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Official YIFY movies site:
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<i>When we all started at school,</i>
<i>they would laugh at us.</i>

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They would say, "Why do you sit at home
and talk while you play games?

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That's so weird."

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<i>And to now where you say,</i>
<i>"I'm a YouTuber. I'm making videos."</i>

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people go, "Ah! That's so cool."

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<i>If you told me ten years ago,</i>
<i>we're gonna be here,</i>

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<i>I would've laughed.</i>

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Ten years ago, I was just this kid
in my bedroom with a dream thinking,

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"Oh, it'd be cool
to just make a few videos online

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and see where it gets me."

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Hey, guys. Ah, and…

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… welcome to The Sidemen Channel.

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The Sidemen are a group of YouTubers
that are just smashing it right now.

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The Sidemen pioneered the idea
of a YouTube group.

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I don't think there's anyone
doing it bigger or better than them.

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<i>They get 300 million plus views</i>
<i>every single month.</i>

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<i>They get over a billion impressions</i>
<i>every month.</i>

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244 million followers, and that is huge.

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<i>It goes to show</i>
<i>how powerful a group can be.</i>

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The feds are gonna lock us up.

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-They're gonna lock us up.
-We're totally getting arrested.

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<i>You can't plan relatability.</i>

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It's a group of friends
organically having fun on camera.

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Here we go!

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<i>Something that you can't fake.</i>

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You have this group of seven young men.
They all have such distinct personalities.

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<i>When they all come together,</i>
<i>it's just this amazing magic.</i>

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Say it again!

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<i>We had experts come along</i>

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<i>and the one resounding thing</i>
<i>that they always say is,</i>

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<i>"Everything we do shouldn't work."</i>

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It shouldn't work, but it does.

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The highest earning video is $587,000.

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It makes sense. It is on 92 million views.

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-Shout for KSI.
-Making way for the Sidemen.

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<i>The fact that KSI has blown up</i>
<i>is really helpful for the Sidemen.</i>

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Thank you for having me.

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-Ultimately, it's a great marketing tool.
-KSI!

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<i>A lot of people</i>
<i>want mainstream acceptance,</i>

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<i>and they want acceptance by Hollywood.</i>

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<i>But who the hell cares?</i>

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<i>If you're a YouTuber getting</i>
<i>20-30 million views a video,</i>

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you're getting more views than, you know,
the last ten movies to come out to buy.

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Who cares what Hollywood thinks?

47
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Yo.

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For fuck's sake.

49
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Everyone recognises that people
are watching channels on YouTube.

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They're not watching
the TV screens any more.

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<i>Behaviour changed</i>
<i>because technology changed</i>

52
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and kids are the first ones who adapt.

53
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Do you think that the Sidemen Sundays
would be as popular if they were on TV?

54
00:02:55,640 --> 00:02:56,680
-No.
-No.

55
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TV's dead.

56
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An online creator is able to give you

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as much or as little of themselves
as they want, and it's not filtered.

58
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And that is a level of engagement
that hasn't ever existed before.

59
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I've been running myself into the ground

60
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till like 4:00 or 5:00,
and like I do not feel okay.

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What the Sidemen have is so much lore.

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<i>We've got ten years' worth of experiences,</i>
<i>emotional ups and downs,</i>

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where they're falling out
or not getting on as well.

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…but I'm going home.
I'd rather get in the cab and fuck off.

65
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Or the dynamics in the group are shifting.

66
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I am no longer with the Sidemen.

67
00:03:32,360 --> 00:03:33,760
But again, it's still content.

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Bro, what is this?

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It's a bit mad with fans,

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like there's places we can't go.

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We've kind of been swarmed
and locked in a little bit.

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They're gonna hate me for saying this,

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but it's like the One Direction
of YouTube.

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Yes. You might watch my videos,
but no, you're not invited to my house.

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We had some kids run in
and kind of interrupt us mid-filming.

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<i>I don't know</i>
<i>how much more mental it can get</i>

77
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<i>and I don't wanna find out,</i>
<i>to be honest.</i>

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We're dancing, bro. Jeez.

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-How you doing, man?
-I'm good man. Good to be back.

80
00:04:44,080 --> 00:04:46,560
-What you been up to since the…
-What have I been up to?

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00:04:46,640 --> 00:04:51,840
Bro, I've been, erm, well,
I went Seychelles for a little bit.

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Er, about nine days. That was quite nice.

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00:04:54,640 --> 00:04:56,600
And now, I'm out here at Sidemen,

84
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and, er, we've got a crazy shoot
<i>Takeshi's Castle</i> style shoot.

85
00:05:01,440 --> 00:05:03,240
-Mmm-hmm.
-And, er,

86
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I've seen a few of the sets.
It looks mental.

87
00:05:06,840 --> 00:05:11,040
All right. Oh, my God. Oh, my God, bro.

88
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Look at this set.
It looks so much better in person.

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Bro, our production.
We keep going up, bro.

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Come on.

91
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-Brother, how you doing?
-Welcome on set.

92
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You have lost a little bit of weight.

93
00:05:24,600 --> 00:05:26,440
-Yeah. Can I play in the charity match?
-No.

94
00:05:26,520 --> 00:05:27,440
No, no, but…

95
00:05:27,520 --> 00:05:28,480
-Like…
-Being strong.

96
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-I've been trying.
-Fair play.

97
00:05:29,960 --> 00:05:32,200
-Thanks, man.
-Jeez. This looks incredible.

98
00:05:32,280 --> 00:05:33,160
Yeah, I know.

99
00:05:33,240 --> 00:05:35,400
It looks sick. This looks very sick.

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Lovely stuff, mate.

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This isn't green.
This is a bit bougie, innit.

102
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Yeah.

103
00:05:45,440 --> 00:05:46,920
We levelled up a little bit.

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Me, Vik, and Tobe are together on
this one. They're collaborative efforts.

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It's our most expensive
and largest video ever.

106
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Not too bad. Looks pretty good.

