stuff and personal stuff 153 00:07:28,156 --> 00:07:29,782 and, like, gofer things. 154 00:07:29,865 --> 00:07:31,657 Like, all the assistants have-- - Does he know you're here? 155 00:07:31,740 --> 00:07:32,948 - No, I called in sick. 156 00:07:33,031 --> 00:07:34,615 [laughter] 157 00:07:34,698 --> 00:07:36,782 - That's so funny. - What do you do for work? 158 00:07:36,865 --> 00:07:39,073 - Right now, I'm just doing, like, modeling and acting. 159 00:07:39,156 --> 00:07:40,615 - I do modeling and acting. 160 00:07:40,698 --> 00:07:42,198 - I model and I act. 161 00:07:42,281 --> 00:07:44,198 - I act and I model. 162 00:07:44,281 --> 00:07:47,114 - Can you tell me how many Instagram followers you have? 163 00:07:47,198 --> 00:07:49,490 - I think I've got about 230 followers on Instagram. 164 00:07:49,573 --> 00:07:51,948 - I currently have 1,100 followers. 165 00:07:52,031 --> 00:07:54,114 - 13.2K. 166 00:07:54,198 --> 00:07:55,989 - I don't know how many followers I got. 167 00:07:56,073 --> 00:07:57,114 - Who are your followers? 168 00:07:57,198 --> 00:07:58,073 - Thirsty men, 169 00:07:58,156 --> 00:07:59,406 a lot of thirsty men. [laughter] 170 00:07:59,490 --> 00:08:02,031 - They want to see me half-naked or in a bikini. 171 00:08:02,114 --> 00:08:03,073 - What's your passion? 172 00:08:03,156 --> 00:08:04,657 - Right now, I'm focusing on roller-skating. 173 00:08:04,740 --> 00:08:07,948 ♪ ♪ 174 00:08:08,031 --> 00:08:10,989 - I am a princess on the weekends. 175 00:08:11,073 --> 00:08:12,281 [gentle tone] Well, hello, everyone. 176 00:08:12,365 --> 00:08:13,782 It's so good to be here today. 177 00:08:13,865 --> 00:08:15,156 My name is Cinderella. 178 00:08:15,239 --> 00:08:20,490 - ♪ Mi piace è bello, bello ♪ 179 00:08:20,573 --> 00:08:23,156 ♪ ♪ 180 00:08:23,239 --> 00:08:25,198 - And would you like to be famous? 181 00:08:25,281 --> 00:08:26,698 - Absolutely. [laughs] 182 00:08:26,782 --> 00:08:28,948 - Yes, I want to be famous. 183 00:08:29,031 --> 00:08:29,948 I will be. 184 00:08:30,031 --> 00:08:31,365 - I wouldn't say "famous." 185 00:08:31,448 --> 00:08:34,114 I want to just have a platform to where I can change the world 186 00:08:34,198 --> 00:08:35,323 in the ways that I want to change it. 187 00:08:35,406 --> 00:08:37,156 - I mean, I guess all my life, 188 00:08:37,239 --> 00:08:39,198 I said I wanted to be famous, but at this point, 189 00:08:39,281 --> 00:08:40,448 I don't even feel like I want to. 190 00:08:40,531 --> 00:08:42,698 I feel like I deserve to, you know what I'm saying, so... 191 00:08:42,782 --> 00:08:43,740 - Why is that? 192 00:08:43,823 --> 00:08:45,156 - 'Cause I need people to feel this. 193 00:08:45,239 --> 00:08:46,989 I need people to feel what charisma and passion 194 00:08:47,073 --> 00:08:48,198 is like in real life. 195 00:08:48,281 --> 00:08:49,365 This ain't no act. 196 00:08:49,448 --> 00:08:53,406 Like, all my life, I been the biggest outcast 197 00:08:53,490 --> 00:08:54,865 in all situations, 198 00:08:54,948 --> 00:08:57,365 like, high school, everything-- 199 00:08:57,448 --> 00:08:58,865 like, everything. - Mm-hmm. 200 00:08:58,948 --> 00:09:01,156 - But I feel like I'm doing all of this stuff for a reason. 201 00:09:01,239 --> 00:09:03,323 - I want to share with people, like, 202 00:09:03,406 --> 00:09:06,281 "This kind of person exists in the world." 203 00:09:06,365 --> 00:09:09,031 - Now's my chance to maybe be someone 204 00:09:09,114 --> 00:09:11,114 that people look up to. 205 00:09:11,198 --> 00:09:13,698 But I think I would be more authentic 206 00:09:13,782 --> 00:09:16,156 on social media with a greater following 207 00:09:16,239 --> 00:09:18,323 knowing that I'm reaching more people. 208 00:09:19,615 --> 00:09:20,865 - And how many hours a day 209 00:09:20,948 --> 00:09:23,573 do you think you would spend on social media? 210 00:09:23,657 --> 00:09:24,823 - Phew. A lot. 211 00:09:24,907 --> 00:09:26,531 [laughter] 212 00:09:26,615 --> 00:09:27,531 A lot. 213 00:09:27,615 --> 00:09:28,865 - If I'm not working out, 214 00:09:28,948 --> 00:09:30,156 I'm usually on social media, 215 00:09:30,239 --> 00:09:31,365 just constantly scrolling. 216 00:09:31,448 --> 00:09:33,156 - And what are you doing, exactly? 217 00:09:33,239 --> 00:09:35,073 - Looking at people in bathing suits, 218 00:09:35,156 --> 00:09:36,448 getting... [laughs] 219 00:09:36,531 --> 00:09:38,448 Super jealous that I don't have abs yet. 220 00:09:38,531 --> 00:09:40,031 - I spend most of my time looking at, like, 221 00:09:40,114 --> 00:09:41,907 memes and boys on there. 222 00:09:41,989 --> 00:09:43,740 - At least three to four hours. 223 00:09:43,823 --> 00:09:45,281 - Four to six hours. 224 00:09:45,365 --> 00:09:46,573 - Like, half the day. 225 00:09:46,657 --> 00:09:49,740 - I average 12. 226 00:09:49,823 --> 00:09:53,198 - I would love to have at least a million followers. 227 00:09:53,281 --> 00:09:56,406 I hung out with a girl that has 1.3 million followers, 228 00:09:56,490 --> 00:10:00,531 and her lifestyle is 1.3 million followers. 229 00:10:00,615 --> 00:10:01,740 [laughter] 230 00:10:01,823 --> 00:10:03,073 It's like a fan base, you know? 231 00:10:03,156 --> 00:10:04,073 So she's a musician. 232 00:10:04,156 --> 00:10:05,365 She's, like, a little pop star, 233 00:10:05,448 --> 00:10:07,989 and it's so much more reach. 234 00:10:08,073 --> 00:10:10,615 Brands want you. It's great. 235 00:10:10,698 --> 00:10:12,907 - Are you trying to increase your Instagram followers? 236 00:10:12,989 --> 00:10:14,406 Is it something you focus on? 237 00:10:14,490 --> 00:10:16,114 - That's kind of been actually a big problem for me 238 00:10:16,198 --> 00:10:19,406 with Instagram is that I feel like I don't have a formula. 239 00:10:19,490 --> 00:10:21,073 - It seems like nowadays 240 00:10:21,156 --> 00:10:23,657 that selfies are the most popular. 241 00:10:23,740 --> 00:10:26,448 [camera shutters snapping] 242 00:10:26,531 --> 00:10:27,989 - That's where I find I get more likes 243 00:10:28,073 --> 00:10:29,615 is just solo pictures. 244 00:10:29,698 --> 00:10:32,323 And unfortunately, I care about that. 245 00:10:32,406 --> 00:10:34,323 [laughs] 246 00:10:34,406 --> 00:10:36,782 [camera shutters snapping] 247 00:10:36,865 --> 00:10:38,657 - So this is my process for a selfie, 248 00:10:38,740 --> 00:10:39,657 like, for real. 249 00:10:39,740 --> 00:10:41,448 So I look pretty shiny. 250 00:10:41,531 --> 00:10:44,323 But you want the dewy. You want the dew these days. 251 00:10:44,406 --> 00:10:47,073 [camera shutters snapping] 252 00:10:47,156 --> 00:10:48,406 - Oh. Ah! - There you go. 253 00:10:48,490 --> 00:10:50,323 - Okay. - Ah, there you go. 254 00:10:50,406 --> 00:10:52,031 - If someone snapped their fingers 255 00:10:52,114 --> 00:10:54,448 and you had a million followers on Instagram, 256 00:10:54,531 --> 00:10:55,657 what would you do? 257 00:10:55,740 --> 00:10:58,365 - Yo. Sign me up! 258 00:10:58,448 --> 00:11:01,573 I will do anything if I get to sit on a beach all day. 259 00:11:01,657 --> 00:11:03,989 [laughter] 260 00:11:04,073 --> 00:11:06,989 [camera shutters snapping] 261 00:11:07,073 --> 00:11:13,490 ♪ ♪ 262 00:11:13,573 --> 00:11:15,198 - [chuckles] I'ma delete it. 263 00:11:15,281 --> 00:11:17,198 - Thank you. - No problem. Thank you. 264 00:11:17,281 --> 00:11:18,948 - Yeah. 265 00:11:19,031 --> 00:11:21,948 [crowd screaming] 266 00:11:22,031 --> 00:11:24,948 [suspenseful music] 267 00:11:25,031 --> 00:11:27,989 ♪ ♪ 268 00:11:28,073 --> 00:11:31,323 - Fame is such an obscure, strange thing. 269 00:11:31,406 --> 00:11:33,823 You can't touch it, and yet it's more powerful 270 00:11:33,907 --> 00:11:36,198 than almost any object on Earth. 271 00:11:36,281 --> 00:11:37,782 ♪ ♪ 272 00:11:37,865 --> 00:11:41,198 You can't see it, and yet almost everyone wants it. 273 00:11:41,281 --> 00:11:42,948 ♪ ♪ 274 00:11:43,031 --> 00:11:44,823 And whoever actually gets it 275 00:11:44,907 --> 00:11:47,365 has absolutely no control over it. 276 00:11:47,448 --> 00:11:48,740 [unintelligible shouting] 277 00:11:48,823 --> 00:11:50,073 - No, no. No, no, no. 278 00:11:51,782 --> 00:11:53,948 - Being famous is a little bit like being a toddler 279 00:11:54,031 --> 00:11:58,573 in the sense that everything you do is praised. 280 00:11:58,657 --> 00:12:00,865 So I think the desire to be famous 281 00:12:00,948 --> 00:12:04,740 is just a desire to be loved, 282 00:12:04,823 --> 00:12:08,740 just to get that sort of feeling. 283 00:12:08,823 --> 00:12:09,740 - Jared! 284 00:12:09,823 --> 00:12:11,740 [crowd shouting] 285 00:12:11,823 --> 00:12:13,531 - It used to be that somebody'd be famous 286 00:12:13,615 --> 00:12:16,156 for certain skills and talents, 287 00:12:16,239 --> 00:12:21,448 like acting or music or sports. 288 00:12:21,531 --> 00:12:24,073 And then as media expanded 289 00:12:24,156 --> 00:12:26,740 and needed more and more material 290 00:12:26,823 --> 00:12:30,239 for its 24 hours of entertainment, 291 00:12:30,323 --> 00:12:33,782 it opened a lot more avenues for fame. 292 00:12:33,865 --> 00:12:36,073 - The tribe has spoken. 293 00:12:36,156 --> 00:12:38,198 - That's when we got reality TV, 294 00:12:38,281 --> 00:12:40,823 where you could be famous simply for being famous. 295 00:12:40,907 --> 00:12:41,782 - [bleep]! 296 00:12:41,865 --> 00:12:43,782 - Ah, [bleep]. Stop! - [screams] 297 00:12:43,865 --> 00:12:46,740 - Now we have a new kind of fame, 298 00:12:46,823 --> 00:12:49,573 one where you're famous simply for a number... 299 00:12:49,657 --> 00:12:51,239 - Hi, guys. 300 00:12:51,323 --> 00:12:52,907 - Hey, guys, how is it going? - Well, hello there. 301 00:12:52,989 --> 00:12:53,948 - Just letting you know we have launched... 302 00:12:54,031 --> 00:12:56,114 - Come on in. It's hot out here. Come on. 303 00:12:56,198 --> 00:12:58,365 - The famous influencer. 304 00:12:58,448 --> 00:13:01,365 [wondrous music] 305 00:13:01,448 --> 00:13:05,782 ♪ ♪ 306 00:13:05,865 --> 00:13:07,239 For more than a decade, 307 00:13:07,323 --> 00:13:08,657 I was the guy who went on TV 308 00:13:08,740 --> 00:13:10,114 defending social media. 309 00:13:10,198 --> 00:13:11,948 As a reporter for "The New York Times" 310 00:13:12,031 --> 00:13:12,989 and "Vanity Fair," 311 00:13:13,073 --> 00:13:14,782 my beat was covering the impact 312 00:13:14,865 --> 00:13:17,114 of technology on society. 313 00:13:17,198 --> 00:13:19,657 Now as almost 4 billion people 314 00:13:19,740 --> 00:13:22,948 spend a collective 100 billion hours a day 315 00:13:23,031 --> 00:13:25,823 on sites like Instagram, Facebook, and Twitter, 316 00:13:25,907 --> 00:13:27,114 I've realized that there are 317 00:13:27,198 --> 00:13:30,490 vast unintended consequences to these platforms, 318 00:13:30,573 --> 00:13:33,907 not least of which is people's obsession with fame. 319 00:13:33,989 --> 00:13:36,281 Hence this social experiment. 320 00:13:36,365 --> 00:13:37,948 - Okay, so page one. 321 00:13:38,031 --> 00:13:39,281 - Lo I liked. - Taylor. 322 00:13:39,365 --> 00:13:41,448 Probably Kyoshi, yeah? 323 00:13:41,531 --> 00:13:44,490 - We can make this foolproof by picking the opera singer, 324 00:13:44,573 --> 00:13:47,907 the model, or the professional basketball player. 325 00:13:47,989 --> 00:13:49,448 But they could easily end up 326 00:13:49,531 --> 00:13:51,156 being famous for their talents, 327 00:13:51,239 --> 00:13:53,323 so instead we decided 328 00:13:53,406 --> 00:13:56,239 to go with three less obvious choices: 329 00:13:56,323 --> 00:13:58,657 Dominique, Wylie, and Chris. 330 00:13:58,740 --> 00:13:59,740 [camera shutter snaps] 331 00:13:59,823 --> 00:14:02,782 [soft piano music] 332 00:14:09,948 --> 00:14:11,948 - This is my home. 333 00:14:12,031 --> 00:14:15,365 ♪ ♪ 334 00:14:15,448 --> 00:14:17,365 I just got a fish. 335 00:14:17,448 --> 00:14:19,865 Her name is Kitty Smalls. 336 00:14:19,948 --> 00:14:22,114 She's still alive a week and a half later. 337 00:14:22,198 --> 00:14:24,865 [laughs] I'm impressed with myself. 338 00:14:24,948 --> 00:14:28,531 I just spilt yogurt... on my crotch area. 339 00:14:28,615 --> 00:14:30,490 [camera shutter snaps] 340 00:14:30,573 --> 00:14:32,198 - You go! - Oh, my God. 341 00:14:32,281 --> 00:14:34,573 - I grew up in Miami Beach. 342 00:14:34,657 --> 00:14:37,782 I moved to LA right after college 343 00:14:37,865 --> 00:14:39,406 to pursue my acting career. 344 00:14:39,490 --> 00:14:42,406 ♪ ♪ 345 00:14:42,490 --> 00:14:44,657 The first big audition I had, 346 00:14:44,740 --> 00:14:46,865 it was not a role I wanted at all 347 00:14:46,948 --> 00:14:50,031 because she had to do, like, a simulated sex scene. 348 00:14:50,114 --> 00:14:51,823 My agent was just like, 349 00:14:51,907 --> 00:14:53,573 "Honestly, this is a really good move for you. 350 00:14:53,657 --> 00:14:55,073 I think you should be doing it." 351 00:14:55,156 --> 00:14:57,031 ♪ ♪ 352 00:14:57,114 --> 00:14:59,156 And that looks sort of better. 353 00:14:59,239 --> 00:15:02,156 I set hard limits for myself after that. 354 00:15:02,239 --> 00:15:03,156 I don't think Meryl Streep has ever 355 00:15:03,239 --> 00:15:04,740 showed her boob on-screen. 356 00:15:04,823 --> 00:15:06,865 Why should I, you know? 357 00:15:06,948 --> 00:15:08,406 - All right, just stay here for a minute. 358 00:15:08,490 --> 00:15:10,907 I'm gonna go snag Mom. 359 00:15:10,989 --> 00:15:13,657 I've been in a few student films. 360 00:15:15,490 --> 00:15:18,031 I played a robot. 361 00:15:18,114 --> 00:15:19,573 Good morning, Richard. 362 00:15:19,657 --> 00:15:21,989 I actually really enjoyed that role. 363 00:15:22,073 --> 00:15:23,031 [electronic chirp] 364 00:15:23,114 --> 00:15:25,448 Your shoes are on the wrong feet. 365 00:15:27,323 --> 00:15:30,740 I get cast a lot as, like, angsty teen. 366 00:15:30,823 --> 00:15:34,573 [ethereal music] 367 00:15:34,657 --> 00:15:37,490 [grunts] [flesh squelches] 368 00:15:40,031 --> 00:15:41,573 Shit. 369 00:15:41,657 --> 00:15:44,698 Still waiting for my big break. 370 00:15:46,657 --> 00:15:48,073 Where's Richard? 371 00:15:48,156 --> 00:15:52,448 He sent a stranger to take me to the doctor? 372 00:15:52,531 --> 00:15:53,615 Ugh. 373 00:15:53,698 --> 00:15:55,615 He sent a stranger... 374 00:15:55,698 --> 00:15:57,740 [chuckling] To take me to the doctor. 375 00:15:59,031 --> 00:16:01,989 He sent a stranger to take me to the doctor? 376 00:16:02,073 --> 00:16:03,281 - Where is Richard? 377 00:16:03,365 --> 00:16:06,782 both: He sent a stranger to take me to the doctor? 378 00:16:06,865 --> 00:16:09,907 - Not exactly a stranger, so... 379 00:16:09,989 --> 00:16:11,323 You're into animals, huh? 380 00:16:11,406 --> 00:16:12,948 both: Get lost. 381 00:16:13,031 --> 00:16:15,989 [gentle piano music] 382 00:16:16,073 --> 00:16:18,782 ♪ ♪ 383 00:16:18,865 --> 00:16:21,406 [line trills] 384 00:16:22,573 --> 00:16:23,782 - Hey, good morning. 385 00:16:23,865 --> 00:16:25,448 - Hi, Mom. How are you? 386 00:16:25,531 --> 00:16:27,406 - Good. How come you're up so early? 387 00:16:27,490 --> 00:16:29,406 - [laughing] I have work at 9:00. 388 00:16:29,490 --> 00:16:31,490 - Ah. 389 00:16:31,573 --> 00:16:34,031 - We have that regional manager coming. 390 00:16:34,114 --> 00:16:35,948 You know, she and I don't get along. 391 00:16:36,031 --> 00:16:38,031 - Well, be positive, remember. 392 00:16:38,114 --> 00:16:39,031 - Yeah. 393 00:16:39,114 --> 00:16:41,031 - You're the boo-boo girl. 394 00:16:41,114 --> 00:16:42,823 - Yup. 395 00:16:42,907 --> 00:16:44,031 All right. - All right, sweetie. 396 00:16:44,114 --> 00:16:45,782 Well, I hope you have a great day. 397 00:16:45,865 --> 00:16:47,323 I love you. - I love you too. 398 00:16:47,406 --> 00:16:48,615 I'll talk to you later. 399 00:16:48,698 --> 00:16:55,698 ♪ ♪ 400 00:16:56,740 --> 00:16:58,198 - Good morning. - Good morning. 401 00:16:58,281 --> 00:17:00,156 Sorry I'm late. - No, you're okay. 402 00:17:00,239 --> 00:17:02,323 - [sighs] I'm out of breath. 403 00:17:02,406 --> 00:17:04,948 ♪ ♪ 404 00:17:05,031 --> 00:17:07,698 I love making people laugh. 405 00:17:07,782 --> 00:17:11,989 Oh, I'd love to be a series regular on a TV show. 406 00:17:12,073 --> 00:17:14,865 But I have not been, like, auditioning every week, 407 00:17:14,948 --> 00:17:17,698 and, like, when I'm here, on Thursdays before class, 408 00:17:17,782 --> 00:17:19,531 I'm, like, running lines back here 409 00:17:19,615 --> 00:17:21,114 while I'm, like, pulling inventory. 