1 00:00:00,901 --> 00:00:03,137 [projector whirring] 2 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 3 00:00:04,272 --> 00:00:06,840 [epic music] 4 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 5 00:00:17,118 --> 00:00:18,952 ASTRONAUT: Five, four... 6 00:00:19,120 --> 00:00:20,421 Command engine start. 7 00:00:20,521 --> 00:00:22,790 Two, one. Ignition. 8 00:00:22,956 --> 00:00:24,325 [rocket powering on] 9 00:00:28,462 --> 00:00:30,798 [engine rumbling] 10 00:00:39,507 --> 00:00:41,475 WOMAN: Oh, yeah, look at her go! 11 00:00:41,642 --> 00:00:43,677 Mission control has confirmed New Shepard has cleared 12 00:00:43,811 --> 00:00:46,780 the tower on her way to space from Launch Site One 13 00:00:46,880 --> 00:00:50,684 in the west Texas desert with Mannequin Skywalker on board. 14 00:00:53,020 --> 00:00:55,523 [gentle music playing] 15 00:00:55,656 --> 00:00:57,358 JEFF: I was born into great wealth. 16 00:00:57,491 --> 00:00:59,227 Not monetary wealth, 17 00:00:59,360 --> 00:01:00,994 but the wealth of a loving family. 18 00:01:01,629 --> 00:01:04,365 A family that fostered my curiosity 19 00:01:04,965 --> 00:01:07,000 and encouraged me to dream big. 20 00:01:09,337 --> 00:01:13,741 My mom, Jackie, had me when she was 17 years old. 21 00:01:15,843 --> 00:01:19,913 My dad's name is Miguel. He adopted me when I was four. 22 00:01:21,549 --> 00:01:24,084 He was 16 when he came to the United States 23 00:01:24,218 --> 00:01:27,488 from Cuba, shortly after the Castro Regime. 24 00:01:30,324 --> 00:01:32,393 My dad didn't speak English 25 00:01:32,526 --> 00:01:34,862 and he did not have an easy path. 26 00:01:34,995 --> 00:01:38,098 What he did have was grit and determination. 27 00:01:38,866 --> 00:01:41,202 Together, with my grandparents, 28 00:01:41,369 --> 00:01:43,036 these hard-working, 29 00:01:43,171 --> 00:01:46,039 resourceful, and loving people made me who I am. 30 00:01:50,744 --> 00:01:53,447 I walked away from a steady job on Wall Street 31 00:01:53,581 --> 00:01:56,450 into a Seattle garage to pursue my dream, 32 00:01:56,917 --> 00:01:59,687 fully understanding that it might not work. 33 00:02:00,788 --> 00:02:04,425 It feels just like yesterday I was driving packages 34 00:02:04,558 --> 00:02:06,059 to the post office myself, 35 00:02:06,727 --> 00:02:10,298 dreaming that one day we might afford a forklift. 36 00:02:13,434 --> 00:02:15,135 You earn trust slowly, over time, 37 00:02:15,269 --> 00:02:17,205 doing hard things well. 38 00:02:18,071 --> 00:02:21,209 We offer fast shipping and everyday low prices. 39 00:02:21,975 --> 00:02:23,977 We make promises to our customers 40 00:02:24,111 --> 00:02:25,546 that we intend to keep. 41 00:02:26,580 --> 00:02:28,816 We make principled decisions, 42 00:02:28,949 --> 00:02:32,653 however unpopular, and our approach is working. 43 00:02:33,221 --> 00:02:38,259 *** 44 00:02:46,099 --> 00:02:48,836 [cars honking] 45 00:02:48,969 --> 00:02:51,939 [uplifting music playing] 46 00:02:55,943 --> 00:02:58,846 [office din] 47 00:03:08,589 --> 00:03:10,991 [keyboard clacking] 48 00:03:23,804 --> 00:03:26,039 Jeff, David just asked about you, let's go. 49 00:03:26,173 --> 00:03:28,309 -We're late. -Shit! 50 00:03:30,844 --> 00:03:33,947 Oh, my goodness, how are you always late? 51 00:03:34,047 --> 00:03:35,883 'Cause I'm always working. 52 00:03:36,817 --> 00:03:38,719 Let's see how well that excuse works on David. 53 00:03:40,688 --> 00:03:43,190 -Is this a sleeping bag? -No. 54 00:03:49,497 --> 00:03:52,533 You do know that that's a poor answer 55 00:03:52,666 --> 00:03:54,335 to tell me that that's a jump bag 56 00:03:54,502 --> 00:03:55,969 instead of a sleeping bag 57 00:03:56,069 --> 00:03:57,738 when you have a pillow sticking out of it? 58 00:03:57,871 --> 00:04:01,174 -You believe it. -[scoffs] Come on, man. 59 00:04:02,075 --> 00:04:03,477 Okay, here we go. 60 00:04:03,577 --> 00:04:05,245 DAVID: Mr. Bezos, thanks for joining us. 61 00:04:05,379 --> 00:04:06,847 You mean, I had a choice? 62 00:04:06,980 --> 00:04:08,516 Back to what we were talking about. 63 00:04:08,682 --> 00:04:10,351 Look, we're not gonna spend all day 64 00:04:10,484 --> 00:04:12,019 talking about how great our quarter was. 65 00:04:12,185 --> 00:04:13,721 Our numbers are fine, 66 00:04:13,854 --> 00:04:15,389 but that's not what we're gonna do. 67 00:04:15,523 --> 00:04:17,057 We wanna talk about how we're gonna move 68 00:04:17,190 --> 00:04:18,692 the business forward, right? 69 00:04:18,859 --> 00:04:20,728 So, I wanted to spend a little time going over 70 00:04:20,861 --> 00:04:22,696 an idea that Anton and his team brought us. 71 00:04:22,863 --> 00:04:25,666 Let's put it up on the board. Online brokerage. 72 00:04:26,434 --> 00:04:29,570 The idea that we would actually start transacting 73 00:04:29,703 --> 00:04:31,872 completely online. 74 00:04:32,039 --> 00:04:34,107 Where consumers can go on and instantaneously 75 00:04:34,241 --> 00:04:35,843 execute a trade. 76 00:04:35,943 --> 00:04:38,045 Now, I think all of you are kind of wondering 77 00:04:38,211 --> 00:04:39,713 how it's gonna affect us on the fee side, 78 00:04:39,880 --> 00:04:41,415 and there's gonna be less fee, 79 00:04:41,549 --> 00:04:43,216 but there's also gonna be less cash going out. 80 00:04:43,351 --> 00:04:45,052 That's a win-win for everybody, isn't it? 81 00:04:45,185 --> 00:04:47,721 As we move forward, I wanna see good ideas, 82 00:04:47,855 --> 00:04:50,090 the next big idea. 83 00:04:50,958 --> 00:04:52,292 Does that make sense to you? 84 00:04:52,760 --> 00:04:54,695 And remember one thing: 85 00:04:54,795 --> 00:04:56,263 ALL: It's all about the data. 86 00:04:56,397 --> 00:04:59,099 [tense music playing, keyboard clacking] 87 00:05:07,641 --> 00:05:13,947 *** 88 00:05:25,459 --> 00:05:27,260 [Jeff and MacKenzie chuckling] 89 00:05:30,931 --> 00:05:32,232 I don't know, I just... 90 00:05:33,601 --> 00:05:34,968 feel like I'm in a rut. 91 00:05:36,770 --> 00:05:38,939 Sometimes like I don't want to get back into writing. 92 00:05:39,106 --> 00:05:40,774 You should, 100%. 93 00:05:41,442 --> 00:05:44,445 Yeah, but there's no money in that. 94 00:05:45,312 --> 00:05:46,680 Could be. 95 00:05:46,814 --> 00:05:48,482 You're an amazing writer, you know that. 96 00:05:49,950 --> 00:05:51,819 You're my husband, you have to say that. 97 00:05:51,952 --> 00:05:53,454 I'm serious! 98 00:05:53,621 --> 00:05:55,088 Some of the stuff you've written 99 00:05:55,188 --> 00:05:56,757 just makes me want to cry. 100 00:05:56,857 --> 00:05:58,859 -Ugh. -And I have several times. 101 00:05:58,992 --> 00:06:00,528 -Oh, stop. -[chuckles] 102 00:06:02,630 --> 00:06:04,465 [sighs] 103 00:06:06,834 --> 00:06:09,369 You're amazingly talented. You know that. 104 00:06:09,503 --> 00:06:12,640 [emotional music playing] 105 00:06:12,806 --> 00:06:14,341 Thank you. 106 00:06:15,943 --> 00:06:17,978 It's just easier said than done sometimes. 107 00:06:20,514 --> 00:06:23,050 With the job and all, I just don't have as much time for it. 108 00:06:25,786 --> 00:06:28,489 And it's not like I don't love my job, 109 00:06:28,656 --> 00:06:30,891 I'm so grateful for the opportunity, but... 110 00:06:32,526 --> 00:06:36,564 I never imagined myself as a glorified secretary. 111 00:06:39,066 --> 00:06:40,568 You're not a secretary. 112 00:06:41,502 --> 00:06:43,336 You're a novelist trapped in a boring job, 113 00:06:43,504 --> 00:06:45,205 believe me, I know. 114 00:06:45,338 --> 00:06:48,842 Yeah. VP of the company understands. 115 00:06:50,678 --> 00:06:52,012 Things are good right now, 116 00:06:52,980 --> 00:06:55,749 but I always pictured I'd start a business or something. 117 00:06:56,349 --> 00:06:58,652 Never thought that I'd just end up as another hedge fund guy. 118 00:07:00,688 --> 00:07:02,089 Well, what's stopping you? 119 00:07:03,256 --> 00:07:05,225 Just gotta be there. 120 00:07:06,093 --> 00:07:07,995 No, seriously, 121 00:07:08,095 --> 00:07:10,197 what's-- what's stopping you from starting your own company? 122 00:07:10,363 --> 00:07:11,932 A business idea. 123 00:07:12,065 --> 00:07:14,067 There's the logistics, the supply chain, 124 00:07:14,201 --> 00:07:15,703 I-- I don't know the first thing 125 00:07:15,836 --> 00:07:17,538 about getting a business off the ground. 126 00:07:18,038 --> 00:07:20,541 Plus, I have a steady job, why would I risk that? 127 00:07:20,708 --> 00:07:22,710 No, no. Forget that! 128 00:07:22,876 --> 00:07:24,377 You can get another job if you wanted to. 129 00:07:24,545 --> 00:07:26,046 I mean, with a mind like yours, 130 00:07:26,179 --> 00:07:27,781 you'd get hired anywhere in an instant. 131 00:07:28,916 --> 00:07:30,217 Seriously. 132 00:07:33,754 --> 00:07:36,356 If you wanna start your own company, 133 00:07:36,456 --> 00:07:38,225 you should go for it. 134 00:07:42,229 --> 00:07:44,798 You're right. You're right. 135 00:07:44,932 --> 00:07:46,567 No more excuses. 136 00:07:49,402 --> 00:07:50,738 And there is something. 137 00:07:52,072 --> 00:07:53,473 I read an article the other day. 138 00:07:54,041 --> 00:07:59,780 Did you know that the internet is growing at 2,300% a year? 139 00:08:01,314 --> 00:08:03,250 Holy shit, that's a lot. 140 00:08:03,416 --> 00:08:07,254 Yeah. That's an understatement. Nothing grows at 2,300%. 141 00:08:07,420 --> 00:08:08,722 Ever. 142 00:08:11,925 --> 00:08:13,293 Yeah. 143 00:08:14,094 --> 00:08:18,265 I mean, that's the million-dollar idea, I guess. 144 00:08:18,398 --> 00:08:20,433 It's-- It's numbers, really, 145 00:08:20,601 --> 00:08:23,270 but if I could find a way to capitalize on it... 146 00:08:24,304 --> 00:08:26,640 I mean, imagine if we started a business 147 00:08:26,774 --> 00:08:29,442 and in its first year did a million dollars in sales 148 00:08:29,610 --> 00:08:31,411 and grew 2,300%. 149 00:08:31,511 --> 00:08:33,947 That means its second year would do $23 million, 150 00:08:34,114 --> 00:08:36,183 and then if it grew another 2,300% 151 00:08:36,316 --> 00:08:39,687 it would do $529 million in its third year. 152 00:08:40,788 --> 00:08:42,089 [laughs softly] 153 00:08:42,790 --> 00:08:44,324 -Wow. -Yeah. 154 00:08:45,959 --> 00:08:47,961 Could be the idea David's been looking for. 155 00:08:49,663 --> 00:08:51,131 Well, are you gonna tell him about it? 156 00:08:51,665 --> 00:08:54,201 Not yet. I don't even know what we're gonna sell. 157 00:08:57,037 --> 00:08:58,606 Whatever it is... 158 00:09:00,641 --> 00:09:01,942 it could be big. 159 00:09:08,515 --> 00:09:12,352 [upbeat electronic music playing] 160 00:09:34,675 --> 00:09:40,213 *** 161 00:09:59,867 --> 00:10:01,769 [music fades out] 162 00:10:03,704 --> 00:10:06,373 [train rumbling distantly] 163 00:10:24,224 --> 00:10:27,260 [bright electronic music playing] 164 00:10:48,415 --> 00:10:50,718 [car honking] 165 00:10:50,818 --> 00:10:53,486 Move! First time in New York? 166 00:10:59,927 --> 00:11:02,162 [music continues] 167 00:11:31,658 --> 00:11:32,960 [elevator dings] 168 00:11:35,162 --> 00:11:36,496 -Jeff! Jeff! -One quick minute. 169 00:11:36,629 --> 00:11:38,031 Jeff, he's on a call! 170 00:11:38,165 --> 00:11:39,366 DAVID: A great opportunity. 171 00:11:39,499 --> 00:11:40,801 I'd-- It'd be a real honor. 172 00:11:41,468 --> 00:11:42,702 Absolutely. 173 00:11:43,470 --> 00:11:45,038 I agree. 174 00:11:45,172 --> 00:11:47,374 -[mouthing] What is this? -Tomorrow's best idea. 175 00:11:47,507 --> 00:11:49,276 Okay, Tom, let me give you a call back, 176 00:11:49,376 --> 00:11:50,944 something just came up, okay? 177 00:11:51,044 --> 00:11:52,345 Hey, thanks so much. 178 00:11:54,147 --> 00:11:55,949 That was a friend at the White House. 179 00:11:56,817 --> 00:11:58,285 President's asking me to be on his council 180 00:11:58,385 --> 00:12:00,120 for science and technology. 181 00:12:00,220 --> 00:12:02,856 -Congratulations. -Well, it's important, right? 182 00:12:03,323 --> 00:12:05,192 But obviously not as important as this. 183 00:12:05,325 --> 00:12:09,396 Tell me something that grows at a 2,300% annual growth rate. 184 00:12:09,529 --> 00:12:12,032 Outside of petri dishes, nothing. 185 00:12:13,300 --> 00:12:15,368 Forget about it, keep reading. Right there. 186 00:12:15,502 --> 00:12:17,237 That's a month's work, right there. 187 00:12:17,370 --> 00:12:19,172 Jeff, if you don't shut the fuck up 188 00:12:19,339 --> 00:12:20,908 it's gonna take me a month to read it. 189 00:12:21,508 --> 00:12:23,076 Forget about it. Let me bottom line it. 190 00:12:23,710 --> 00:12:26,513 -Books. -Books? That's your idea? 191 00:12:26,646 --> 00:12:27,848 It's tomorrow's best idea. 192 00:12:27,981 --> 00:12:29,549 The one you've been looking for. 193 00:12:29,682 --> 00:12:32,052 Jeff, I haven't been looking for books. In fact, 194 00:12:32,185 --> 00:12:34,354 I don't even know what the fuck you're talking about. 195 00:12:34,487 --> 00:12:36,689 -Have you gotten any sleep? -Let me explain it to you. 196 00:12:36,824 --> 00:12:39,860 See, millions of copies of books are published every year 197 00:12:39,993 --> 00:12:42,362 and-- and millions more internationally, 198 00:12:42,863 --> 00:12:45,933 but a physical store can only carry several thousand books. 199 00:12:46,066 --> 00:12:47,667 Well, that's true of any retailer. 200 00:12:47,767 --> 00:12:49,169 Right, take Barnes & Noble. 201 00:12:49,269 --> 00:12:52,005 $1.6 billion a year in sales. 202 00:12:52,705 --> 00:12:55,775 But any physical Barnes & Noble store 203 00:12:55,909 --> 00:12:58,078 only has thousands of copies. 204 00:12:58,912 --> 00:13:02,382 Now, add several of Barnes & Noble stores, 205 00:13:02,549 --> 00:13:04,451 and you still have thousands of copies. 206 00:13:04,584 --> 00:13:07,120 But there's potentially millions of copies 207 00:13:07,254 --> 00:13:09,589 that could be sold, but not in a physical store. 