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I disagree with what he's saying.

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Oh. Nice to meet you.

109
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Nice to meet you, too.
What are we filming for?

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-Er, this is our doc, right?
-Oh, really?

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<i>We've always had our eye</i>
<i>on</i> Takeshi's Castle <i>for the longest time.</i>

112
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<i>We grew up watching it as a game show,</i>

113
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<i>and this was the most fun thing</i>
<i>that we could land on</i>

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<i>that would kind of mesh</i>
<i>what MrBeast does and what Sidemen is.</i>

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<i>So hopefully, it all works out, erm…</i>

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Well, thanks for the life story, Vik.
I appreciate that.

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We're making…
We're making a long-form video, Harry.

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-My honest opinion.
-Go on.

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I wouldn't have chosen this one.

120
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Fair.

121
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Well, it was a balance between

122
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what can we build without it
costing another hundred grand,

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and what will be entertaining to watch.

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To be fair, this actually cost a lot.
This floor cost like 50 grand.

125
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What? What? This?

126
00:06:41,240 --> 00:06:43,800
-It's all printed, like…
-It's a mat.

127
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No, hang on a minute.
I could've print this for half the price.

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Twenty grand.
He would've hand-drawn it.

129
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You can do that next time.

130
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Oh, I bloody well will.

131
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-Okay. Something like that.
-For 50 grand?

132
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-Forgive me if I'm wrong.
-Fifty grand?

133
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-I can see the seams.
-TP.

134
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It's not even lined up.

135
00:07:00,320 --> 00:07:04,120
Okay, guys, all cameras rolling, please.

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Three, two, one, go.

137
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Awesome. Yes, now.

138
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-Is this, er…
-Round two.

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We're doing… We're doing… Sorry.

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No. It's all right. It's all right.

141
00:07:35,440 --> 00:07:38,240
-I just wanted to cut him off.
-What was your question?

142
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I was gonna ask is this how it goes
or is the flow better for you guys?

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00:07:42,400 --> 00:07:43,960
Oh, no. No, this is… This is always…

144
00:07:44,040 --> 00:07:45,360
-It's always fucking…
-Okay, good.

145
00:07:45,440 --> 00:07:47,480
It's always a shit-show.
No. No, mate.

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Go Sidemen.

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<i>When we started Sidemen Sundays,</i>

148
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<i>they were pretty much always in our house,</i>

149
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<i>and there may have not even been</i>
<i>a cameraman.</i>

150
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<i>Now we have productions</i>
<i>with tons of staff on,</i>

151
00:08:02,560 --> 00:08:04,000
<i>have whole sets being built.</i>

152
00:08:07,280 --> 00:08:09,520
<i>There's green rooms.</i>
<i>There's catering.</i>

153
00:08:09,600 --> 00:08:11,160
<i>There's all sorts going on.</i>

154
00:08:11,240 --> 00:08:13,920
-Ooh!
-Oh!

155
00:08:14,000 --> 00:08:15,360
There's a big hole.

156
00:08:17,280 --> 00:08:19,800
So now it feels like
it's a fully-fledged production

157
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where before it was kids with cameras.

158
00:08:30,040 --> 00:08:31,960
Tobi, eight. Take two.

159
00:08:32,039 --> 00:08:33,520
See that's so surreal.

160
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I used to fake that as a kid, like,
emulate what I see on TV

161
00:08:37,360 --> 00:08:39,880
and now it's happening. Fuck.

162
00:08:39,960 --> 00:08:42,280
Mum, I made it.

163
00:08:46,600 --> 00:08:50,920
<i>The core Sidemen members</i>
<i>is me and Tobi who went to school together</i>

164
00:08:51,000 --> 00:08:53,800
<i>and then you have JJ and Simon</i>
<i>who went to school together.</i>

165
00:08:53,880 --> 00:08:56,480
<i>Me and JJ were friends through YouTube.</i>

166
00:08:56,560 --> 00:08:59,560
Funnily enough,
I was beating KSI at one point.

167
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I've got something different.

168
00:09:01,080 --> 00:09:04,040
We're doing a set-up video
for the first time ever.

169
00:09:04,120 --> 00:09:07,960
<i>Josh was one of the first</i>
<i>OG YouTubers.</i>

170
00:09:08,040 --> 00:09:11,800
<i>He was getting crazy views,</i>
<i>and, yeah, he was seen as that guy.</i>

171
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<i>He was the person I looked up to.</i>

172
00:09:13,440 --> 00:09:16,440
I was like, "Whoa,
it's Josh, like Zerkaa HD."

173
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<i>Hey, what?</i>
<i>Why's he taking that down? No.</i>

174
00:09:18,480 --> 00:09:20,440
-Help.
-No. No.

175
00:09:20,520 --> 00:09:23,000
<i>Me and Josh</i>
<i>used to play FIFA together.</i>

176
00:09:23,080 --> 00:09:24,600
<i>He was, like, top 200 in the world.</i>

177
00:09:24,680 --> 00:09:28,440
<i>The numbers were astronomical</i>
<i>for that time.</i>

178
00:09:28,520 --> 00:09:32,440
100,000 people watching your stuff.
It was mind-blowing.

179
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<i>I heard of YouTube so late,</i>
<i>and it was because of JJ.</i>

180
00:09:36,520 --> 00:09:40,440
Word kind of got around
that he was posting videos,

181
00:09:40,520 --> 00:09:42,480
but no one could really believe it,

182
00:09:42,560 --> 00:09:47,440
'cause at school he was, you know,
this very quiet, shy, reserved guy.

183
00:09:47,520 --> 00:09:48,520
<i>Then you'd go on YouTube…</i>

184
00:09:49,560 --> 00:09:52,480
<i>He's there going</i>

185
00:09:52,560 --> 00:09:54,200
It was just surreal to see.

186
00:09:54,280 --> 00:09:59,600
Grade Five, motherfucker.