410 00:17:23,948 --> 00:17:25,531 Absolutely when you're meeting with an agent, 411 00:17:25,615 --> 00:17:27,531 they want to see, like, how many followers you have, 412 00:17:27,615 --> 00:17:29,531 like, all of the social media, like, package, 413 00:17:29,615 --> 00:17:31,365 that you're well-branded already. 414 00:17:31,448 --> 00:17:33,365 I used to think it was, like, because of your efforts 415 00:17:33,448 --> 00:17:36,156 or, like, you put the work in 416 00:17:36,239 --> 00:17:39,531 and people admire your work 417 00:17:39,615 --> 00:17:43,031 and, like, recognize that you have done something, 418 00:17:43,114 --> 00:17:46,406 and now it's just like, anybody can kind of do it... 419 00:17:47,948 --> 00:17:50,907 Because you're an Instagrammer. 420 00:17:50,989 --> 00:17:53,615 And I'm kind of just like, I'll play the game 421 00:17:53,698 --> 00:17:55,698 so that I can do what I want, 422 00:17:55,782 --> 00:17:59,615 but in the meantime, I'll fill online orders. 423 00:18:09,490 --> 00:18:10,490 [camera shutter snaps] 424 00:18:12,490 --> 00:18:15,615 [dramatic piano music] 425 00:18:15,698 --> 00:18:22,698 ♪ ♪ 426 00:18:32,531 --> 00:18:34,281 - Today is October 4th. 427 00:18:34,365 --> 00:18:37,323 October 22nd makes one year since I've been in LA. 428 00:18:37,406 --> 00:18:38,657 [camera shutter snaps] 429 00:18:38,740 --> 00:18:41,073 If you want to be something, if you want to be somebody, 430 00:18:41,156 --> 00:18:43,239 then you gotta get the fuck out of Tucson, Arizona, 431 00:18:43,323 --> 00:18:45,114 at all costs necessary, bro. 432 00:18:45,198 --> 00:18:46,114 [camera shutter snaps] 433 00:18:46,198 --> 00:18:47,615 That place is hell. 434 00:18:47,698 --> 00:18:49,156 I was making moves, yo. 435 00:18:49,239 --> 00:18:51,073 Like, I was doing shit. 436 00:18:51,156 --> 00:18:53,073 I was doing events. I was doing pop-ups. 437 00:18:53,156 --> 00:18:54,448 I was making merch. 438 00:18:54,531 --> 00:18:56,490 People were coming through having a good time. 439 00:18:56,573 --> 00:18:57,865 Like, I was creating this whole, 440 00:18:57,948 --> 00:18:59,281 like, culture and everything, 441 00:18:59,365 --> 00:19:01,657 but, like, it's too small. 442 00:19:01,740 --> 00:19:04,114 It's where people go to live the last chapter, 443 00:19:04,198 --> 00:19:06,782 not, like, be in your prime. 444 00:19:06,865 --> 00:19:08,573 ♪ ♪ 445 00:19:08,657 --> 00:19:10,281 The thoughts that were going through my mind 446 00:19:10,365 --> 00:19:12,448 when I was in Arizona were so negative 447 00:19:12,531 --> 00:19:15,948 and were so, like-- I was so down on myself. 448 00:19:16,031 --> 00:19:19,239 Like, I couldn't go nowhere but up, 449 00:19:19,323 --> 00:19:21,156 so hon--like, coming out here, 450 00:19:21,239 --> 00:19:23,948 I just knew I was gonna have a new outlook. 451 00:19:24,031 --> 00:19:25,323 I was just gonna have a new future, 452 00:19:25,406 --> 00:19:26,698 you know what I'm saying? 453 00:19:26,782 --> 00:19:27,989 [camera shutter snaps] 454 00:19:28,073 --> 00:19:30,323 So I just got in my car. 455 00:19:30,406 --> 00:19:31,657 I just told my grandma, I was like, 456 00:19:31,740 --> 00:19:33,657 "I'm leaving. I'm out." 457 00:19:33,740 --> 00:19:35,823 My grandma was like, "You should be out." 458 00:19:35,907 --> 00:19:36,865 [camera shutter snaps] 459 00:19:36,948 --> 00:19:40,531 ♪ ♪ 460 00:19:40,615 --> 00:19:41,657 [cell phone chirps] 461 00:19:41,740 --> 00:19:43,490 That your phone? 462 00:19:43,573 --> 00:19:46,657 [unintelligible chatter] 463 00:19:46,740 --> 00:19:49,989 When I first got to LA, it was tough. 464 00:19:50,073 --> 00:19:53,490 But I've got a good squad, got a lot of friends out here. 465 00:19:53,573 --> 00:19:56,531 [sewing machine whirring] 466 00:19:59,740 --> 00:20:03,198 In high school, I just had this love for clothes. 467 00:20:03,281 --> 00:20:04,323 [muttering unintelligibly] 468 00:20:04,406 --> 00:20:07,531 The avenue of music brought me into fashion, 469 00:20:07,615 --> 00:20:10,740 and my interest for both of them grew. 470 00:20:10,823 --> 00:20:16,198 ♪ ♪ 471 00:20:16,281 --> 00:20:17,865 My grandma and my grandpa had, like, 472 00:20:17,948 --> 00:20:19,198 an ancient sewing machine, 473 00:20:19,281 --> 00:20:22,031 and they taught me how to use it. 474 00:20:22,114 --> 00:20:23,698 And I wanted to make a brand 475 00:20:23,782 --> 00:20:26,698 that every piece was one of one. 476 00:20:26,782 --> 00:20:29,907 ♪ ♪ 477 00:20:29,989 --> 00:20:31,698 The concept behind 1-OFF 478 00:20:31,782 --> 00:20:37,031 is that I apply graphics to a secondhand garment. 479 00:20:37,114 --> 00:20:39,239 Everybody wants to be known for something, 480 00:20:39,323 --> 00:20:40,281 you know what I'm saying? 481 00:20:40,365 --> 00:20:42,198 Even if it's only by a few people 482 00:20:42,281 --> 00:20:43,239 or if it's the whole world, 483 00:20:43,323 --> 00:20:45,948 like, everybody wants to be known. 484 00:20:46,031 --> 00:20:49,657 I was voted in high school most likely to be famous 485 00:20:49,740 --> 00:20:52,615 and best-dressed every year. 486 00:20:52,698 --> 00:20:54,073 We gonna have to find a yearbook 487 00:20:54,156 --> 00:20:55,740 so I could show ya, 488 00:20:55,823 --> 00:20:58,615 but that's the facts. 489 00:20:58,698 --> 00:21:00,948 ♪ ♪ 490 00:21:01,031 --> 00:21:02,031 [camera shutter snaps] 491 00:21:04,323 --> 00:21:07,865 [camera shutter snapping] 492 00:21:10,657 --> 00:21:13,031 [line trilling] 493 00:21:13,114 --> 00:21:14,782 - Oh, these are cute homes. 494 00:21:21,156 --> 00:21:22,073 - Good morning. - Hey. 495 00:21:22,156 --> 00:21:23,114 I was wondering if you could help me. 496 00:21:23,198 --> 00:21:24,531 I'm trying to find a bow tie 497 00:21:24,615 --> 00:21:26,782 that my boss has bought in the past. 498 00:21:26,865 --> 00:21:28,448 Could you look up two names? 499 00:21:28,531 --> 00:21:31,114 It's either under his name or his husband's name. 500 00:21:31,198 --> 00:21:34,281 I work for a real estate agent in Beverly Hills. 501 00:21:34,365 --> 00:21:35,907 [camera shutter snaps] 502 00:21:35,989 --> 00:21:37,782 [sighs] It's, like, 40% personal, 503 00:21:37,865 --> 00:21:41,281 60% real estate stuff. 504 00:21:41,365 --> 00:21:44,281 So I do, like, open houses and showings, 505 00:21:44,365 --> 00:21:46,573 and then, like, I'm also, like, picking up laundry 506 00:21:46,657 --> 00:21:49,573 and, like, filling pill boxes. 507 00:21:49,657 --> 00:21:52,782 I have two phones because you have to have 508 00:21:52,865 --> 00:21:55,782 all of his contacts in his iCloud on one phone, 509 00:21:55,865 --> 00:21:59,114 so we have, like, 12,000 contacts on this one, 510 00:21:59,198 --> 00:22:00,948 and then this is my personal one. 511 00:22:01,031 --> 00:22:01,948 [camera shutter snaps] 512 00:22:02,031 --> 00:22:03,615 I moved here a year ago. 513 00:22:03,698 --> 00:22:06,156 It's the first time I've been away from home. 514 00:22:06,239 --> 00:22:09,615 I used to be a lot heavier, a lot thicker. 515 00:22:09,698 --> 00:22:10,989 I lived above a calzone restaurant, 516 00:22:11,073 --> 00:22:12,031 so that's probably why. 517 00:22:12,114 --> 00:22:13,698 ♪ ♪ 518 00:22:13,782 --> 00:22:17,782 And Atlanta didn't really have that much of a gay community. 519 00:22:17,865 --> 00:22:21,657 Out here, like, most of my friends are gay guys. 520 00:22:21,740 --> 00:22:24,531 There's so much pressure, I think, to look good out here, 521 00:22:24,615 --> 00:22:25,948 especially, like, in the gay community. 522 00:22:26,031 --> 00:22:28,198 It's honestly just so exacerbating 523 00:22:28,281 --> 00:22:30,031 and just so daunting. 524 00:22:30,114 --> 00:22:31,989 But everyone out here keeps up with it, 525 00:22:32,073 --> 00:22:34,782 so I felt like I sort of just had to join the culture. 526 00:22:34,865 --> 00:22:36,406 ♪ ♪ 527 00:22:36,490 --> 00:22:38,448 It's been fine; it just isn't as fun 528 00:22:38,531 --> 00:22:41,114 as it used to be when I could eat a calzone. 529 00:22:46,615 --> 00:22:50,740 ♪ ♪ 530 00:22:50,823 --> 00:22:52,031 Hi. 531 00:22:52,114 --> 00:22:53,365 Good. How are you? 532 00:22:53,448 --> 00:22:58,156 When I was in high school, I realized I was pretty OCD. 533 00:22:58,239 --> 00:22:59,198 You know, I got out here, 534 00:22:59,281 --> 00:23:01,156 and it just manifested into something else. 535 00:23:01,239 --> 00:23:02,823 The combination of the social media, 536 00:23:02,907 --> 00:23:05,698 the combination of being around so many beautiful people, 537 00:23:05,782 --> 00:23:08,239 it's very competitive. 538 00:23:08,323 --> 00:23:10,031 I take, like, antianxiety pills, 539 00:23:10,114 --> 00:23:11,573 but I mean, who doesn't these days? 540 00:23:11,657 --> 00:23:13,865 ♪ ♪ 541 00:23:13,948 --> 00:23:17,239 I really don't have a lot of experience with it, 542 00:23:17,323 --> 00:23:19,031 but fame, I guess, from what I know, 543 00:23:19,114 --> 00:23:20,031 it just seems great. 544 00:23:20,114 --> 00:23:21,531 It really does seem like a good thing, 545 00:23:21,615 --> 00:23:24,365 and everyone wants it, so I kind of was just like, 546 00:23:24,448 --> 00:23:25,406 "I mean, if everybody else wants it, 547 00:23:25,490 --> 00:23:26,657 I don't see why I wouldn't." 548 00:23:26,740 --> 00:23:28,406 ♪ ♪ 549 00:23:28,490 --> 00:23:31,782 I kind of do think that fame is something that I could use 550 00:23:31,865 --> 00:23:37,281 as a tool to fix my own issues or whatever or-- 551 00:23:37,365 --> 00:23:39,406 I don't know; I just don't know enough about it 552 00:23:39,490 --> 00:23:43,531 to kind of figure out what I have not-- 553 00:23:43,615 --> 00:23:45,657 I don't know. Am I making sense? 554 00:23:47,073 --> 00:23:48,323 - People ask me all the time, 555 00:23:48,406 --> 00:23:49,865 like, "What is an influencer? 556 00:23:49,948 --> 00:23:51,114 "Give us a one-word, 557 00:23:51,198 --> 00:23:53,239 you know, definition." 558 00:23:53,323 --> 00:23:55,239 It's really hard to do that. 559 00:23:55,323 --> 00:23:57,406 I am cited in the Merriam-Webster dictionary 560 00:23:57,490 --> 00:23:58,865 in the definition of "influencer," 561 00:23:58,948 --> 00:24:00,907 so I should have a better answer. 562 00:24:00,989 --> 00:24:02,698 But I would say it's somebody 563 00:24:02,782 --> 00:24:06,573 who is half entrepreneur and half celebrity, kind of. 564 00:24:06,657 --> 00:24:08,573 - Madison Guest and I are on our way 565 00:24:08,657 --> 00:24:10,198 to our very first 566 00:24:10,281 --> 00:24:12,239 New York Fashion Week party tonight. 567 00:24:12,323 --> 00:24:14,114 We're very excited. - So excited. 568 00:24:14,198 --> 00:24:15,615 - An influencer, I think, 569 00:24:15,698 --> 00:24:16,740 technically is just someone 570 00:24:16,823 --> 00:24:17,907 who has a lot of followers 571 00:24:17,989 --> 00:24:20,281 on some of these platforms. 572 00:24:20,365 --> 00:24:23,782 - Anyone who has access to a large following, 573 00:24:23,865 --> 00:24:25,239 whether it's real or fake, 574 00:24:25,323 --> 00:24:28,406 and they are able to promote themselves 575 00:24:28,490 --> 00:24:29,907 or promote brands. 576 00:24:29,989 --> 00:24:30,907 - Good morning. 577 00:24:30,989 --> 00:24:32,490 So I just got to the hangar here 578 00:24:32,573 --> 00:24:34,448 where we are shooting some planes today, 579 00:24:34,531 --> 00:24:36,114 but most importantly, 580 00:24:36,198 --> 00:24:37,406 we are shooting some watches today. 581 00:24:37,490 --> 00:24:38,406 Look at this beauty. 582 00:24:38,490 --> 00:24:39,406 - What's up, you guys? 583 00:24:39,490 --> 00:24:40,448 I know you've heard me talk about Regi 584 00:24:40,531 --> 00:24:41,615 a few times before in my feed. 585 00:24:41,698 --> 00:24:43,782 Regi is this incredible booking platform. 586 00:24:43,865 --> 00:24:47,406 - This deep conditioner is everything in a jar. 587 00:24:47,490 --> 00:24:50,907 - It does also seem to mean "not employed" 588 00:24:50,989 --> 00:24:54,448 or "person without sense of purpose." 589 00:24:54,531 --> 00:24:56,365 [inquisitive music] 590 00:24:56,448 --> 00:24:57,698 - Whoo! 591 00:24:57,782 --> 00:24:59,573 - I think the term "influencer" has-- 592 00:24:59,657 --> 00:25:01,657 generally has a negative connotation 593 00:25:01,740 --> 00:25:03,156 for whatever reason. 594 00:25:03,239 --> 00:25:04,490 - People associate influencers 595 00:25:04,573 --> 00:25:06,198 with bloggers 596 00:25:06,281 --> 00:25:09,156 or models who aren't signed 597 00:25:09,239 --> 00:25:11,490 or things like that. 598 00:25:11,573 --> 00:25:13,323 - It really is about 599 00:25:13,406 --> 00:25:14,365 presenting a lifestyle 600 00:25:14,448 --> 00:25:16,239 that people want to mimic. 601 00:25:16,323 --> 00:25:17,198 You're really trying 602 00:25:17,281 --> 00:25:18,531 to show people, 603 00:25:18,615 --> 00:25:19,989 "This is my life, and if you 604 00:25:20,073 --> 00:25:21,657 "want to be more like me, 605 00:25:21,740 --> 00:25:24,031 you should follow me." 606 00:25:24,114 --> 00:25:25,657 - Influencer is really a rage. 607 00:25:25,740 --> 00:25:27,615 It could be anything from a micro-influencer 608 00:25:27,698 --> 00:25:30,114 who has, say, like, 5,000 followers 609 00:25:30,198 --> 00:25:32,782 to somebody with a million-plus. 610 00:25:32,865 --> 00:25:34,615 There's the style influencers, 611 00:25:34,698 --> 00:25:36,239 there's the fashion influencers, 612 00:25:36,323 --> 00:25:38,156 the lifestyle influencers, 613 00:25:38,239 --> 00:25:41,073 the home and interior design influencers, 614 00:25:41,156 --> 00:25:42,365 the wellness influencers, 615 00:25:42,448 --> 00:25:44,031 the health and fitness influencers. 616 00:25:44,114 --> 00:25:46,490 There's so many different kinds. 617 00:25:46,573 --> 00:25:48,698 - We livin' today. 618 00:25:48,782 --> 00:25:50,031 - There's a lot of positive to it too, 619 00:25:50,114 --> 00:25:51,740 especially for people, for instance, 620 00:25:51,823 --> 00:25:54,031 that didn't have a voice in traditional media. 621 00:25:54,114 --> 00:25:56,907 - We're gonna talk about how you can run 622 00:25:56,989 --> 00:26:00,031 digital voter registration drives. 623 00:26:00,114 --> 00:26:01,698 - Everything that used to be centralized 624 00:26:01,782 --> 00:26:04,531 and vetted and controlled and gatekept, 625 00:26:04,615 --> 00:26:06,365 those gates have been blown open 626 00:26:06,448 --> 00:26:08,865 heavily by technology. 627 00:26:08,948 --> 00:26:10,865 We've seen it in activist communities 628 00:26:10,948 --> 00:26:12,823 from MeToo to Black Lives Matter, 629 00:26:12,907 --> 00:26:14,156 an environmental movement, 630 00:26:14,239 --> 00:26:15,365 the climate crisis. 631 00:26:15,448 --> 00:26:18,073 - We are on school strike for the climate. 632 00:26:18,156 --> 00:26:20,740 - There are groups of people 633 00:26:20,823 --> 00:26:23,323 fighting for their freedom around the world 634 00:26:23,406 --> 00:26:24,698 who are now aware of each other 635 00:26:24,782 --> 00:26:27,323 because they can be connected across that world. 636 00:26:27,406 --> 00:26:30,281 [protestors chanting unintelligibly] 637 00:26:30,365 --> 00:26:33,281 [hopeful music] 638 00:26:33,365 --> 00:26:39,782 ♪ ♪ 639 00:26:39,865 --> 00:26:42,073 [birds chirping] 640 00:26:42,156 --> 00:26:44,573 - All right, let's do this thing. 641 00:26:44,657 --> 00:26:46,948 - Let me see what we got. 642 00:26:47,031 --> 00:26:49,239 - You know what the deal is. 643 00:26:49,323 --> 00:26:51,573 - Do you have any thoughts of what you want to do, 644 00:26:51,657 --> 00:26:52,573 or you're just open? 645 00:26:52,657 --> 00:26:54,031 - I'm open. - Okay. 646 00:26:54,114 --> 00:26:56,865 We're gonna cut it shorter. - Cool. 647 00:26:56,989 --> 00:26:58,573 [Ratchét's "Put in Work"] 648 00:26:58,657 --> 00:27:01,865 - All right. What's your dream here? 649 00:27:01,948 --> 00:27:03,657 - I don't know; I think I always liked curly hair. 650 00:27:03,740 --> 00:27:04,907 - We always want what we don't have, right? 651 00:27:04,989 --> 00:27:06,031 - Yeah. 652 00:27:06,114 --> 00:27:07,657 - ♪ Checkin' for 'em, always keep it movin' ♪ 653 00:27:07,740 --> 00:27:10,448 ♪ Only Rolex, please, no G-SHOCKs, who you foolin' ♪ 654 00:27:10,531 --> 00:27:13,114 ♪ Cute brown skin twinnin' with some boobies ♪ 655 00:27:13,198 --> 00:27:14,948 - There are millions of people 656 00:27:15,031 --> 00:27:17,782 who have millions of followers on Instagram. 