208 00:13:10,891 --> 00:13:13,726 Now, imagine a virtual store 209 00:13:16,563 --> 00:13:19,766 that was open 24 hours a day, seven days a week, 210 00:13:21,534 --> 00:13:24,637 and could carry an infinite amount of books, 211 00:13:24,771 --> 00:13:26,874 potentially every book that ever existed. 212 00:13:27,540 --> 00:13:29,076 Jeff, do me a favor. 213 00:13:29,209 --> 00:13:31,078 Go wash up, shave, 214 00:13:31,211 --> 00:13:32,645 and that sleeping bag that you have? 215 00:13:32,779 --> 00:13:34,481 Go take a little nap. 216 00:13:34,614 --> 00:13:37,150 And I want you to meet me in the park in an hour, okay? 217 00:13:37,284 --> 00:13:38,919 [sighs] 218 00:13:47,127 --> 00:13:48,828 [door closes] 219 00:13:50,597 --> 00:13:52,765 [tranquil music playing, birds chirping] 220 00:13:54,601 --> 00:13:56,937 [bike bell ringing] 221 00:13:57,104 --> 00:14:00,107 -You clean up nice. -Thanks, David. 222 00:14:00,673 --> 00:14:03,810 You know, it's a great idea with a good plan. 223 00:14:06,779 --> 00:14:08,748 I'm so relieved you-- you liked it. 224 00:14:08,848 --> 00:14:10,450 I mean, with 76-- 225 00:14:10,617 --> 00:14:12,519 Take a look at that guy over there. 226 00:14:14,754 --> 00:14:16,456 Now take a look at that guy. 227 00:14:19,426 --> 00:14:21,028 Which one do you think's happier? 228 00:14:23,830 --> 00:14:25,532 -The one with the hotdog. -Why do you say that? 229 00:14:25,665 --> 00:14:27,834 He's living for the moment. 230 00:14:27,968 --> 00:14:30,637 Does that mean that the other guy's miserable? Right? 231 00:14:31,304 --> 00:14:32,973 Maybe. Yeah. 232 00:14:33,106 --> 00:14:35,976 Let's jump ahead 20 years to 2014. 233 00:14:36,109 --> 00:14:37,877 Who do you think's gonna be happier, 234 00:14:38,011 --> 00:14:40,313 the guy eating hotdogs that didn't plan for his future 235 00:14:40,447 --> 00:14:42,215 or the guy who worked his ass off 236 00:14:42,349 --> 00:14:44,151 to get where he wanted to go? 237 00:14:44,651 --> 00:14:47,120 People always make the same mistake. 238 00:14:47,220 --> 00:14:49,456 They focus on short-term goals instead of planning 239 00:14:49,556 --> 00:14:51,959 for the future, instead of planning for the future 240 00:14:52,059 --> 00:14:54,694 and using a short-term strategy to execute it. 241 00:14:55,528 --> 00:14:57,998 You're the youngest vice president 242 00:14:58,165 --> 00:15:00,467 of the fastest growing hedge fund in America. 243 00:15:00,900 --> 00:15:02,735 You make a six-figure salary. 244 00:15:03,503 --> 00:15:05,672 Your coworkers respect you, 245 00:15:05,838 --> 00:15:08,408 and you want to throw all of that away to, what, sell books? 246 00:15:09,542 --> 00:15:10,810 I thought you liked the idea, David. 247 00:15:10,910 --> 00:15:12,312 I do like the idea. 248 00:15:12,412 --> 00:15:14,214 I actually think it's a great idea, 249 00:15:14,347 --> 00:15:16,416 but it's not for me, 250 00:15:16,549 --> 00:15:19,186 and I definitely don't think it's for you. 251 00:15:19,852 --> 00:15:22,389 Jeff, you're brilliant and you're ambitious 252 00:15:22,522 --> 00:15:24,357 and I love that about you, 253 00:15:25,858 --> 00:15:29,196 but, ultimately, you have to think bigger, okay? 254 00:15:29,362 --> 00:15:31,564 You have a career to grow, and you have places to go 255 00:15:31,698 --> 00:15:33,200 and you have a family to take care of 256 00:15:33,366 --> 00:15:34,767 and your wife wants to move your-- 257 00:15:34,901 --> 00:15:36,369 your whole family forward. 258 00:15:37,170 --> 00:15:39,406 But I don't think that's gonna happen with your plan. 259 00:15:43,376 --> 00:15:44,911 Okay? Let's head out. 260 00:15:49,049 --> 00:15:50,583 WOMAN ON TV: Well, what Alisson should know-- 261 00:15:50,717 --> 00:15:52,552 MAN ON TV: What is internet, anyway? 262 00:15:53,420 --> 00:15:56,689 WOMAN: Internet is that massive computer network. 263 00:15:56,789 --> 00:15:58,891 Starting your own business is one of the most 264 00:15:59,059 --> 00:16:00,960 challenging things you can do. 265 00:16:01,094 --> 00:16:03,196 The risk often outweighs the rewards, 266 00:16:03,296 --> 00:16:05,732 but I'm telling you, if you know what you're doing 267 00:16:05,898 --> 00:16:07,434 and you got nothing to lose, 268 00:16:07,567 --> 00:16:09,536 then why not, right? 269 00:16:09,636 --> 00:16:12,039 That's because fear-- fear is what runs the human heart. 270 00:16:12,139 --> 00:16:14,107 MACKENZIE: Hey. 271 00:16:14,241 --> 00:16:16,109 LEONARD: But if you got the guts to face what's ahead-- 272 00:16:16,243 --> 00:16:19,779 -When'd you get home? -A little while ago. 273 00:16:19,912 --> 00:16:21,748 LEONARD: I didn't have two pennies to rub together. 274 00:16:21,881 --> 00:16:23,783 But I didn't let it slow me down, you know why? 275 00:16:23,916 --> 00:16:25,585 I'll tell you why. When I was a kid, 276 00:16:25,718 --> 00:16:27,454 I used to caddy at this country club. 277 00:16:27,587 --> 00:16:28,988 And every morning... 278 00:16:32,125 --> 00:16:35,095 Brought some take out. You hungry? 279 00:16:38,731 --> 00:16:40,500 Those biscuits will ruin your dinner. 280 00:16:45,938 --> 00:16:48,941 -What'd you get? -Chinese. 281 00:16:55,115 --> 00:16:57,350 [chair scraping] 282 00:17:07,660 --> 00:17:12,832 So... you gonna tell me why you left work early today? 283 00:17:16,369 --> 00:17:18,037 No reason. 284 00:17:18,638 --> 00:17:20,873 Oh, come on, I know you had your pitch with David 285 00:17:21,007 --> 00:17:23,310 and look at you, you're wallowing in self-pity. 286 00:17:23,843 --> 00:17:25,145 No, I'm not. 287 00:17:25,312 --> 00:17:26,679 Jeff, you're a terrible liar. 288 00:17:29,616 --> 00:17:31,151 He's not interested, okay? 289 00:17:32,452 --> 00:17:33,720 Well, why not? 290 00:17:33,853 --> 00:17:35,188 He said it was a great idea, 291 00:17:35,322 --> 00:17:37,056 just not for the company or for me. 292 00:17:38,024 --> 00:17:39,726 What the hell's that supposed to mean? 293 00:17:39,859 --> 00:17:42,362 It means I shouldn't be taking risks like this. 294 00:17:43,496 --> 00:17:46,166 And he asked me, would I risk everything for this idea? 295 00:17:46,299 --> 00:17:47,900 And, honestly, I wouldn't. 296 00:17:48,801 --> 00:17:50,503 Well, why wouldn't you risk it all? 297 00:17:52,905 --> 00:17:55,408 I don't think the risk is worth the opportunity. 298 00:17:56,909 --> 00:18:00,180 I have a steady career, we have a family. 299 00:18:01,348 --> 00:18:02,815 What if we wanna have kids one day? 300 00:18:02,915 --> 00:18:04,851 I can't be living with this kind of risk. 301 00:18:05,017 --> 00:18:07,587 Whoa, whoa, hold up there, cowboy. 302 00:18:09,522 --> 00:18:12,859 Listen, if we wanna have kids, 303 00:18:13,025 --> 00:18:14,861 we'll discuss that in the future. 304 00:18:15,362 --> 00:18:16,729 Later on down the line. 305 00:18:17,230 --> 00:18:20,533 As for your job, you can get another one. 306 00:18:21,401 --> 00:18:23,536 You're Jeff Bezos, 307 00:18:23,703 --> 00:18:26,706 the youngest VP in the history of D.E. Shaw. 308 00:18:26,839 --> 00:18:28,775 you really think this is your only opportunity 309 00:18:28,908 --> 00:18:30,210 for a good job in the future? 310 00:18:31,378 --> 00:18:32,612 Hell no! 311 00:18:33,213 --> 00:18:35,047 Whatever it is you choose to do, 312 00:18:35,182 --> 00:18:37,550 you're going to be incredible at. 313 00:18:39,051 --> 00:18:40,453 I know it. 314 00:18:41,388 --> 00:18:44,224 And if this is something that you wanna do, 315 00:18:44,724 --> 00:18:46,092 then I believe in you. 316 00:18:47,760 --> 00:18:49,796 And you need to believe in yourself, 317 00:18:49,929 --> 00:18:52,765 'cause you're not just someone who takes unnecessary risks, 318 00:18:52,899 --> 00:18:56,269 you're someone who-- who looks at the possibilities, 319 00:18:56,403 --> 00:18:58,070 runs the numbers, 320 00:18:58,238 --> 00:19:00,106 and then takes the chances that are worth taking! 321 00:19:04,611 --> 00:19:06,746 You said to think about the future, right? 322 00:19:10,082 --> 00:19:12,219 Is D.E. Shaw really what you envision 323 00:19:12,319 --> 00:19:14,053 for the rest of your life? 324 00:19:24,831 --> 00:19:28,768 [pensive music playing] 325 00:19:33,240 --> 00:19:35,942 Regret... minimization. 326 00:19:38,311 --> 00:19:39,946 What? 327 00:19:41,948 --> 00:19:43,950 Regret minimization framework. 328 00:19:44,116 --> 00:19:46,319 I need to minimize the amount of regrets 329 00:19:46,453 --> 00:19:47,787 that I'm gonna have by age 80. 330 00:19:48,921 --> 00:19:51,291 Okay, that's-- that's one way to look at it. 331 00:19:53,092 --> 00:19:55,962 See, I'm not gonna regret being a part of this Internet thing, 332 00:19:56,095 --> 00:19:59,432 but I will regret not trying, and if it fails, who cares? 333 00:20:00,700 --> 00:20:02,635 I'm not living my life in regret. 334 00:20:03,503 --> 00:20:04,804 So, you're gonna go for it? 335 00:20:04,971 --> 00:20:06,205 Yeah, we're going for it! 336 00:20:07,006 --> 00:20:10,109 All right, Internet man! So, what's our next move? 337 00:20:10,209 --> 00:20:11,611 We're quitting our jobs. 338 00:20:13,980 --> 00:20:16,816 [chuckles softly] I'm sorry. We? 339 00:20:17,317 --> 00:20:19,486 Yeah. I'm not doing this without you. 340 00:20:21,721 --> 00:20:23,890 And we're not starting a business venture here. 341 00:20:25,024 --> 00:20:27,860 -I need you. -But-- But... 342 00:20:27,994 --> 00:20:29,362 We can do this. 343 00:20:31,498 --> 00:20:32,732 It's gonna be okay. 344 00:20:33,833 --> 00:20:36,503 We have savings, we're gonna be together. 345 00:20:38,471 --> 00:20:39,706 You can have time to write. 346 00:20:44,977 --> 00:20:46,212 It's gonna work out. 347 00:20:47,880 --> 00:20:50,850 -Okay. Okay, I'm in. -Okay? Doing it? 348 00:20:51,017 --> 00:20:52,385 -We're doing it. -We're doing it! 349 00:20:56,055 --> 00:20:58,925 -You're amazing. -I'm so excited for us. 350 00:20:59,058 --> 00:21:00,593 This is gonna work. 351 00:21:00,727 --> 00:21:03,229 -I'm scared, but I'm excited. -I'm scared, too! 352 00:21:03,363 --> 00:21:04,597 [chuckles] 353 00:21:04,731 --> 00:21:06,065 Zander. 354 00:21:06,198 --> 00:21:07,834 Hey, it's Jeff Bezos. 355 00:21:08,568 --> 00:21:13,373 Yeah, MacKenzie's great. I'm starting a new business. 356 00:21:14,206 --> 00:21:15,708 We're gonna sell on the Internet. 357 00:21:15,875 --> 00:21:17,910 Yeah, Warren, Internet. 358 00:21:18,044 --> 00:21:20,913 I-N-T-E-R-N-E-T. 359 00:21:23,049 --> 00:21:25,017 Yeah. You have a modem, right? 360 00:21:26,386 --> 00:21:29,188 Yeah, you're gonna go online and buy. 361 00:21:29,288 --> 00:21:31,558 You know how you said if I ever had a big idea 362 00:21:31,691 --> 00:21:33,893 to call you and-- and, um-- This is it. 363 00:21:34,361 --> 00:21:36,062 We're starting a website. 364 00:21:37,063 --> 00:21:38,398 Website. 365 00:21:38,531 --> 00:21:40,733 Yeah, Nancy. Okay. 366 00:21:42,569 --> 00:21:45,472 Hmm. We don't have a name for it yet. 367 00:21:45,605 --> 00:21:46,906 Valuation? 368 00:21:48,541 --> 00:21:50,242 A million dollars? 369 00:21:50,377 --> 00:21:53,245 Yeah, Bill, the valuation isn't determined yet. 370 00:21:53,713 --> 00:21:56,082 We don't know what the profit margins are gonna be. 371 00:21:56,215 --> 00:21:58,951 No. I'm working on the business plan. 372 00:21:59,552 --> 00:22:01,954 No, I've never started a business before. 373 00:22:02,822 --> 00:22:04,991 That's the point, it's called a startup. 374 00:22:05,458 --> 00:22:08,094 How about instead of saying it's a startup business, 375 00:22:08,260 --> 00:22:13,633 why don't you tell them it's an investment opportunity? 376 00:22:14,100 --> 00:22:16,803 If you just invest $50,000... 377 00:22:17,604 --> 00:22:21,441 Yeah. Listen, David. It's going to be big. 378 00:22:21,608 --> 00:22:22,909 We're still working on the plan, 379 00:22:23,009 --> 00:22:24,276 but-- but we'd love to invite you 380 00:22:24,444 --> 00:22:25,778 to be one of the first investors. 381 00:22:25,945 --> 00:22:27,847 What do you mean I'd make a terrible CEO? 382 00:22:28,615 --> 00:22:31,418 [tense music playing] 383 00:22:34,954 --> 00:22:36,288 MACKENZIE: How much is it? 384 00:22:37,624 --> 00:22:38,958 $50,000. 385 00:22:40,927 --> 00:22:42,629 Can't even start a business with that. 386 00:22:42,762 --> 00:22:44,196 No, that can't be, 387 00:22:44,330 --> 00:22:46,032 we must've called over 60 people today. 388 00:22:46,165 --> 00:22:47,700 And half of them said no. 389 00:22:50,302 --> 00:22:51,538 Maybe we can get a loan? 390 00:22:52,338 --> 00:22:55,341 No bank is gonna lend us money. We're a startup. 391 00:22:56,676 --> 00:22:58,010 What do we do, then? 392 00:22:59,278 --> 00:23:00,647 I don't know. 393 00:23:05,051 --> 00:23:08,988 [electronic beeping] 394 00:23:09,155 --> 00:23:11,558 [gentle music playing] 395 00:23:13,893 --> 00:23:15,127 Let's go. 396 00:23:15,227 --> 00:23:17,497 [birds chirping] 397 00:23:19,198 --> 00:23:23,069 -You sure about this? -It's our only option. 398 00:23:24,336 --> 00:23:25,705 But it's up to you. 399 00:23:27,707 --> 00:23:29,041 All right. 400 00:23:36,683 --> 00:23:39,385 There you are! Oh! 401 00:23:40,386 --> 00:23:43,355 -Hey, Mom. -You made it! 402 00:23:43,490 --> 00:23:45,024 Why didn't you give us some warning? 403 00:23:45,191 --> 00:23:47,193 I-- I would've rolled out the red carpet. 404 00:23:47,326 --> 00:23:48,861 You know me, spontaneous to a fault. 405 00:23:48,995 --> 00:23:50,563 [chuckles] Did you hear that? 406 00:23:50,697 --> 00:23:53,700 He's about as spontaneous as a stopwatch. 407 00:23:54,200 --> 00:23:57,236 Oh, you look exhausted. Well, come on in, come in. 408 00:23:58,037 --> 00:24:01,040 -Oh, Mike, they're here! -Oh, my God! 409 00:24:01,207 --> 00:24:03,375 That's my boy. Oh, welcome! 410 00:24:04,544 --> 00:24:07,680 So good to see you! You look great! 411 00:24:07,780 --> 00:24:09,281 So happy you guys made it, look at this! 412 00:24:09,415 --> 00:24:10,683 -Hey, Dad. -Welcome. 