187
00:09:59,680 --> 00:10:01,600
<i>I met Simon through school.</i>

188
00:10:01,680 --> 00:10:05,320
In Year 7, we hated each other.
We would always be fighting.

189
00:10:05,400 --> 00:10:11,600
Then for some reason, in Year 8 onwards
we just were cool.

190
00:10:11,680 --> 00:10:13,680
<i>We forgot about everything,</i>
<i>and we were bless.</i>

191
00:10:15,680 --> 00:10:18,640
<i>Ethan comes into that story,</i>
<i>this was, like, 2012</i>

192
00:10:18,720 --> 00:10:22,320
<i>and on my birthday</i>
<i>I was watching Twitch streams,</i>

193
00:10:22,400 --> 00:10:24,480
<i>and he was streaming FIFA and enjoying it.</i>

194
00:10:24,560 --> 00:10:26,920
<i>You could tell like,</i>
<i>"Oh, he's, like, a London lad."</i>

195
00:10:29,640 --> 00:10:31,560
<i>It was good vibes, good fun. He's fun.</i>

196
00:10:31,640 --> 00:10:33,080
<i>I got on with well very quickly.</i>

197
00:10:33,160 --> 00:10:35,520
There's a lot of, like,
common interests we had.

198
00:10:35,600 --> 00:10:38,520
People didn't care about
how many goals we scored in FIFA,

199
00:10:38,600 --> 00:10:41,560
they cared about the commentary
and the fun and the jokes.

200
00:10:43,560 --> 00:10:45,520
<i>♪ I'm playing FIFA ♪</i>

201
00:10:47,600 --> 00:10:49,560
<i>One night,</i>
<i>something's wrong with YouTube,</i>

202
00:10:49,640 --> 00:10:51,600
<i>and when things go wrong,</i>
<i>me and Vik would talk.</i>

203
00:10:51,680 --> 00:10:55,480
But at the time, I was
in another Skype call with the other boys.

204
00:10:55,560 --> 00:10:59,520
And we were chatting about it,
and Vik was chatting to me, personally.

205
00:10:59,600 --> 00:11:01,520
So I was like,
"Oh, Vik, just come in the call."

206
00:11:01,600 --> 00:11:05,560
It's bizarre when you think
you can pinpoint individual sentences

207
00:11:05,640 --> 00:11:09,760
that changed the course
of the next ten years of all of our lives.

208
00:11:11,760 --> 00:11:16,480
<i>Harry joined the Sidemen</i>
<i>because he was blowing up crazily.</i>

209
00:11:19,840 --> 00:11:21,200
Ah.

210
00:11:21,280 --> 00:11:23,000
<i>He was a superstar before the Sidemen.</i>

211
00:11:23,080 --> 00:11:25,720
<i>He was the young FIFA guy</i>
<i>that made his own comment.</i>

212
00:11:25,800 --> 00:11:31,760
Oh, my fucking… What the fuck! I am done!

213
00:11:31,840 --> 00:11:34,880
Oh, shit! Oh, that's properly fucked.

214
00:11:34,960 --> 00:11:37,600
My unique selling point
was that I was really bad at the game,

215
00:11:37,680 --> 00:11:40,560
but I enjoyed
the whole video-making process.

216
00:11:40,640 --> 00:11:42,560
He came and he stuck and, erm,

217
00:11:42,640 --> 00:11:44,560
he's like, sort of,
forever been under the wing.

218
00:11:44,640 --> 00:11:46,640
<i>At the end of the day,</i>
<i>we were just friends.</i>

219
00:11:46,720 --> 00:11:50,360
People ended up connecting with us
'cause of our connection on screens.

220
00:11:50,440 --> 00:11:52,160
It's quite cute, really.

221
00:11:55,720 --> 00:11:58,120
<i>The first Sidemen house</i>
<i>is a fun one.</i>

222
00:11:58,200 --> 00:12:01,560
<i>It's just of me, Simon, Vik and JJ.</i>

223
00:12:01,640 --> 00:12:03,520
And from the get-go the attitude was,

224
00:12:03,600 --> 00:12:05,520
"We're here. We're working.
We're going for it."

225
00:12:05,600 --> 00:12:09,080
Kitchen! Fridge!

226
00:12:09,160 --> 00:12:11,840
-Zebra in a box.
-Hello.

227
00:12:11,920 --> 00:12:17,080
The first Sidemen house was known by many
as the factory.

228
00:12:17,160 --> 00:12:19,200
And believe me, that was…

229
00:12:19,280 --> 00:12:23,400
that was an assembly line of content
all hours of the day.

230
00:12:25,760 --> 00:12:28,240
<i>We'd eat dinner, film, finish filming,</i>

231
00:12:28,320 --> 00:12:30,480
<i>go downstairs,</i>
<i>film something else in the kitchen,</i>

232
00:12:30,560 --> 00:12:31,640
<i>wake up, edit, edit, edit.</i>

233
00:12:31,720 --> 00:12:34,080
<i>And then go back into that same routine</i>
<i>every day.</i>

234
00:12:34,160 --> 00:12:36,760
These guys are sitting in every day
playing video games.

235
00:12:36,840 --> 00:12:38,760
I just couldn't believe what I was seeing.

236
00:12:38,840 --> 00:12:40,640
Like these guys continuously working.

237
00:12:40,720 --> 00:12:45,640
And, yeah, I… Look, I don't think
it is healthy to work as much as they did.

238
00:12:45,720 --> 00:12:52,280
<i>These guys are confined in their rooms,</i>
<i>sitting, playing video games non-stop.</i>

239
00:12:52,360 --> 00:12:54,800
But you could argue
like that was the difference maker

240
00:12:54,880 --> 00:12:58,840
between them being where they are now
and… and maybe a different outcome.