657 00:27:17,865 --> 00:27:19,448 That means everyone 658 00:27:19,531 --> 00:27:21,239 knows somebody who knows somebody 659 00:27:21,323 --> 00:27:23,657 who is famous on Instagram. 660 00:27:23,740 --> 00:27:26,281 - What's up? This lady's about to do my nails, I guess. 661 00:27:26,365 --> 00:27:27,782 Yeah, what's up? 662 00:27:27,865 --> 00:27:29,114 Are you gonna pamper me? 663 00:27:29,198 --> 00:27:31,782 - [laughs] Yes. - All right, good. 664 00:27:31,865 --> 00:27:33,448 - But fame on Instagram, 665 00:27:33,531 --> 00:27:35,448 it's not the only goal. 666 00:27:35,531 --> 00:27:37,323 Likes, followers, views-- 667 00:27:37,406 --> 00:27:41,531 all those metrics have become this marker in our society 668 00:27:41,615 --> 00:27:44,031 for being a person who is well-liked 669 00:27:44,114 --> 00:27:46,323 who has an interesting life. 670 00:27:46,406 --> 00:27:48,490 And that matters for getting hired. 671 00:27:48,573 --> 00:27:51,323 That matters for getting into relationships, 672 00:27:51,406 --> 00:27:52,865 for dating. 673 00:27:52,948 --> 00:27:54,782 If you don't participate, 674 00:27:54,865 --> 00:27:57,156 you're really locked out of a lot of opportunities 675 00:27:57,239 --> 00:27:59,198 that other people get. 676 00:27:59,281 --> 00:28:00,615 - But for real, look at this pattern. 677 00:28:00,698 --> 00:28:01,823 You gotta take a picture of it. 678 00:28:01,907 --> 00:28:04,156 - I shall. 679 00:28:04,239 --> 00:28:05,823 - I look like my mom. 680 00:28:05,907 --> 00:28:08,156 - ♪ I'm a boss, ain't no L, let 'em see me in Chanel ♪ 681 00:28:08,239 --> 00:28:10,031 ♪ I be drippin', and I'm killing everything ♪ 682 00:28:10,114 --> 00:28:11,323 ♪ Wish 'em well, never checkin' for 'em ♪ 683 00:28:11,406 --> 00:28:12,948 ♪ Always keep it movin' ♪ 684 00:28:13,031 --> 00:28:15,323 - They did such a good job with your haircut too. 685 00:28:15,406 --> 00:28:17,615 - Yeah, I love the cut. - It looks so good. 686 00:28:17,698 --> 00:28:18,657 It looks so natural. 687 00:28:18,740 --> 00:28:20,573 - I like it behind my ears too. Wow. 688 00:28:20,657 --> 00:28:22,031 - ♪ Put in work ♪ - ♪ Put in work ♪ 689 00:28:22,114 --> 00:28:23,239 - ♪ Put in work ♪ - ♪ Put in work ♪ 690 00:28:23,323 --> 00:28:25,073 both: ♪ Put in work, put in work, put in work ♪ 691 00:28:25,156 --> 00:28:26,323 - ♪ Put in work ♪ - ♪ Put in work ♪ 692 00:28:26,406 --> 00:28:27,365 - ♪ Put in work ♪ - ♪ Put in work ♪ 693 00:28:27,448 --> 00:28:28,573 - ♪ Put in work ♪ 694 00:28:28,657 --> 00:28:30,365 both: ♪ Put in work, put in work, put in work ♪ 695 00:28:30,448 --> 00:28:32,365 - Next up on the road to fame, 696 00:28:32,448 --> 00:28:34,490 we have to get these up-and-coming influencers 697 00:28:34,573 --> 00:28:35,740 more followers. 698 00:28:35,823 --> 00:28:36,989 - ♪ Put in work ♪ - ♪ Put in work ♪ 699 00:28:37,073 --> 00:28:39,865 both: ♪ Put in work, put in work, put in work ♪ 700 00:28:39,948 --> 00:28:41,198 - So online, you don't have to go 701 00:28:41,281 --> 00:28:42,365 to the dark web or anything. 702 00:28:42,448 --> 00:28:43,657 You just go to the straight-up Internet, 703 00:28:43,740 --> 00:28:46,490 and you can pretty much buy anything you want. 704 00:28:46,573 --> 00:28:48,531 And right now, I'm about to buy 705 00:28:48,615 --> 00:28:52,031 Dom, Wylie, and Chris some fake friends. 706 00:28:52,114 --> 00:28:53,573 One website that we've been using 707 00:28:53,657 --> 00:28:56,406 for this story, of course, is called Famoid, 708 00:28:56,490 --> 00:28:58,406 F-A-M-O-I-D. 709 00:28:58,490 --> 00:29:00,406 And I'm gonna go there right now, 710 00:29:00,490 --> 00:29:04,406 and I'm gonna buy Dominique 7,500 followers today 711 00:29:04,490 --> 00:29:08,907 for the grand price of $119.60. 712 00:29:08,989 --> 00:29:10,531 Kay. 713 00:29:10,615 --> 00:29:12,573 [inquisitive music] 714 00:29:12,657 --> 00:29:14,531 And there you go. The order has been placed. 715 00:29:14,615 --> 00:29:16,073 So now it says, 716 00:29:16,156 --> 00:29:18,406 "Estimated delivery time: three days." 717 00:29:18,490 --> 00:29:20,657 It'll actually take a lot less time than that. 718 00:29:20,740 --> 00:29:22,239 It'll probably take about 24 hours. 719 00:29:22,323 --> 00:29:24,573 You'll probably start to see it happen pretty quickly. 720 00:29:24,657 --> 00:29:27,782 I'm now gonna do it again for Wylie. 721 00:29:27,865 --> 00:29:30,239 ♪ ♪ 722 00:29:30,323 --> 00:29:33,114 Get a screenshot. 723 00:29:33,198 --> 00:29:37,406 And we're gonna buy Chris 7,500 followers. 724 00:29:37,490 --> 00:29:38,782 He'll start to see them come in 725 00:29:38,865 --> 00:29:40,615 in the next probably couple of hours, 726 00:29:40,698 --> 00:29:42,740 and it'll trickle in over the next few days. 727 00:29:42,823 --> 00:29:45,073 The companies do that so that they don't alert 728 00:29:45,156 --> 00:29:48,406 Instagram's software that notices, you know, 729 00:29:48,490 --> 00:29:49,615 a huge jump. 730 00:29:49,698 --> 00:29:56,698 ♪ ♪ 731 00:30:06,239 --> 00:30:09,698 - Yeah, my Instagram is crazy right now. 732 00:30:09,782 --> 00:30:12,406 Like, this just happened three hours ago. 733 00:30:12,490 --> 00:30:14,239 What the hell did Nick do? 734 00:30:14,323 --> 00:30:17,948 - I bought him 7,500 bots. 735 00:30:18,031 --> 00:30:19,782 So what exactly is a bot? 736 00:30:19,865 --> 00:30:21,782 Well, in short, it's an algorithm 737 00:30:21,865 --> 00:30:24,448 that pretends to be a real person on the Internet. 738 00:30:24,531 --> 00:30:26,323 [electronic whirring] 739 00:30:26,406 --> 00:30:29,114 These bots are created by hackers and programmers 740 00:30:29,198 --> 00:30:31,281 who write code that scour the web 741 00:30:31,365 --> 00:30:33,782 to steal countless random identities online 742 00:30:33,865 --> 00:30:37,948 by pilfering people's photos and names and bios. 743 00:30:38,031 --> 00:30:40,989 Then their code jumbles all the stuff up together 744 00:30:41,073 --> 00:30:43,281 to create millions of fake people 745 00:30:43,365 --> 00:30:46,156 who can be used to like, comment, and follow 746 00:30:46,239 --> 00:30:49,281 millions of real people on social media. 747 00:30:49,365 --> 00:30:53,073 crowd: [chanting] USA! USA! USA! USA! 748 00:30:53,156 --> 00:30:54,657 - You likely heard about these bots 749 00:30:54,740 --> 00:30:56,698 during recent elections, 750 00:30:56,782 --> 00:30:58,989 Brexit, and the rise of the alt-right, 751 00:30:59,073 --> 00:31:00,989 where social media was being used 752 00:31:01,073 --> 00:31:03,031 to drive division around the globe, 753 00:31:03,114 --> 00:31:07,031 all done with fake people sharing fake news. 754 00:31:07,114 --> 00:31:08,865 - Your social media feed may have been part 755 00:31:08,948 --> 00:31:11,031 of Russia's interference in the election. 756 00:31:11,114 --> 00:31:13,573 The issue is how sophisticated computer bots 757 00:31:13,657 --> 00:31:15,573 distribute online content and articles 758 00:31:15,657 --> 00:31:18,239 that could help Trump and hurt Clinton. 759 00:31:18,323 --> 00:31:20,323 - But they also serve a bigger role 760 00:31:20,406 --> 00:31:22,907 in a more mainstream deception 761 00:31:22,989 --> 00:31:25,573 by making people appear more popular 762 00:31:25,657 --> 00:31:28,239 than they really are. 763 00:31:28,323 --> 00:31:30,823 And they're not just used on social media. 764 00:31:30,907 --> 00:31:31,989 For a few dollars, 765 00:31:32,073 --> 00:31:34,490 you can buy fake bidders on your listings on eBay. 766 00:31:34,573 --> 00:31:36,114 You can pay for fake song downloads 767 00:31:36,198 --> 00:31:37,406 on music websites, 768 00:31:37,490 --> 00:31:40,698 fake sales of books, and fake reviews of movies. 769 00:31:40,782 --> 00:31:43,323 You can pick if your bots are male or female, 770 00:31:43,406 --> 00:31:44,406 American or Chinese, 771 00:31:44,490 --> 00:31:46,323 liberal or conservative. 772 00:31:46,406 --> 00:31:49,406 And right now, there are hundreds of millions of them 773 00:31:49,490 --> 00:31:51,948 blending in online, and most people 774 00:31:52,031 --> 00:31:54,281 can't tell them apart from you and me. 775 00:31:54,365 --> 00:31:58,615 ♪ ♪ 776 00:31:58,698 --> 00:32:01,531 I don't have real chocolates, so I'm gonna make some. 777 00:32:01,615 --> 00:32:04,073 Cocoa powder and butter. 778 00:32:04,156 --> 00:32:06,114 I can keep it like this. 779 00:32:06,198 --> 00:32:07,865 Here we go. 780 00:32:13,031 --> 00:32:14,907 All right, Wylie, I'm gonna give you 50 bucks 781 00:32:14,989 --> 00:32:16,073 if you eat one of those pats of butter. 782 00:32:16,156 --> 00:32:17,907 [laughs] - I'll eat it. I like butter. 783 00:32:17,989 --> 00:32:19,907 [laughs] 784 00:32:19,989 --> 00:32:21,698 - Dom, you're gonna go to the Four Seasons. 785 00:32:21,782 --> 00:32:24,073 Wylie, you seem more like a Viceroy kind of guy. 786 00:32:24,156 --> 00:32:25,156 - Ooh. 787 00:32:27,198 --> 00:32:28,531 - How should she sit, Ash? - Yeah. 788 00:32:28,615 --> 00:32:31,406 - If you extend that right leg out a little more. 789 00:32:31,490 --> 00:32:33,948 Yeah, perfect. [camera shutter snapping] 790 00:32:34,031 --> 00:32:36,239 And then look out that way for me. 791 00:32:36,323 --> 00:32:38,782 Beautiful. [camera shutter snapping] 792 00:32:38,865 --> 00:32:40,281 Just like that, yeah. 793 00:32:40,365 --> 00:32:43,156 [lively orchestral music] 794 00:32:43,239 --> 00:32:49,114 ♪ ♪ 795 00:32:49,198 --> 00:32:50,782 Perfect. Yeah, I love that. 796 00:32:50,865 --> 00:32:53,573 [laughs] 797 00:32:53,657 --> 00:32:57,615 ♪ ♪ 798 00:32:57,698 --> 00:33:00,156 Beautiful. 799 00:33:00,239 --> 00:33:02,281 Ah, cute, I love that. 800 00:33:02,365 --> 00:33:05,448 [cell phone buzzing] 801 00:33:05,531 --> 00:33:07,156 Is there a way to get both elbows up? 802 00:33:07,239 --> 00:33:08,782 Yeah. - Hey. 803 00:33:08,865 --> 00:33:10,531 - There we go. 804 00:33:10,615 --> 00:33:11,989 Beautiful. 805 00:33:12,073 --> 00:33:13,198 - No, it's in the group text. 806 00:33:13,281 --> 00:33:14,657 You said you only look at the group text. 807 00:33:14,740 --> 00:33:17,657 If you look at the text, it's right there. 808 00:33:17,740 --> 00:33:19,031 - All right, ready. 809 00:33:19,114 --> 00:33:21,156 [camera shutter snaps] 810 00:33:21,239 --> 00:33:23,657 - T-U-J-U-N-G-A. 811 00:33:23,740 --> 00:33:24,989 North Hollywood. 812 00:33:25,073 --> 00:33:26,073 - Dominique, could you look at me 813 00:33:26,156 --> 00:33:27,531 and do the same smile with your glasses up? 814 00:33:29,907 --> 00:33:30,865 - Who's that? 815 00:33:30,948 --> 00:33:32,657 - My boss. [chuckles] 816 00:33:32,740 --> 00:33:34,657 He thinks I'm at my aunt's birthday right now. 817 00:33:34,740 --> 00:33:36,406 - Wylie, you're up. 818 00:33:40,615 --> 00:33:43,239 - [giggles] I'm so uncomfortable. 819 00:33:43,323 --> 00:33:44,823 [laughter] 820 00:33:44,907 --> 00:33:46,782 Just direct me, please. [laughs] 821 00:33:46,865 --> 00:33:48,615 - You can be looking off your shoulder 822 00:33:48,698 --> 00:33:50,323 and then be mid taking off your robe. 823 00:33:50,406 --> 00:33:52,989 - Oh, my God, okay. - [laughs] 824 00:33:53,073 --> 00:33:55,365 - This is... - [laughs] 825 00:33:55,448 --> 00:33:57,406 You got it. That's perfect. - Something else. 826 00:33:57,490 --> 00:33:59,698 ♪ ♪ 827 00:33:59,782 --> 00:34:00,823 - Perfect. 828 00:34:00,907 --> 00:34:03,698 - We'll do one of you reaching for a chocolate. 829 00:34:03,782 --> 00:34:05,156 Maybe drink as you're doing it. 830 00:34:05,239 --> 00:34:07,198 - Ooh, yeah. 831 00:34:07,281 --> 00:34:08,323 [camera shutter snaps] 832 00:34:08,406 --> 00:34:11,406 ♪ ♪ 833 00:34:14,031 --> 00:34:15,740 - So what are we doing here? 834 00:34:15,823 --> 00:34:18,531 Why are we making pretend chocolates out of butter 835 00:34:18,615 --> 00:34:21,615 and filling up an old, dirty kiddie pool with roses? 836 00:34:21,698 --> 00:34:23,198 It's gonna be great. 837 00:34:23,281 --> 00:34:25,239 And why is Chris pretending he's working out 838 00:34:25,323 --> 00:34:27,365 at a private gym in Beverly Hills 839 00:34:27,448 --> 00:34:30,239 when he's really just in a warehouse downtown? 840 00:34:30,323 --> 00:34:33,239 [curious music] 841 00:34:33,323 --> 00:34:34,989 ♪ ♪ 842 00:34:35,073 --> 00:34:36,239 - All right, y'all ready to get it? 843 00:34:36,323 --> 00:34:39,281 [vibrant operatic music] 844 00:34:39,365 --> 00:34:45,948 ♪ ♪ 845 00:34:46,031 --> 00:34:48,031 - [singing Italian aria] 846 00:34:48,114 --> 00:34:49,406 - How's it look? - So good. 847 00:34:49,490 --> 00:34:50,657 - Okay, cool. 848 00:34:50,740 --> 00:34:54,865 We're simply doing what so many other influencers do. 849 00:34:54,948 --> 00:34:56,281 We're faking it. 850 00:34:56,365 --> 00:34:57,740 ♪ ♪ 851 00:34:57,823 --> 00:34:59,907 - So much of it is so contrived and fake. 852 00:34:59,989 --> 00:35:03,114 I've worked with influencers for projects 853 00:35:03,198 --> 00:35:04,865 where, you know, you select them 854 00:35:04,948 --> 00:35:07,406 off of their Instagram and their images 855 00:35:07,490 --> 00:35:09,948 and then you ask them to come in 856 00:35:10,031 --> 00:35:11,948 and do a shoot or an interview, 857 00:35:12,031 --> 00:35:14,740 and they will refuse to take photos 858 00:35:14,823 --> 00:35:17,490 because they highly edit their own images 859 00:35:17,573 --> 00:35:20,448 and they won't be comfortable with whatever we shoot. 860 00:35:20,531 --> 00:35:23,615 - All right, should we do some cucumbers? 861 00:35:23,698 --> 00:35:25,448 - Ah. Perfect. 862 00:35:25,531 --> 00:35:26,948 ♪ ♪ 863 00:35:27,031 --> 00:35:29,782 - Online, there are thousands of tutorials 864 00:35:29,865 --> 00:35:31,490 explaining how to pretend that you're 865 00:35:31,573 --> 00:35:33,073 on an elaborate vacation 866 00:35:33,156 --> 00:35:35,615 when you're really just in your bedroom. 867 00:35:35,698 --> 00:35:38,281 Or as this influencer pulled off... 868 00:35:38,365 --> 00:35:42,323 - I went on a luxury dream vacation to Bali. 869 00:35:42,406 --> 00:35:43,615 ♪ ♪ 870 00:35:43,698 --> 00:35:47,531 Only problem is, I was actually at IKEA. 871 00:35:47,615 --> 00:35:49,448 - And almost everyone does this 872 00:35:49,531 --> 00:35:51,948 in one form or another. 873 00:35:52,031 --> 00:35:53,823 People fake private gym trainings 874 00:35:53,907 --> 00:35:55,281 so that later, they can go and get 875 00:35:55,365 --> 00:35:57,239 a free training at a private gym. 876 00:35:57,323 --> 00:35:58,782 ♪ ♪ 877 00:35:58,865 --> 00:36:02,323 These fake photos quickly become a currency 878 00:36:02,406 --> 00:36:05,657 that you can use to get free real experiences, 879 00:36:05,740 --> 00:36:07,490 products, and sponsorships. 880 00:36:07,573 --> 00:36:10,531 [Chris grunting] 881 00:36:10,615 --> 00:36:13,031 ♪ ♪ 882 00:36:13,114 --> 00:36:14,490 - [whistles] - [laughs] 883 00:36:14,573 --> 00:36:16,323 That boy did most of it. 884 00:36:16,406 --> 00:36:18,365 - Whoa. Whew. 885 00:36:18,448 --> 00:36:20,490 - Jesus. - Wow, man. 886 00:36:20,573 --> 00:36:22,031 - That's crazy. 887 00:36:22,114 --> 00:36:25,323 [bright orchestral music] 888 00:36:25,406 --> 00:36:27,198 - All right, ready. Go. 889 00:36:27,281 --> 00:36:28,573 [camera shutter snaps] 890 00:36:29,406 --> 00:36:30,615 - [laughs] - Get it high. 891 00:36:30,698 --> 00:36:32,156 - Yeah, get it high. 892 00:36:32,239 --> 00:36:33,448 [camera shutter snaps] 893 00:36:33,531 --> 00:36:34,823 - [laughs] 894 00:36:34,907 --> 00:36:36,365 - Try a little higher. - Okay. 895 00:36:36,448 --> 00:36:38,657 ♪ ♪ 896 00:36:38,740 --> 00:36:39,823 - [laughs] 897 00:36:39,907 --> 00:36:42,073 You're just getting it, like, behind you. 898 00:36:42,156 --> 00:36:44,114 ♪ ♪ 899 00:36:44,198 --> 00:36:46,657 - They fake all-expense-paid camping trips 900 00:36:46,740 --> 00:36:48,239 so that later, they can get 901 00:36:48,323 --> 00:36:50,406 a free all-expense-paid camping trip. 902 00:36:50,490 --> 00:36:51,698 There you go. - That was it. 903 00:36:51,782 --> 00:36:53,365 - That's it. 904 00:36:53,448 --> 00:36:55,698 They fake hikes in the redwoods 905 00:36:55,782 --> 00:36:56,948 so that they can try and get 906 00:36:57,031 --> 00:36:58,907 free hiking gear and sponsorships. 