413 00:24:10,783 --> 00:24:12,118 This is so great you guys are here! 414 00:24:12,251 --> 00:24:14,053 Feels so good when you're here, 415 00:24:14,220 --> 00:24:16,055 thank you so much, you guys, for coming. Gonna be great. 416 00:24:16,222 --> 00:24:17,590 Okay, I've gotta ask, 417 00:24:17,724 --> 00:24:19,058 is he still totally unorganized? 418 00:24:19,225 --> 00:24:21,227 -Mom! -Yes. 419 00:24:21,393 --> 00:24:23,763 You know, when he was a kid, he used to be just like that. 420 00:24:23,896 --> 00:24:25,732 He had so many inventions, remember, Mike, 421 00:24:25,898 --> 00:24:28,367 up in his room that we finally had to turn over the garage 422 00:24:28,467 --> 00:24:31,070 -to make it your workshop! -Thanks, Mom. 423 00:24:31,237 --> 00:24:32,939 Oh, Mike, would you take the luggage? Take their luggage. 424 00:24:33,072 --> 00:24:35,074 We're gonna have a good time, we're so happy. 425 00:24:35,241 --> 00:24:36,442 -Thank you. All right. -Thank you. 426 00:24:36,576 --> 00:24:38,110 So... 427 00:24:38,244 --> 00:24:39,612 [MacKenzie laughing softly] 428 00:24:41,581 --> 00:24:44,416 -Oh, my gosh, is that you? -JEFF: It's me. 429 00:24:44,584 --> 00:24:46,152 MACKENZIE: That is such a cute photo. 430 00:24:47,253 --> 00:24:49,088 MIKE: A lot of memories, eh? 431 00:24:49,221 --> 00:24:51,290 Ah! We're so happy you guys are here. 432 00:24:51,423 --> 00:24:53,259 -Let's sit, sit, come on. -Let's go. 433 00:24:55,261 --> 00:24:58,965 So, is it happening? Are we gonna be grandparents? 434 00:24:59,098 --> 00:25:00,432 [MacKenzie laughs] 435 00:25:01,100 --> 00:25:02,434 -No. -No. 436 00:25:02,569 --> 00:25:04,470 -JACKLYN: Oh! -Not yet. 437 00:25:04,604 --> 00:25:06,606 This is a great time for you, you are so busy 438 00:25:06,739 --> 00:25:08,507 and you're doing so many great things, it's better 439 00:25:08,641 --> 00:25:10,777 to keep working now, have the kid when you're ready. 440 00:25:10,943 --> 00:25:12,144 How's work? 441 00:25:12,845 --> 00:25:17,483 Actually... we quit our jobs. 442 00:25:17,950 --> 00:25:20,286 -You quit? -Yeah. 443 00:25:20,452 --> 00:25:21,688 Both of you guys? 444 00:25:22,288 --> 00:25:23,656 -Yep. -Yep. 445 00:25:24,657 --> 00:25:26,425 Did you have a fight with David? 446 00:25:26,525 --> 00:25:28,460 No, things are fine with David, you know, 447 00:25:28,628 --> 00:25:30,462 I think he's one of the smartest people I know, 448 00:25:30,630 --> 00:25:32,865 and somebody that uses both sides of his brain. 449 00:25:32,999 --> 00:25:35,935 But, um, just, an opportunity came up 450 00:25:36,035 --> 00:25:37,604 that we just couldn't pass up. 451 00:25:37,704 --> 00:25:39,639 So, you got another offer? 452 00:25:40,472 --> 00:25:42,474 No, Mom, um... 453 00:25:43,009 --> 00:25:46,679 We're actually starting a business online. 454 00:25:46,813 --> 00:25:48,480 On the Internet. Selling books. 455 00:25:49,148 --> 00:25:50,817 The Internet? 456 00:25:50,983 --> 00:25:53,886 So, the Internet, it's a vast network of computers 457 00:25:54,020 --> 00:25:57,356 that communicate with each other and transfer information, 458 00:25:57,489 --> 00:26:01,193 so why couldn't this network be used to conduct commerce? 459 00:26:01,794 --> 00:26:05,397 And we've identified the potential 460 00:26:05,531 --> 00:26:09,669 of selling books through the Internet as a business. 461 00:26:09,836 --> 00:26:11,237 Well, why would you want to do that? 462 00:26:11,370 --> 00:26:12,972 Why wouldn't you just go to the store? 463 00:26:13,072 --> 00:26:16,042 A physical store can never have every book 464 00:26:16,175 --> 00:26:17,977 that ever existed. 465 00:26:18,077 --> 00:26:20,680 And our virtual store could potentially have every book 466 00:26:20,847 --> 00:26:22,514 and we'll just ship it to you. 467 00:26:23,049 --> 00:26:24,751 Mm-hmm. 468 00:26:24,884 --> 00:26:28,054 And plus, the internet's growing at 2,300% a year. 469 00:26:28,855 --> 00:26:30,156 Well, how do you know that? 470 00:26:30,690 --> 00:26:33,059 Well, we've found several analyst reports 471 00:26:33,192 --> 00:26:35,161 and we've been identifying other businesses 472 00:26:35,261 --> 00:26:37,830 that-- that have seen that kind of growth and we believe 473 00:26:37,930 --> 00:26:39,732 we can achieve that selling books. 474 00:26:40,199 --> 00:26:43,102 I don't know, guys, I think this seems really risky. 475 00:26:43,235 --> 00:26:45,037 Couldn't you, like, do this on nights 476 00:26:45,171 --> 00:26:47,373 and weekends, and keep your current job? 477 00:26:49,041 --> 00:26:50,376 No. 478 00:26:50,877 --> 00:26:53,279 Mom, we-- we already quit our jobs. 479 00:26:53,412 --> 00:26:57,884 And... we'll regret not trying this business. 480 00:26:58,017 --> 00:26:59,886 That's actually why we're here. 481 00:27:00,019 --> 00:27:04,256 We were hoping that you both would consider investing. 482 00:27:07,059 --> 00:27:08,360 How much do you need? 483 00:27:09,028 --> 00:27:10,396 Couple hundred thousand. 484 00:27:15,567 --> 00:27:17,737 Three hundred would be great. 485 00:27:19,238 --> 00:27:22,709 You each would get a couple percentage points and ownership 486 00:27:22,809 --> 00:27:25,077 in the business and, if it's successful, 487 00:27:25,244 --> 00:27:27,246 it could be millions of dollars for you. 488 00:27:27,980 --> 00:27:32,985 But I have to warn you, there's a 70% chance it could fail. 489 00:27:34,120 --> 00:27:37,824 I mean, that's the majority 490 00:27:37,957 --> 00:27:39,759 of our retirement fund, honey. 491 00:27:39,926 --> 00:27:41,160 When do you need it by? 492 00:27:44,630 --> 00:27:46,165 Tomorrow. 493 00:27:46,733 --> 00:27:48,768 Well, I've got an idea. 494 00:27:48,935 --> 00:27:50,770 Dinner's almost ready. 495 00:27:51,237 --> 00:27:53,105 Why don't we have a nice dinner 496 00:27:53,239 --> 00:27:55,842 and we can just talk about this later? 497 00:27:55,975 --> 00:27:59,345 [crickets chirping] 498 00:27:59,478 --> 00:28:02,448 [pensive music playing] 499 00:28:15,161 --> 00:28:18,931 [soft music playing] 500 00:28:45,825 --> 00:28:47,493 -You're up early. -Yeah. 501 00:28:50,196 --> 00:28:51,998 I just wanna tell you, 502 00:28:52,131 --> 00:28:54,500 I don't invest in you and I hope you understand that. 503 00:29:03,175 --> 00:29:04,376 Why? 504 00:29:05,044 --> 00:29:06,846 You know, it's an idea that you have to understand, 505 00:29:06,979 --> 00:29:08,380 it takes a lot of planning, 506 00:29:08,514 --> 00:29:11,050 a lot of things, and we don't have a lot. 507 00:29:11,717 --> 00:29:13,052 But I'm not gonna tell you, 508 00:29:13,185 --> 00:29:15,054 you know how much you represent to me. 509 00:29:15,187 --> 00:29:17,389 And I just want to tell you something. 510 00:29:17,523 --> 00:29:19,591 We live in a free country. I believe in America 511 00:29:19,725 --> 00:29:21,894 that every dreams can come true. 512 00:29:22,028 --> 00:29:24,763 And the main thing that I want you to know... 513 00:29:26,065 --> 00:29:27,433 that I believe in you. 514 00:29:27,566 --> 00:29:28,767 So, I'm going to give you something. 515 00:29:28,901 --> 00:29:30,202 These are life savings. 516 00:29:30,870 --> 00:29:33,840 [sighs] Thanks, Dad. 517 00:29:33,940 --> 00:29:35,875 -I love you. -I love you. 518 00:29:42,214 --> 00:29:43,682 I won't let you down. 519 00:29:43,782 --> 00:29:46,252 I know that. Absolutely, I know that. 520 00:29:53,059 --> 00:29:54,726 Can I ask you for another favor? 521 00:29:54,894 --> 00:29:56,728 Another favor now? [laughs] 522 00:29:57,229 --> 00:29:59,131 Can I borrow the truck? 523 00:29:59,265 --> 00:30:01,067 Oh, my God, you gonna kill me. 524 00:30:01,233 --> 00:30:03,069 Your mom is gonna kill me, too, because you know that-- 525 00:30:03,235 --> 00:30:05,104 Go ahead, enjoy yourself. Today's a big day. 526 00:30:09,541 --> 00:30:12,578 [upbeat music playing] 527 00:30:14,914 --> 00:30:16,282 [keyboard clacking] 528 00:30:16,415 --> 00:30:17,783 So, where are we heading? 529 00:30:18,750 --> 00:30:20,552 Just keep heading west, babe. 530 00:30:22,254 --> 00:30:23,755 Okay. 531 00:30:25,591 --> 00:30:28,928 -I'll figure it out soon. -I mean, take your time. 532 00:30:29,095 --> 00:30:31,297 The movers are only, I don't know, 533 00:30:31,430 --> 00:30:33,099 18 hours behind us, I don't-- 534 00:30:33,265 --> 00:30:35,567 I'm sure they don't mind driving aimlessly. 535 00:30:36,768 --> 00:30:38,270 It's probably not the first time they do. 536 00:30:42,774 --> 00:30:44,944 [thunder rumbling] 537 00:30:45,111 --> 00:30:46,612 You sure we're at the right place? 538 00:30:47,113 --> 00:30:48,747 MACKENZIE: Um, you picked it. 539 00:30:55,955 --> 00:30:57,789 Thank you. 540 00:31:02,628 --> 00:31:04,296 [faucet running, MacKenzie spitting] 541 00:31:15,674 --> 00:31:17,809 I think I figured out where we're going. 542 00:31:18,644 --> 00:31:22,114 Oh. I'm really starting to like the nomad life, though. 543 00:31:22,214 --> 00:31:24,650 [chuckles] Well, normally, an analysis like this 544 00:31:24,816 --> 00:31:27,053 would take several months, but since we have 24 hours 545 00:31:27,186 --> 00:31:28,620 to notify the movers, 546 00:31:28,720 --> 00:31:30,289 I've narrowed it down to one city. 547 00:31:30,889 --> 00:31:33,192 It's a city with a favorable tax structure, 548 00:31:33,325 --> 00:31:36,662 a reasonable cost of living, a highly qualified workforce, 549 00:31:36,828 --> 00:31:38,330 and access to ports. 550 00:31:38,864 --> 00:31:40,166 Ports? 551 00:31:40,699 --> 00:31:42,868 'Cause we'll be getting so many books from Asia? 552 00:31:43,002 --> 00:31:46,805 You never know. So, drumroll, please. 553 00:31:47,339 --> 00:31:49,375 [MacKenzie drumming hands] 554 00:31:49,508 --> 00:31:52,144 We're moving to... Seattle, Washington. 555 00:31:53,645 --> 00:31:54,880 [drumroll stops] 556 00:31:55,681 --> 00:31:57,916 -Hmm. -You're not excited. 557 00:31:58,684 --> 00:32:02,921 I mean, the coffee's good, right? 558 00:32:03,055 --> 00:32:04,690 There's more than just coffee in Seattle. 559 00:32:04,823 --> 00:32:06,358 [MacKenzie chuckles] 560 00:32:07,059 --> 00:32:08,594 I better call the movers. 561 00:32:08,727 --> 00:32:10,762 Yeah, they're gonna need an actual address. 562 00:32:10,896 --> 00:32:13,032 At least they know where to point the truck now. 563 00:32:27,579 --> 00:32:30,182 [dreamy music playing] 564 00:32:42,428 --> 00:32:44,196 [door closes] 565 00:32:50,136 --> 00:32:51,637 I wanna show you something. 566 00:32:54,973 --> 00:32:56,608 [sighs] 567 00:33:00,712 --> 00:33:01,947 [door closes] 568 00:33:09,055 --> 00:33:10,989 You're about to see something beautiful. 569 00:33:14,760 --> 00:33:18,930 -It's beautiful. -Yeah. Cadabra. 570 00:33:21,767 --> 00:33:24,170 -What? -Cadabra. 571 00:33:24,936 --> 00:33:26,272 That's the name of our company. 572 00:33:28,774 --> 00:33:30,342 Like magic. 573 00:33:43,955 --> 00:33:46,292 So, you're sure he's gonna do it for a price? 574 00:33:47,193 --> 00:33:48,494 Excellent. 575 00:33:49,195 --> 00:33:51,163 He's a divorce lawyer, of course! 576 00:33:53,199 --> 00:33:55,334 How exactly is opening a corporation 577 00:33:55,467 --> 00:33:56,702 like dissolving a marriage? 578 00:33:57,303 --> 00:33:59,171 All right, thank you. 579 00:33:59,305 --> 00:34:01,540 Great, so you'll have a draft for us by Wednesday. 580 00:34:02,474 --> 00:34:04,810 I'll send you my address in Seattle once we get there. 581 00:34:05,644 --> 00:34:08,547 Yeah. Cadabra, Inc. 582 00:34:10,149 --> 00:34:11,883 Like Abra Cadabra. Yeah. 583 00:34:12,618 --> 00:34:15,821 No, no. Not a cadaver. Cadabra. 584 00:34:17,189 --> 00:34:21,360 Yep. No, no, we're not selling any magic supplies, just books. 585 00:34:22,461 --> 00:34:23,695 Thank you. 586 00:34:28,667 --> 00:34:32,504 Hey, Shel. How are you? Jeff Bezos. 587 00:34:32,671 --> 00:34:35,474 Yep. Peter Leventhal's friend. 588 00:34:37,509 --> 00:34:39,411 So, we're heading your way, 589 00:34:39,545 --> 00:34:41,147 wanted to see if you're available tomorrow. 590 00:34:41,247 --> 00:34:43,482 Get some breakfast and we can talk about a job. 591 00:34:44,916 --> 00:34:47,653 Yep. San Francisco, perfect. 592 00:34:47,753 --> 00:34:49,488 All right. Call you in the morning. 593 00:34:51,890 --> 00:34:54,660 [uplifting electronic music playing] 594 00:35:00,866 --> 00:35:02,534 GRANDPA: Okay, here we go, Jeff. 595 00:35:02,701 --> 00:35:05,704 Uh, with your left hand take the nail like this, 596 00:35:06,905 --> 00:35:09,608 and with your right hand hold the hammer like that, okay? 597 00:35:09,741 --> 00:35:11,877 Hold it, hold it with strength, okay? 598 00:35:12,010 --> 00:35:16,548 And then subtly tap on the nail to seed it in place. 599 00:35:16,682 --> 00:35:19,851 And then when you're ready, hit it a little harder. 600 00:35:20,419 --> 00:35:24,290 Then take your left hand away and give it a whack. 601 00:35:24,423 --> 00:35:26,892 -Okay. -Okay? Try that. 602 00:35:34,233 --> 00:35:36,535 -Did I do it good! -Yeah, you did it! 603 00:35:36,635 --> 00:35:40,239 All right, drink up! You boys need to stay hydrated. 604 00:35:40,406 --> 00:35:41,707 Oh, yeah. 605 00:35:44,109 --> 00:35:45,311 Thanks, Grandma. 606 00:35:45,444 --> 00:35:47,145 Supper's ready in 30 minutes. 607 00:35:47,279 --> 00:35:48,980 Go inside and get cleaned up. 608 00:35:49,114 --> 00:35:51,783 I'm making grandpa's special dish today. 609 00:35:51,917 --> 00:35:53,252 GRANDPA: Mm. 610 00:35:54,653 --> 00:35:56,322 You know, you always wanna have great people 611 00:35:56,455 --> 00:35:57,756 in your life, Jeff. 612 00:35:59,758 --> 00:36:01,593 It's the one way to stay happy. 613 00:36:01,760 --> 00:36:03,262 [glasses clink] 614 00:36:07,233 --> 00:36:09,134 JEFF: But make sure it has at least three bedrooms 615 00:36:09,268 --> 00:36:11,136 and an attached garage. 616 00:36:11,937 --> 00:36:13,605 May I ask why? 617 00:36:13,772 --> 00:36:15,307 I want us to be like 618 00:36:15,441 --> 00:36:17,676 all the great American suburb stories. 619 00:36:17,809 --> 00:36:19,945 Apple. Dell. Disney. 