241
00:12:58,920 --> 00:13:01,320
<i>You boys have no life!</i>
<i>You don't do anything!</i>

242
00:13:01,400 --> 00:13:04,440
<i>You sit in your bedrooms</i>
<i>all day, getting old!</i>

243
00:13:04,520 --> 00:13:06,960
<i>Your… your lives withering away!</i>

244
00:13:07,040 --> 00:13:09,840
<i>What are you doing with your…</i>
<i>go do something!</i>

245
00:13:09,920 --> 00:13:14,400
<i>Why? Why? You can't just stare at a screen</i>
<i>till you're 60?</i>

246
00:13:14,480 --> 00:13:18,960
<i>Live! Experience the life!</i>
<i>Visit a country. Do something.</i>

247
00:13:19,040 --> 00:13:20,520
<i>I can't.</i>

248
00:13:20,600 --> 00:13:23,000
<i>Do anything, bro. Go on a hike.</i>

249
00:13:25,240 --> 00:13:27,600
<i>At the start,</i>
<i>I didn't see it as a job.</i>

250
00:13:27,680 --> 00:13:31,600
<i>I was, literally, posting every day</i>
<i>because I wanted to.</i>

251
00:13:31,680 --> 00:13:35,640
<i>I'm literally living with my best mates,</i>
<i>and everything I'm doing is fun.</i>

252
00:13:35,720 --> 00:13:37,600
<i>So why not just do that all the time?</i>

253
00:13:37,680 --> 00:13:42,160
Best episode is definitely the one with,
er, the--

254
00:13:45,840 --> 00:13:51,000
What the fuck? For fuck's sake.

255
00:13:51,080 --> 00:13:52,840
Do what?

256
00:13:52,920 --> 00:13:57,320
Oh, shit. Oh. Ah. Ah.

257
00:14:00,360 --> 00:14:04,480
It was relentless. It didn't stop.
But everything was paying off so well

258
00:14:04,560 --> 00:14:08,120
and the space was, compared to now,
it was so unsaturated,

259
00:14:08,200 --> 00:14:12,280
<i>that the more content we could make,</i>
<i>the more views we were gonna get.</i>

260
00:14:12,360 --> 00:14:14,240
<i>There was no level of quality</i>

261
00:14:14,320 --> 00:14:17,000
<i>that had hit the platform</i>
<i>in the same way that it has now.</i>

262
00:14:17,080 --> 00:14:19,040
So, for us, it was a win-win-win.

263
00:14:19,800 --> 00:14:23,320
<i>It was fascinating</i>
<i>to be part of YouTube early on</i>

264
00:14:23,400 --> 00:14:29,960
and seeing those talented young people
creating the future back then.

265
00:14:30,040 --> 00:14:32,480
And many people didn't understand,
including myself.

266
00:14:32,560 --> 00:14:33,800
It was unique.

267
00:14:34,800 --> 00:14:36,920
<i>It's seldom you have that feeling.</i>

268
00:14:37,000 --> 00:14:41,600
<i>When something is created</i>
<i>that is beyond those people creating it,</i>

269
00:14:41,680 --> 00:14:44,440
they didn't even understand
what they were creating.

270
00:14:46,440 --> 00:14:48,840
<i>The main difference</i>
<i>between YouTube</i>

271
00:14:48,920 --> 00:14:51,280
<i>and the traditional media companies,</i>

272
00:14:51,360 --> 00:14:54,000
it's an issue of control and gatekeeping.

273
00:14:54,080 --> 00:14:56,760
So the broadcasters would always,
in the past,

274
00:14:56,840 --> 00:14:59,600
<i>have been the people who would decide</i>
<i>who's on TV,</i>

275
00:14:59,680 --> 00:15:01,640
<i>what they're doing on TV.</i>

276
00:15:01,720 --> 00:15:04,240
<i>YouTube completely turned that</i>
<i>on its head.</i>

277
00:15:04,320 --> 00:15:08,560
It effectively said, there's no barriers
for you to get your content out there.

278
00:15:08,640 --> 00:15:10,480
You can do what you like.

279
00:15:10,560 --> 00:15:13,160
<i>There's not gonna be a producer</i>
<i>or a commissioner</i>

280
00:15:13,240 --> 00:15:15,360
<i>telling you exactly how to do that.</i>

281
00:15:15,440 --> 00:15:19,120
That's where things have been interesting
over the last 15 years.

282
00:15:19,600 --> 00:15:21,440
<i>It was like a perfect storm really</i>

283
00:15:21,520 --> 00:15:24,040
<i>because every success you was having</i>
<i>was new.</i>

284
00:15:24,120 --> 00:15:26,680
<i>It was exciting,</i>
<i>and you was on the treadmill.</i>

285
00:15:28,360 --> 00:15:30,600
But when you're on it, it's so natural.

286
00:15:30,680 --> 00:15:32,200
You could be on the fastest setting,

287
00:15:32,280 --> 00:15:34,240
and you're going,
and nothing can stop you.

288
00:15:34,320 --> 00:15:36,000
You're just going, going, going.

289
00:15:45,880 --> 00:15:47,880
<i>The Zerkaa name</i>
<i>holds a lot of weight.</i>

290
00:15:47,960 --> 00:15:50,320
<i>If we're taking about Sidemen stuff,</i>

291
00:15:50,400 --> 00:15:51,960
I wanna hear what Josh thinks about it

292
00:15:52,040 --> 00:15:55,120
'cause I just feel like he's a very
tuned-in guy about that kind of stuff.

293
00:15:55,200 --> 00:15:57,560
He's also just a nice guy.
He's a friendly guy.

294
00:15:57,640 --> 00:16:00,800
<i>Josh has been the same</i>
<i>for as long as I've known him.</i>

295
00:16:00,880 --> 00:16:04,480
<i>Very fun, but at the same time</i>
<i>very calculated and smart</i>

296
00:16:04,560 --> 00:16:07,160
<i>and he thinks about everything</i>
<i>that he does.</i>

297
00:16:07,240 --> 00:16:09,960
One thing that nobody knows about you.

298
00:16:10,560 --> 00:16:12,360
-Oh. One thing.
-Nobody though?