907 00:36:58,989 --> 00:37:00,031 ♪ ♪ 908 00:37:00,114 --> 00:37:02,198 - Perfect. One more. 909 00:37:02,281 --> 00:37:04,198 [camera shutter snaps] 910 00:37:04,281 --> 00:37:05,698 - Do we have the toilet seat? 911 00:37:05,782 --> 00:37:08,073 They fake free upgrades to first class 912 00:37:08,156 --> 00:37:10,114 or trips on private jets, 913 00:37:10,198 --> 00:37:12,365 and all you really need to do that 914 00:37:12,448 --> 00:37:14,198 is a $12 toilet seat. 915 00:37:14,281 --> 00:37:15,323 [camera shutter snaps] 916 00:37:15,406 --> 00:37:17,365 - We work with a lot of celebrities, 917 00:37:17,448 --> 00:37:19,239 and everything they post 918 00:37:19,323 --> 00:37:22,406 isn't necessarily, like, genuine and of that day. 919 00:37:22,490 --> 00:37:25,239 It's very curated and, you know, 920 00:37:25,323 --> 00:37:26,948 contrived in a lot of ways. 921 00:37:27,031 --> 00:37:28,114 - Look like you're relaxed. 922 00:37:28,198 --> 00:37:29,365 - [laughs] - Further this way. 923 00:37:29,448 --> 00:37:31,073 ♪ ♪ 924 00:37:31,156 --> 00:37:33,740 - So it's not necessarily only influencers doing it. 925 00:37:33,823 --> 00:37:35,323 I think it's like, the platform 926 00:37:35,406 --> 00:37:39,365 has created basically this one formula 927 00:37:39,448 --> 00:37:41,031 for how to use it. 928 00:37:41,114 --> 00:37:42,365 - [mimics whoosh] Turbulence! 929 00:37:42,448 --> 00:37:43,907 No! [laughs] 930 00:37:43,989 --> 00:37:45,281 - The damaging part 931 00:37:45,365 --> 00:37:49,448 to this whole influencer world is, 932 00:37:49,531 --> 00:37:51,907 most of the time, it's not real. 933 00:37:51,989 --> 00:37:53,573 You can fake instances 934 00:37:53,657 --> 00:37:55,907 where it looks like you live in a mansion 935 00:37:55,989 --> 00:37:58,114 when you live in, like, a studio apartment. 936 00:37:58,198 --> 00:37:59,615 Like, in one of your photos 937 00:37:59,698 --> 00:38:01,615 where she was at Sequoia National Park, 938 00:38:01,698 --> 00:38:04,740 there's, like, a fence beam there. 939 00:38:04,823 --> 00:38:06,281 [laughs] 940 00:38:06,365 --> 00:38:08,114 But to the average user, I don't think 941 00:38:08,198 --> 00:38:10,782 they would pick up on that. 942 00:38:10,865 --> 00:38:14,281 - Sometimes people even fake things without realizing it, 943 00:38:14,365 --> 00:38:15,615 like Liz. 944 00:38:15,698 --> 00:38:17,323 - I have faked it. - What do you mean? 945 00:38:17,406 --> 00:38:20,490 - I moved to LA for two years, and no one knew. 946 00:38:20,573 --> 00:38:23,239 - Liz is the face of the hugely popular 947 00:38:23,323 --> 00:38:25,823 @newyorkcity Instagram account. 948 00:38:25,907 --> 00:38:27,114 - I did, like, 949 00:38:27,198 --> 00:38:29,657 a year-and-a-half, two-year stint in Los Angeles 950 00:38:29,740 --> 00:38:32,281 and kept running the account. 951 00:38:32,365 --> 00:38:34,573 People would think I was in New York 952 00:38:34,657 --> 00:38:37,281 and I was, like, in Los Angeles at the beach. 953 00:38:37,365 --> 00:38:39,198 [camera shutter snaps] 954 00:38:39,281 --> 00:38:41,156 That's so fucked up, isn't it? 955 00:38:47,073 --> 00:38:49,281 - All right, so here we go. 956 00:38:49,365 --> 00:38:50,948 We're gonna hang these down a little. 957 00:38:51,031 --> 00:38:52,740 [festive music] 958 00:38:52,823 --> 00:38:53,698 - Perfect. 959 00:38:53,782 --> 00:38:55,865 ♪ ♪ 960 00:38:55,948 --> 00:38:58,657 Yeah, like this. - That looks good, Wylie. 961 00:38:58,740 --> 00:38:59,698 [camera shutter snaps] 962 00:38:59,782 --> 00:39:01,698 ♪ ♪ 963 00:39:01,782 --> 00:39:03,490 [cell phone buzzing] [laughter] 964 00:39:03,573 --> 00:39:04,531 - Your phone's ringing, and I honestly... 965 00:39:04,615 --> 00:39:05,657 - Mine? - Think it might be your boss. 966 00:39:05,740 --> 00:39:07,198 - Uh-oh. - [laughs] 967 00:39:07,281 --> 00:39:10,657 - No, everyone, shut up. Everyone, shut up. 968 00:39:10,740 --> 00:39:12,198 Hey. 969 00:39:12,281 --> 00:39:13,865 [stifled laughter] 970 00:39:13,948 --> 00:39:16,948 - [speaking unintelligibly over phone] 971 00:39:19,865 --> 00:39:20,989 - Sure, and her listing appointment 972 00:39:21,073 --> 00:39:21,989 was moved till 2:00. 973 00:39:22,073 --> 00:39:23,031 You just have to go up the driveway. 974 00:39:23,114 --> 00:39:24,365 I'll tell Shane. 975 00:39:24,448 --> 00:39:26,698 You just have to go up the driveway. 976 00:39:26,782 --> 00:39:29,531 - [speaking unintelligibly over phone] 977 00:39:29,615 --> 00:39:31,948 - She said, "When you get to the listing appointment, 978 00:39:32,031 --> 00:39:34,531 you just go up the driveway." 979 00:39:34,615 --> 00:39:36,531 - Got it. - Got it. 980 00:39:36,615 --> 00:39:37,989 Bye. 981 00:39:38,073 --> 00:39:39,657 - [laughs] - Oh, my God, he's so rude. 982 00:39:39,740 --> 00:39:41,573 - He's so rude. [laughs] 983 00:39:41,657 --> 00:39:43,989 - Okay, where were we? 984 00:39:44,073 --> 00:39:47,198 - God. [laughs] 985 00:39:47,281 --> 00:39:50,156 [drone whirring] 986 00:39:50,239 --> 00:39:52,198 [dramatic music] 987 00:39:52,281 --> 00:39:54,239 - Yeah, I can't see a damn thing. 988 00:39:54,323 --> 00:39:56,531 ♪ ♪ 989 00:39:56,615 --> 00:39:58,657 Oh, he's about to whup my ass. 990 00:39:58,740 --> 00:40:00,198 - And of course, you have to have 991 00:40:00,281 --> 00:40:03,323 the fake drone footage of the fake boxing fight. 992 00:40:03,406 --> 00:40:05,031 ♪ ♪ 993 00:40:05,114 --> 00:40:06,365 - Jab, jab, right. Let me see that jab. 994 00:40:06,448 --> 00:40:07,323 There you go. 995 00:40:07,406 --> 00:40:10,615 ♪ ♪ 996 00:40:10,698 --> 00:40:12,740 - When you buy all these fake bots, 997 00:40:12,823 --> 00:40:14,281 they don't automatically start 998 00:40:14,365 --> 00:40:17,114 liking and commenting your fake photos. 999 00:40:17,198 --> 00:40:20,365 So now you have to start buying that engagement too. 1000 00:40:20,448 --> 00:40:22,448 ♪ ♪ 1001 00:40:22,531 --> 00:40:23,907 How's it going? 1002 00:40:23,989 --> 00:40:24,907 - It's good. - Yeah? 1003 00:40:24,989 --> 00:40:25,989 You want to see how this magic works? 1004 00:40:26,073 --> 00:40:27,198 - I do. Yeah, let me see. - All right. 1005 00:40:27,281 --> 00:40:28,865 So this is my Insta phone. 1006 00:40:28,948 --> 00:40:30,907 It's my bots and my... - Your burner phone. 1007 00:40:30,989 --> 00:40:32,740 - My--all these different things on it. 1008 00:40:32,823 --> 00:40:33,907 So I have this app, 1009 00:40:33,989 --> 00:40:36,406 and I can give you 25 followers right now. 1010 00:40:36,490 --> 00:40:38,531 It might take a minute to get started, 1011 00:40:38,615 --> 00:40:40,948 so while we're waiting, I'll show you how to do likes. 1012 00:40:41,031 --> 00:40:42,948 So let's pick a photo. 1013 00:40:44,365 --> 00:40:46,239 - Let's do this one from May 5th. 1014 00:40:46,323 --> 00:40:49,281 - All right, I'm gonna click this. 1015 00:40:49,365 --> 00:40:52,114 So there, I just purchased you 15 likes. 1016 00:40:52,198 --> 00:40:53,989 So you're gonna get those likes coming in. 1017 00:40:54,073 --> 00:40:55,073 - Okay. 1018 00:40:55,156 --> 00:40:57,156 - I can also do comments. 1019 00:40:57,239 --> 00:40:58,365 All I do is press a button, 1020 00:40:58,448 --> 00:41:00,615 and it will just start auto-commenting. 1021 00:41:00,698 --> 00:41:02,948 And it uses hacked accounts. It uses bots. 1022 00:41:03,031 --> 00:41:04,073 It uses everything. - Okay. 1023 00:41:04,156 --> 00:41:07,073 - And so that's essentially how that works. 1024 00:41:07,156 --> 00:41:09,615 And it's not just influencers. 1025 00:41:09,698 --> 00:41:13,698 Journalists, politicians, and even A-list celebrities 1026 00:41:13,782 --> 00:41:16,823 all purchase bots. 1027 00:41:16,907 --> 00:41:18,782 Why is there so little done 1028 00:41:18,865 --> 00:41:20,615 to try and stop all this from happening? 1029 00:41:20,698 --> 00:41:22,406 [suspenseful music] 1030 00:41:22,490 --> 00:41:24,114 Money. 1031 00:41:24,198 --> 00:41:26,907 - Why wouldn't Instagram stop this? 1032 00:41:26,989 --> 00:41:28,490 Because it inflates their numbers. 1033 00:41:28,573 --> 00:41:30,948 - If you think about what these companies monetize, 1034 00:41:31,031 --> 00:41:32,490 it's engagement and user growth, 1035 00:41:32,573 --> 00:41:34,698 and bots generate both of those. 1036 00:41:34,782 --> 00:41:37,114 - Everyone's trying to show 1037 00:41:37,198 --> 00:41:40,698 that their Instagram strategy has great metrics. 1038 00:41:40,782 --> 00:41:43,114 And so there's really no incentive 1039 00:41:43,198 --> 00:41:46,031 for anyone to get rid of these bots. 1040 00:41:46,114 --> 00:41:47,657 - It starts at the top, 1041 00:41:47,740 --> 00:41:50,031 Wall Street, where they invest so much money 1042 00:41:50,114 --> 00:41:51,156 into these tech companies 1043 00:41:51,239 --> 00:41:53,573 because the return on their investment 1044 00:41:53,657 --> 00:41:55,531 is unlike any other opportunity 1045 00:41:55,615 --> 00:41:57,698 on the entire planet. 1046 00:41:57,782 --> 00:41:59,531 Exactly how big? 1047 00:41:59,615 --> 00:42:02,989 Trillions and trillions of dollars big. 1048 00:42:03,073 --> 00:42:04,156 As you can imagine, 1049 00:42:04,239 --> 00:42:06,865 it's not really in the best interest of bankers 1050 00:42:06,948 --> 00:42:09,448 to ask if the people on the platforms are real 1051 00:42:09,531 --> 00:42:12,490 because the money surely is. 1052 00:42:12,573 --> 00:42:13,823 Now, the tech companies, 1053 00:42:13,948 --> 00:42:15,198 they love to gloat 1054 00:42:15,281 --> 00:42:17,531 about how many active users they have 1055 00:42:17,615 --> 00:42:19,114 so that the value of their companies 1056 00:42:19,198 --> 00:42:20,698 continue to grow. 1057 00:42:20,782 --> 00:42:23,156 So while places like Instagram and Twitter 1058 00:42:23,239 --> 00:42:25,198 do a little policing of the bots, 1059 00:42:25,281 --> 00:42:27,031 they largely turn a blind eye 1060 00:42:27,114 --> 00:42:28,531 to their platforms being filled 1061 00:42:28,615 --> 00:42:30,657 with so many fake accounts. 1062 00:42:30,740 --> 00:42:33,156 ♪ ♪ 1063 00:42:33,239 --> 00:42:34,448 Just ask this guy. 1064 00:42:34,531 --> 00:42:36,031 He is a bot broker 1065 00:42:36,114 --> 00:42:38,698 who can help make you famous for a price. 1066 00:42:38,782 --> 00:42:41,531 - Instagram used to be about 7% to 9% bots, 1067 00:42:41,615 --> 00:42:43,490 but that number has, of course, risen. 1068 00:42:43,573 --> 00:42:45,448 Some of the most famous people in the world 1069 00:42:45,531 --> 00:42:48,531 have 50%, 60% bots on their page. 1070 00:42:48,615 --> 00:42:50,365 - It goes without saying that the people 1071 00:42:50,448 --> 00:42:53,365 making, buying, and selling those fake accounts 1072 00:42:53,448 --> 00:42:56,239 are also making a small fortune. 1073 00:42:56,323 --> 00:42:57,948 One small vendor told us 1074 00:42:58,031 --> 00:43:00,573 you can make around $3 million a month 1075 00:43:00,657 --> 00:43:02,615 from a little bot farm. 1076 00:43:02,698 --> 00:43:04,573 Some of the bigger bot dealers, 1077 00:43:04,657 --> 00:43:06,281 they make about ten times that. 1078 00:43:06,365 --> 00:43:07,573 - This is big business. 1079 00:43:07,657 --> 00:43:10,198 These larger companies would be valued at least-- 1080 00:43:10,281 --> 00:43:11,823 if I had to give it a figure, it'd be at least 1081 00:43:11,907 --> 00:43:14,281 $10 million, $20 million, maybe more, because-- 1082 00:43:14,365 --> 00:43:15,948 - All based on fake bots. 1083 00:43:16,031 --> 00:43:17,239 - Yes. 1084 00:43:17,323 --> 00:43:19,907 - And then there's the influencers. 1085 00:43:19,989 --> 00:43:22,698 - There's so much money in the social media ecosystem. 1086 00:43:22,782 --> 00:43:23,865 It's insane. 1087 00:43:23,948 --> 00:43:25,406 - I'm working with some brands 1088 00:43:25,490 --> 00:43:28,531 that put 100% of their advertising budget 1089 00:43:28,615 --> 00:43:29,573 into social media. 1090 00:43:29,657 --> 00:43:32,365 - It is a real economy. 1091 00:43:32,448 --> 00:43:35,698 I mean, we built an entire business around it. 1092 00:43:35,782 --> 00:43:38,573 - The influencer agency that Liz helped create 1093 00:43:38,657 --> 00:43:41,448 sold for tens of millions of dollars. 1094 00:43:41,531 --> 00:43:43,406 - This is the big box of Lippie Pencils. 1095 00:43:43,490 --> 00:43:45,239 - I got a KitchenAid Artisan stand mixer 1096 00:43:45,323 --> 00:43:46,406 from Best Buy. 1097 00:43:46,490 --> 00:43:48,573 - So how much can these people actually make? 1098 00:43:48,657 --> 00:43:51,448 - These influencers right now are hot shit. 1099 00:43:51,531 --> 00:43:53,615 - We offered, I think it was 1100 00:43:53,698 --> 00:43:57,448 these two 16-year-old mega-Youtubers, 1101 00:43:57,531 --> 00:44:03,907 like, $36,000 each to post a few frames on Snapchat. 1102 00:44:03,989 --> 00:44:05,281 - A majority of these influencers 1103 00:44:05,365 --> 00:44:08,114 are anywhere between 18 and 25 years old. 1104 00:44:08,198 --> 00:44:11,073 - I've paid influencers $80,000 1105 00:44:11,156 --> 00:44:13,698 for one post and two tweets before. 1106 00:44:13,782 --> 00:44:16,615 - They're working with "Fortune" 500 companies. 1107 00:44:16,698 --> 00:44:18,740 - They are a distribution platform. 1108 00:44:18,823 --> 00:44:20,907 They're a media company in and of themselves. 1109 00:44:20,989 --> 00:44:24,823 - Kim Kardashian charges as much as $500,000 1110 00:44:24,907 --> 00:44:27,490 for a single post on Instagram. 1111 00:44:27,573 --> 00:44:29,198 - I have been obsessed 1112 00:44:29,281 --> 00:44:32,490 with the two-step elixir kit by Queen Pegasus. 1113 00:44:32,573 --> 00:44:36,031 - Yet in 2019, a research study sparked press 1114 00:44:36,114 --> 00:44:38,989 that many celebrity accounts like Kim Kardashian's 1115 00:44:39,073 --> 00:44:41,782 have tens of millions of fake bots. 1116 00:44:41,865 --> 00:44:43,865 So with all that money sloshing around, 1117 00:44:43,948 --> 00:44:46,156 it's really in no one's best interest 1118 00:44:46,239 --> 00:44:47,782 to call bullshit on any of this. 1119 00:44:50,239 --> 00:44:51,698 - Hi! - Hi! 1120 00:44:51,782 --> 00:44:54,448 - How are you? 1121 00:44:54,531 --> 00:44:55,490 - Nice to meet you. 1122 00:44:55,573 --> 00:44:56,782 - Nice to meet you. 1123 00:44:56,865 --> 00:44:58,698 - Yes. This is gonna be so much fun. 1124 00:44:58,782 --> 00:45:00,531 - I'm so excited. - I know. I know. 1125 00:45:00,615 --> 00:45:02,865 - This is Kenzie from the casting call, 1126 00:45:02,948 --> 00:45:06,531 who offered to come by and teach Dom the ropes. 1127 00:45:06,615 --> 00:45:09,365 She has 15,000 real followers 1128 00:45:09,448 --> 00:45:12,989 and is considered a micro-influencer. 1129 00:45:13,073 --> 00:45:15,865 - How'd you get into the whole influencing? 1130 00:45:15,948 --> 00:45:17,323 - Well, I just-- 1131 00:45:17,406 --> 00:45:19,406 I mean, kind of for modeling and acting stuff, 1132 00:45:19,490 --> 00:45:21,198 but I was just like, 1133 00:45:21,281 --> 00:45:23,740 I would much rather be an influencer 1134 00:45:23,823 --> 00:45:24,740 than working at a restaurant, you know? 1135 00:45:24,823 --> 00:45:25,782 - Yeah, totally. 1136 00:45:25,865 --> 00:45:26,782 - Or, like, all these odd jobs 1137 00:45:26,865 --> 00:45:28,865 that we kind of have to work. 1138 00:45:28,948 --> 00:45:29,989 - This is, like, the longest thing I own in LA. 1139 00:45:30,073 --> 00:45:31,406 - Oh, wait, no, this would be great. 1140 00:45:31,490 --> 00:45:32,490 This would be great. - Okay, cool. 1141 00:45:32,573 --> 00:45:34,031 Hopefully it still fits. - Let's take this--yes. 1142 00:45:34,114 --> 00:45:35,531 - [laughs] - That's perfect. 1143 00:45:35,615 --> 00:45:38,031 Okay. 1144 00:45:38,114 --> 00:45:40,823 The first look is old Hollywood glam. 1145 00:45:40,907 --> 00:45:43,365 So this will be great. 1146 00:45:43,448 --> 00:45:46,907 I always pick kind of a muse and a story line to follow, 1147 00:45:46,989 --> 00:45:49,573 and then from there, we just can, like, 1148 00:45:49,657 --> 00:45:50,615 bang out as many-- - Create it. 1149 00:45:50,698 --> 00:45:51,823 - Yeah. 1150 00:45:51,907 --> 00:45:53,448 - It's a lot of work keeping up with an audience. 