620 00:36:20,479 --> 00:36:22,614 They all started in a garage. 621 00:36:23,148 --> 00:36:25,016 -You serious? -Yeah. 622 00:36:25,951 --> 00:36:27,619 But no more than 800 a month. 623 00:36:28,620 --> 00:36:31,690 -Seems like kind of a lot. -Seven hundred. 624 00:36:32,424 --> 00:36:34,660 And we need the keys tomorrow. 625 00:36:35,794 --> 00:36:37,363 I think the movers are in Nebraska already. 626 00:36:37,496 --> 00:36:38,797 Okay. 627 00:36:39,331 --> 00:36:40,632 Oh, he's here. 628 00:36:43,635 --> 00:36:44,936 Hi, Shel. 629 00:36:47,038 --> 00:36:48,874 Jeff. My wife, MacKenzie. 630 00:36:49,007 --> 00:36:50,609 MacKenzie. Nice to meet you. 631 00:36:50,709 --> 00:36:52,778 -I'll leave you to it. -Great. 632 00:36:52,878 --> 00:36:54,946 So, Paul speaks very highly of you. 633 00:36:55,046 --> 00:36:56,515 Said he doesn't know anybody that can build 634 00:36:56,648 --> 00:36:58,284 a database as fast as you. 635 00:36:58,384 --> 00:37:00,386 Yeah, I was part of the team that wrote script decks. 636 00:37:00,519 --> 00:37:02,354 -Oh, impressive stuff. -It was. 637 00:37:02,488 --> 00:37:05,524 You were also part of the whole Earth catalogue, correct? 638 00:37:05,657 --> 00:37:07,058 -Indeed. -Yeah, great. 639 00:37:07,192 --> 00:37:08,560 -You want a coffee? -Sure. 640 00:37:09,127 --> 00:37:11,062 I'll have a large coffee and whatever he's having. 641 00:37:11,196 --> 00:37:13,031 Cappuccino. 642 00:37:13,164 --> 00:37:16,201 I'll pay 'cause we actually have startup capital. 643 00:37:16,335 --> 00:37:18,870 It's from my parents, don't be overly impressed. 644 00:37:19,004 --> 00:37:20,506 Here. 645 00:37:21,307 --> 00:37:23,909 [keyboard clacking] 646 00:37:24,042 --> 00:37:27,212 [tense music playing] 647 00:37:28,179 --> 00:37:30,015 This is the whole business plan? 648 00:37:30,148 --> 00:37:33,084 Mm, no, just what I was able to get done 649 00:37:33,218 --> 00:37:35,186 between Fort Worth and now. 650 00:37:35,321 --> 00:37:37,723 Um, I'll have the rest done by the time we get to Seattle. 651 00:37:38,690 --> 00:37:41,660 -Books, huh? Nothing else? -That's it. 652 00:37:43,895 --> 00:37:45,564 You got a name yet? 653 00:37:46,064 --> 00:37:49,868 -Cadabra. -Cadaver? Like a dead body? 654 00:37:50,035 --> 00:37:53,104 No. Cadabra. Like a magic trick. 655 00:37:53,872 --> 00:37:55,206 That's much better. 656 00:37:55,774 --> 00:37:58,009 Now, based on your qualifications, 657 00:37:58,109 --> 00:38:00,612 why are you perfect for this programming job? 658 00:38:01,713 --> 00:38:04,350 I was under the impression you were pitching me a job. 659 00:38:06,051 --> 00:38:07,586 -Yeah, but-- -I didn't drive all the way up 660 00:38:07,719 --> 00:38:09,721 from Santa Cruz to be interviewed. 661 00:38:11,022 --> 00:38:13,392 -I kinda thought it'd be both. -It's not. 662 00:38:13,525 --> 00:38:15,126 You'd be very lucky to have me. 663 00:38:16,227 --> 00:38:17,563 Probably right. 664 00:38:17,696 --> 00:38:19,297 -I am. -Fine. 665 00:38:19,431 --> 00:38:21,066 The job is yours if you want it. 666 00:38:21,199 --> 00:38:22,768 I commend your good judgement. 667 00:38:22,901 --> 00:38:25,270 Now, I must warn you, the pay is shit, 668 00:38:25,404 --> 00:38:27,238 you will be working barbaric hours, 669 00:38:27,406 --> 00:38:29,274 but you will receive some stock options 670 00:38:29,408 --> 00:38:30,909 and it will be the most difficult project 671 00:38:31,042 --> 00:38:32,444 you've ever worked on. 672 00:38:33,879 --> 00:38:35,947 You know, most tech startups never make it. 673 00:38:36,415 --> 00:38:38,083 See, in the book business, 674 00:38:38,216 --> 00:38:39,918 there's a huge disparity between supply and demand 675 00:38:40,085 --> 00:38:41,753 and it's virtually impossible 676 00:38:41,920 --> 00:38:44,790 for a physical bookstore to carry millions of books. 677 00:38:45,457 --> 00:38:48,660 So, if you're able to build us a website that can handle 678 00:38:48,794 --> 00:38:52,764 a product category that large, we will be successful. 679 00:38:53,599 --> 00:38:54,833 Welcome aboard. 680 00:38:58,437 --> 00:39:00,672 Okay, yeah. Yeah, those dates are perfect. 681 00:39:02,340 --> 00:39:04,109 Amazing. Yeah, great. 682 00:39:04,275 --> 00:39:06,011 Thank you so much. I'll call you when we arrive. 683 00:39:06,144 --> 00:39:07,446 Okay. 684 00:39:08,980 --> 00:39:10,949 -He's in. -Well, that was easy. 685 00:39:11,817 --> 00:39:13,452 How'd it go on your end? 686 00:39:13,619 --> 00:39:15,120 You're not the only one having success. 687 00:39:15,253 --> 00:39:17,989 -Oh! -Our new home. 688 00:39:20,926 --> 00:39:22,461 Perfect. 689 00:39:24,295 --> 00:39:26,798 [birds chirping] 690 00:39:28,634 --> 00:39:29,968 -Pleasure. -Thank you. 691 00:39:31,503 --> 00:39:33,038 [MacKenzie giggles] 692 00:39:34,305 --> 00:39:35,841 Yeah. 693 00:39:38,477 --> 00:39:40,479 [door closes, car revs] 694 00:39:48,386 --> 00:39:49,855 [clattering] 695 00:39:51,523 --> 00:39:53,391 Maybe we should've seen it first before renting. 696 00:39:53,525 --> 00:39:54,826 It's perfect. 697 00:39:55,694 --> 00:39:58,229 [upbeat electronic music playing] 698 00:40:05,170 --> 00:40:06,472 That's gotta go. 699 00:40:13,311 --> 00:40:17,516 *** 700 00:40:21,219 --> 00:40:22,521 What do you think? 701 00:40:24,155 --> 00:40:25,691 Potential at best. 702 00:40:26,725 --> 00:40:28,193 Everything we need's right here. 703 00:40:29,360 --> 00:40:31,362 [truck beeping] 704 00:40:32,864 --> 00:40:34,265 Whoa! Whoa, whoa, whoa! 705 00:40:45,043 --> 00:40:48,046 We came all the way from New York for this? 706 00:40:48,580 --> 00:40:50,281 Yeah, this is our new offices. 707 00:40:50,882 --> 00:40:52,183 Got it. 708 00:40:56,387 --> 00:41:01,527 *** 709 00:41:15,406 --> 00:41:21,780 *** 710 00:41:42,634 --> 00:41:47,606 *** 711 00:41:47,773 --> 00:41:51,076 [engine rumbling] 712 00:42:07,458 --> 00:42:08,694 Hey, look who's here! 713 00:42:08,827 --> 00:42:10,762 -JEFF: Hey, Paul! -Jeff! 714 00:42:10,862 --> 00:42:13,264 Good to see you. Paul, meet Shel. 715 00:42:13,364 --> 00:42:14,866 Your reputation precedes you. 716 00:42:15,333 --> 00:42:17,636 -Same. -How was the farewell party? 717 00:42:17,769 --> 00:42:19,971 I'm a bit hungover, honestly. 718 00:42:20,105 --> 00:42:21,673 They threw me quite the sendoff. 719 00:42:22,440 --> 00:42:23,942 Even gave me a lovely gift. 720 00:42:25,310 --> 00:42:27,979 They're a bit skeptical of Cadabra's chances of success, 721 00:42:28,146 --> 00:42:30,148 so they took up a collection to tide me over 722 00:42:30,315 --> 00:42:31,482 while I look for work. 723 00:42:31,650 --> 00:42:32,984 [coins rattling] 724 00:42:33,151 --> 00:42:36,487 -Almost $27. -Wanna buy some shares? 725 00:42:37,122 --> 00:42:38,824 Mind if I take a peek at the books first? 726 00:42:38,990 --> 00:42:40,826 Come on, let me show you your new home. 727 00:42:43,461 --> 00:42:45,563 I just finished setting up the new computer system. 728 00:42:45,697 --> 00:42:47,165 I went with high-powered servers. 729 00:42:47,332 --> 00:42:48,867 PAUL: Splendid. 730 00:42:49,000 --> 00:42:50,501 Only problem is they draw so much power, 731 00:42:50,669 --> 00:42:52,403 I had to run each one off a different circuit. 732 00:42:53,004 --> 00:42:54,405 JEFF: They work great, 733 00:42:54,539 --> 00:42:56,474 so long as you don't plug anything else in. 734 00:42:56,574 --> 00:42:57,876 [electricity crackles] 735 00:42:59,678 --> 00:43:02,147 Shit. Gimme a second. 736 00:43:05,050 --> 00:43:07,853 -MacKenzie. -MACKENZIE: Yes? 737 00:43:08,019 --> 00:43:11,056 -JEFF: What're you doing? -MACKENZIE: Drying my hair! 738 00:43:11,189 --> 00:43:15,026 I told you, don't plug anything in while we're working. 739 00:43:15,526 --> 00:43:17,195 MACKENZIE: Well, what am I supposed to do, then? 740 00:43:17,362 --> 00:43:19,364 Don't plug in any appliances! 741 00:43:19,898 --> 00:43:22,600 [sighs] Sorry, guys. 742 00:43:25,570 --> 00:43:27,538 All right, guys. Got some stuff 743 00:43:27,673 --> 00:43:29,708 I want to share with you. Let me get my notes. 744 00:43:29,841 --> 00:43:31,609 I thought he came from finance? 745 00:43:31,743 --> 00:43:33,544 Is he a programmer, too? 746 00:43:34,012 --> 00:43:36,614 He majored in computer science at Princeton. 747 00:43:36,748 --> 00:43:38,549 Oh, dear. 748 00:43:38,684 --> 00:43:40,551 So, I've gone ahead and analyzed every software 749 00:43:40,719 --> 00:43:42,453 in the marketplace and, unfortunately, 750 00:43:42,587 --> 00:43:44,555 most of 'em were built for a mail order system. 751 00:43:44,723 --> 00:43:46,892 The customer places the order, the order's processed, 752 00:43:47,025 --> 00:43:48,593 and then the inventory's updated 753 00:43:49,094 --> 00:43:51,562 with three typical product availabilities: in stock, 754 00:43:51,730 --> 00:43:53,364 out of stock, and unavailable. 755 00:43:53,464 --> 00:43:56,201 Our website's gonna have seven of them: 756 00:43:56,968 --> 00:43:58,603 shipped within 24 hours, 757 00:43:58,737 --> 00:44:00,205 shipped within two to three days, 758 00:44:00,305 --> 00:44:01,707 shipped within one to two weeks, 759 00:44:01,807 --> 00:44:03,374 shipped within four to six weeks, 760 00:44:03,474 --> 00:44:05,877 not yet published, out of stock, 761 00:44:05,977 --> 00:44:08,714 and, for hard to find titles, shipped within three months. 762 00:44:09,948 --> 00:44:11,316 So, what does this all mean? 763 00:44:11,449 --> 00:44:12,818 Indeed. 764 00:44:13,484 --> 00:44:15,120 We need to build our own software. 765 00:44:15,253 --> 00:44:17,055 So, we're going open source? 766 00:44:17,155 --> 00:44:18,589 We don't have a choice. 767 00:44:18,757 --> 00:44:20,425 You see, we don't have the finances 768 00:44:20,591 --> 00:44:22,593 to hire a bunch of programmers to build this for us. 769 00:44:22,728 --> 00:44:24,595 So, we're gonna count on thousands of programmers 770 00:44:24,763 --> 00:44:28,433 around the world to build it for us and update it for us, 771 00:44:28,566 --> 00:44:31,669 which is gonna allow us to focus on what really matters. 772 00:44:32,904 --> 00:44:35,774 Selling books. Make sense? 773 00:44:36,274 --> 00:44:38,476 So, if we're gonna build the world's greatest bookstore, 774 00:44:38,609 --> 00:44:40,478 we're gonna need the world's greatest website. 775 00:44:41,246 --> 00:44:42,480 Let's get to it. 776 00:44:43,982 --> 00:44:45,951 -Jeff. -Yeah? 777 00:44:46,117 --> 00:44:47,685 I feel the need to remind you that, 778 00:44:47,819 --> 00:44:49,955 given all the things you want the site to do, 779 00:44:50,121 --> 00:44:52,357 no one's ever built anything even remotely like it before. 780 00:44:52,490 --> 00:44:54,159 Exactly. 781 00:44:54,292 --> 00:44:56,494 While we're attempting the impossible, 782 00:44:56,627 --> 00:44:58,363 what will you be doing? 783 00:44:58,496 --> 00:45:00,698 Attempting the improbable. 784 00:45:00,832 --> 00:45:02,533 I need to raise a million dollars 785 00:45:02,667 --> 00:45:04,469 if we're gonna get this website live by summer. 786 00:45:05,170 --> 00:45:08,473 If you're serious about this timeline, we'll need help. 787 00:45:08,639 --> 00:45:10,541 Fine. Put an ad out. 788 00:45:10,675 --> 00:45:12,010 Which reminds me... 789 00:45:12,143 --> 00:45:15,346 [optimistic music playing] 790 00:45:15,480 --> 00:45:18,016 Never again will we be referred 791 00:45:18,149 --> 00:45:19,985 to as the website that sells dead bodies. 792 00:45:20,151 --> 00:45:22,287 Cadabra.com is defunct. 793 00:45:26,291 --> 00:45:28,693 Our new name is-- Drumroll... 794 00:45:28,827 --> 00:45:32,063 [drumming] 795 00:45:33,198 --> 00:45:35,200 Relentless.com. 796 00:45:41,506 --> 00:45:44,042 Nick, it's Jeff. How are you? 797 00:45:44,675 --> 00:45:47,712 You signed the contract, you said you were sending 798 00:45:47,846 --> 00:45:50,348 the check, and then you put a stop payment on the check. 799 00:45:50,481 --> 00:45:52,583 Do you understand how that affects our company? 800 00:45:52,717 --> 00:45:55,020 What do you mean you don't understand what we're doing? 801 00:45:55,186 --> 00:45:57,655 Yeah, I'm just following up on that investment 802 00:45:57,755 --> 00:45:59,357 you committed to. 803 00:45:59,524 --> 00:46:01,860 A lot of great companies have started in a garage. 804 00:46:02,027 --> 00:46:04,362 Apple. Microsoft. 805 00:46:04,529 --> 00:46:06,164 Um, yep. 806 00:46:06,264 --> 00:46:08,699 The company's still going, but we really need you 807 00:46:08,867 --> 00:46:10,535 to send us the money, if you can. 808 00:46:10,701 --> 00:46:13,704 It's a virtual Internet store. 809 00:46:14,205 --> 00:46:16,007 There's no physical location. 810 00:46:16,107 --> 00:46:18,176 That's not our business model. 811 00:46:18,276 --> 00:46:20,211 If you're not interested, just tell me. 812 00:46:20,378 --> 00:46:23,214 We're selling books. 813 00:46:23,714 --> 00:46:25,917 I don't care if you changed your mind, 814 00:46:26,051 --> 00:46:27,385 if you make commitments, 815 00:46:27,552 --> 00:46:28,887 you gotta follow through in life. 816 00:46:29,054 --> 00:46:30,956 You can't have two million products 817 00:46:31,089 --> 00:46:33,391 inside of a bookstore! 818 00:46:33,524 --> 00:46:35,060 You think we're gonna fail? 819 00:46:35,693 --> 00:46:37,295 Well, I think you're gonna fail. 820 00:46:41,099 --> 00:46:45,070 [uplifting music playing] 821 00:46:56,581 --> 00:47:04,389 *** 822 00:47:19,670 --> 00:47:27,412 *** 823 00:47:29,814 --> 00:47:33,018 [music fades out] 824 00:47:35,420 --> 00:47:37,188 It's still a little bit too confusing. 825 00:47:37,956 --> 00:47:39,958 What do you mean? It's a standard landing page. 826 00:47:40,125 --> 00:47:42,193 You need to imagine that all of our customers have never 827 00:47:42,327 --> 00:47:43,661 used a computer before. 828 00:47:44,162 --> 00:47:47,865 The homepage has to be very... user-friendly. 829 00:47:47,999 --> 00:47:50,035 I can't work on this change tonight, 830 00:47:50,168 --> 00:47:51,869 -I'll work on it tomorrow. -No, no. 831 00:47:52,003 --> 00:47:53,804 Let's get it done now while the ideas are fresh. 