299
00:16:12,440 --> 00:16:14,680
Nobody. You're revealing a secret
to the world

300
00:16:14,760 --> 00:16:16,760
-for the first time, exclusive…
-We know.

301
00:16:16,840 --> 00:16:17,840
Premiere.

302
00:16:17,920 --> 00:16:22,960
Things you don't know about me.
Erm, ah. I suffer from crippling anxiety.

303
00:16:23,040 --> 00:16:27,560
I… sometimes have panic attacks
in the shower 'cause of fear of death.

304
00:16:31,680 --> 00:16:34,720
<i>My anxiety,</i>
<i>it's a mixture of things.</i>

305
00:16:36,600 --> 00:16:38,720
<i>It makes me very hyper-aware</i>
<i>of everything.</i>

306
00:16:38,800 --> 00:16:40,760
<i>I'm very calculated in what I do.</i>

307
00:16:40,840 --> 00:16:43,720
<i>But that doesn't come because I want to.</i>
<i>It comes 'cause of how I think.</i>

308
00:16:43,800 --> 00:16:45,400
It works for me,

309
00:16:47,280 --> 00:16:50,280
but, obviously, it's not an ideal thing
to be doing I guess.

310
00:16:51,000 --> 00:16:52,240
It's weird though, right?

311
00:16:52,320 --> 00:16:56,040
Like, it's a weird discussion
'cause obviously like,

312
00:16:56,120 --> 00:16:59,400
"Should I feel bad about that?
Is it a good thing?"

313
00:16:59,480 --> 00:17:03,120
I… I'm very anxious,
so it made me very good at work.

314
00:17:10,880 --> 00:17:14,520
<i>The way that I've always dealt with things</i>
<i>is… was through gaming.</i>

315
00:17:15,160 --> 00:17:17,200
<i>It's like a whole world</i>
<i>you can go and escape in.</i>

316
00:17:17,280 --> 00:17:20,319
And the greatest example that I use
is the reason why I'm here today

317
00:17:20,400 --> 00:17:23,400
is because, when I was younger,
my parents got divorced

318
00:17:23,480 --> 00:17:26,520
<i>and when there was arguments going on</i>
<i>or stuff going on,</i>

319
00:17:26,599 --> 00:17:28,880
<i>sat in my room,</i>
<i>played</i> Call of Duty <i>all night</i>

320
00:17:30,600 --> 00:17:34,720
<i>which led me to go down the path</i>
<i>of playing</i> Call of Duty <i>competitively,</i>

321
00:17:34,800 --> 00:17:37,280
<i>which then led me to be a YouTuber</i>
<i>which is where I am today.</i>

322
00:17:37,360 --> 00:17:40,160
So, in the weirdest way possible,

323
00:17:41,000 --> 00:17:42,920
those arguments and my parents
breaking up,

324
00:17:43,000 --> 00:17:44,920
was one of the best things that happened.

325
00:17:52,680 --> 00:17:55,080
-<i>It's mental.</i>
-<i>It is insane, innit.</i>

326
00:17:55,160 --> 00:17:57,480
-Actually insane.
-Got a little inside theatre.

327
00:17:57,560 --> 00:17:59,040
Bro's got a cinema in his house.

328
00:18:03,200 --> 00:18:05,400
-This the master bedroom?
-Yes.

329
00:18:06,280 --> 00:18:09,960
So if you want tonight, er,
press the button, put the shades down.

330
00:18:12,040 --> 00:18:15,920
<i>It's actually scary.</i>
<i>I know everywhere here way too well.</i>

331
00:18:16,000 --> 00:18:18,280
You've picked the locations
'cause of GTA?

332
00:18:18,360 --> 00:18:19,240
Yeah.

333
00:18:19,320 --> 00:18:22,680
Do you know how sad it is
that I know GTA road names off by heart?

334
00:18:22,760 --> 00:18:26,080
-That's pretty--
-Like the whole city. It's fucked up.

335
00:18:28,000 --> 00:18:30,160
I tried to catch the spares,
so I don't catch nothing.

336
00:18:30,960 --> 00:18:33,480
-Harry, anything?
-I'm ready to have a great day.

337
00:18:33,560 --> 00:18:35,000
All right, guys, gather up.

338
00:18:35,080 --> 00:18:37,320
Maybe, just saying,
we just get the shot and then

339
00:18:37,400 --> 00:18:40,640
we'll just cheat it in the edit,
so it looks like at the same time.

340
00:18:40,720 --> 00:18:42,600
-Ready?
-All right. Let's get it.

341
00:18:44,440 --> 00:18:47,480
Welcome to LA, boys.

342
00:18:47,560 --> 00:18:49,040
<i>This time, we're in America.</i>

343
00:18:49,120 --> 00:18:53,320
<i>Basically, we're trying to get</i>
<i>that MrBeast American audience.</i>

344
00:18:53,400 --> 00:18:57,040
<i>I feel like we've had everything but that.</i>

345
00:18:57,120 --> 00:19:00,720
<i>We've definitely conquered the UK.</i>
<i>We've smashed it in Europe.</i>

346
00:19:00,800 --> 00:19:03,440
<i>We, kind of, just need</i>
<i>that American audience</i>

347
00:19:03,520 --> 00:19:06,680
<i>and this is a great way to do it,</i>
<i>us being out here,</i>

348
00:19:06,760 --> 00:19:09,360
<i>showing, you know,</i>
<i>the love that we have for America</i>

349
00:19:09,440 --> 00:19:11,720
<i>and also making good videos out here.</i>

350
00:19:11,800 --> 00:19:15,040
I'm excited, man. I feel like
this is gonna take us to the next level.

351
00:19:15,120 --> 00:19:16,280
It's finally here.

352
00:19:17,960 --> 00:19:20,880
Okay can you… bro.

353
00:19:20,960 --> 00:19:23,640
-You don't know what we're doing.
-What do you mean?