1151 00:45:53,531 --> 00:45:55,657 Traditional celebrities, they can just go on camera, 1152 00:45:55,740 --> 00:45:57,948 do some interviews, post some shots, you know. 1153 00:45:58,031 --> 00:46:00,198 They don't have to engage 24-7 with their audience 1154 00:46:00,281 --> 00:46:02,198 the way that influencers are expected to. 1155 00:46:02,281 --> 00:46:04,448 - You know, some of, like, the top influencers, 1156 00:46:04,531 --> 00:46:07,406 they're posting, like, three or four times a day. 1157 00:46:07,490 --> 00:46:09,531 People just want to see your content 1158 00:46:09,615 --> 00:46:11,740 and what you're creating all the time. 1159 00:46:11,823 --> 00:46:13,073 But we're gonna get you up there, girl. 1160 00:46:13,156 --> 00:46:14,073 - All right. - We gonna do it. 1161 00:46:14,156 --> 00:46:15,448 - Okay, great. - We gonna do it. Yeah. 1162 00:46:15,531 --> 00:46:17,239 [bright orchestral music] 1163 00:46:17,323 --> 00:46:18,823 I mean, we're not gonna wear all of these, 1164 00:46:18,907 --> 00:46:20,698 but we have options. - That's great. 1165 00:46:20,782 --> 00:46:22,907 - Kenzie and her crew of photographers, 1166 00:46:22,989 --> 00:46:24,740 stylists, and makeup artists 1167 00:46:24,823 --> 00:46:27,782 are using an entire mansion for today's photo shoot, 1168 00:46:27,865 --> 00:46:32,281 which only cost us $613.20, 1169 00:46:32,365 --> 00:46:35,323 which is not bad to pretend you live like this. 1170 00:46:35,406 --> 00:46:39,448 - Okay, and I have everything separated into the looks. 1171 00:46:39,531 --> 00:46:41,073 - That's good. 1172 00:46:41,156 --> 00:46:42,490 - This is look four. 1173 00:46:42,573 --> 00:46:45,114 Look one. Look one, look one. 1174 00:46:45,198 --> 00:46:46,615 Nice. 1175 00:46:46,698 --> 00:46:49,948 This is perfect for the last, like, glam. 1176 00:46:50,031 --> 00:46:52,782 [gasps] I love this yellow room. 1177 00:46:52,865 --> 00:46:54,406 Okay, amazing. 1178 00:46:54,490 --> 00:46:56,239 - We just did a photo shoot, 1179 00:46:56,323 --> 00:46:58,198 and now we're doing another one. 1180 00:46:58,281 --> 00:46:59,989 That's because the previous shoot 1181 00:47:00,073 --> 00:47:02,615 only lasted us a few days. 1182 00:47:02,698 --> 00:47:06,323 Now it's time to feed the beast again. 1183 00:47:06,406 --> 00:47:08,323 - Oh, my gosh. Keep those eyes there. 1184 00:47:08,406 --> 00:47:10,657 - And if we want to get our up-and-coming stars 1185 00:47:10,740 --> 00:47:13,365 some free stuff or even get them paid, 1186 00:47:13,448 --> 00:47:14,782 we have to make it seem like they live 1187 00:47:14,865 --> 00:47:16,865 an influential lifestyle. 1188 00:47:16,948 --> 00:47:18,823 ♪ ♪ 1189 00:47:18,907 --> 00:47:20,365 - Quite the production. 1190 00:47:20,448 --> 00:47:21,657 ♪ ♪ 1191 00:47:21,740 --> 00:47:24,156 It's crazy. It's crazy. 1192 00:47:24,239 --> 00:47:26,114 - Can you hold your martini in the other arm? 1193 00:47:26,198 --> 00:47:27,156 - Yes. 1194 00:47:27,239 --> 00:47:28,490 - That's cute. 1195 00:47:28,573 --> 00:47:29,989 - Stunning. 1196 00:47:30,073 --> 00:47:31,698 - What people don't realize when they look 1197 00:47:31,782 --> 00:47:33,031 at these influencers and they think, 1198 00:47:33,114 --> 00:47:35,490 "Wow, this is an amazing life," and oftentimes, it is, 1199 00:47:35,573 --> 00:47:37,156 is how much work goes into that. 1200 00:47:37,239 --> 00:47:39,490 It is so much work. 1201 00:47:39,573 --> 00:47:40,531 - Beautiful. 1202 00:47:40,615 --> 00:47:41,698 - You're a copywriter, 1203 00:47:41,782 --> 00:47:43,782 you're a content production team, 1204 00:47:43,865 --> 00:47:46,365 you are building your own entity of sorts, 1205 00:47:46,448 --> 00:47:49,657 and that takes a tremendous amount of smarts. 1206 00:47:49,740 --> 00:47:51,031 - I don't know; is this-- yeah, someone called you. 1207 00:47:51,114 --> 00:47:52,657 - I love that. - Yeah, gorgeous. 1208 00:47:52,740 --> 00:47:54,531 - Okay! - Oh! 1209 00:47:54,615 --> 00:47:55,948 - She's gonna do some dirty things 1210 00:47:56,031 --> 00:47:57,156 in the White House. 1211 00:47:57,239 --> 00:47:59,031 - Right? - Oh, yes. 1212 00:47:59,114 --> 00:48:01,365 - Wow. These are amazing. 1213 00:48:01,448 --> 00:48:04,114 ♪ ♪ 1214 00:48:11,114 --> 00:48:14,657 - Here we are, the private jet. 1215 00:48:14,740 --> 00:48:17,198 Literally anything is available to you 1216 00:48:17,281 --> 00:48:18,615 to help fake your shoots, 1217 00:48:18,698 --> 00:48:21,740 including fake private jets. 1218 00:48:21,823 --> 00:48:23,198 Can I get you a drink, sir? - Yeah, sure. 1219 00:48:23,281 --> 00:48:25,073 What you got? - [chuckles] 1220 00:48:25,156 --> 00:48:27,907 - I can't believe some clowns actually book this thing. 1221 00:48:27,989 --> 00:48:30,406 - It's $49.99 an hour-- 50 bucks an hour. 1222 00:48:30,490 --> 00:48:31,740 We tried to get it last week, 1223 00:48:31,823 --> 00:48:34,365 and it was booked round the clock. 1224 00:48:34,448 --> 00:48:35,365 Let's see, what else do we have here? 1225 00:48:35,448 --> 00:48:36,406 That's it. - Nice. 1226 00:48:36,490 --> 00:48:37,573 - So we'll put this on here, and then we're gonna 1227 00:48:37,657 --> 00:48:38,865 do a little photo shoot. 1228 00:48:38,948 --> 00:48:41,406 - Are these pretzels gluten-free? 1229 00:48:41,490 --> 00:48:42,865 - [chuckles] - I've been trying to get away 1230 00:48:42,948 --> 00:48:45,406 from gluten, you know? 1231 00:48:45,490 --> 00:48:46,948 - All right, let me get some pictures of you 1232 00:48:47,031 --> 00:48:48,740 while you're on your jet. - Mm, mm, mm. 1233 00:48:48,823 --> 00:48:51,531 - Do you want to look out the window? 1234 00:48:51,615 --> 00:48:53,281 - Oh, yeah. What a nice view. 1235 00:48:53,365 --> 00:48:54,865 I love having the window seat. 1236 00:48:54,948 --> 00:48:56,989 ♪ ♪ 1237 00:48:57,073 --> 00:48:58,114 - I'd be curious to see if any of your friends 1238 00:48:58,198 --> 00:48:59,239 knew it was fake. 1239 00:48:59,323 --> 00:49:00,448 [camera shutter snaps] 1240 00:49:00,531 --> 00:49:02,198 Would you post this on your Instagram? 1241 00:49:02,281 --> 00:49:03,365 - No. 1242 00:49:03,448 --> 00:49:05,073 It feels not right for me. 1243 00:49:05,156 --> 00:49:06,907 It's a circus. 1244 00:49:06,989 --> 00:49:08,406 It's a complete circus. 1245 00:49:08,490 --> 00:49:10,239 - Look at me a second. 1246 00:49:10,323 --> 00:49:11,740 [camera shutter snaps] 1247 00:49:11,823 --> 00:49:14,989 - I'd much rather just show me 1248 00:49:15,073 --> 00:49:16,948 and document the things that I do 1249 00:49:17,031 --> 00:49:18,823 because I believe that, 1250 00:49:18,907 --> 00:49:20,448 you know, I'm an influential person, 1251 00:49:20,531 --> 00:49:22,281 Instagram or not. 1252 00:49:22,365 --> 00:49:24,448 You know, I would say I influence 1253 00:49:24,531 --> 00:49:26,823 every person that I touch and every person that, 1254 00:49:26,907 --> 00:49:29,615 you know, gets to spend some time around me and, like, 1255 00:49:29,698 --> 00:49:34,114 absorb the energy and, like, witness who I am. 1256 00:49:34,198 --> 00:49:37,698 Like, I don't need to do any more fake private jets. 1257 00:49:37,782 --> 00:49:40,615 I don't need to do any of this. 1258 00:49:40,698 --> 00:49:43,657 There's so much that goes into planning the fakeness 1259 00:49:43,740 --> 00:49:46,573 and, like, portraying something that's not really there. 1260 00:49:46,657 --> 00:49:49,198 That's pretty crazy to me. 1261 00:49:49,281 --> 00:49:50,448 - Yes, yes, yes. Oh, my God. 1262 00:49:50,531 --> 00:49:51,740 Keep everything about that. Wait. 1263 00:49:51,823 --> 00:49:52,989 - I'm stuck. - It's fine. 1264 00:49:53,073 --> 00:49:55,156 - Eyes at me for one. 1265 00:49:55,239 --> 00:49:56,989 Beautiful. 1266 00:49:57,073 --> 00:49:59,365 - Influencers who are just getting started now 1267 00:49:59,448 --> 00:50:01,448 are trying to get in there really quickly 1268 00:50:01,531 --> 00:50:04,948 and cash in while they can before the platform, you know, 1269 00:50:05,031 --> 00:50:07,823 changes and evolves or fades away. 1270 00:50:07,907 --> 00:50:09,989 - Yeah, these shoots get just so exhausting, 1271 00:50:10,073 --> 00:50:13,031 but we bang out, you know, four different looks. 1272 00:50:16,907 --> 00:50:18,323 - Just, like, look away on these. 1273 00:50:18,406 --> 00:50:19,823 Yeah, perfect. 1274 00:50:19,907 --> 00:50:22,198 - People are buying lighting rigs 1275 00:50:22,281 --> 00:50:25,657 for their average lives so that they look amazing 1276 00:50:25,740 --> 00:50:27,031 for the people who might want to be 1277 00:50:27,114 --> 00:50:28,323 a part of those lives, 1278 00:50:28,406 --> 00:50:30,657 because we're all making our own movies, 1279 00:50:30,740 --> 00:50:32,448 and we're trying to be the star. 1280 00:50:32,531 --> 00:50:34,657 ♪ ♪ 1281 00:50:34,740 --> 00:50:35,698 - Beautiful. - All right. 1282 00:50:35,782 --> 00:50:37,698 We gotta go back into glam. 1283 00:50:37,782 --> 00:50:40,198 - Everyone is trying to beat the algorithm, 1284 00:50:40,281 --> 00:50:42,406 getting more followers, getting more eyeballs. 1285 00:50:44,782 --> 00:50:46,698 - You have to kind of be gross 1286 00:50:46,782 --> 00:50:49,823 and be self-promotional to get anywhere. 1287 00:50:49,907 --> 00:50:50,823 - All right. 1288 00:50:50,907 --> 00:50:53,073 - Fame is just fake anyway, right? 1289 00:50:53,156 --> 00:50:55,490 And so, like, why not hustle and put yourself out there 1290 00:50:55,573 --> 00:50:58,031 and try to get what you want? 1291 00:50:58,114 --> 00:51:00,073 - And then--oh, I love that. 1292 00:51:00,156 --> 00:51:02,865 - It is truly some of the easiest 1293 00:51:02,948 --> 00:51:05,740 and some of the hardest money you'll ever make. 1294 00:51:05,823 --> 00:51:08,198 - One, two, and three. 1295 00:51:08,281 --> 00:51:10,823 One, two, and three. 1296 00:51:10,907 --> 00:51:12,740 One, two, and three. 1297 00:51:12,823 --> 00:51:14,365 ♪ ♪ 1298 00:51:14,448 --> 00:51:16,823 - When we started this project, I thought it would be simple. 1299 00:51:16,948 --> 00:51:19,198 I'd buy some bots, some likes, some comments, 1300 00:51:19,281 --> 00:51:20,239 and that would be it. 1301 00:51:20,323 --> 00:51:22,198 But once we got on this hamster wheel, 1302 00:51:22,281 --> 00:51:24,907 it only started to go faster and faster, 1303 00:51:24,989 --> 00:51:27,573 and before we knew it, none of us could get off. 1304 00:51:27,657 --> 00:51:30,073 Mmm. - Pepperoni is my favorite. 1305 00:51:30,156 --> 00:51:31,365 - [muffled] Pepperoni is your favorite? 1306 00:51:31,448 --> 00:51:33,239 - Mm-hmm. - Mmm. 1307 00:51:33,323 --> 00:51:37,198 [inquisitive music] 1308 00:51:37,281 --> 00:51:39,740 That's because the more fake accounts you buy, 1309 00:51:39,823 --> 00:51:41,573 the more fake likes and comments 1310 00:51:41,657 --> 00:51:43,281 you need on your posts. 1311 00:51:43,365 --> 00:51:50,365 ♪ ♪ 1312 00:51:56,865 --> 00:52:01,156 Before you know it, you're me, buying your "influencers" 1313 00:52:01,239 --> 00:52:04,907 all these fake interactions several times a day... 1314 00:52:04,989 --> 00:52:11,365 ♪ ♪ 1315 00:52:11,448 --> 00:52:13,989 All while hoping that you don't alert the algorithm 1316 00:52:14,073 --> 00:52:15,907 that could kick them off the service 1317 00:52:15,989 --> 00:52:18,865 and trying to ensure that your fake audience 1318 00:52:18,948 --> 00:52:21,615 arrives at the exact time you post 1319 00:52:21,698 --> 00:52:24,989 in order for everything to appear real. 1320 00:52:25,073 --> 00:52:27,948 ♪ ♪ 1321 00:52:28,031 --> 00:52:29,782 - Honey, when are you gonna go to sleep? 1322 00:52:29,865 --> 00:52:32,114 - Just buying some bots. Give me a second. 1323 00:52:32,198 --> 00:52:38,615 ♪ ♪ 1324 00:52:38,698 --> 00:52:39,823 On top of all that, 1325 00:52:39,948 --> 00:52:42,281 Wylie and Dom are worried that they're not getting 1326 00:52:42,365 --> 00:52:44,865 enough likes and comments on their photos. 1327 00:52:44,948 --> 00:52:47,198 Chris isn't happy about all the fake bots 1328 00:52:47,281 --> 00:52:50,114 because he says it's ruining his Instagram account. 1329 00:52:50,198 --> 00:52:52,031 ♪ ♪ 1330 00:52:52,114 --> 00:52:53,531 - It's a good one. 1331 00:52:53,615 --> 00:52:55,989 Let me tag them. 1332 00:52:56,073 --> 00:52:57,657 - And I keep getting ripped off 1333 00:52:57,740 --> 00:52:59,657 by a 14-year-old kid in Egypt 1334 00:52:59,740 --> 00:53:02,448 who is posing as a major bot dealer. 1335 00:53:02,531 --> 00:53:09,531 ♪ ♪ 1336 00:53:12,740 --> 00:53:15,031 But putting all of this aside for now, 1337 00:53:15,114 --> 00:53:17,615 the craziest part about this whole experiment 1338 00:53:17,698 --> 00:53:19,698 is that after just three months, 1339 00:53:19,782 --> 00:53:22,365 it's actually starting to work. 1340 00:53:22,448 --> 00:53:24,114 - I don't know if I like these. 1341 00:53:26,323 --> 00:53:27,740 They're okay. 1342 00:53:27,823 --> 00:53:29,198 They were free. 1343 00:53:29,281 --> 00:53:30,865 [chuckles] 1344 00:53:30,948 --> 00:53:33,365 - A sunglasses outlet reached out to Dom, 1345 00:53:33,448 --> 00:53:35,365 offering two free pairs of shades 1346 00:53:35,448 --> 00:53:38,531 in exchange for a couple of Instagram posts, 1347 00:53:38,615 --> 00:53:40,073 which I then filled up 1348 00:53:40,156 --> 00:53:43,323 with a bunch of fake likes and fake comments. 1349 00:53:43,406 --> 00:53:45,239 - All right, man. Let's go. 1350 00:53:45,323 --> 00:53:46,531 Tell me where we at. 1351 00:53:46,615 --> 00:53:47,865 - We're at Royal Personal Training. 1352 00:53:47,948 --> 00:53:48,907 We're here to kick some ass, 1353 00:53:48,989 --> 00:53:51,198 gonna get a good workout, blood flow. 1354 00:53:51,281 --> 00:53:53,031 Just good energy, good vibes. 1355 00:53:53,114 --> 00:53:54,323 Let's go. Come on. - All right. 1356 00:53:54,406 --> 00:53:57,490 - And Chris got a random message out of nowhere 1357 00:53:57,573 --> 00:53:59,531 from a private gym in Beverly Hills 1358 00:53:59,615 --> 00:54:01,365 that caters to influencers, 1359 00:54:01,448 --> 00:54:03,531 asking if he wanted a free session 1360 00:54:03,615 --> 00:54:05,740 in exchange for him posting on Instagram 1361 00:54:05,823 --> 00:54:08,865 and, of course, tagging the private gym. 1362 00:54:08,948 --> 00:54:10,907 ♪ ♪ 1363 00:54:10,989 --> 00:54:13,490 And then there's Wylie. 1364 00:54:17,865 --> 00:54:21,198 - I was getting some anxiety because some people-- 1365 00:54:21,281 --> 00:54:22,615 or I think it was just this one guy-- 1366 00:54:22,698 --> 00:54:24,239 kept messaging me about these bots, 1367 00:54:24,323 --> 00:54:25,573 and they were increasing really fast, 1368 00:54:25,657 --> 00:54:26,823 and one morning, I just woke up 1369 00:54:26,907 --> 00:54:28,406 and I had 12,000 followers, 1370 00:54:28,490 --> 00:54:30,239 and it was kind of scary. 1371 00:54:30,323 --> 00:54:31,782 But I guess he caught on 1372 00:54:31,865 --> 00:54:33,365 and was like, "What's going on?" 1373 00:54:33,448 --> 00:54:34,907 and was kind of rude about it. [laughs] 1374 00:54:34,989 --> 00:54:36,615 And I don't know. 1375 00:54:36,698 --> 00:54:38,740 The whole thing just made me feel really uncomfortable. 1376 00:54:38,823 --> 00:54:41,865 [slow piano music] 1377 00:54:41,948 --> 00:54:42,865 ♪ ♪ 1378 00:54:42,948 --> 00:54:44,365 He's just a random dude from Atlanta 1379 00:54:44,448 --> 00:54:45,823 that I sort of know. 1380 00:54:45,907 --> 00:54:48,156 But it made me uncomfortable with him calling me out. 1381 00:54:48,239 --> 00:54:50,782 ♪ ♪ 1382 00:54:50,865 --> 00:54:53,156 It's not a fun feeling. It's just not. 1383 00:54:53,239 --> 00:54:55,782 ♪ ♪ 1384 00:54:55,865 --> 00:54:58,323 And I just put my Instagram account on private. 1385 00:54:58,406 --> 00:55:00,156 I don't know what it is about the trolls 1386 00:55:00,239 --> 00:55:01,989 that just really get me. [chuckles] 1387 00:55:02,073 --> 00:55:03,448 ♪ ♪ 1388 00:55:03,531 --> 00:55:04,531 - People are starting to look 1389 00:55:04,615 --> 00:55:06,323 at some of the negative effects on social media, 1390 00:55:06,406 --> 00:55:09,114 not just interpersonal effects like feeling inadequate 1391 00:55:09,198 --> 00:55:10,323 because you don't have enough followers 1392 00:55:10,406 --> 00:55:12,156 but also the harassment that comes along with that, 1393 00:55:12,239 --> 00:55:13,239 the bullying, 1394 00:55:13,323 --> 00:55:15,782 all of that toxicity on social media. 1395 00:55:15,865 --> 00:55:17,782 - I have a 14-year-old sister 1396 00:55:17,865 --> 00:55:20,782 who's very affected by the social media, 1397 00:55:20,865 --> 00:55:21,948 the Snapchat and the Instagram 1398 00:55:22,031 --> 00:55:22,948 and the Facebook and everything, 1399 00:55:23,031 --> 00:55:24,490 and it's very depressing. 