832 00:47:53,939 --> 00:47:55,473 Jeff, with all due respect, 833 00:47:55,640 --> 00:47:57,375 we've been at this for 12 hours straight. 834 00:47:57,508 --> 00:47:59,310 And there's 24 hours in the day, Shel. 835 00:47:59,477 --> 00:48:02,847 I'll redraft it. And burn the midnight oil. 836 00:48:04,215 --> 00:48:06,517 Jeff? 837 00:48:06,651 --> 00:48:09,387 -One second. -Jeff. 838 00:48:10,021 --> 00:48:11,822 One second, MacKenzie. 839 00:48:11,990 --> 00:48:15,160 [soft tense music playing] 840 00:48:17,695 --> 00:48:19,130 Is it important? 841 00:48:20,331 --> 00:48:24,169 -No. It's fine. -I'll be up in a bit. 842 00:48:24,335 --> 00:48:26,071 What's a bit? 843 00:48:26,204 --> 00:48:27,505 I don't know! 844 00:48:33,878 --> 00:48:35,346 Goodnight, fellas. 845 00:48:36,514 --> 00:48:38,049 PAUL & SHEL: Night. 846 00:48:51,862 --> 00:48:54,599 [solemn music playing] 847 00:49:35,740 --> 00:49:37,408 [sighs] 848 00:49:50,888 --> 00:49:54,925 [upbeat electronic music playing] 849 00:50:10,475 --> 00:50:13,178 -WOMAN: Thank you so much. -MAN: Do you have your receipt? 850 00:50:13,311 --> 00:50:15,613 -WOMAN: Hi, your name? -WOMAN 2: Vazquez. 851 00:50:15,780 --> 00:50:19,484 -MAN: Hello. How are you? -WOMAN 2: Thank you. 852 00:50:19,617 --> 00:50:21,519 -MAN: Thank you for attending. -WOMAN 2: Of course. 853 00:50:21,652 --> 00:50:23,688 -WOMAN: Hi, your name? -Hi. Bezos. 854 00:50:23,821 --> 00:50:25,456 Bezos. 855 00:50:25,623 --> 00:50:28,359 -Here. -Thank you. 856 00:50:28,493 --> 00:50:30,628 WOMAN: Thank you. Hi. 857 00:50:30,795 --> 00:50:33,298 -[applause] -Okay, okay. 858 00:50:33,464 --> 00:50:36,134 Now it's time for you brave souls 859 00:50:36,801 --> 00:50:40,805 to stand up and tell us about yourselves. 860 00:50:41,306 --> 00:50:44,008 Who you are, your hopes and dreams. 861 00:50:45,976 --> 00:50:47,312 Who's gonna go first? 862 00:50:48,779 --> 00:50:51,216 -Okay. -Okay. Hi. 863 00:50:51,349 --> 00:50:54,152 Hi, I'm Molly Jean Andrews 864 00:50:54,285 --> 00:50:57,188 and I'm from Green Valley, Arizona, 865 00:50:57,322 --> 00:51:01,159 and I'm opening up a little shop called Kitchen Bible. 866 00:51:01,326 --> 00:51:03,661 And I have a few cookies. Do you wanna try one? 867 00:51:03,828 --> 00:51:05,663 All right. Um, you know, 868 00:51:05,796 --> 00:51:07,498 there's gonna be nothing but cookbooks. 869 00:51:07,665 --> 00:51:09,634 I'm not looking to get rich or anything, 870 00:51:09,734 --> 00:51:12,002 I just don't wanna lose my shirt either. 871 00:51:12,170 --> 00:51:15,005 -[laughs] -[applause] 872 00:51:16,841 --> 00:51:21,246 Hello. I'm Charles Allen Morrow from Highland Park, Illinois. 873 00:51:21,746 --> 00:51:26,050 My shop, Marrow's Antiquaria, opening in August, 874 00:51:26,184 --> 00:51:29,254 is going to be specializing in rare books 875 00:51:29,387 --> 00:51:31,856 and autographs in all fields. 876 00:51:32,022 --> 00:51:34,992 -[applause] -Okay, anybody else? 877 00:51:35,893 --> 00:51:37,195 Oh, please! 878 00:51:38,028 --> 00:51:39,864 Hi. How are you? 879 00:51:39,997 --> 00:51:42,900 Um, my name is Jeff, Jeff Bezos from Seattle, Washington, 880 00:51:43,033 --> 00:51:45,603 and I'm mainly here to learn more about the book business 881 00:51:45,736 --> 00:51:48,239 because this summer we'll be launching 882 00:51:48,373 --> 00:51:51,376 the world's largest bookstore, relentless.com. 883 00:51:51,509 --> 00:51:53,211 [applause] 884 00:51:53,378 --> 00:51:54,712 HOST: A bit overzealous for a bookstore. 885 00:51:54,845 --> 00:51:56,214 Don't you think? 886 00:51:56,381 --> 00:51:58,449 Well, I can-- I can explain, actually. 887 00:51:58,583 --> 00:52:01,252 The reason why it'll be the world's largest bookstore 888 00:52:01,386 --> 00:52:03,388 is because its vast library 889 00:52:03,554 --> 00:52:06,257 is gonna exist exclusively on the Internet. 890 00:52:07,258 --> 00:52:10,528 -[applause] -HOST: Okay, well... 891 00:52:11,396 --> 00:52:13,731 Let's move on to the other topics, then. 892 00:52:16,267 --> 00:52:18,035 Um, excuse me one second. 893 00:52:18,135 --> 00:52:20,938 -Hey. Internet guy. -Who, me? 894 00:52:21,071 --> 00:52:23,308 -Yes, you. -Hi, how're you doing, sir? 895 00:52:23,441 --> 00:52:25,810 -Do you know who I am? -Of course. Mr. Leonard Riggio. 896 00:52:25,943 --> 00:52:28,145 -And you are? -Jeff. Jeff Bezos. 897 00:52:30,114 --> 00:52:31,549 Care to have a drink with me, Jeff? 898 00:52:37,255 --> 00:52:39,290 See, since books are a true commodity, 899 00:52:39,424 --> 00:52:41,926 it seemed like the ideal first product to sell online, 900 00:52:42,059 --> 00:52:43,928 being that books in every physical-- 901 00:52:44,094 --> 00:52:45,796 -Can I get you anything else? -We're fine. 902 00:52:46,431 --> 00:52:49,099 Books in all your physical locations are identical. 903 00:52:49,234 --> 00:52:50,835 So, customers should be comfortable 904 00:52:50,968 --> 00:52:52,470 purchasing them online. 905 00:52:53,103 --> 00:52:56,307 Hmm. Seems like an interesting idea you have there. 906 00:52:56,441 --> 00:52:58,943 Well, it's more than just an idea. 907 00:52:59,109 --> 00:53:01,346 -[scoffs] Is it, though? -Yeah. 908 00:53:01,479 --> 00:53:03,113 I mean, we have programmers working on it now, 909 00:53:03,248 --> 00:53:04,782 we'll be live this summer. 910 00:53:04,915 --> 00:53:06,984 But until it actually comes to fruition, 911 00:53:07,117 --> 00:53:09,620 and more than anything, actually proves to be viable, 912 00:53:09,787 --> 00:53:11,622 it's... just an idea. 913 00:53:11,789 --> 00:53:13,591 What did you say you're calling it again? 914 00:53:13,691 --> 00:53:14,959 Relentless. 915 00:53:15,626 --> 00:53:17,928 Huh. Peculiar name. 916 00:53:19,163 --> 00:53:21,131 Doesn't quite fit the book industry, though, does it? 917 00:53:21,299 --> 00:53:22,500 How so? 918 00:53:23,133 --> 00:53:25,836 "Relentless," I mean, it's aggressive. 919 00:53:25,970 --> 00:53:27,372 You're trying to lure bookworms in, 920 00:53:27,505 --> 00:53:29,173 you're not trying to ready them for battle. 921 00:53:29,640 --> 00:53:31,175 See, I never looked at it that way. 922 00:53:31,309 --> 00:53:33,010 I always thought our competitors 923 00:53:33,143 --> 00:53:35,646 would see us a certain way, not-- not the consumer. 924 00:53:35,813 --> 00:53:38,048 And that right there is why Relentless will never be 925 00:53:38,182 --> 00:53:39,984 anything more than just an idea. 926 00:53:40,485 --> 00:53:43,220 But, you see, we're open to an investment 927 00:53:43,354 --> 00:53:45,656 and maybe a partnership with Barnes & Noble 928 00:53:45,823 --> 00:53:47,558 where we are your Internet fulfillment wing. 929 00:53:47,692 --> 00:53:50,194 No, I-- I'm sorry, James. [chuckles] 930 00:53:50,328 --> 00:53:53,163 -Uh, Jeff. -Right. Jeff, uh... 931 00:53:53,831 --> 00:53:55,366 We don't do that. 932 00:53:55,500 --> 00:53:57,335 You see, we're not just gonna be 933 00:53:57,468 --> 00:53:59,003 another independent bookseller. 934 00:53:59,136 --> 00:54:00,905 Okay. Stop right there. 935 00:54:01,038 --> 00:54:03,508 Right. Do you-- Do you know who you're speaking to? 936 00:54:04,309 --> 00:54:06,243 -Of course. -But do you really? 937 00:54:06,377 --> 00:54:07,678 Because I'm not just Leonard Riggio. 938 00:54:07,845 --> 00:54:09,914 I am Barnes & Noble, Inc. 939 00:54:10,047 --> 00:54:13,083 Biggest book retailer in the entire industry, all right? 940 00:54:13,217 --> 00:54:15,420 And we just had an 87% gain in revenue 941 00:54:15,553 --> 00:54:16,821 over the last quarter alone. 942 00:54:16,921 --> 00:54:18,389 I'm well aware of your success. 943 00:54:18,523 --> 00:54:20,325 Oh, well, then you should also be aware 944 00:54:20,425 --> 00:54:22,192 that we're about to open 100 more stores this year. 945 00:54:22,360 --> 00:54:24,094 And then it's only a matter of time before 946 00:54:24,228 --> 00:54:26,764 independent booksellers such as yourself become obsolete. 947 00:54:26,897 --> 00:54:29,199 I have no interest in investing in anything 948 00:54:29,367 --> 00:54:31,201 other than my own company. 949 00:54:31,936 --> 00:54:34,004 But it's more about the future. 950 00:54:34,104 --> 00:54:35,706 Would you like some advice? 951 00:54:35,873 --> 00:54:38,008 -It's Jeff, right? -Yeah. 952 00:54:38,108 --> 00:54:40,277 Um, I think you should go find another business 953 00:54:40,411 --> 00:54:41,946 to look at. 954 00:54:42,079 --> 00:54:43,681 Take whatever money you have and put it into 955 00:54:43,781 --> 00:54:45,616 the manufacturing sector or something. 956 00:54:45,750 --> 00:54:48,118 I-- It's-- You know, they're having a lot of growth lately. 957 00:54:48,252 --> 00:54:50,721 But you will never find success in the book industry, 958 00:54:50,855 --> 00:54:52,557 I can guarantee you that. 959 00:54:53,057 --> 00:54:56,060 I'd like to say that it was good chatting with you, 960 00:54:56,193 --> 00:54:58,028 but, frankly, it was a waste of time. 961 00:54:58,696 --> 00:55:01,231 That is for the drinks. 962 00:55:01,732 --> 00:55:03,434 And whatever is leftover, you can consider 963 00:55:03,568 --> 00:55:05,470 it seed money for a new business venture. 964 00:55:15,980 --> 00:55:19,116 [somber music playing] 965 00:55:37,267 --> 00:55:40,905 [footsteps] 966 00:55:46,310 --> 00:55:48,646 [keys clinking] 967 00:55:58,789 --> 00:56:00,791 MACKENZIE: You don't have to be quiet. 968 00:56:00,925 --> 00:56:02,159 I waited up. 969 00:56:06,464 --> 00:56:09,133 -[Jeff sighs] -How'd it go? 970 00:56:11,301 --> 00:56:13,638 -Terrible. -Why? What happened? 971 00:56:13,804 --> 00:56:15,473 I don't wanna talk about it. 972 00:56:15,640 --> 00:56:18,308 Oh, come on. I'm just asking about your day. 973 00:56:18,976 --> 00:56:21,278 MacKenzie, I don't wanna talk about it. 974 00:56:23,514 --> 00:56:25,049 It was a complete waste of time. 975 00:56:25,182 --> 00:56:26,617 Nobody's interested in our company. 976 00:56:26,717 --> 00:56:28,118 Is that what you wanna hear? 977 00:56:30,688 --> 00:56:32,189 [door closes] 978 00:56:33,658 --> 00:56:35,159 Is this how it's gonna be from now on? 979 00:56:35,325 --> 00:56:36,794 Like what? 980 00:56:38,496 --> 00:56:40,831 -Like what? -Like this! 981 00:56:40,998 --> 00:56:43,333 We barely talk, and when we do talk, you just yell. 982 00:56:43,868 --> 00:56:45,736 -I'm not yelling. -Yes, you are! 983 00:56:45,870 --> 00:56:47,538 You're yelling. 984 00:56:47,672 --> 00:56:49,540 No, ever since we got here I can't talk to you 985 00:56:49,674 --> 00:56:52,176 without you getting upset at me or telling me to shut up. 986 00:56:52,342 --> 00:56:54,579 In case you haven't realized, I have a company 987 00:56:54,712 --> 00:56:56,547 that I'm trying to get off the ground. 988 00:56:57,147 --> 00:56:59,584 So, excuse me if I don't give you 100% of my attention-- 989 00:56:59,717 --> 00:57:01,586 I don't want 100% of your attention, 990 00:57:01,719 --> 00:57:03,721 I just want a fraction of it. 991 00:57:07,658 --> 00:57:09,026 Please. 992 00:57:12,530 --> 00:57:15,199 This is my life, MacKenzie, 993 00:57:15,332 --> 00:57:17,568 and I have everything in the world invested 994 00:57:17,702 --> 00:57:20,270 in this business and I will not fail. 995 00:57:20,404 --> 00:57:23,841 I will work 24 hours a day to make sure that I succeed. 996 00:57:23,941 --> 00:57:26,511 And I'm sorry if I don't make you a priority. 997 00:57:27,044 --> 00:57:29,847 -We. -What're you talking about? 998 00:57:29,947 --> 00:57:32,116 We put everything we had into this. 999 00:57:32,249 --> 00:57:35,385 In case you forgot, I quit my job and moved here for you! 1000 00:57:35,920 --> 00:57:37,387 Give me a break. 1001 00:57:38,723 --> 00:57:39,957 Jeff. 1002 00:57:42,392 --> 00:57:43,961 You're a really smart guy. 1003 00:57:44,562 --> 00:57:46,430 Hell, the smartest guy I've ever met, 1004 00:57:46,564 --> 00:57:48,398 but you've been acting like a complete dick 1005 00:57:48,566 --> 00:57:49,800 since we've gotten here. 1006 00:57:51,401 --> 00:57:53,571 How can you not see how you're acting? 1007 00:57:56,607 --> 00:58:01,411 We have a business that has taken hundreds 1008 00:58:01,546 --> 00:58:04,081 of thousands of dollars of investor funds, 1009 00:58:04,615 --> 00:58:08,418 that is days away from potentially closing. 1010 00:58:08,586 --> 00:58:11,255 We have the shittiest fucking name on the planet, 1011 00:58:11,421 --> 00:58:14,759 relentless.com, that doesn't appeal 1012 00:58:14,892 --> 00:58:16,594 to any of our customer base. 1013 00:58:17,227 --> 00:58:19,329 So, we need to understand 1014 00:58:19,463 --> 00:58:22,299 that Jeff may not have time for MacKenzie. 1015 00:58:22,432 --> 00:58:23,901 God. 1016 00:58:24,001 --> 00:58:25,670 'Cause we have other priorities. 1017 00:58:25,803 --> 00:58:28,105 You're not even listening to what I'm saying. 1018 00:58:29,106 --> 00:58:30,808 I get that you have a lot going on. 1019 00:58:30,941 --> 00:58:32,977 I get that everything is riding on this idea 1020 00:58:33,110 --> 00:58:35,479 and I'm not asking you to stop focusing on that. 1021 00:58:35,613 --> 00:58:37,514 I'm asking you to be present. 1022 00:58:37,648 --> 00:58:39,183 [tense music playing] 1023 00:58:39,316 --> 00:58:40,751 Be a little more human, for God's sake. 1024 00:58:40,851 --> 00:58:42,186 You're so absorbed in the computer, 1025 00:58:42,319 --> 00:58:43,954 it's like you're not even here. 1026 00:58:47,124 --> 00:58:48,626 Whoa, look at that! 1027 00:58:48,793 --> 00:58:50,327 -Lot of smoke. -Yeah. 1028 00:58:51,361 --> 00:58:53,998 Okay. Mm-hmm. 1029 00:58:54,131 --> 00:58:56,834 Okay. There's some little coolant over here, 1030 00:58:56,967 --> 00:58:58,703 so why don't you hand me that, Jeff? 1031 00:59:02,106 --> 00:59:03,373 There we go. 1032 00:59:09,179 --> 00:59:10,480 Okay. 1033 00:59:13,450 --> 00:59:15,219 All right, do you wanna turn it on now? 1034 00:59:16,486 --> 00:59:18,522 [engine starts] 1035 00:59:18,656 --> 00:59:20,891 -Hey! -Whoa, you fixed it! 1036 00:59:21,025 --> 00:59:22,827 You should see a mechanic, though. 