354
00:19:23,720 --> 00:19:25,440
Like we don't know what we're…
what this is?

355
00:19:25,520 --> 00:19:28,880
Oh, what you do?
Walk up, say your name, your age.

356
00:19:28,960 --> 00:19:30,600
Ten shakes, ten guys.

357
00:19:30,680 --> 00:19:32,720
-Do we have to make up the lines?
-Yeah.

358
00:19:32,800 --> 00:19:35,240
-I've gotta get to work, bro.
-Why'd you have to work?

359
00:19:35,320 --> 00:19:36,520
-I…
-What do you mean?

360
00:19:36,600 --> 00:19:38,000
I don't have any lines, dude.

361
00:19:38,080 --> 00:19:41,800
<i>The US trip was something.</i>
<i>We filmed like three videos out there.</i>

362
00:19:41,880 --> 00:19:45,440
Er, I'm KSI, 29 and, er…

363
00:19:45,520 --> 00:19:47,200
Okay.

364
00:19:47,280 --> 00:19:52,360
Spent something around
half a million dollars on that trip.

365
00:19:52,440 --> 00:19:54,720
So there's a lot of money
going into these projects

366
00:19:54,800 --> 00:19:57,440
<i>which is, in return,</i>
<i>a lot of pressure to deliver.</i>

367
00:19:57,520 --> 00:20:00,080
It'd be in Hollywood.
It'd be near our hotel.

368
00:20:00,160 --> 00:20:02,240
Mate, and also,
the quicker you get stuff done,

369
00:20:02,320 --> 00:20:06,200
the less traffic there'll be coming back
from Venice Beach to Hollywood.

370
00:20:06,280 --> 00:20:07,280
All right.

371
00:20:08,240 --> 00:20:10,720
So just make sure
they just don't go mope about…

372
00:20:10,800 --> 00:20:13,280
Yeah, that's good.
That's good content, anyway. All right.

373
00:20:13,360 --> 00:20:14,840
Er, I'm just tired.

374
00:20:14,920 --> 00:20:17,520
-No one's had any sleep.
-No one's had sleep.

375
00:20:17,600 --> 00:20:20,640
It was all a bit like chaotic and…
and crazy.

376
00:20:20,720 --> 00:20:23,880
It's a ropey one. It's, er,
a lot of pressure on this video.

377
00:20:23,960 --> 00:20:26,480
And you think, "Oh, yeah.
LA's a great place to film."

378
00:20:26,560 --> 00:20:28,080
Erm, turns out it's not.

379
00:20:28,160 --> 00:20:31,160
America is a, sort of, awkward place
to film 'cause they all know.

380
00:20:31,240 --> 00:20:35,600
They get it. They understand filming,
so like, "Right. You guys earn money.

381
00:20:35,680 --> 00:20:38,040
We will charge you this much, use this."

382
00:20:38,120 --> 00:20:40,440
And it's just ridiculous rates
all the time.

383
00:20:40,520 --> 00:20:43,360
Whatever happens, you roll
with the punches and make it work.

384
00:20:43,440 --> 00:20:44,360
That's what we do.

385
00:20:44,440 --> 00:20:46,960
We make stuff work
regardless of the circumstances.

386
00:20:49,200 --> 00:20:51,160
<i>A lot of people underestimate</i>

387
00:20:51,240 --> 00:20:53,960
<i>how hard it is to be successful</i>
<i>as a creator.</i>

388
00:20:54,040 --> 00:20:57,520
<i>And I get really frustrated with</i>
<i>how dismissive people are of creators</i>

389
00:20:57,600 --> 00:20:58,760
thinking, "Oh, it's easy."

390
00:20:58,840 --> 00:21:01,200
They're in their bedroom,
and they just talk nonsense.

391
00:21:01,280 --> 00:21:03,000
That is rubbish.

392
00:21:03,080 --> 00:21:08,000
It is so hard to get cut-through,
particularly on a platform like YouTube

393
00:21:08,080 --> 00:21:11,040
<i>where there are 600 hours uploaded</i>
<i>every minute.</i>

394
00:21:16,600 --> 00:21:20,360
I do think it's good. How are you?
Jump in the middle.

395
00:21:20,440 --> 00:21:21,920
Okay.

396
00:21:22,720 --> 00:21:24,520
-Thank you, man.
-Thank you, guys. Thank you.

397
00:21:28,520 --> 00:21:30,320
Nice to meet you guys.

398
00:21:32,280 --> 00:21:34,640
Oh, my God.
I don't wanna make you feel old,

399
00:21:34,720 --> 00:21:37,440
but back when I was younger, dude,
I still watch y'all today.

400
00:21:37,520 --> 00:21:39,840
-I'm kind of shaky, so…
-Thank you very much.

401
00:21:39,920 --> 00:21:41,920
You know, thank you. Thank you.

402
00:21:42,000 --> 00:21:46,720
<i>Fans feel like they know us better</i>
<i>than traditional celebrities</i>

403
00:21:46,800 --> 00:21:48,960
<i>'cause they are seeing us as us.</i>

404
00:21:49,040 --> 00:21:51,120
<i>When you see a footballer,</i>
<i>you see them kick a ball.</i>

405
00:21:51,200 --> 00:21:52,440
<i>You don't see any personality.</i>

406
00:21:52,520 --> 00:21:54,560
<i>When you see an actor,</i>
<i>they're being someone else.</i>

407
00:21:54,640 --> 00:21:56,640
<i>When it's us, you're literally seeing…</i>

408
00:21:56,720 --> 00:21:58,760
you know, you're seeing Tobi be Tobi.
That's it.

409
00:22:03,040 --> 00:22:05,040
-How are you? Feeling good?
-Good.

410
00:22:05,120 --> 00:22:06,480
Good man. Good chilling.

411
00:22:06,560 --> 00:22:09,080
-Yeah. Can I get a picture?
-Of course you can, brother.

412
00:22:10,040 --> 00:22:12,360
-Bet you didn't expect to see me.
-Yeah. Nope!