1400 00:55:24,573 --> 00:55:26,323 ♪ ♪ 1401 00:55:26,406 --> 00:55:28,323 And I didn't think that I'd be one of the people 1402 00:55:28,406 --> 00:55:30,114 who was so affected by it. 1403 00:55:30,198 --> 00:55:32,531 I thought that I kind of did this 1404 00:55:32,615 --> 00:55:34,531 because I thought I was okay with all that, 1405 00:55:34,615 --> 00:55:37,490 but it really happens to everyone. 1406 00:55:37,573 --> 00:55:40,865 - I think it's not possible to separate the negatives 1407 00:55:40,948 --> 00:55:43,448 of influencer culture, viral mechanics 1408 00:55:43,531 --> 00:55:46,989 from the technology platforms that they sit on. 1409 00:55:47,073 --> 00:55:49,365 We keep children away from cigarettes 1410 00:55:49,448 --> 00:55:50,823 because of the harm, 1411 00:55:50,907 --> 00:55:52,531 and we keep them away from weapons, 1412 00:55:52,615 --> 00:55:53,907 and yet in this realm, 1413 00:55:53,989 --> 00:55:55,698 we have left them to the wolves. 1414 00:55:55,782 --> 00:55:57,156 ♪ ♪ 1415 00:55:57,239 --> 00:56:00,114 - The uptick in teen suicides and depression, 1416 00:56:00,198 --> 00:56:02,865 I think it's directly related to social media. 1417 00:56:02,948 --> 00:56:04,948 ♪ ♪ 1418 00:56:05,031 --> 00:56:06,490 If you're just seeking fame, 1419 00:56:06,573 --> 00:56:07,989 if you're just seeking the attention 1420 00:56:08,073 --> 00:56:09,657 that you see being paid 1421 00:56:09,740 --> 00:56:13,531 in those situations, it's never gonna be enough. 1422 00:56:13,615 --> 00:56:15,782 And if any of that dips, 1423 00:56:15,865 --> 00:56:17,907 you risk being quite destroyed by it. 1424 00:56:17,989 --> 00:56:22,490 ♪ ♪ 1425 00:56:22,573 --> 00:56:25,406 - It is a beautiful, beautiful morning 1426 00:56:25,490 --> 00:56:26,698 here in Abu Dhabi today. 1427 00:56:26,782 --> 00:56:28,073 - Oh, my gosh, thank you so much 1428 00:56:28,156 --> 00:56:30,865 to Marc Jacobs for sending over some birthday flowers. 1429 00:56:30,948 --> 00:56:32,365 I really don't deserve you guys. 1430 00:56:32,448 --> 00:56:33,365 Oh, my God. 1431 00:56:33,448 --> 00:56:36,031 - I just came home to a beautiful package 1432 00:56:36,114 --> 00:56:37,698 from Lahana Swim. 1433 00:56:37,782 --> 00:56:38,698 - Hey, guys. 1434 00:56:38,782 --> 00:56:40,114 So we're gonna use my Vejo blender 1435 00:56:40,198 --> 00:56:41,406 for the first time. 1436 00:56:42,989 --> 00:56:45,323 [blender whirring] 1437 00:56:45,406 --> 00:56:49,031 [curious orchestral music] 1438 00:56:49,114 --> 00:56:52,740 But I've gotten some free stuff. 1439 00:56:52,823 --> 00:56:55,740 Kashi! And granola, damn. 1440 00:56:55,823 --> 00:56:57,740 Cannabis-infused social drink. 1441 00:56:57,823 --> 00:56:59,406 Sisel toothpastes. 1442 00:56:59,490 --> 00:57:00,948 Oh, I'm excited for that. 1443 00:57:01,031 --> 00:57:03,573 ♪ ♪ 1444 00:57:03,657 --> 00:57:04,865 I did my whole, like, "Dominique Druckman, 1445 00:57:04,948 --> 00:57:06,365 huge fan of your company," 1446 00:57:06,448 --> 00:57:08,406 and they said, "Hey, Dominique. 1447 00:57:08,490 --> 00:57:10,239 "So stoked you'd like to work with us. 1448 00:57:10,323 --> 00:57:12,573 "We'd love to gift you one of our cute phone cases 1449 00:57:12,657 --> 00:57:13,907 to rep on your IG feed." 1450 00:57:13,989 --> 00:57:15,239 My initials 1451 00:57:15,323 --> 00:57:16,615 and boobs. 1452 00:57:16,698 --> 00:57:18,740 ♪ ♪ 1453 00:57:18,823 --> 00:57:21,156 - Dom is approaching 100,000 followers, 1454 00:57:21,239 --> 00:57:24,448 and the free products are piling in from everywhere. 1455 00:57:24,531 --> 00:57:26,406 - Wow, five bottles of wine. 1456 00:57:26,490 --> 00:57:28,490 [gasps] Oh, my gosh. 1457 00:57:28,573 --> 00:57:31,989 [gasps] You guys. 1458 00:57:32,073 --> 00:57:33,239 Energy Bombs. 1459 00:57:33,323 --> 00:57:34,740 Clay cleansing balm. 1460 00:57:34,823 --> 00:57:36,156 A CBD vibrator. 1461 00:57:36,239 --> 00:57:37,782 [camera shutter snapping] 1462 00:57:37,865 --> 00:57:39,448 Lamo footwear. 1463 00:57:39,531 --> 00:57:42,073 [camera shutter snapping] 1464 00:57:42,156 --> 00:57:44,782 - As Dom started to get all of this free stuff 1465 00:57:44,865 --> 00:57:47,281 and dozens of free opportunities, 1466 00:57:47,365 --> 00:57:48,615 all because people perceived 1467 00:57:48,698 --> 00:57:50,907 that she was a famous influencer, 1468 00:57:50,989 --> 00:57:54,782 something started to happen that we didn't anticipate. 1469 00:57:54,865 --> 00:57:58,114 - So we got a package from Gorjana, 1470 00:57:58,198 --> 00:58:00,615 which is a jewelry company I really like. 1471 00:58:00,698 --> 00:58:02,989 They DM'd me, and I got to pick out, like, 1472 00:58:03,073 --> 00:58:04,281 pieces of jewelry. 1473 00:58:04,365 --> 00:58:05,907 [camera shutter snapping] 1474 00:58:05,989 --> 00:58:08,239 - We had assumed that we would have to reach out 1475 00:58:08,323 --> 00:58:09,448 to places and brands 1476 00:58:09,531 --> 00:58:11,406 in order to get these free experiences. 1477 00:58:11,490 --> 00:58:14,323 But instead they started to find her. 1478 00:58:14,406 --> 00:58:15,948 - "Hi, Dominique. My name is Paige." 1479 00:58:16,031 --> 00:58:17,907 "Hi, my name is Shayna with Moon Oral Care." 1480 00:58:17,989 --> 00:58:19,156 "We'd love to work with you." 1481 00:58:19,239 --> 00:58:20,989 Swipe up for my code 1482 00:58:21,073 --> 00:58:24,239 and get your teeth white. 1483 00:58:32,156 --> 00:58:34,865 - For Wylie, things are going a little differently. 1484 00:58:39,907 --> 00:58:41,907 - My boss' car ran out of gas, 1485 00:58:41,989 --> 00:58:43,156 so I got a message from him 1486 00:58:43,239 --> 00:58:45,490 that I needed to fill it up with gas. 1487 00:58:45,573 --> 00:58:46,823 [laughs] 1488 00:58:46,907 --> 00:58:48,156 When I moved here from Atlanta, 1489 00:58:48,239 --> 00:58:51,406 I did not think I'd be filling other people's cars with gas. 1490 00:58:57,782 --> 00:59:00,740 [somber music] 1491 00:59:00,823 --> 00:59:03,865 ♪ ♪ 1492 00:59:03,948 --> 00:59:07,698 - After Wylie had been harassed by the "troll," 1493 00:59:07,782 --> 00:59:10,198 he'd stopped posting on Instagram. 1494 00:59:10,281 --> 00:59:12,573 He became obsessed with the bots, 1495 00:59:12,657 --> 00:59:16,365 worried that now that he had almost 30,000 followers, 1496 00:59:16,448 --> 00:59:18,365 people would figure out that they weren't real 1497 00:59:18,448 --> 00:59:20,865 if he didn't get enough fake likes and fake comments 1498 00:59:20,948 --> 00:59:22,365 on his posts. 1499 00:59:22,448 --> 00:59:23,865 ♪ ♪ 1500 00:59:23,948 --> 00:59:25,989 - All right, so about to post my first Instagram 1501 00:59:26,073 --> 00:59:28,031 in, as Nick says, two months. 1502 00:59:28,114 --> 00:59:29,323 I think it was, like, a month. 1503 00:59:29,406 --> 00:59:33,073 But not nervous. I'm fine. [laughs] 1504 00:59:33,156 --> 00:59:36,365 I was told the automatic likes were back in check. 1505 00:59:36,448 --> 00:59:43,239 ♪ ♪ 1506 00:59:43,323 --> 00:59:44,782 All right. 1507 00:59:44,865 --> 00:59:46,239 I'm gonna press Share. 1508 00:59:46,323 --> 00:59:52,573 ♪ ♪ 1509 00:59:52,657 --> 00:59:54,073 I feel good. 1510 00:59:54,156 --> 00:59:56,615 ♪ ♪ 1511 00:59:56,698 --> 00:59:57,948 - How many likes? 1512 00:59:58,031 --> 00:59:59,031 - So far, zero. 1513 00:59:59,114 --> 01:00:00,740 [laughs] Hold on. 1514 01:00:00,823 --> 01:00:04,073 ♪ ♪ 1515 01:00:04,156 --> 01:00:06,406 Just terrifying. 1516 01:00:06,490 --> 01:00:08,490 [cell phone chirps] I got one like. 1517 01:00:08,573 --> 01:00:09,573 [chuckles] 1518 01:00:09,657 --> 01:00:10,782 [cell phone chirps] 1519 01:00:10,865 --> 01:00:12,365 Real person. 1520 01:00:12,448 --> 01:00:14,948 Oh, I got a comment. 1521 01:00:15,031 --> 01:00:16,073 Feeling good. 1522 01:00:16,156 --> 01:00:18,031 A little nervous that the bots haven't kicked in. 1523 01:00:18,114 --> 01:00:20,615 [laughs] 1524 01:00:20,698 --> 01:00:24,073 Sweet. 30 likes. 1525 01:00:24,156 --> 01:00:28,239 Here I am, staring at it, watching the likes come in. 1526 01:00:28,323 --> 01:00:31,406 38. Not that great. 1527 01:00:31,490 --> 01:00:34,031 I'm torn in the process because I wish that I could say 1528 01:00:34,114 --> 01:00:36,114 I had 3,000 likes right now. 1529 01:00:36,198 --> 01:00:37,948 I still am obviously looking out for them 1530 01:00:38,031 --> 01:00:39,782 and would really appreciate if they would come through. 1531 01:00:39,865 --> 01:00:42,281 [chuckles] 1532 01:00:42,365 --> 01:00:44,948 The number right now is... 1533 01:00:45,031 --> 01:00:47,782 165. 1534 01:00:47,865 --> 01:00:49,823 Not so hot. Not so hot. 1535 01:00:49,907 --> 01:00:52,281 ♪ ♪ 1536 01:00:52,365 --> 01:00:53,782 One of the things is that 1537 01:00:53,865 --> 01:00:54,948 I don't know what my dreams are, 1538 01:00:55,031 --> 01:00:56,615 I don't know what my goals are, 1539 01:00:56,698 --> 01:00:58,406 and I didn't really have an envisionment. 1540 01:00:58,490 --> 01:01:01,239 I just kind of wanted to be happy and across the country 1541 01:01:01,323 --> 01:01:02,323 and just kind of do something different 1542 01:01:02,406 --> 01:01:03,657 and away from my friends and family 1543 01:01:03,740 --> 01:01:04,989 that I've already spent my whole life with, 1544 01:01:05,073 --> 01:01:07,323 and I've done that. 1545 01:01:07,406 --> 01:01:08,657 So I think I accomplished that dream, 1546 01:01:08,740 --> 01:01:12,490 but I'm still working on my next step of dreams. 1547 01:01:12,573 --> 01:01:16,490 So we got one bot like 14 seconds ago. 1548 01:01:16,573 --> 01:01:17,989 See what happens. 1549 01:01:18,073 --> 01:01:19,365 All right, I got another bot. 1550 01:01:19,448 --> 01:01:21,948 We got a live one. 1551 01:01:22,031 --> 01:01:27,031 27 minutes into the post, 176 likes. 1552 01:01:27,114 --> 01:01:28,323 Yay. [cell phone chirps] 1553 01:01:28,406 --> 01:01:32,531 And I just got my third bot like. 1554 01:01:32,615 --> 01:01:35,031 [upbeat music] 1555 01:01:35,114 --> 01:01:36,531 - I'm at APL today. 1556 01:01:36,615 --> 01:01:38,031 They have a new store in The Grove. 1557 01:01:38,114 --> 01:01:40,365 It's beautiful looks like an art gallery. 1558 01:01:40,448 --> 01:01:41,657 ♪ ♪ 1559 01:01:41,740 --> 01:01:43,031 - So, so far, what are your favorites? 1560 01:01:43,114 --> 01:01:44,365 - I think these. - These ones? 1561 01:01:44,448 --> 01:01:45,365 - These for sure. 1562 01:01:45,448 --> 01:01:46,365 - Yeah, these are fan favorites. 1563 01:01:46,448 --> 01:01:47,823 I love wearing these ones. 1564 01:01:47,907 --> 01:01:49,031 - It got to a point where Dom 1565 01:01:49,114 --> 01:01:51,698 could simply tag a brand in a photo 1566 01:01:51,782 --> 01:01:53,031 and they'd be the ones reaching out, 1567 01:01:53,114 --> 01:01:55,239 asking her to take their products for free. 1568 01:01:55,323 --> 01:01:57,573 - I'm getting some free sneakers. 1569 01:01:57,657 --> 01:01:59,198 - How'd you get the free sneakers? 1570 01:01:59,281 --> 01:02:00,365 - [laughs] 1571 01:02:00,448 --> 01:02:02,406 We've got a lot of followers, so... 1572 01:02:02,490 --> 01:02:03,948 I'm an influencer. 1573 01:02:05,281 --> 01:02:06,323 Duh. 1574 01:02:06,406 --> 01:02:10,989 ♪ ♪ 1575 01:02:11,073 --> 01:02:15,740 I've been getting so many more auditions and callbacks. 1576 01:02:15,823 --> 01:02:17,239 My agent, he's like, 1577 01:02:17,323 --> 01:02:19,198 "Yeah, your Instagram has, like, blown up, 1578 01:02:19,281 --> 01:02:20,531 "and that's definitely helped you 1579 01:02:20,615 --> 01:02:23,740 get into the doors of, like, a lot of casting offices." 1580 01:02:23,823 --> 01:02:30,865 ♪ ♪ 1581 01:02:35,490 --> 01:02:37,406 - Then out of nowhere, 1582 01:02:37,490 --> 01:02:39,740 Dom got a private message on Instagram, 1583 01:02:39,823 --> 01:02:41,782 inviting her to this. 1584 01:02:41,865 --> 01:02:43,448 - Oh, my gosh, are you so excited? 1585 01:02:43,531 --> 01:02:44,907 - So excited. - Do you have any-- 1586 01:02:44,989 --> 01:02:47,073 Gabey, can you help her get this? 1587 01:02:47,156 --> 01:02:49,031 I think this should fit in the trunk. 1588 01:02:49,114 --> 01:02:51,239 - Let's see. Moment of truth. 1589 01:02:51,323 --> 01:02:52,281 - Yeah. - Yeah. 1590 01:02:52,365 --> 01:02:54,406 See, we got this, guys. 1591 01:02:54,490 --> 01:02:55,948 [light classical music] 1592 01:02:56,031 --> 01:02:57,531 - Okay, hi, ladies! 1593 01:02:57,615 --> 01:03:00,740 We're so freaking excited to have y'all. 1594 01:03:00,823 --> 01:03:05,406 We are literally going on a photo shoot road trip. 1595 01:03:05,490 --> 01:03:07,281 It's gonna be aggressive at times. 1596 01:03:07,365 --> 01:03:08,698 - [laughs] 1597 01:03:08,782 --> 01:03:09,948 - But we're gonna have the best time. 1598 01:03:10,031 --> 01:03:11,448 If you didn't know where you were going by now, 1599 01:03:11,531 --> 01:03:12,448 guess what. 1600 01:03:12,531 --> 01:03:14,615 The doors are closed, and you're going. 1601 01:03:14,698 --> 01:03:17,281 And I'm so freakin' excited! Go, go, yes! 1602 01:03:17,365 --> 01:03:19,989 [all cheering] 1603 01:03:20,073 --> 01:03:21,948 ♪ ♪ 1604 01:03:22,031 --> 01:03:24,114 - An all-expense-paid 1605 01:03:24,198 --> 01:03:27,281 VIP influencer road trip 1606 01:03:27,365 --> 01:03:31,948 valued at $5,000 with free gifts and clothes, 1607 01:03:32,031 --> 01:03:33,031 hair and makeup, 1608 01:03:33,114 --> 01:03:35,114 and modeling for a clothing line. 1609 01:03:35,198 --> 01:03:38,657 - [singing Italian aria] 1610 01:03:38,740 --> 01:03:40,782 - Collectively, the women on this bus 1611 01:03:40,865 --> 01:03:43,406 have several million followers. 1612 01:03:43,490 --> 01:03:47,031 And then there was poor Dom, who had to really put 1613 01:03:47,114 --> 01:03:49,073 her acting skills to the test here. 1614 01:03:49,156 --> 01:03:50,323 - On the bus, some of the girls 1615 01:03:50,406 --> 01:03:51,657 are super standoffish. 1616 01:03:51,740 --> 01:03:53,989 Everybody was on their phones a lot. 1617 01:03:54,073 --> 01:03:56,281 But, you know, I want to look good next to them. 1618 01:03:56,365 --> 01:03:58,198 What are you doing for Valentine's Day? 1619 01:04:02,406 --> 01:04:03,406 - Okay. 1620 01:04:05,406 --> 01:04:07,156 - Fun. 1621 01:04:07,239 --> 01:04:08,198 - All right. 1622 01:04:08,281 --> 01:04:13,948 ♪ ♪ 1623 01:04:17,531 --> 01:04:18,531 - Yeah. 1624 01:04:20,740 --> 01:04:24,323 - All right, so if any of the following ladies are ready: 1625 01:04:24,406 --> 01:04:28,823 Helen, Zenya, Stewart. 1626 01:04:28,948 --> 01:04:30,531 Malachi's gonna shoot with you. 1627 01:04:30,615 --> 01:04:33,031 - Our first stop was a desert, 1628 01:04:33,114 --> 01:04:34,823 and all the girls are changing on the bus, 1629 01:04:34,907 --> 01:04:36,907 and we have to go get our suitcases out of the trunk, 1630 01:04:36,989 --> 01:04:39,573 and changing our shoes and, like, all of these things. 1631 01:04:39,657 --> 01:04:41,698 ♪ ♪ 1632 01:04:41,782 --> 01:04:44,198 - And then do a couple, like, walking towards me a bit. 1633 01:04:44,281 --> 01:04:45,698 ♪ ♪ 1634 01:04:45,782 --> 01:04:48,073 Perfect. And then go back. 1635 01:04:48,156 --> 01:04:50,782 ♪ ♪ 1636 01:04:50,865 --> 01:04:52,323 - Yes, that's good. 1637 01:04:52,406 --> 01:04:53,823 Yeah, that's great. 1638 01:04:53,907 --> 01:04:55,531 ♪ ♪ 1639 01:04:55,615 --> 01:04:57,865 Let's do serious vogue, yeah. 1640 01:04:57,948 --> 01:04:59,490 ♪ ♪ 1641 01:04:59,573 --> 01:05:00,490 - Are you ready for the fake laugh? 1642 01:05:00,573 --> 01:05:01,573 - I am ready. 1643 01:05:01,657 --> 01:05:03,323 Three... - [chuckles] 1644 01:05:03,406 --> 01:05:05,865 - [laughing] Two, one. 1645 01:05:05,948 --> 01:05:08,448 - Today there's a lot of on, off, be cold, 1646 01:05:08,531 --> 01:05:12,573 take photos, back on, be freezing cold, take photos. 1647 01:05:12,657 --> 01:05:14,365 Then we went to another location, 1648 01:05:14,448 --> 01:05:16,281 which is an abandoned water park. 1649 01:05:16,365 --> 01:05:18,448 ♪ ♪ 1650 01:05:18,531 --> 01:05:20,281 - Maybe spin with your coat. 1651 01:05:20,365 --> 01:05:22,448 ♪ ♪ 1652 01:05:22,531 --> 01:05:24,281 Yeah. Hold it right there. Perfect. 1653 01:05:24,365 --> 01:05:25,907 ♪ ♪ 1654 01:05:25,989 --> 01:05:27,114 - I'm freezing. 1655 01:05:27,198 --> 01:05:28,698 I feel like I have, like, icicle boogers. 