1037 00:59:22,960 --> 00:59:24,662 -Thank you so much. -You're welcome. 1038 00:59:24,795 --> 00:59:26,030 You're a godsend. 1039 00:59:35,372 --> 00:59:37,642 Okay, here we go. 1040 00:59:37,742 --> 00:59:40,510 You know, we really, really did a good job here today. 1041 00:59:40,678 --> 00:59:42,579 We helped out-- Jeff, hey. 1042 00:59:42,713 --> 00:59:44,381 -Listen to me, pay attention. -Okay. 1043 00:59:44,514 --> 00:59:46,751 We helped out today, it's important to give back, 1044 00:59:46,884 --> 00:59:49,419 and it's all about just being human. 1045 00:59:50,020 --> 00:59:51,388 -Right? -Yes, Grandpa. 1046 00:59:51,521 --> 00:59:53,157 -So, help me up. -[both laugh] 1047 00:59:54,424 --> 00:59:55,726 MACKENZIE: Jeff. 1048 00:59:55,860 --> 00:59:57,094 Jeff. 1049 00:59:57,227 --> 00:59:59,029 [somber music playing] 1050 00:59:59,196 --> 01:00:01,531 Jeff, are you seriously not paying attention right now? 1051 01:00:02,532 --> 01:00:05,703 -I've gotta go. -Go where? 1052 01:00:05,870 --> 01:00:07,604 I have an idea. 1053 01:00:07,738 --> 01:00:09,774 -I need to go to the garage. -Are you fucking kidding me! 1054 01:00:09,907 --> 01:00:11,608 See, this is what I'm talking about, you're obsessed! 1055 01:00:11,742 --> 01:00:13,911 We'll talk tomorrow about this. 1056 01:00:14,044 --> 01:00:15,780 No, don't treat me like I'm one of your employees! 1057 01:00:15,913 --> 01:00:18,048 -Jeff! -[door closes] 1058 01:00:23,087 --> 01:00:24,454 Hey, guys! 1059 01:00:25,923 --> 01:00:30,094 [soft music playing] 1060 01:00:39,636 --> 01:00:41,138 [sighs] 1061 01:00:55,953 --> 01:01:02,760 *** 1062 01:01:17,942 --> 01:01:23,347 -Hey! How was your trip? -You look like shit. 1063 01:01:23,480 --> 01:01:24,982 [chuckling] 1064 01:01:25,115 --> 01:01:26,683 JEFF: Well, I haven't slept at all. 1065 01:01:27,617 --> 01:01:30,187 But it was worth it. I figured something out. 1066 01:01:31,655 --> 01:01:33,958 First off, relentless.com is out. 1067 01:01:34,859 --> 01:01:36,493 It makes us sound crazy. 1068 01:01:36,626 --> 01:01:38,829 We don't want our secret getting out, now, do we? 1069 01:01:40,297 --> 01:01:42,299 See, whatever we call ourselves 1070 01:01:42,466 --> 01:01:44,534 has to be something we never need to change. 1071 01:01:44,668 --> 01:01:46,470 Can it start with the letter "A"? 1072 01:01:46,636 --> 01:01:48,705 Search engines have started ranking 1073 01:01:48,839 --> 01:01:50,975 the sites alphabetically, so being right at the top 1074 01:01:51,141 --> 01:01:52,542 would be a huge advantage. 1075 01:01:52,676 --> 01:01:54,678 -Interesting. -PAUL: I've got it. 1076 01:01:56,146 --> 01:01:57,447 aar.com. 1077 01:01:59,016 --> 01:02:00,350 With two "A"s. 1078 01:02:01,986 --> 01:02:03,687 Short for "aardvark"? 1079 01:02:04,855 --> 01:02:06,190 Keep working on it. 1080 01:02:06,857 --> 01:02:10,327 You see, I realized, we've been missing a critical factor. 1081 01:02:10,460 --> 01:02:12,196 It doesn't matter if our product library 1082 01:02:12,329 --> 01:02:15,532 is the size of seven New York City phone books, 1083 01:02:15,665 --> 01:02:17,167 there's something we've been missing. 1084 01:02:17,334 --> 01:02:19,036 -Can you guess what it is? -Wouldn't dare. 1085 01:02:19,169 --> 01:02:21,671 What's the easiest way to build customer loyalty? 1086 01:02:21,839 --> 01:02:24,341 Um, coupons? 1087 01:02:24,842 --> 01:02:26,076 Close. 1088 01:02:26,977 --> 01:02:31,681 You see, when you go to that independent bookstore, 1089 01:02:31,816 --> 01:02:32,983 you can take your time. 1090 01:02:33,083 --> 01:02:35,319 Browse. No pressure to buy. 1091 01:02:35,419 --> 01:02:36,987 You know you're getting a fair price. 1092 01:02:37,087 --> 01:02:38,889 That human touch. 1093 01:02:39,023 --> 01:02:42,259 Now, imagine we can create that human touch virtually. 1094 01:02:43,093 --> 01:02:48,532 Putting the customer first no matter what all the time. 1095 01:02:48,698 --> 01:02:50,100 Exactly. 1096 01:02:50,234 --> 01:02:52,402 You see, our competitors are all focused 1097 01:02:52,536 --> 01:02:54,004 on what they're all doing. 1098 01:02:54,104 --> 01:02:56,040 They're not focused on the customer. 1099 01:02:56,206 --> 01:02:58,175 We will be focused on the customer. 1100 01:02:58,275 --> 01:03:00,277 When they get to our home page, they're gonna see 1101 01:03:00,410 --> 01:03:04,214 our entire product library, fair prices, fast shipping, 1102 01:03:04,348 --> 01:03:05,582 easy returns. 1103 01:03:06,050 --> 01:03:07,551 No matter what it costs. 1104 01:03:08,886 --> 01:03:10,720 The customer is always first. 1105 01:03:12,722 --> 01:03:14,558 Can you make the homepage do that? 1106 01:03:14,724 --> 01:03:16,426 It's complicated. 1107 01:03:17,527 --> 01:03:20,730 I know. Do it. 1108 01:03:23,067 --> 01:03:26,937 [doors opens, closes] 1109 01:03:27,071 --> 01:03:29,073 [typewriter clacking] 1110 01:03:32,776 --> 01:03:36,613 [gentle music playing] 1111 01:03:49,593 --> 01:03:51,061 Still angry? 1112 01:03:56,166 --> 01:03:57,467 I'm sorry. 1113 01:04:02,806 --> 01:04:07,011 Look, I know I've been a little distracted by work, 1114 01:04:07,144 --> 01:04:09,113 but I'm sorry. 1115 01:04:17,121 --> 01:04:19,789 I don't need you to apologize for focusing on the company. 1116 01:04:19,924 --> 01:04:22,459 I-- I get that that's important. 1117 01:04:25,629 --> 01:04:28,698 I need you to apologize for being an asshole. 1118 01:04:30,434 --> 01:04:33,137 Okay, I get it, you've been working 18-hour days, 1119 01:04:33,270 --> 01:04:35,505 you're losing money, you've barely eaten or slept 1120 01:04:35,639 --> 01:04:37,507 or showered, I get that. I see it. 1121 01:04:38,808 --> 01:04:40,610 But that doesn't give you a right to treat me 1122 01:04:40,710 --> 01:04:42,346 the way you've been treating me. 1123 01:04:48,318 --> 01:04:49,686 You're right. 1124 01:04:51,821 --> 01:04:53,890 I've lost focus on what's important 1125 01:04:55,993 --> 01:04:58,695 and it will never happen again. 1126 01:05:04,734 --> 01:05:06,036 I love you. 1127 01:05:10,474 --> 01:05:12,042 I love you, too. 1128 01:05:16,346 --> 01:05:20,050 So, how's the site coming along? 1129 01:05:20,184 --> 01:05:21,751 Work in progress. 1130 01:05:21,885 --> 01:05:24,021 I got the boys working on something right now. 1131 01:05:24,188 --> 01:05:26,523 Yeah? What're they working on? 1132 01:05:27,857 --> 01:05:30,260 Something to help improve customer experience, 1133 01:05:30,394 --> 01:05:33,530 give people that in-store touchy feeling. 1134 01:05:33,663 --> 01:05:36,233 You know, the human touch when shopping. 1135 01:05:38,202 --> 01:05:39,769 You came up with that on your own? 1136 01:05:39,903 --> 01:05:41,671 Yeah, last night in the garage. 1137 01:05:45,709 --> 01:05:47,844 Still gotta figure out a new name for the site, though. 1138 01:05:48,945 --> 01:05:50,880 Wait. You're a writer. 1139 01:05:51,048 --> 01:05:52,716 You should have hundreds of ideas. 1140 01:05:54,218 --> 01:05:55,519 Okay. 1141 01:05:57,054 --> 01:05:59,223 -I don't know. -Come on. 1142 01:06:01,725 --> 01:06:05,229 But I-- I struggle with titles, like, I... 1143 01:06:08,732 --> 01:06:15,239 How 'bout... earthsbiggestbookstore.com? 1144 01:06:16,906 --> 01:06:19,576 Little wordy. Great tagline, though. 1145 01:06:21,078 --> 01:06:22,312 Sorry. 1146 01:06:22,446 --> 01:06:24,914 Anyways, we have bigger fish to fry. 1147 01:06:26,250 --> 01:06:28,252 -Investors? -Yup. 1148 01:06:28,785 --> 01:06:31,588 I sometimes feel like these investors are just wasting 1149 01:06:31,755 --> 01:06:33,590 my life away, to be honest. 1150 01:06:34,924 --> 01:06:36,760 I'm sure you'll figure something out. 1151 01:06:39,263 --> 01:06:40,764 It better happen soon. 1152 01:06:43,800 --> 01:06:45,402 We're running out of time. 1153 01:06:46,436 --> 01:06:48,905 MAN ON TV: The plan's to open 97 new superstores 1154 01:06:49,005 --> 01:06:52,242 in addition to its already existing 261 locations. 1155 01:06:52,342 --> 01:06:54,244 Will this be the end for independent booksellers? 1156 01:06:54,344 --> 01:06:55,979 Would you mind turning that TV off? 1157 01:06:58,615 --> 01:07:00,817 -MAN ON TV: Up next! -[TV shuts off] 1158 01:07:01,618 --> 01:07:04,288 [keyboard clacking] 1159 01:07:06,956 --> 01:07:08,325 Still don't like it. 1160 01:07:09,693 --> 01:07:11,128 Why not? 1161 01:07:11,795 --> 01:07:13,463 It's not clever enough. 1162 01:07:15,299 --> 01:07:16,966 You said you wanted it simple. 1163 01:07:17,634 --> 01:07:20,504 Simple, but it needs to have a little bit of... 1164 01:07:20,637 --> 01:07:21,971 What's that word? 1165 01:07:22,106 --> 01:07:24,341 -Charm? -Exactly. 1166 01:07:24,474 --> 01:07:28,812 You see, it needs to be charming, make customers smile. 1167 01:07:33,317 --> 01:07:34,651 What's a smile again? 1168 01:07:35,352 --> 01:07:37,487 I think it's the opposite of that. 1169 01:07:42,192 --> 01:07:43,860 We'll tackle it after lunch. 1170 01:07:44,728 --> 01:07:46,330 You care to join us? 1171 01:07:47,364 --> 01:07:48,898 Not today, boys. 1172 01:07:49,032 --> 01:07:51,301 I need to go have lunch with an investor. 1173 01:07:54,371 --> 01:07:55,705 -Jeff. -Yeah. 1174 01:07:55,839 --> 01:07:57,241 Before you go... 1175 01:07:58,542 --> 01:08:00,377 There's a couple of things that we've been meaning 1176 01:08:00,510 --> 01:08:02,146 -to talk to you about. -Sure. 1177 01:08:02,246 --> 01:08:05,048 First, any luck getting us that help? 1178 01:08:05,582 --> 01:08:08,152 The ad's out, but, you know, I haven't got any leads. 1179 01:08:08,252 --> 01:08:10,420 You mean this job ad? 1180 01:08:12,021 --> 01:08:14,658 "You must have experience designing and building large 1181 01:08:14,758 --> 01:08:16,760 and complex, yet maintainable systems, 1182 01:08:16,893 --> 01:08:19,095 and you should be able to do so in about one-third 1183 01:08:19,229 --> 01:08:21,565 of the time that most competent people think possible." 1184 01:08:21,698 --> 01:08:24,234 -Perfect. -"You should have a master's 1185 01:08:24,368 --> 01:08:25,902 degree or doctorate from a top university. 1186 01:08:26,035 --> 01:08:28,605 World class communication skills are essential." 1187 01:08:28,738 --> 01:08:30,207 Excellent. 1188 01:08:32,176 --> 01:08:33,543 You go. 1189 01:08:33,710 --> 01:08:35,545 It'll sound nicer in an English accent. 1190 01:08:36,546 --> 01:08:38,215 With all due respect, Jeffrey, 1191 01:08:38,882 --> 01:08:40,717 have you lost your bloody mind? 1192 01:08:41,218 --> 01:08:42,786 Why on Earth would someone 1193 01:08:42,919 --> 01:08:44,621 with those qualifications want to work here? 1194 01:08:44,754 --> 01:08:46,223 You're both working here. 1195 01:08:46,390 --> 01:08:47,891 But you're not describing us at all. 1196 01:08:48,057 --> 01:08:50,026 Shel attended UC Santa Cruz. 1197 01:08:50,126 --> 01:08:52,061 I got my postdoc in Israel. 1198 01:08:52,229 --> 01:08:54,798 We're not the best, we're merely the most 1199 01:08:54,931 --> 01:08:57,934 willing to work like dogs for ludicrously low pay. 1200 01:08:58,802 --> 01:09:00,737 Time is running out, Jeff, you gotta get off 1201 01:09:00,904 --> 01:09:02,972 your high horse and hire whoever the hell you can get. 1202 01:09:03,106 --> 01:09:05,475 So, basically any capable human being? 1203 01:09:07,277 --> 01:09:09,246 All right. I'll put MacKenzie on it, 1204 01:09:09,413 --> 01:09:11,248 but we gotta figure out where we're gonna put these people. 1205 01:09:11,415 --> 01:09:13,817 That brings us to the second thing 1206 01:09:13,950 --> 01:09:15,585 we wanted to talk to you about. 1207 01:09:15,752 --> 01:09:17,954 I mean, look around, Jeff, come on. 1208 01:09:19,088 --> 01:09:20,924 We could move those file cabinets 1209 01:09:21,090 --> 01:09:23,593 and squeeze in a couple of desks over there. 1210 01:09:24,928 --> 01:09:27,964 How are we gonna buy desks? We've got no money. 1211 01:09:28,097 --> 01:09:30,667 -Jeff! -Fine. 1212 01:09:30,800 --> 01:09:32,936 We'll figure something out. All right? 1213 01:09:33,437 --> 01:09:34,938 Maybe I'll use a door. 1214 01:09:39,909 --> 01:09:41,645 [door closes] 1215 01:09:42,479 --> 01:09:45,349 Niko! How are you? It's Jeff. 1216 01:09:46,250 --> 01:09:51,321 [laughs] We're in Seattle working on a new startup. 1217 01:09:51,988 --> 01:09:53,490 You wanna come over? 1218 01:09:55,625 --> 01:09:57,026 The pay's shit. 1219 01:09:59,496 --> 01:10:02,098 Sure, it probably pays more than that. 1220 01:10:04,200 --> 01:10:06,436 All right. I'll send you some information. 1221 01:10:07,704 --> 01:10:09,138 Bye. 1222 01:10:12,709 --> 01:10:16,179 [phone ringing] 1223 01:10:16,880 --> 01:10:19,716 Hello? Arthur! 1224 01:10:19,849 --> 01:10:21,685 It's good to hear from you. 1225 01:10:22,286 --> 01:10:23,520 How's the business coming? 1226 01:10:25,855 --> 01:10:28,658 Yeah. That's what I like to hear. 1227 01:10:28,825 --> 01:10:31,160 So, to what do I owe the pleasure today? 1228 01:10:34,664 --> 01:10:39,869 Yeah, yeah, I've heard of it, the so-called online bookstore. 1229 01:10:44,974 --> 01:10:46,209 Really? 1230 01:10:47,344 --> 01:10:50,914 Yeah, uh-- I-- Thanks, Arthur, I appreciate you telling me. 1231 01:10:51,047 --> 01:10:52,916 Oh, you better believe I'm gonna take care of this. 1232 01:10:53,049 --> 01:10:56,420 Yeah, thanks again. Yeah, we'll talk soon. 1233 01:10:59,556 --> 01:11:01,024 This is where the magic happens. 1234 01:11:09,032 --> 01:11:10,734 It's a dump. 1235 01:11:10,867 --> 01:11:13,503 I know. Come on, that's your desk right over there. 1236 01:11:20,410 --> 01:11:22,045 Is this a door? 1237 01:11:22,546 --> 01:11:23,947 It's the best desk money can buy. 1238 01:11:25,915 --> 01:11:27,617 Now, here's the rest of the team. 1239 01:11:27,751 --> 01:11:30,053 Shel, Paul, MacKenzie you know. 1240 01:11:30,219 --> 01:11:31,888 NIKO: Of course. Hey, MacKenzie. 