413
00:22:12,440 --> 00:22:14,800
Honest… Honestly no.

414
00:22:15,720 --> 00:22:18,640
-You filming YouTube?
-Yeah, bro. We're doing a road trip.

415
00:22:21,000 --> 00:22:24,280
-I'm in the middle of the desert, bro…
-And someone's clicked you.

416
00:22:24,360 --> 00:22:25,800
That's so crazy, man.

417
00:22:25,880 --> 00:22:28,480
You lot are crazy.
I fucking love you lot so much, man.

418
00:22:37,560 --> 00:22:40,360
They're running to me.
This is not safe.

419
00:22:40,440 --> 00:22:41,600
Ah.

420
00:22:41,680 --> 00:22:43,080
Hello, everyone.

421
00:22:43,160 --> 00:22:48,000
Our first event as the Sidemen Insomnia
was a real eye-opener.

422
00:22:48,080 --> 00:22:49,960
It legitimised what we did.

423
00:22:50,040 --> 00:22:56,040
It turned those numbers and those comments
into real faces, real people.

424
00:22:56,120 --> 00:22:59,720
<i>It really started to make us understand</i>
<i>the power of the Sidemen brand,</i>

425
00:22:59,800 --> 00:23:02,320
more so than we did up until that point.

426
00:23:02,400 --> 00:23:08,000
The one, the only the Sidemen.
Sidemen, everyone. Whoo!

427
00:23:26,400 --> 00:23:30,200
That was the first time, I think,
we realised that it was like a big deal.

428
00:23:30,280 --> 00:23:32,720
<i>Felt really weird</i>
<i>'cause we do everything online</i>

429
00:23:32,800 --> 00:23:35,880
<i>and then you go to this place</i>
<i>and you're meeting these people.</i>

430
00:23:35,960 --> 00:23:37,480
<i>It was really weird.</i>

431
00:23:37,560 --> 00:23:39,120
<i>And back then, that was mental.</i>

432
00:23:42,360 --> 00:23:46,040
<i>They ran a merch stall</i>
<i>at Insomnia, and they ran it as cash only.</i>

433
00:23:46,120 --> 00:23:48,560
This is… this is how humble
their background was, right?

434
00:23:48,640 --> 00:23:51,920
They literally had printed some t-shirts
and hoodies, took them to this event

435
00:23:52,000 --> 00:23:55,080
<i>and Josh said he had a rucksack</i>
<i>with £100,000 in cash.</i>

436
00:23:55,160 --> 00:23:59,880
<i>It was at that moment, for me,</i>
<i>I was… you know, brought to my attention</i>

437
00:23:59,960 --> 00:24:03,080
<i>how powerful these guys are</i>
<i>in that community.</i>

438
00:24:03,160 --> 00:24:06,240
All right. That's the end of Insomnia!

439
00:24:09,000 --> 00:24:11,720
Yeah. Thank you, guys.

440
00:24:12,920 --> 00:24:14,240
That's a wrap.

441
00:24:19,400 --> 00:24:20,800
<i>In the early days,</i>

442
00:24:20,880 --> 00:24:26,920
monetisation made it possible
to create this industry.

443
00:24:27,000 --> 00:24:30,520
I was a broke-ass uni student, right?
I was living off of Subway points.

444
00:24:30,600 --> 00:24:33,800
I promise you, like my Subway card
was the most valuable thing in my wallet.

445
00:24:33,880 --> 00:24:36,880
When I'm seeing that the stuff
that I'm doing on YouTube

446
00:24:36,960 --> 00:24:39,400
has the potential to get me some money

447
00:24:39,480 --> 00:24:43,400
that I can use to pay off these expenses
that I have while I'm studying,

448
00:24:43,480 --> 00:24:46,000
I'm like, "Okay, cool.
That is a motivating factor."

449
00:24:46,080 --> 00:24:47,600
It was like, "Hang on a second.

450
00:24:47,680 --> 00:24:50,000
The more I can crank
this number of views up,

451
00:24:50,080 --> 00:24:52,960
the more money I get in my bank
at the end of the month.

452
00:24:53,040 --> 00:24:55,280
The more validation this has,

453
00:24:55,360 --> 00:24:57,800
the more cool things
that I can buy and do."

454
00:24:57,880 --> 00:25:01,640
You uploaded these videos
on a weekly basis,

455
00:25:01,720 --> 00:25:03,240
and you got more and more audience,

456
00:25:03,320 --> 00:25:05,520
and suddenly, the algorithm recognise you

457
00:25:05,600 --> 00:25:08,600
and you start making money on advertising
that YouTube was selling.

458
00:25:09,720 --> 00:25:12,760
And the big ones were making millions.

459
00:25:15,560 --> 00:25:18,320
<i>I got a bloody Lambo</i>
<i>when I was like 18</i>

460
00:25:19,400 --> 00:25:21,280
<i>'cause I was making decent money</i>
<i>back then.</i>

461
00:25:21,360 --> 00:25:24,680
<i>Obviously a horrendous</i>
<i>and fiscally irresponsible idea</i>

462
00:25:24,760 --> 00:25:27,120
because the insurance itself
cost more than the car.

463
00:25:27,200 --> 00:25:29,080
Look what I've done already.

464
00:25:29,160 --> 00:25:31,080
<i>It was ridiculous.</i>

465
00:25:31,160 --> 00:25:34,960
I bought a pair of shoes that was $30,000.

466
00:25:35,040 --> 00:25:36,920
-Ah!
-Mate.

467
00:25:37,000 --> 00:25:38,840
$35,000.

468
00:25:38,920 --> 00:25:40,840
Ta-da.

469
00:25:40,920 --> 00:25:42,040
<i>Bought a gold PS5.</i>

470
00:25:42,120 --> 00:25:44,120
Looks like you're holding a baby.

471
00:25:44,200 --> 00:25:47,040
No. I'd take way more care with this.