1656 01:05:28,782 --> 01:05:29,989 [laughs] 1657 01:05:30,073 --> 01:05:33,782 All these clothes are, like, the cheapest fucking linen. 1658 01:05:33,865 --> 01:05:35,907 I love it. 1659 01:05:35,989 --> 01:05:37,406 But a lot of the girls are like, 1660 01:05:37,490 --> 01:05:38,865 "I don't even know if I can use these photos." 1661 01:05:38,948 --> 01:05:40,406 I'm like, "These are incredible photos. 1662 01:05:40,490 --> 01:05:41,740 What are you talking about?" 1663 01:05:41,823 --> 01:05:43,448 - That's great. Right there. Yeah. 1664 01:05:43,531 --> 01:05:46,406 - I think all of our standards are very different. 1665 01:05:46,490 --> 01:05:48,907 - Three, two, one. - Smile. 1666 01:05:48,989 --> 01:05:50,406 [laughter] 1667 01:05:50,490 --> 01:05:52,948 [lively music] 1668 01:05:53,031 --> 01:05:55,989 - [vocalizing] 1669 01:05:56,073 --> 01:06:03,031 ♪ ♪ 1670 01:06:19,531 --> 01:06:21,948 - What feels like 20 hours later, 1671 01:06:22,031 --> 01:06:24,448 we finally made it to Las Vegas. 1672 01:06:24,531 --> 01:06:26,989 - Whoo. Vegas. 1673 01:06:27,073 --> 01:06:29,448 - And I'm exhausted. 1674 01:06:29,531 --> 01:06:32,281 I've gotta do a whole nother day of this tomorrow. 1675 01:06:32,365 --> 01:06:39,406 ♪ ♪ 1676 01:06:41,114 --> 01:06:44,615 Today we are going to the actual trade show. 1677 01:06:44,698 --> 01:06:47,156 [unintelligible chatter] 1678 01:06:47,239 --> 01:06:48,323 Oh, here she is. 1679 01:06:48,406 --> 01:06:50,323 all: Hey! - Hi, guys! 1680 01:06:50,406 --> 01:06:51,865 Hey. - Hello. 1681 01:06:51,948 --> 01:06:54,615 Okay, say "cheese." Look forward and say "cheese." 1682 01:06:54,698 --> 01:06:56,531 - Rachel, she's doing, like, a partnership 1683 01:06:56,615 --> 01:06:58,323 with this shoe company called Lamo. 1684 01:06:58,406 --> 01:07:00,323 We came over to take some photos. 1685 01:07:00,406 --> 01:07:03,823 [cheery music] 1686 01:07:03,907 --> 01:07:06,323 And I get a free pair of fuzzy snugs, 1687 01:07:06,406 --> 01:07:08,114 so I'm gonna be very happy about that. 1688 01:07:08,198 --> 01:07:09,657 Have you done other trips with Rachel? 1689 01:07:09,740 --> 01:07:11,365 - I did the Coachella one... - Oh, right. 1690 01:07:11,448 --> 01:07:12,823 - Last year; it was really fun. - Okay. 1691 01:07:12,907 --> 01:07:14,114 - Have you? - No. 1692 01:07:14,198 --> 01:07:15,365 - First one? - First one. Yes. 1693 01:07:15,448 --> 01:07:16,740 - It's just a lot of fun events. 1694 01:07:16,823 --> 01:07:18,907 - Yeah. - It's my first one too. 1695 01:07:18,989 --> 01:07:20,031 - What do you think? 1696 01:07:20,114 --> 01:07:21,573 ♪ ♪ 1697 01:07:21,657 --> 01:07:23,198 - [laughs] - Okay. 1698 01:07:23,281 --> 01:07:24,865 I think a lot of the girls are over it, 1699 01:07:24,948 --> 01:07:27,365 or it's not what they expected. 1700 01:07:27,448 --> 01:07:29,198 I think all of these girls 1701 01:07:29,281 --> 01:07:32,740 make a lot more money for posting stuff. 1702 01:07:32,823 --> 01:07:35,365 That's why they hustle so much more. 1703 01:07:35,448 --> 01:07:36,989 - Okay, smile. 1704 01:07:37,073 --> 01:07:40,698 - These girls live, breathe, sleep to take photos, 1705 01:07:40,782 --> 01:07:43,239 to collaborate, to get a new camera, 1706 01:07:43,323 --> 01:07:44,989 to go to a cool location. 1707 01:07:45,073 --> 01:07:47,073 - So why don't we just group together 1708 01:07:47,156 --> 01:07:48,531 since we're already, like, doing that, 1709 01:07:48,615 --> 01:07:50,073 and then you guys-- does that work? 1710 01:07:50,156 --> 01:07:51,823 - Yeah. - Yeah, okay, cool. 1711 01:07:51,907 --> 01:07:54,198 - Two of the girls have gone to, like, hustle 1712 01:07:54,281 --> 01:07:55,740 to different booths. 1713 01:07:59,823 --> 01:08:00,740 - Turkey. - Yes. 1714 01:08:00,823 --> 01:08:01,907 - Oh, you're from Turkey. - Yes. 1715 01:08:01,989 --> 01:08:02,989 - Oh, amazing. - Oh, cool. 1716 01:08:04,448 --> 01:08:05,782 - Oh, perfect. - Thank you. 1717 01:08:08,490 --> 01:08:09,698 - Yes. - Thank you. 1718 01:08:09,782 --> 01:08:12,281 - I think, at the beginning, I was very passé about it, 1719 01:08:12,365 --> 01:08:14,740 but now I admire it. 1720 01:08:14,823 --> 01:08:17,365 That's their full-time job, and it's not easy. 1721 01:08:17,448 --> 01:08:19,907 ♪ ♪ 1722 01:08:19,989 --> 01:08:22,573 At the airport, they were making spreadsheets 1723 01:08:22,657 --> 01:08:23,907 of, like, all the people they spoke to 1724 01:08:23,989 --> 01:08:25,406 and the contact there and, like, 1725 01:08:25,490 --> 01:08:26,865 what the brand was about. 1726 01:08:26,948 --> 01:08:28,865 ♪ ♪ 1727 01:08:28,948 --> 01:08:29,948 - I'll carry your bag. 1728 01:08:30,031 --> 01:08:31,198 - Three, two, one. 1729 01:08:31,281 --> 01:08:33,782 ♪ ♪ 1730 01:08:33,865 --> 01:08:36,365 - I'm so tired, but I'm really glad I went. 1731 01:08:36,448 --> 01:08:43,490 ♪ ♪ 1732 01:08:46,907 --> 01:08:50,281 If I got paid a lot of money to not have another job, 1733 01:08:50,365 --> 01:08:51,448 I would do this all the time. 1734 01:08:51,531 --> 01:08:56,573 ♪ ♪ 1735 01:08:58,031 --> 01:09:00,281 - Chris' path in this social experiment 1736 01:09:00,365 --> 01:09:03,490 has become its own unexpected story. 1737 01:09:03,573 --> 01:09:04,948 - This is this new song. 1738 01:09:05,031 --> 01:09:06,323 This is the instrumental. 1739 01:09:06,406 --> 01:09:07,615 [upbeat electronic music playing] 1740 01:09:07,698 --> 01:09:09,907 I wrote it, like, over the Christmas break 1741 01:09:09,989 --> 01:09:12,740 when I went to go see my family. 1742 01:09:12,823 --> 01:09:16,114 ♪ This from a place I used to call H-O-M-E ♪ 1743 01:09:16,198 --> 01:09:18,948 ♪ Same place where you can't trust your homies ♪ 1744 01:09:19,031 --> 01:09:20,406 ♪ 'Cause they been lyin' where you lay ♪ 1745 01:09:20,490 --> 01:09:22,698 ♪ So you can't get no sleep ♪ 1746 01:09:22,782 --> 01:09:24,198 ♪ Uh ♪ 1747 01:09:24,281 --> 01:09:26,531 ♪ Know what I'm sayin' ♪ 1748 01:09:26,615 --> 01:09:27,698 ♪ Yeah ♪ 1749 01:09:31,907 --> 01:09:33,615 I be seeing people out here. 1750 01:09:33,698 --> 01:09:35,365 You know, usually you just put it in there 1751 01:09:35,448 --> 01:09:38,406 and you just, you know, chill out for a few minutes 1752 01:09:38,490 --> 01:09:39,698 and then let it do its thing, 1753 01:09:39,782 --> 01:09:41,989 but when you're broke, you can't do all that. 1754 01:09:42,073 --> 01:09:43,531 You gotta be watching this motherfucker, 1755 01:09:43,615 --> 01:09:47,448 because, you know, you gotta pull it at the right time. 1756 01:09:47,531 --> 01:09:49,989 Yup. That's it. We good. 1757 01:09:50,073 --> 01:09:51,323 Gonna get to the crib. 1758 01:09:51,406 --> 01:09:53,323 [solemn piano music] 1759 01:09:53,406 --> 01:09:56,615 - As I was buying all this fake engagement for Chris, 1760 01:09:56,698 --> 01:10:00,865 he was doing everything he could to delete it. 1761 01:10:00,948 --> 01:10:02,448 - Like, I don't need to be 1762 01:10:02,531 --> 01:10:04,031 looking at all these fake comments. 1763 01:10:04,114 --> 01:10:05,406 Like, I deleted all the comments 1764 01:10:05,490 --> 01:10:06,782 'cause they're super corny. 1765 01:10:06,865 --> 01:10:09,031 Hold on. I'm gonna read you guys some. 1766 01:10:09,114 --> 01:10:10,865 "All people should be like you." 1767 01:10:10,948 --> 01:10:12,573 "Excellent and elegant." 1768 01:10:12,657 --> 01:10:14,531 "Love you." Praying hands. 1769 01:10:14,615 --> 01:10:17,365 "Oh, wow, look at you." Heart face emoji. 1770 01:10:17,448 --> 01:10:19,531 "Looking so great, love." 1771 01:10:19,615 --> 01:10:21,490 "You simply the best." 1772 01:10:21,573 --> 01:10:23,198 - [chuckles] - What else do they have? 1773 01:10:23,281 --> 01:10:25,365 "The top influencer is you." 1774 01:10:25,448 --> 01:10:27,323 That's the best comment I got. 1775 01:10:27,406 --> 01:10:29,865 But still from a bot, so it's whatever. 1776 01:10:29,948 --> 01:10:32,073 - The social experiment here is, 1777 01:10:32,156 --> 01:10:33,740 we want to take three people 1778 01:10:33,823 --> 01:10:36,031 and see if we can make them fake famous. 1779 01:10:36,114 --> 01:10:39,865 And with the-- this is what has happened. 1780 01:10:39,948 --> 01:10:42,365 We have Dominique, who has been like, 1781 01:10:42,448 --> 01:10:43,823 "I will do anything." 1782 01:10:43,948 --> 01:10:47,073 But you want to be famous for being you 1783 01:10:47,156 --> 01:10:48,490 and nothing else, 1784 01:10:48,573 --> 01:10:51,615 and you're not willing to do anything 1785 01:10:51,698 --> 01:10:54,114 that is not part of that core goal 1786 01:10:54,198 --> 01:10:56,782 and process to get there. 1787 01:10:56,865 --> 01:10:58,782 - Yeah, I want to be famous for being me. 1788 01:10:58,865 --> 01:11:01,198 I want people to know who I am for being me, 1789 01:11:01,281 --> 01:11:02,573 to--for knowing the story, 1790 01:11:02,657 --> 01:11:04,365 for knowing the background and all that. 1791 01:11:04,448 --> 01:11:06,031 When Dom came in, 1792 01:11:06,114 --> 01:11:08,281 she's like a piece of Play-Doh, right? 1793 01:11:08,365 --> 01:11:12,031 She's soft, and she just--she-- you guys can mold her. 1794 01:11:12,114 --> 01:11:14,239 Y'all done gave her the highlights and the hair, 1795 01:11:14,323 --> 01:11:15,573 gave her a haircut. 1796 01:11:15,657 --> 01:11:16,782 She is a bra--she-- 1797 01:11:16,865 --> 01:11:18,907 like, brand-new bitch, you feel me? 1798 01:11:18,989 --> 01:11:23,740 Like, she was a brand-new person. 1799 01:11:23,823 --> 01:11:28,114 I came in, and I was like a sculpture of stone. 1800 01:11:28,198 --> 01:11:29,615 And it's like, "Well, fuck, 1801 01:11:29,698 --> 01:11:31,281 what do we add to this sculpture?" 1802 01:11:31,365 --> 01:11:33,448 Like, I don't need a makeover. 1803 01:11:33,531 --> 01:11:35,114 I don't need a stylist. 1804 01:11:35,198 --> 01:11:36,907 So I said, "What are these people 1805 01:11:36,989 --> 01:11:39,114 really gonna do for me?" 1806 01:11:39,198 --> 01:11:42,782 I'd rather be broke and be real 1807 01:11:42,865 --> 01:11:44,989 than be rich and be fake. 1808 01:11:45,073 --> 01:11:46,448 And that's the facts. 1809 01:11:46,531 --> 01:11:50,615 Like, I'm not gonna do just anything. 1810 01:11:50,698 --> 01:11:51,782 - But for us, that's hard 1811 01:11:51,865 --> 01:11:52,907 in a social experiment. - It is. 1812 01:11:52,989 --> 01:11:54,448 - Because it's like, "Well, what do we do?" 1813 01:11:54,531 --> 01:11:57,740 - But if you asked me if I would rather take 1814 01:11:57,823 --> 01:12:00,948 100,000 fake followers or 100 real ones, 1815 01:12:01,031 --> 01:12:02,782 I'm taking the real ones all day. 1816 01:12:02,865 --> 01:12:04,281 - That's not the way I expected it to go, 1817 01:12:04,365 --> 01:12:06,698 but I respect that completely. 1818 01:12:06,782 --> 01:12:08,448 - I need people to feel this. 1819 01:12:08,531 --> 01:12:09,490 Straight up. 1820 01:12:09,573 --> 01:12:12,365 I need people to feel this. I can't fake it. 1821 01:12:12,448 --> 01:12:15,365 [sentimental piano music] 1822 01:12:15,448 --> 01:12:22,406 ♪ ♪ 1823 01:12:24,865 --> 01:12:27,657 - I need to get ready for... [sighs] 1824 01:12:27,740 --> 01:12:28,823 Jesus Christ. 1825 01:12:28,907 --> 01:12:30,114 This person's birthday party. 1826 01:12:30,198 --> 01:12:32,531 It's, like, space, '60s themed. 1827 01:12:32,615 --> 01:12:35,448 So I'm going as... 1828 01:12:35,531 --> 01:12:36,490 Ziggy Stardust. 1829 01:12:36,573 --> 01:12:39,615 [laughter] 1830 01:12:39,698 --> 01:12:42,365 - As for Wylie, grappling with his anxieties 1831 01:12:42,448 --> 01:12:44,823 around social media took some time. 1832 01:12:44,907 --> 01:12:47,657 When I finally turned off all the fake engagement, 1833 01:12:47,740 --> 01:12:49,323 it turned out to be the best thing 1834 01:12:49,406 --> 01:12:51,865 that could've happen to him. 1835 01:12:51,948 --> 01:12:53,907 - I don't know; this outfit's kind of offensive. 1836 01:12:53,989 --> 01:12:55,156 [laughs] 1837 01:12:55,239 --> 01:12:56,531 Before, when I would post, 1838 01:12:56,615 --> 01:12:58,198 I was so uncomfortable with myself 1839 01:12:58,281 --> 01:13:01,365 and thinking about what other people are gonna think of me. 1840 01:13:01,448 --> 01:13:02,323 Oh, whatever. 1841 01:13:02,406 --> 01:13:03,823 It's so embarrassing to think 1842 01:13:03,907 --> 01:13:06,323 that I placed my validation in that. 1843 01:13:06,406 --> 01:13:08,406 I just learned that it doesn't matter. 1844 01:13:08,490 --> 01:13:10,073 This is the wig I got. 1845 01:13:10,156 --> 01:13:11,698 ♪ ♪ 1846 01:13:11,782 --> 01:13:12,865 Rock star. 1847 01:13:12,948 --> 01:13:13,989 I got a new job. 1848 01:13:14,073 --> 01:13:15,490 I work in a place where I'm appreciated, 1849 01:13:15,573 --> 01:13:17,198 and it's awesome. 1850 01:13:17,281 --> 01:13:18,865 Now that I don't have that stress, 1851 01:13:18,948 --> 01:13:21,740 I feel so much more, like, in my body. 1852 01:13:21,823 --> 01:13:24,198 [camera shutter snaps] 1853 01:13:24,281 --> 01:13:26,365 I think that people take Instagram too seriously, 1854 01:13:26,448 --> 01:13:27,782 and I wish I could make my Instagram bio, 1855 01:13:27,865 --> 01:13:30,657 "Please don't take this seriously." 1856 01:13:30,740 --> 01:13:33,573 But now I don't, and I like it. 1857 01:13:33,657 --> 01:13:36,698 Now when I post, like, it's fun again. 1858 01:13:36,782 --> 01:13:43,698 ♪ ♪ 1859 01:13:43,782 --> 01:13:47,073 - Given that Chris no longer wanted the fake engagement 1860 01:13:47,156 --> 01:13:48,573 and Wylie really didn't want 1861 01:13:48,657 --> 01:13:50,573 to be part of the experiment anymore, 1862 01:13:50,657 --> 01:13:52,573 that left us with one person... 1863 01:13:52,657 --> 01:13:54,448 - Hi! I'm Dominique. 1864 01:13:54,531 --> 01:13:55,448 - You ready? - Yeah. 1865 01:13:55,531 --> 01:13:57,073 - Come on down! Let's do the damn thing. 1866 01:13:57,156 --> 01:13:59,698 - Who just so happens to be thriving 1867 01:13:59,782 --> 01:14:01,948 in her new life as an influencer. 1868 01:14:02,031 --> 01:14:03,907 - So it just began, okay? - Just began? 1869 01:14:03,989 --> 01:14:05,239 [laughter] 1870 01:14:05,323 --> 01:14:07,531 - She's getting free beauty regimens now. 1871 01:14:07,615 --> 01:14:10,239 - I'm just so chill. 1872 01:14:10,323 --> 01:14:12,239 [laughs] - Pun definitely intended. 1873 01:14:12,323 --> 01:14:13,615 [camera shutter snaps] 1874 01:14:13,698 --> 01:14:16,823 - She's become a brand ambassador for a gym. 1875 01:14:16,907 --> 01:14:18,114 She's booking commercials 1876 01:14:18,198 --> 01:14:20,239 and has had more callbacks and auditions 1877 01:14:20,323 --> 01:14:21,740 than ever before. 1878 01:14:21,823 --> 01:14:24,323 - So I got to the audition-- or it was the callback, 1879 01:14:24,406 --> 01:14:26,615 and the woman comes out, and she goes... 1880 01:14:26,698 --> 01:14:27,782 [with French accent] "Are you Dominique?" 1881 01:14:27,865 --> 01:14:28,782 [normally] 'Cause they're French. 1882 01:14:28,865 --> 01:14:30,114 And I'm like, "Yeah." She goes... 1883 01:14:30,198 --> 01:14:31,323 [with French accent] "We are so excited to meet you." 1884 01:14:31,406 --> 01:14:32,531 [normally] I was like, "Okay." 1885 01:14:32,615 --> 01:14:34,823 Like, I've never been greeted at an audition that way. 1886 01:14:34,907 --> 01:14:36,615 It's usually just like, "Write your name down." 1887 01:14:36,698 --> 01:14:38,323 And then she goes... 1888 01:14:38,406 --> 01:14:39,573 [with French accent] "By the way, the photographer 1889 01:14:39,657 --> 01:14:40,823 loves your Instagram." 1890 01:14:40,907 --> 01:14:42,948 [normally] I was like, "Oh. Okay." 1891 01:14:43,031 --> 01:14:44,448 [laughs] 1892 01:14:44,531 --> 01:14:45,907 I just went in, and I took some photos, 1893 01:14:45,989 --> 01:14:47,948 and it was fun, and I left, 1894 01:14:48,031 --> 01:14:49,448 and then a few hours later, I got it, 1895 01:14:49,531 --> 01:14:52,615 which was honestly the fastest turnaround also. 1896 01:14:52,698 --> 01:14:54,114 - Do you want more bots? 1897 01:14:54,198 --> 01:14:55,657 - Sure. [laughs] 1898 01:14:55,740 --> 01:14:58,823 I'll take more bots if you're offering. 1899 01:14:58,907 --> 01:15:01,323 - We're almost five months into this experiment, 1900 01:15:01,406 --> 01:15:04,323 and it's time to take Dom to the next level. 1901 01:15:04,406 --> 01:15:06,323 I just purchased more bots for her, 1902 01:15:06,406 --> 01:15:10,156 and she'll soon have 250,000 followers. 