1241 01:11:32,055 --> 01:11:35,058 So, you've got your computer, your full setup there. 1242 01:11:35,559 --> 01:11:37,561 -SHEL: Hey, Jeff. -Slight problem. 1243 01:11:37,694 --> 01:11:39,095 JEFF: How slight? 1244 01:11:39,228 --> 01:11:40,964 One that threatens our very existence. 1245 01:11:41,097 --> 01:11:42,566 British drôlerie there? 1246 01:11:42,732 --> 01:11:44,968 No, deadly serious, I'm afraid. 1247 01:11:45,769 --> 01:11:47,737 I went to run a test on the checkout 1248 01:11:47,904 --> 01:11:49,906 to see if we could order an actual book 1249 01:11:50,073 --> 01:11:52,141 and, to my horror, the distributor requires 1250 01:11:52,275 --> 01:11:54,444 a 10-book minimum order on all retailers. 1251 01:11:54,578 --> 01:11:55,912 What? 1252 01:11:56,079 --> 01:11:58,415 Ten books per order, no exceptions. 1253 01:11:58,582 --> 01:11:59,883 That makes no sense. 1254 01:11:59,983 --> 01:12:02,151 I know. I told them that. 1255 01:12:02,285 --> 01:12:03,920 But seeing as they're the largest distributor 1256 01:12:04,087 --> 01:12:05,922 with five million titles and I'm a nobody, 1257 01:12:06,089 --> 01:12:07,757 they weren't really interested in my opinion. 1258 01:12:07,924 --> 01:12:10,093 It's just how they've always done business. 1259 01:12:10,259 --> 01:12:11,961 Let's try a different distributor. 1260 01:12:12,095 --> 01:12:13,997 The only other distributor that matters 1261 01:12:14,130 --> 01:12:15,765 has the identical policy. 1262 01:12:15,932 --> 01:12:18,835 I humbled myself, begged them to let our poor, 1263 01:12:18,968 --> 01:12:21,270 fledgling company order less than a minimum 1264 01:12:21,438 --> 01:12:23,673 and they told me to go fuck myself. 1265 01:12:24,441 --> 01:12:27,477 Not in those words exactly, but pretty close. 1266 01:12:28,978 --> 01:12:30,447 So, what's the bottom line? 1267 01:12:31,280 --> 01:12:32,649 For every one book we order, 1268 01:12:32,782 --> 01:12:34,350 we're gonna have to pay for ten. 1269 01:12:34,484 --> 01:12:36,119 We're gonna burn through our cash reserves 1270 01:12:36,252 --> 01:12:38,187 in less than three months. 1271 01:12:38,788 --> 01:12:40,657 And then we'll be swimming in inventory 1272 01:12:40,790 --> 01:12:42,626 we don't even need with no place to put it. 1273 01:12:48,832 --> 01:12:52,335 [tense soft music playing] 1274 01:12:53,336 --> 01:12:55,138 How does the payment work? 1275 01:12:56,806 --> 01:12:59,008 Do they charge you when you order the book? 1276 01:13:00,477 --> 01:13:01,878 Or when they ship it? 1277 01:13:02,646 --> 01:13:04,147 Or when we actually get it? 1278 01:13:04,313 --> 01:13:06,616 -When the books arrive. -You're sure? 1279 01:13:06,716 --> 01:13:08,117 Yeah. 1280 01:13:08,217 --> 01:13:09,953 So, if we order ten books, 1281 01:13:10,053 --> 01:13:11,655 but only seven arrive-- 1282 01:13:11,821 --> 01:13:13,389 We're only billed for the seven. 1283 01:13:13,523 --> 01:13:15,324 -Niko! -Yeah. 1284 01:13:15,492 --> 01:13:16,893 You were a biology teacher. 1285 01:13:17,026 --> 01:13:18,995 -Yeah. -I need you to find me 1286 01:13:19,162 --> 01:13:21,030 the most obscure science book out there. 1287 01:13:21,164 --> 01:13:23,132 Something that is impossible to find. 1288 01:13:28,538 --> 01:13:31,174 [keyboard clacking] 1289 01:13:36,680 --> 01:13:38,347 Here's a hot title. 1290 01:13:38,515 --> 01:13:41,217 The Lichen-Flora of Chicago and Vicinity 1291 01:13:41,350 --> 01:13:43,386 by William Wirt Calkins. 1292 01:13:43,520 --> 01:13:48,892 Carver Press. 1896. Definitely out of print. 1293 01:13:49,025 --> 01:13:50,760 Perfect. 1294 01:13:50,894 --> 01:13:52,862 Now, what's the name of the new Grisham book? 1295 01:13:52,996 --> 01:13:54,698 The Rainmaker. 1296 01:13:54,864 --> 01:13:56,700 Let's go ahead and order one copy of The Rainmaker, 1297 01:13:57,534 --> 01:14:00,870 nine copies of Niko's science book. 1298 01:14:02,038 --> 01:14:04,107 And the distributor should only charge us 1299 01:14:04,240 --> 01:14:05,942 for the one copy of The Rainmaker. 1300 01:14:06,776 --> 01:14:08,778 Yeah. And if any of the back ordered books arrive, 1301 01:14:08,912 --> 01:14:10,213 we'll just return them. 1302 01:14:11,214 --> 01:14:12,616 Now what? 1303 01:14:12,749 --> 01:14:14,250 We wait, I suppose. 1304 01:14:14,718 --> 01:14:17,721 No. Full speed ahead. 1305 01:14:17,887 --> 01:14:19,355 Even if it's off a cliff? 1306 01:14:19,455 --> 01:14:22,626 [chuckles] We've done worse. Let's go! 1307 01:14:22,759 --> 01:14:26,129 -Full steam. -[phone rings] 1308 01:14:26,262 --> 01:14:27,764 Hello? 1309 01:14:29,432 --> 01:14:30,734 Yeah, this is him. 1310 01:14:36,072 --> 01:14:38,908 I'm available. Tomorrow? 1311 01:14:42,111 --> 01:14:44,447 I'll be there. Thank you. 1312 01:14:50,219 --> 01:14:51,988 That was Leonard Riggio of Barnes & Noble. 1313 01:14:52,121 --> 01:14:53,489 What did he want? 1314 01:14:53,623 --> 01:14:54,991 He wants to meet tomorrow. 1315 01:14:55,792 --> 01:14:58,061 Something about a business opportunity. 1316 01:14:58,562 --> 01:15:00,096 Well, that's good. 1317 01:15:01,097 --> 01:15:04,668 Yeah. That's good. 1318 01:15:05,268 --> 01:15:08,805 [dramatic music playing] 1319 01:15:21,651 --> 01:15:25,589 [epic tribal music playing] 1320 01:15:34,998 --> 01:15:38,334 [tense music playing] 1321 01:15:38,467 --> 01:15:41,470 -Jeff? -Oh. Mr. Riggio. 1322 01:15:42,839 --> 01:15:44,540 -Pleasure. -Good to see you. 1323 01:15:46,776 --> 01:15:48,678 What would you like to talk about? 1324 01:15:48,812 --> 01:15:51,848 [exhales] An old friend gave me a call the other day. 1325 01:15:53,016 --> 01:15:54,684 Told me about you, actually. 1326 01:15:55,284 --> 01:15:57,186 Seems you didn't take my advice 1327 01:15:57,320 --> 01:16:00,624 and you're still going around trying to get investments. 1328 01:16:01,124 --> 01:16:02,659 Can you blame me? 1329 01:16:03,860 --> 01:16:07,063 See, it's not that you're pursuing this silly little idea 1330 01:16:07,196 --> 01:16:09,332 that bothers me, it's the fact that apparently 1331 01:16:09,498 --> 01:16:10,734 you still are referring to it 1332 01:16:10,867 --> 01:16:12,168 as the world's biggest bookstore. 1333 01:16:13,670 --> 01:16:15,204 I don't see a problem with it. 1334 01:16:15,338 --> 01:16:17,206 You-- You don't see why that offends me? 1335 01:16:18,007 --> 01:16:19,909 -No. -Well, then, I'll tell you. 1336 01:16:21,678 --> 01:16:23,579 How old are you Jeff? What, about 35? 1337 01:16:23,713 --> 01:16:25,248 Thirty-one. 1338 01:16:25,381 --> 01:16:28,384 When you were a one-year-old, 1339 01:16:28,517 --> 01:16:32,856 I opened a little shop called, uh, Student Book Exchange. 1340 01:16:33,522 --> 01:16:35,692 I was just a kid at the time at NYU, 1341 01:16:35,825 --> 01:16:39,362 but it turned into be a major retailer. 1342 01:16:39,528 --> 01:16:41,264 Coast to coast. 1343 01:16:41,397 --> 01:16:43,532 Well, I mean, that's amazing. 1344 01:16:43,667 --> 01:16:46,235 You should just listen, you might learn something. 1345 01:16:47,370 --> 01:16:49,205 So, a little bit later, 1346 01:16:49,338 --> 01:16:50,907 it was when you were about seven years old, 1347 01:16:51,040 --> 01:16:54,043 I acquired a little shop called Barnes & Noble, 1348 01:16:54,210 --> 01:16:56,245 and I liked its name, so I used it 1349 01:16:56,379 --> 01:16:58,214 after I picked up a few hundred more shops. 1350 01:16:59,215 --> 01:17:02,051 But Wall Street said, "Well, there's no more room, 1351 01:17:02,218 --> 01:17:04,420 my friend, to grow in the book industry," 1352 01:17:04,553 --> 01:17:09,225 and I said, "Fuck you. I'm just getting started." 1353 01:17:10,259 --> 01:17:12,595 And that's when I invented the superstore. 1354 01:17:13,229 --> 01:17:16,966 So, you don't understand why you calling yourself 1355 01:17:17,100 --> 01:17:18,902 the world's biggest bookstore offends me? 1356 01:17:19,602 --> 01:17:22,305 Well, it's because it's a goddamn lie. 1357 01:17:22,438 --> 01:17:25,441 We hold that title and will for many more years to come. 1358 01:17:25,975 --> 01:17:27,744 And if we ever lose it, 1359 01:17:27,911 --> 01:17:32,716 it'll be to Crown or, I don't know, Kmart or Borders. 1360 01:17:34,083 --> 01:17:36,585 Not to some dope who's working out of a shit hole, 1361 01:17:36,753 --> 01:17:39,723 who hasn't sold one single book in his entire life. 1362 01:17:39,823 --> 01:17:41,057 I understand. 1363 01:17:41,157 --> 01:17:44,227 Yeah, I'm pretty articulate. 1364 01:17:45,929 --> 01:17:48,564 You see, it's not meant to be taken literally. 1365 01:17:49,265 --> 01:17:51,234 It's just a way for our customers to understand 1366 01:17:51,334 --> 01:17:54,003 the vast extent and potential of the Internet. 1367 01:17:54,137 --> 01:17:56,172 See, I don't care what your intentions are, 1368 01:17:56,305 --> 01:17:58,274 just stop saying it. 1369 01:17:59,275 --> 01:18:01,945 You don't and I'll sue your ass. 1370 01:18:02,645 --> 01:18:05,081 But not right now, no. 1371 01:18:05,181 --> 01:18:07,316 Not even after you've actually sold a few thousand books. 1372 01:18:07,450 --> 01:18:09,652 I'm gonna wait for just the right time, 1373 01:18:09,786 --> 01:18:11,120 like the week that you go public. 1374 01:18:11,755 --> 01:18:13,790 And then you'll be dead in the crib. 1375 01:18:14,490 --> 01:18:17,961 Or I can make you a proposal right now 1376 01:18:18,127 --> 01:18:21,030 so we can bury this idea five feet, under where it belongs. 1377 01:18:22,631 --> 01:18:25,501 Barnes & Noble is willing to acquire this idea 1378 01:18:25,634 --> 01:18:28,337 from you for the gracious sum of $1 million. 1379 01:18:29,505 --> 01:18:31,808 I mean, God knows that's more than what it's worth. 1380 01:18:32,275 --> 01:18:34,210 But, you know, it should be enough for you 1381 01:18:34,343 --> 01:18:35,812 to cover and recoup your losses, 1382 01:18:35,945 --> 01:18:37,513 pay whoever you owe, 1383 01:18:37,646 --> 01:18:40,817 and bother someone other than myself. 1384 01:18:42,118 --> 01:18:43,486 You're naive. 1385 01:18:44,988 --> 01:18:48,657 Frankly, insults me to a degree, 1386 01:18:48,825 --> 01:18:54,730 but you have ambition that reminds me of my younger self. 1387 01:18:55,664 --> 01:18:57,666 I, too, had dreams of being a conqueror, 1388 01:18:57,834 --> 01:19:02,738 but you would be a fool not to take this offer. 1389 01:19:07,676 --> 01:19:09,012 See, you have one thing wrong. 1390 01:19:10,914 --> 01:19:12,415 I'm not a conqueror. 1391 01:19:14,017 --> 01:19:15,518 I'm an explorer. 1392 01:19:15,684 --> 01:19:17,386 [chuckles] What's the difference? 1393 01:19:19,188 --> 01:19:20,756 It pays to explore. 1394 01:19:23,226 --> 01:19:25,829 You remember that time at that bar in Miami? 1395 01:19:27,230 --> 01:19:28,764 I was so excited. 1396 01:19:28,898 --> 01:19:31,700 I'm meeting Leonard Riggio, the legend, 1397 01:19:31,868 --> 01:19:35,704 CEO of Barnes & Noble, and inviting him 1398 01:19:35,872 --> 01:19:39,375 on this journey with me to invest in amazon.com. 1399 01:19:40,877 --> 01:19:42,678 And when you walked out on that meeting, 1400 01:19:42,778 --> 01:19:44,547 I realized something. 1401 01:19:47,450 --> 01:19:51,387 You're the past and I'm the future. 1402 01:19:52,721 --> 01:19:55,624 And one day, your stores will start to close, 1403 01:19:55,758 --> 01:19:57,593 just like all those independent bookstores 1404 01:19:57,726 --> 01:19:59,896 you proudly put out of business. 1405 01:20:00,629 --> 01:20:03,566 And your empire will begin to crumble 1406 01:20:04,133 --> 01:20:06,936 the day that my website goes live. 1407 01:20:07,070 --> 01:20:10,106 [tense music playing] 1408 01:20:21,584 --> 01:20:22,818 [door opens] 1409 01:20:24,053 --> 01:20:26,990 [dramatic music playing] 1410 01:20:28,958 --> 01:20:31,460 Jeff? How'd it go? 1411 01:20:31,594 --> 01:20:33,162 -Good. -[spray paint can spraying] 1412 01:20:33,296 --> 01:20:35,098 He offered to buy us out. 1413 01:20:35,764 --> 01:20:37,266 -What? -How much? 1414 01:20:37,400 --> 01:20:38,767 A million. 1415 01:20:38,902 --> 01:20:41,170 [all cheering] 1416 01:20:41,637 --> 01:20:43,439 Yes! 1417 01:20:45,141 --> 01:20:47,110 You said yes, right? 1418 01:20:47,610 --> 01:20:49,312 I told him to go fuck himself. 1419 01:20:49,445 --> 01:20:51,114 Are you bloody mad? 1420 01:20:53,749 --> 01:20:56,986 You see, he's willing to pay us a million dollars 1421 01:20:57,120 --> 01:20:59,956 before we're even live. Doesn't that tell you anything? 1422 01:21:00,123 --> 01:21:03,126 He's scared. He's scared of what we're gonna become. 1423 01:21:03,292 --> 01:21:05,161 Jeff, be sensible. 1424 01:21:05,294 --> 01:21:07,663 We don't have any cash, we don't have any investors. 1425 01:21:07,796 --> 01:21:09,698 At this rate, we're never gonna get off the ground. 1426 01:21:09,832 --> 01:21:11,500 Why are you challenging me about this? 1427 01:21:11,634 --> 01:21:13,669 I'm not challenging you. 1428 01:21:13,802 --> 01:21:15,804 Listen, do I need to go under this table, 1429 01:21:15,972 --> 01:21:17,706 get the certificate that says I'm the CEO 1430 01:21:17,840 --> 01:21:19,775 of this company to tell you to trust me? 1431 01:21:20,643 --> 01:21:22,011 Honey... 1432 01:21:22,645 --> 01:21:26,182 Anyways, after what I told him, that deal's gone. 1433 01:21:26,315 --> 01:21:28,184 But I do have good news. 1434 01:21:28,317 --> 01:21:31,687 What good news could you possibly give us after this? 1435 01:21:31,820 --> 01:21:33,122 Our name. 1436 01:21:34,323 --> 01:21:35,824 Come on. Get close. 1437 01:21:35,992 --> 01:21:37,660 Come on! Drumroll, please. 1438 01:21:37,826 --> 01:21:42,231 *** 1439 01:21:47,503 --> 01:21:50,073 Whoa! 1440 01:21:51,507 --> 01:21:52,908 I like that! 1441 01:21:53,042 --> 01:21:55,744 [laughs] Amazon.com! 1442 01:21:55,878 --> 01:21:57,981 Named after the world's largest river! 