1903 01:15:10,239 --> 01:15:12,531 [inquisitive music] 1904 01:15:12,615 --> 01:15:14,365 With all this fame, 1905 01:15:14,448 --> 01:15:15,865 we're gonna see if we can get Dominique 1906 01:15:15,948 --> 01:15:17,698 some free vacations, and we're gonna try 1907 01:15:17,782 --> 01:15:20,490 to get her paid real money to sell products 1908 01:15:20,573 --> 01:15:23,156 to her hundreds of thousands of followers, 1909 01:15:23,239 --> 01:15:26,323 even if they're not exactly real. 1910 01:15:26,406 --> 01:15:28,823 Now, there's a little caveat here. 1911 01:15:28,907 --> 01:15:30,698 When you start going for the big brands 1912 01:15:30,782 --> 01:15:32,782 with billions of dollars in revenue, 1913 01:15:32,865 --> 01:15:35,615 they have access to fancy software that can tell 1914 01:15:35,698 --> 01:15:38,531 if you have fake followers or inauthentic reach, 1915 01:15:38,615 --> 01:15:41,698 which for us can be pretty terrifying. 1916 01:15:41,782 --> 01:15:43,531 So rather than risk getting caught, 1917 01:15:43,615 --> 01:15:44,698 I ran Dom's account 1918 01:15:44,782 --> 01:15:47,198 through one of these paid programs. 1919 01:15:47,281 --> 01:15:49,031 Not only did the software report 1920 01:15:49,114 --> 01:15:53,239 that she had almost 100,000 real and engaged followers, 1921 01:15:53,323 --> 01:15:55,198 but it also said that she ranked 1922 01:15:55,281 --> 01:15:57,406 in the top 0.01% 1923 01:15:57,490 --> 01:16:00,156 of the most famous people on the planet. 1924 01:16:01,323 --> 01:16:02,865 How did we pull that off? 1925 01:16:02,948 --> 01:16:05,531 Either I'm really fucking good at buying bots, 1926 01:16:05,615 --> 01:16:08,406 or the software is a scam too. 1927 01:16:08,490 --> 01:16:09,989 - Maybe, like, look over that way. 1928 01:16:10,073 --> 01:16:10,989 Yeah. 1929 01:16:11,073 --> 01:16:13,865 [line trills] 1930 01:16:13,948 --> 01:16:15,198 - Thank you for calling Hotel Bel-Air. 1931 01:16:15,281 --> 01:16:16,198 This is Jeremy speaking. 1932 01:16:16,281 --> 01:16:17,948 - Hi, my name's Dominique Druckman. 1933 01:16:18,031 --> 01:16:19,823 I'm obsessed with your hotel. 1934 01:16:19,907 --> 01:16:21,448 Hi, I'm Dominique Druckman. 1935 01:16:21,531 --> 01:16:22,573 I'm a huge fan of your brand, 1936 01:16:22,657 --> 01:16:24,239 and I have 160,000 followers 1937 01:16:24,323 --> 01:16:26,531 and would love to find a way to work together. 1938 01:16:26,615 --> 01:16:27,948 I love your bikinis. 1939 01:16:28,031 --> 01:16:29,865 We could do a product giveaway together. 1940 01:16:29,948 --> 01:16:34,031 I just passed 175,000 followers. 1941 01:16:34,114 --> 01:16:35,907 - Honestly, things are happening 1942 01:16:35,989 --> 01:16:38,073 for Dominique that we could not have dreamed of 1943 01:16:38,156 --> 01:16:39,114 in the beginning of this. 1944 01:16:39,198 --> 01:16:40,406 She's got paid partnerships 1945 01:16:40,490 --> 01:16:41,907 with a makeup and jewelry company, 1946 01:16:41,989 --> 01:16:44,239 and we just got this opportunity, 1947 01:16:44,323 --> 01:16:46,406 the hallmark of influencer fame: 1948 01:16:46,490 --> 01:16:49,406 a free all-expense-paid vacation, 1949 01:16:49,490 --> 01:16:51,615 which includes a free hotel suite 1950 01:16:51,698 --> 01:16:54,031 for Dom and a friend, a $1,000 shopping spree, 1951 01:16:54,114 --> 01:16:55,740 bottle service at a club, 1952 01:16:55,823 --> 01:16:58,031 dinner at a five-star restaurant, 1953 01:16:58,114 --> 01:16:59,698 and spa treatment. 1954 01:16:59,782 --> 01:17:01,657 What does Dom have to do for all this? 1955 01:17:01,740 --> 01:17:04,114 Just post the whole experience on Instagram, 1956 01:17:04,198 --> 01:17:06,615 tag the hotels and spa, and make sure 1957 01:17:06,698 --> 01:17:09,156 that her hundreds of thousands of followers see it. 1958 01:17:09,239 --> 01:17:11,948 ♪ ♪ 1959 01:17:12,031 --> 01:17:13,782 - The warning from the CDC, 1960 01:17:13,865 --> 01:17:16,948 the coronavirus is spreading so quickly around the globe. 1961 01:17:17,031 --> 01:17:20,156 - [speaking Japanese] 1962 01:17:20,239 --> 01:17:21,573 - The sheer numbers of people succumbing 1963 01:17:21,657 --> 01:17:24,615 is overwhelming every hospital in northern Italy. 1964 01:17:24,698 --> 01:17:27,114 - And U.S. airlines are now suspending some flights. 1965 01:17:27,198 --> 01:17:30,948 - The entire state ordered to shelter in place. 1966 01:17:31,031 --> 01:17:33,948 [tense music] 1967 01:17:34,031 --> 01:17:41,031 ♪ ♪ 1968 01:17:42,740 --> 01:17:44,156 - As we were about to leave 1969 01:17:44,239 --> 01:17:46,365 for our free influencer vacation, 1970 01:17:46,448 --> 01:17:49,073 the world came to a standstill. 1971 01:17:51,031 --> 01:17:54,031 Stay-at-home orders were issued around the globe, 1972 01:17:54,114 --> 01:17:57,156 and in America, city after city shut down 1973 01:17:57,239 --> 01:17:59,073 within hours of each other. 1974 01:18:00,573 --> 01:18:02,156 We canceled our trip, 1975 01:18:02,239 --> 01:18:03,989 and along with the rest of America, 1976 01:18:04,073 --> 01:18:06,323 we instantly went into quarantine 1977 01:18:06,406 --> 01:18:08,490 as a global pandemic started to kill 1978 01:18:08,573 --> 01:18:11,865 hundreds of thousands of people. 1979 01:18:11,948 --> 01:18:14,989 And yet what was so strange was, 1980 01:18:15,073 --> 01:18:17,156 when you scrolled through Instagram, 1981 01:18:17,239 --> 01:18:20,031 all those influencers we were trying to emulate, 1982 01:18:20,114 --> 01:18:22,156 they were still posting photos of themselves 1983 01:18:22,239 --> 01:18:25,198 as if everything was perfectly normal. 1984 01:18:25,281 --> 01:18:27,740 They were posting pictures of themselves on the beach, 1985 01:18:27,823 --> 01:18:29,907 even though the beaches were closed. 1986 01:18:29,989 --> 01:18:31,323 ♪ ♪ 1987 01:18:31,406 --> 01:18:33,531 Flights were canceled, hotels shuttered, 1988 01:18:33,615 --> 01:18:34,865 and yet you wouldn't know it 1989 01:18:34,948 --> 01:18:36,865 from looking at their accounts. 1990 01:18:36,948 --> 01:18:42,281 ♪ ♪ 1991 01:18:43,823 --> 01:18:46,740 - No. No. 1992 01:18:48,490 --> 01:18:50,239 Jewelry! 1993 01:18:50,323 --> 01:18:52,239 That's fun. 1994 01:18:52,323 --> 01:18:53,865 [water running] 1995 01:18:53,948 --> 01:18:55,114 - As for Dom, 1996 01:18:55,198 --> 01:18:57,198 as the global economy started to collapse 1997 01:18:57,281 --> 01:18:59,531 and millions of people lost their jobs, 1998 01:18:59,615 --> 01:19:02,156 businesses were so desperate to make a sale 1999 01:19:02,239 --> 01:19:05,698 that they were still sending her free stuff. 2000 01:19:08,657 --> 01:19:11,490 - I got some jewelry from one of the brands. 2001 01:19:11,573 --> 01:19:14,198 I feel weird about doing an unboxing right now, 2002 01:19:14,281 --> 01:19:17,782 so I'm not going to. 2003 01:19:17,865 --> 01:19:20,073 I don't need to brag that I got free stuff 2004 01:19:20,156 --> 01:19:21,907 for no reason right now. 2005 01:19:21,989 --> 01:19:24,907 [solemn piano music] 2006 01:19:24,989 --> 01:19:31,989 ♪ ♪ 2007 01:19:35,615 --> 01:19:36,531 - Can you hear me? 2008 01:19:36,615 --> 01:19:37,573 - Yeah. 2009 01:19:37,657 --> 01:19:38,782 - Kay, well, I guess this is how 2010 01:19:38,865 --> 01:19:40,573 we're doing our final interview. 2011 01:19:40,657 --> 01:19:43,239 How's it going? 2012 01:19:43,323 --> 01:19:45,031 - It's going fine. 2013 01:19:45,114 --> 01:19:46,740 I've had so many realizations 2014 01:19:46,823 --> 01:19:49,073 into how, like, fake all of this is. 2015 01:19:49,156 --> 01:19:51,782 ♪ ♪ 2016 01:19:51,865 --> 01:19:53,823 Seeing influencers post bikini pictures 2017 01:19:53,907 --> 01:19:58,156 while there's opera singers singing on balconies in Italy. 2018 01:19:58,239 --> 01:20:00,823 Can't you notice or acknowledge 2019 01:20:00,907 --> 01:20:04,907 or call action to something 2020 01:20:04,989 --> 01:20:07,657 that's not yourself 2021 01:20:07,740 --> 01:20:11,281 and your body on the beach? 2022 01:20:11,365 --> 01:20:13,114 It just feels inauthentic 2023 01:20:13,198 --> 01:20:17,490 and shows me something I don't want to do. 2024 01:20:17,573 --> 01:20:19,615 I think, like, through a lot of the process, 2025 01:20:19,698 --> 01:20:22,323 I was very, like, "I don't care about fame," 2026 01:20:22,406 --> 01:20:26,114 but during quarantine, I have seen what fame, 2027 01:20:26,198 --> 01:20:28,657 if used properly, can do. 2028 01:20:28,740 --> 01:20:32,740 Seeing people like John Legend using his talent and his fame 2029 01:20:32,823 --> 01:20:34,989 to bring people joy and happiness 2030 01:20:35,073 --> 01:20:37,657 and a sense of relief during a time like this... 2031 01:20:37,740 --> 01:20:39,323 [cheers and applause] 2032 01:20:39,406 --> 01:20:42,073 Seeing everybody clap for the frontline workers 2033 01:20:42,156 --> 01:20:44,531 and first responders in all different cities 2034 01:20:44,615 --> 01:20:46,657 and all different countries through social media... 2035 01:20:46,740 --> 01:20:48,114 [metallic banging] 2036 01:20:48,198 --> 01:20:50,156 [car horns honking] 2037 01:20:50,239 --> 01:20:52,281 And people who are able 2038 01:20:52,365 --> 01:20:54,657 to reach a lot of their followers 2039 01:20:54,740 --> 01:20:56,865 and donate tens of thousands of dollars 2040 01:20:56,948 --> 01:21:01,657 to food banks and hospitals has been incredible. 2041 01:21:01,740 --> 01:21:04,448 And the "SNL" video when Brad Pitt was on 2042 01:21:04,531 --> 01:21:06,365 and he took off his wig and he was just like, 2043 01:21:06,448 --> 01:21:08,615 "I want to thank the frontline workers." 2044 01:21:08,698 --> 01:21:11,073 - Thank you for your calm and your clarity 2045 01:21:11,156 --> 01:21:12,573 in this unnerving time. 2046 01:21:12,657 --> 01:21:14,907 ♪ ♪ 2047 01:21:14,989 --> 01:21:16,698 - In the midst of all of this, 2048 01:21:16,782 --> 01:21:19,865 Dom even started getting real followers, 2049 01:21:19,948 --> 01:21:21,531 thousands of them, 2050 01:21:21,615 --> 01:21:23,239 because people holed up at home 2051 01:21:23,323 --> 01:21:25,698 were spending more time on social media 2052 01:21:25,782 --> 01:21:29,198 and assumed she was actually famous. 2053 01:21:29,281 --> 01:21:32,365 She also kept getting countless free stuff, 2054 01:21:32,448 --> 01:21:35,198 including a bidet, which she posted online 2055 01:21:35,281 --> 01:21:37,698 and which, curiously, went legitimately viral 2056 01:21:37,782 --> 01:21:38,989 without me having to buy 2057 01:21:39,073 --> 01:21:41,031 the fake likes and fake comments. 2058 01:21:41,114 --> 01:21:43,406 - Okay. Stop. That's enough. 2059 01:21:43,490 --> 01:21:45,907 I have had so many people say, like, 2060 01:21:45,989 --> 01:21:48,657 "This made my week. I was laughing so hard." 2061 01:21:48,740 --> 01:21:51,114 So if I can do that for more people, 2062 01:21:51,198 --> 01:21:52,907 I think that'd be incredible, 2063 01:21:52,989 --> 01:21:55,865 and I think that goes along with fame. 2064 01:21:55,948 --> 01:21:58,239 And then there's the influencers. 2065 01:21:58,323 --> 01:22:01,281 - We headed to Miami Art Basel. 2066 01:22:01,365 --> 01:22:03,114 What up, boo? - What up, boo? 2067 01:22:03,198 --> 01:22:05,031 - We've been copying these influencers 2068 01:22:05,114 --> 01:22:07,698 by faking it just like them, 2069 01:22:07,782 --> 01:22:09,615 and throughout this whole process, 2070 01:22:09,698 --> 01:22:11,782 as we peeled back layer after layer 2071 01:22:11,865 --> 01:22:14,239 of what really happens behind the scenes, 2072 01:22:14,323 --> 01:22:16,740 I kept wondering if any of it was real, 2073 01:22:16,823 --> 01:22:18,740 if anything these influencers did 2074 01:22:18,823 --> 01:22:20,406 was actually authentic. 2075 01:22:20,490 --> 01:22:23,406 - Heading to a workout class here. 2076 01:22:23,490 --> 01:22:25,448 - As we dug deeper into this world, 2077 01:22:25,531 --> 01:22:29,281 I assumed we would never figure that out. 2078 01:22:29,365 --> 01:22:30,573 And we might not have, 2079 01:22:30,657 --> 01:22:32,865 had it not been for a global pandemic 2080 01:22:32,948 --> 01:22:34,948 and the events that followed... 2081 01:22:35,031 --> 01:22:36,073 ♪ ♪ 2082 01:22:36,156 --> 01:22:37,823 - Say his name! - George Floyd! 2083 01:22:37,907 --> 01:22:40,448 - Say his name! - George Floyd! 2084 01:22:40,531 --> 01:22:42,948 - Months later, when Black Lives Matter protests 2085 01:22:43,031 --> 01:22:44,782 erupted across the country, 2086 01:22:44,865 --> 01:22:47,448 while these tragic stories of racism and abuse 2087 01:22:47,531 --> 01:22:48,782 might not have been seen 2088 01:22:48,865 --> 01:22:50,281 had it not been for social media... 2089 01:22:50,365 --> 01:22:52,406 - ♪ My people don't want no trouble ♪ 2090 01:22:52,490 --> 01:22:55,823 ♪ We've had enough struggle ♪ 2091 01:22:55,907 --> 01:22:57,490 - There was uproar online 2092 01:22:57,573 --> 01:22:59,740 when people accused some influencers 2093 01:22:59,823 --> 01:23:02,989 of using the opportunity as another photo op. 2094 01:23:03,073 --> 01:23:05,281 ♪ ♪ 2095 01:23:05,365 --> 01:23:07,615 It's not just about the fake followers 2096 01:23:07,698 --> 01:23:09,615 and the fake photos and the fake fame 2097 01:23:09,698 --> 01:23:11,615 that's so troubling here. 2098 01:23:11,698 --> 01:23:13,281 At the end of the day, 2099 01:23:13,365 --> 01:23:16,907 they don't make you feel better about yourself. 2100 01:23:16,989 --> 01:23:19,114 The entire concept of influencing 2101 01:23:19,198 --> 01:23:21,365 is to make you feel worse. 2102 01:23:21,448 --> 01:23:24,989 It's to say, "Look at this lavish life I live. 2103 01:23:25,073 --> 01:23:27,490 "Look at these amazing vacations I go on 2104 01:23:27,573 --> 01:23:30,073 and these wonderful products I use," 2105 01:23:30,156 --> 01:23:33,531 even if, in reality, it's not that wonderful. 2106 01:23:33,615 --> 01:23:35,156 - So you know that's sewage? 2107 01:23:35,239 --> 01:23:36,657 - [laughs] 2108 01:23:36,740 --> 01:23:38,823 - This is not fame. 2109 01:23:38,907 --> 01:23:42,365 It's all been labeled incorrectly. 2110 01:23:42,448 --> 01:23:44,989 - You're not really famous. 2111 01:23:45,073 --> 01:23:46,698 You're certainly not being admired 2112 01:23:46,782 --> 01:23:48,657 for a particular skill or talent. 2113 01:23:48,740 --> 01:23:51,782 - I discovered their body wash 2114 01:23:51,865 --> 01:23:53,948 that I also love. 2115 01:23:54,031 --> 01:23:55,823 - You are hawking a product. 2116 01:23:55,907 --> 01:23:59,907 You are sort of an infomercial host. 2117 01:23:59,989 --> 01:24:01,031 - Hey, guys. 2118 01:24:01,114 --> 01:24:03,907 So Hismile is offering free express shipping 2119 01:24:03,989 --> 01:24:05,989 just in time for Christmas. 2120 01:24:06,073 --> 01:24:09,573 - It's so artificial and surface-level. 2121 01:24:09,657 --> 01:24:11,865 - So check it out. 2122 01:24:11,948 --> 01:24:15,406 - Seeing what all of these girls do, 2123 01:24:15,490 --> 01:24:16,782 like, behind the scenes 2124 01:24:16,865 --> 01:24:19,365 and then what they put on their feed 2125 01:24:19,448 --> 01:24:21,198 and how the world perceives them 2126 01:24:21,281 --> 01:24:22,989 is just so sad, 2127 01:24:23,073 --> 01:24:24,531 but I think I'm in that boat, too, 2128 01:24:24,615 --> 01:24:27,239 'cause people think I'm an influencer 2129 01:24:27,323 --> 01:24:29,198 and definitely treat me differently 2130 01:24:29,281 --> 01:24:31,740 once they see how many followers I have. 2131 01:24:31,823 --> 01:24:34,239 People think so differently of you. 2132 01:24:34,323 --> 01:24:36,823 - Yeah. They think you're famous. 2133 01:24:36,907 --> 01:24:38,323 And then they think, 2134 01:24:38,406 --> 01:24:40,615 "That's what I want to be when I grow up." 2135 01:24:40,698 --> 01:24:47,615 ♪ ♪ 2136 01:24:47,698 --> 01:24:48,740 [camera shutters naps] 2137 01:24:48,823 --> 01:24:51,782 [tense music] 2138 01:24:51,865 --> 01:24:58,823 ♪ ♪ 2139 01:25:02,156 --> 01:25:05,740 [vibrant operatic music] 2140 01:25:05,823 --> 01:25:08,782 - [singing Italian aria] 2141 01:25:08,865 --> 01:25:15,823 ♪ ♪ 2142 01:25:46,740 --> 01:25:49,657 [vocalizing] 2143 01:25:49,740 --> 01:25:56,740 ♪ ♪ 2144 01:26:16,657 --> 01:26:19,531 [chorus singing in Italian] 2145 01:26:19,615 --> 01:26:26,615 ♪ ♪ 2146 01:26:29,740 --> 01:26:32,698 [singing Italian aria] 2147 01:26:32,782 --> 01:26:39,740 ♪ ♪ 2148 01:26:40,615 --> 01:26:43,114 [bright tone]