1443 01:21:58,081 --> 01:22:00,984 Actually, five times bigger than the second largest river. 1444 01:22:01,084 --> 01:22:02,918 Bet he tells us what it is. 1445 01:22:03,052 --> 01:22:04,820 The Congo, of course. 1446 01:22:04,920 --> 01:22:06,922 Amazon.com is a name we'll never need to change. 1447 01:22:07,056 --> 01:22:11,094 It tells everybody that we are the world's biggest bookstore. 1448 01:22:11,227 --> 01:22:13,529 And it starts with an A, just for you. 1449 01:22:16,432 --> 01:22:22,405 -Yeah. -Um, is it Amazon.com 1450 01:22:23,072 --> 01:22:26,042 or without and just Amazon? 1451 01:22:26,209 --> 01:22:29,378 It's Amazon.com. The dot com is-- is to be included 1452 01:22:29,545 --> 01:22:31,080 in every instance. 1453 01:22:31,214 --> 01:22:34,950 One more question. Um, why? 1454 01:22:35,851 --> 01:22:37,786 See, the dot com tells our customers 1455 01:22:37,920 --> 01:22:41,557 that we exist exclusively on the internet. 1456 01:22:41,690 --> 01:22:44,227 That's true of a lot of places. 1457 01:22:44,860 --> 01:22:46,629 No one else uses the dot com. 1458 01:22:47,563 --> 01:22:49,798 But we will be the first. 1459 01:22:52,435 --> 01:22:54,903 All right. Niko, you still got those friends in New York? 1460 01:22:55,071 --> 01:22:56,905 Sure, I know some guys. 1461 01:22:57,040 --> 01:22:58,307 Well, we need to raise some money fast. 1462 01:22:58,441 --> 01:22:59,908 Let's get some new investors. 1463 01:23:00,043 --> 01:23:01,410 Shel, let's pull up that homepage. 1464 01:23:01,577 --> 01:23:02,911 Come on, let's get to work. 1465 01:23:07,250 --> 01:23:10,086 Now, see where it says "World's Biggest Bookstore?" 1466 01:23:10,719 --> 01:23:12,255 Cut it. 1467 01:23:12,421 --> 01:23:14,490 Now, scroll all the way to the top. 1468 01:23:16,092 --> 01:23:19,595 Right there. On the top. 1469 01:23:23,999 --> 01:23:25,301 Bolder. 1470 01:23:26,102 --> 01:23:28,971 Bolder. Perfect. 1471 01:23:31,807 --> 01:23:35,244 [gentle music playing] 1472 01:23:51,127 --> 01:23:56,665 *** 1473 01:23:56,799 --> 01:23:58,267 [Jeff chuckles] 1474 01:24:02,538 --> 01:24:04,440 NIKO: Yeah. 1475 01:24:23,126 --> 01:24:25,861 -It worked! -[laughs] 1476 01:24:25,994 --> 01:24:28,997 -Whoo! -PAUL: Nice. 1477 01:24:29,132 --> 01:24:31,334 -[laughter] -NIKO: Oh, wow. 1478 01:24:32,668 --> 01:24:34,570 Because it's an online model, 1479 01:24:34,703 --> 01:24:37,005 we believe we can have significant cost advantages 1480 01:24:37,140 --> 01:24:38,874 and undercut our competitors. 1481 01:24:39,007 --> 01:24:40,676 And what's to stop them both from opening 1482 01:24:40,809 --> 01:24:42,578 their own online stores? 1483 01:24:42,711 --> 01:24:44,847 Well, they likely will. Um, but they're doomed to fail. 1484 01:24:44,980 --> 01:24:46,515 Because they're probably gonna be competing 1485 01:24:46,649 --> 01:24:48,217 with themselves in that scenario, right? 1486 01:24:48,351 --> 01:24:50,353 Exactly. Their physical locations. 1487 01:24:50,486 --> 01:24:52,020 And to compete, they're gonna have to close 1488 01:24:52,155 --> 01:24:53,722 those physical locations, 1489 01:24:53,856 --> 01:24:55,591 and I doubt they're gonna do that. 1490 01:24:55,724 --> 01:24:57,426 And if they do, it's not gonna be anytime soon. 1491 01:24:57,560 --> 01:24:59,528 By then, Amazon will have the market share 1492 01:24:59,695 --> 01:25:01,264 and it'll be too late. 1493 01:25:01,397 --> 01:25:04,032 Exactly. We believe that we will probably lose money 1494 01:25:04,200 --> 01:25:06,369 for up to 20 years. 1495 01:25:06,502 --> 01:25:09,538 Uh, but at Amazon.com, we're focused on the long-term. 1496 01:25:09,672 --> 01:25:12,241 Uh, not short-term profitability. 1497 01:25:12,375 --> 01:25:15,077 Um, because we don't charge our customers sales tax, 1498 01:25:15,211 --> 01:25:18,714 uh, we believe we can continue to gain market share, 1499 01:25:18,847 --> 01:25:20,616 um, without profitability. 1500 01:25:20,749 --> 01:25:23,719 You're talking about monopolizing the market here. 1501 01:25:23,886 --> 01:25:25,888 You really want to get into that, Mr. Bezos? 1502 01:25:26,054 --> 01:25:29,225 Monopolizing is-- is a very, uh, harsh word. 1503 01:25:29,392 --> 01:25:31,527 Um, it's more survival of the fittest. 1504 01:25:31,627 --> 01:25:33,596 Um, the smaller companies will fail. 1505 01:25:33,729 --> 01:25:35,864 Obviously, in order for us to succeed, 1506 01:25:35,964 --> 01:25:37,933 we need to continuously be raising capital, 1507 01:25:38,066 --> 01:25:41,437 and, um, this company will require significant amounts 1508 01:25:41,570 --> 01:25:43,639 of capital if we're gonna build the infrastructure 1509 01:25:43,772 --> 01:25:45,140 and the system to have higher revenue 1510 01:25:45,274 --> 01:25:46,809 and higher profitability down the road. 1511 01:25:46,942 --> 01:25:48,977 INVESTOR 1: But you have so many big box stores. 1512 01:25:49,111 --> 01:25:50,713 They're not gonna let you get away with this. 1513 01:25:50,813 --> 01:25:52,781 Well, physical locations are paying up 1514 01:25:52,915 --> 01:25:55,251 to $10 a square foot when we pay pennies 1515 01:25:55,418 --> 01:25:56,819 a square foot for our warehouses 1516 01:25:56,952 --> 01:25:58,554 that can be located just outside 1517 01:25:58,654 --> 01:26:00,389 of big metropolitan areas. 1518 01:26:00,489 --> 01:26:02,591 Uh, we only have a small facility right now in Seattle, 1519 01:26:02,758 --> 01:26:05,794 but we believe expanding those facilities nationwide 1520 01:26:05,928 --> 01:26:08,096 will get the product to our customers quicker 1521 01:26:08,264 --> 01:26:11,267 and allow us to maintain that lower cost structure. 1522 01:26:11,434 --> 01:26:13,636 To me, if I'm hearing you correctly, 1523 01:26:13,769 --> 01:26:15,604 you're open 24 hours, 1524 01:26:15,771 --> 01:26:18,173 it's faster and easier to buy books, 1525 01:26:18,307 --> 01:26:20,243 it's cheaper 'cause of sales tax, 1526 01:26:20,343 --> 01:26:22,345 and it's cheaper for you to deliver that 1527 01:26:22,478 --> 01:26:24,680 'cause you don't have the cost of brick and mortar. 1528 01:26:24,813 --> 01:26:26,315 Does it end with books, 1529 01:26:26,449 --> 01:26:28,183 or would there be an opportunity to sell 1530 01:26:28,317 --> 01:26:30,185 other products and services to this customer base? 1531 01:26:30,319 --> 01:26:33,121 Other categories that we look to expand into are music 1532 01:26:33,289 --> 01:26:36,459 and, um, other vast library categories. 1533 01:26:36,592 --> 01:26:39,027 [upbeat electronic music playing] 1534 01:26:45,968 --> 01:26:49,305 I mean that was the greatest performance ever. 1535 01:26:49,438 --> 01:26:51,340 -Thanks! -And it means a lot, like, 1536 01:26:51,474 --> 01:26:53,509 when you said full steam ahead, like this-- 1537 01:26:53,642 --> 01:26:55,344 But what about small businesses? 1538 01:26:55,478 --> 01:26:57,813 -What about 'em? -They're honest people. 1539 01:26:57,946 --> 01:26:59,682 We're a small business, 1540 01:26:59,815 --> 01:27:01,149 we should be helping each other out. 1541 01:27:01,284 --> 01:27:02,985 We won't be for long. 1542 01:27:03,118 --> 01:27:05,821 If this is gonna work, we have to continue to scale. 1543 01:27:09,525 --> 01:27:11,660 -[indistinct chatter] -All right, team. 1544 01:27:13,296 --> 01:27:17,333 So, as you all know, beta testing begins today. 1545 01:27:17,833 --> 01:27:20,168 We've assembled a list of several hundred of our friends 1546 01:27:20,336 --> 01:27:22,338 and family that will be receiving a link 1547 01:27:22,471 --> 01:27:25,374 to a test site where they can place test orders. 1548 01:27:25,508 --> 01:27:27,343 Of course, they could place a real order, 1549 01:27:27,476 --> 01:27:28,644 but there's a chance that 1550 01:27:28,744 --> 01:27:30,145 there'll still be some glitches. 1551 01:27:30,245 --> 01:27:33,649 Now, there's a lot of work to be done 1552 01:27:33,749 --> 01:27:39,555 before the whole site goes live in July, but there's a saying. 1553 01:27:39,688 --> 01:27:41,557 You can work long, you can work hard, 1554 01:27:41,690 --> 01:27:43,191 and you can work smart, 1555 01:27:43,359 --> 01:27:44,760 but you can only pick two of them. 1556 01:27:45,361 --> 01:27:48,831 At Amazon.com, we need all three every single day. 1557 01:27:48,931 --> 01:27:52,267 If we're gonna make Amazon.com the world's greatest website, 1558 01:27:52,401 --> 01:27:55,070 it begins with all of our hard work. 1559 01:27:55,203 --> 01:27:56,605 So, let's go. 1560 01:27:57,573 --> 01:28:00,743 [applause] 1561 01:28:02,378 --> 01:28:05,247 [upbeat electronic music playing] 1562 01:28:05,381 --> 01:28:08,384 [keyboard clacking] 1563 01:28:17,393 --> 01:28:19,061 Ready? 1564 01:28:26,068 --> 01:28:28,971 -We're live. -[Jeff laughs] 1565 01:28:29,104 --> 01:28:32,575 [epic music playing] 1566 01:28:40,783 --> 01:28:44,252 [keyboard clacking] 1567 01:28:45,253 --> 01:28:46,489 [yawning] 1568 01:28:52,395 --> 01:28:54,329 I'm going to get something to eat. 1569 01:28:55,631 --> 01:28:56,999 Care to join me? 1570 01:28:59,101 --> 01:29:00,836 -I'm gonna hang back. -All right. 1571 01:29:01,570 --> 01:29:03,672 PAUL: Niko? NIKO: Yeah, I could eat. 1572 01:29:04,473 --> 01:29:07,175 -PAUL: Jeff? -I'm good, thank you. 1573 01:29:07,309 --> 01:29:10,446 -PAUL: All right. -[door opens, closes] 1574 01:29:24,427 --> 01:29:25,994 Jeff, can I talk to you for a second? 1575 01:29:26,128 --> 01:29:27,463 Sure. 1576 01:29:29,632 --> 01:29:31,634 So, I guess because we're on the home stretch now, 1577 01:29:31,800 --> 01:29:33,368 I've been thinking. 1578 01:29:33,502 --> 01:29:35,370 I look at everything I've given to this company 1579 01:29:35,504 --> 01:29:38,140 and quite frankly, I put everything I had into it. 1580 01:29:38,306 --> 01:29:40,008 Paul has, too. 1581 01:29:40,142 --> 01:29:41,710 I mean, we built the damn site. 1582 01:29:41,844 --> 01:29:43,311 The site is everything, you know that. 1583 01:29:43,979 --> 01:29:45,548 You guys are rock stars, I know. 1584 01:29:47,215 --> 01:29:49,117 So, I guess what I'm wondering is, 1585 01:29:49,217 --> 01:29:51,987 why aren't we founders along with you and MacKenzie? 1586 01:29:52,154 --> 01:29:54,457 Why aren't we receiving founder's shares? 1587 01:29:57,560 --> 01:29:58,961 'Cause you never asked. 1588 01:29:59,061 --> 01:30:01,730 [tense music playing] 1589 01:30:02,330 --> 01:30:04,567 You remember that time we got together for coffee? 1590 01:30:04,700 --> 01:30:06,569 Came up with the terms of your agreement, 1591 01:30:06,702 --> 01:30:09,638 wrote up the contract, which you signed. 1592 01:30:11,006 --> 01:30:16,011 Now, whatever the difference is from what you did receive 1593 01:30:17,345 --> 01:30:20,683 to what you believe you're due should be a lesson to you. 1594 01:30:21,383 --> 01:30:24,419 Know your worth, Shel. 1595 01:30:27,556 --> 01:30:29,658 When we had first met in that coffee shop, 1596 01:30:29,758 --> 01:30:31,259 I knew my worth. 1597 01:30:32,027 --> 01:30:34,162 I knew my worth so much, I was willing to follow 1598 01:30:34,262 --> 01:30:36,699 this dream of yours to revolutionize commerce. 1599 01:30:38,066 --> 01:30:39,902 I know you wanna change the world, 1600 01:30:40,035 --> 01:30:42,070 Jeff, but what're you trying to change it to? 1601 01:30:42,871 --> 01:30:44,740 Huh. To think I figured you out. 1602 01:30:52,581 --> 01:30:54,216 I just want to make history. 1603 01:30:55,217 --> 01:30:58,787 *** 1604 01:30:58,921 --> 01:31:02,725 [door opens, closes] 1605 01:31:38,260 --> 01:31:40,963 Hey. I'm going to bed. You should, too. 1606 01:31:41,096 --> 01:31:45,067 -[scoffs] I should, too. -No, but really. You should. 1607 01:31:46,602 --> 01:31:48,303 It's the weekend. 1608 01:31:48,436 --> 01:31:50,405 The test is running smoothly, and there's no reason 1609 01:31:50,505 --> 01:31:52,507 why you can't get a good night's sleep with your wife. 1610 01:31:54,610 --> 01:31:56,111 While you're at it, 1611 01:31:56,278 --> 01:31:57,780 why don't you send Paul and Shel home, too. 1612 01:31:57,946 --> 01:31:59,615 You're right. 1613 01:32:00,282 --> 01:32:02,017 Don't sound too excited. 1614 01:32:03,786 --> 01:32:08,090 I just feel like watching my toddler learn how to walk. 1615 01:32:09,792 --> 01:32:11,459 If I don't pay attention... 1616 01:32:11,627 --> 01:32:14,162 It's gonna crack its head open on a chrome coffee table? 1617 01:32:14,630 --> 01:32:16,164 Exactly. 1618 01:32:18,366 --> 01:32:20,002 That's a feeling I wouldn't trust. 1619 01:32:20,636 --> 01:32:22,004 It's just a test. 1620 01:32:22,871 --> 01:32:24,339 None of this matters yet, 1621 01:32:24,472 --> 01:32:26,308 it's gonna be a few weeks before any orders 1622 01:32:26,474 --> 01:32:28,711 even maybe come in, you know-- 1623 01:32:28,844 --> 01:32:30,278 [computer chimes] 1624 01:32:30,378 --> 01:32:33,515 [emotional music playing] 1625 01:32:35,884 --> 01:32:37,720 Is that what I think it is? 1626 01:32:38,186 --> 01:32:40,656 Fluid Concepts and Creative Analogies. 1627 01:32:42,490 --> 01:32:43,692 Paid with a credit card. 1628 01:32:44,359 --> 01:32:45,861 We got our first order. 1629 01:32:46,995 --> 01:32:49,665 [Jeff laughs] 1630 01:32:49,798 --> 01:32:51,233 [laughs] 1631 01:32:56,839 --> 01:33:03,045 *** 1632 01:33:09,017 --> 01:33:13,221 [uplifting music playing] 1633 01:33:34,342 --> 01:33:40,448 *** 1634 01:33:56,064 --> 01:34:01,103 *** 1635 01:34:11,914 --> 01:34:16,919 *** 1636 01:34:30,598 --> 01:34:35,603 *** 1637 01:34:51,419 --> 01:34:56,458 *** 1638 01:35:25,353 --> 01:35:30,492 *** 1639 01:35:54,850 --> 01:36:01,089 *** 1640 01:36:23,278 --> 01:36:28,383 *** 1641 01:36:42,931 --> 01:36:47,970 *** 1642 01:36:54,709 --> 01:36:58,746 [soft electronic music playing] 1643 01:37:12,127 --> 01:37:17,165 *** 1644 01:37:34,449 --> 01:37:39,521 *** 1645 01:37:59,807 --> 01:38:04,812 *** 1646 01:38:09,651 --> 01:38:13,488 [uplifting music playing] 1647 01:38:33,675 --> 01:38:37,412 *** 1648 01:38:48,190 --> 01:38:52,860 ***