472
00:25:47,120 --> 00:25:48,600
Baby ain't worth $8,000.

473
00:25:48,680 --> 00:25:51,240
Oh. Whoa.

474
00:25:54,560 --> 00:25:58,360
<i>Buying a Lamborghini</i>
<i>and then colouring it purple Tron</i>

475
00:25:58,440 --> 00:26:02,240
<i>even having, like,</i>
<i>Need For Speed LED lights underneath.</i>

476
00:26:02,320 --> 00:26:06,160
<i>I mean it looked cool as fuck</i>
<i>but the amount of attention that I got…</i>

477
00:26:06,240 --> 00:26:08,080
was incredible.

478
00:26:13,960 --> 00:26:17,040
When I was younger, I'd always be like,
"I need this amount of money."

479
00:26:17,120 --> 00:26:20,760
And when I've got this amount of money,
I can just stop doing YouTube

480
00:26:20,840 --> 00:26:23,040
and just live my life and travel and…

481
00:26:23,120 --> 00:26:26,560
because that's really what I wanna do.
I wanna have fun and do stuff.

482
00:26:26,640 --> 00:26:28,920
<i>But then I realised,</i>
<i>I should really be saving</i>

483
00:26:29,000 --> 00:26:31,280
<i>in case I've got like a family</i>
<i>in the future.</i>

484
00:26:31,360 --> 00:26:33,920
<i>And I wanna like put my money</i>
<i>to a good cause</i>

485
00:26:34,000 --> 00:26:36,240
<i>and like do like actual</i>
<i>good stuff with it.</i>

486
00:26:43,080 --> 00:26:47,360
<i>Harry is unapologetically himself.</i>
<i>And he's just so weird.</i>

487
00:26:47,440 --> 00:26:48,720
No, no, no, no, no, no.

488
00:26:48,800 --> 00:26:50,920
<i>-He's so weird.</i>

489
00:26:51,000 --> 00:26:53,440
But normal at the same time.

490
00:26:53,520 --> 00:26:55,000
<i>People know he's outrageous.</i>

491
00:26:55,080 --> 00:26:58,600
<i>People know he says outrageous things.</i>
<i>He's free to be that.</i>

492
00:26:58,680 --> 00:26:59,520
Ah.

493
00:27:01,680 --> 00:27:03,480
Ooh.

494
00:27:03,560 --> 00:27:05,240
<i>So what this intro was meant to be</i>

495
00:27:05,320 --> 00:27:08,160
<i>was me hitting the bucket of drinks</i>
<i>all over my mum.</i>

496
00:27:08,240 --> 00:27:09,160
<i>But instead…</i>

497
00:27:22,880 --> 00:27:25,320
<i>I was really lucky</i>
<i>to grow up in Guernsey</i>

498
00:27:25,400 --> 00:27:29,440
<i>because it's just like the perfect little</i>
<i>adventure playground for a kid.</i>

499
00:27:29,520 --> 00:27:33,800
<i>I used to build like treehouses and stuff.</i>
<i>I used to just, I don't know, muck about.</i>

500
00:27:33,880 --> 00:27:34,960
<i>I was bit of a weird kid</i>

501
00:27:35,040 --> 00:27:37,840
so I didn't have a load of friends
when I was growing up there

502
00:27:37,920 --> 00:27:41,480
but I think being the weird kid
pushed me into doing YouTube.

503
00:27:41,560 --> 00:27:45,400
<i>As soon as YouTube was like a half-thing</i>
<i>like people were posting, I was on there.</i>

504
00:27:45,480 --> 00:27:47,520
<i>And I know a lot of the guys</i>
<i>are OGs on YouTube,</i>

505
00:27:47,600 --> 00:27:49,080
<i>but I promise you I wasn't far behind</i>

506
00:27:49,160 --> 00:27:51,920
<i>because I was posting, like…</i>
<i>not even like proper videos,</i>

507
00:27:52,000 --> 00:27:54,960
<i>Just like me editing</i>
<i>like special effects of stuff.</i>

508
00:27:55,040 --> 00:27:58,800
Hey, guys.
This is gonna be a quick…

509
00:27:58,880 --> 00:28:00,280
unedited vlog…

510
00:28:00,360 --> 00:28:03,400
For Adam on your PC
for his Christmas collab video, erm,

511
00:28:03,480 --> 00:28:05,960
pretty much all I have to say is
Merry Christmas.

512
00:28:06,040 --> 00:28:08,000
I hope you get all the presents you want.

513
00:28:08,080 --> 00:28:10,000
And if you don't, then shoot Santa.

514
00:28:10,640 --> 00:28:13,200
<i>Harry Stevens</i>
<i>on camera really. He's very lovable.</i>

515
00:28:13,280 --> 00:28:14,640
Now we're talking.

516
00:28:14,720 --> 00:28:18,200
<i>Like a Golden retriever, like a Labrador.</i>
<i>Like that type of energy.</i>

517
00:28:18,280 --> 00:28:20,600
<i>He's just cuddly, you know?</i>
<i>So he's a great guy.</i>

518
00:28:20,680 --> 00:28:21,840
Very hard worker as well.

519
00:28:21,920 --> 00:28:24,800
People think maybe…
they would think that he's, like, lazy

520
00:28:24,880 --> 00:28:27,600
'cause he doesn't post all the time
but he's not.

521
00:28:27,680 --> 00:28:29,280
<i>When he sets out to do something,</i>

522
00:28:29,360 --> 00:28:32,640
<i>he does it to the best of his ability,</i>
<i>and he creates the best content.</i>

523
00:28:33,440 --> 00:28:37,520
A hard work ethic is really the glue
that binds the seven of them together.

524
00:28:37,600 --> 00:28:39,600
The fact that they keep doing it

525
00:28:39,680 --> 00:28:42,160
with such a smile on their face,
loving what they do,

526
00:28:42,240 --> 00:28:45,440
is a testament to their friendship
but also that work ethic

527
00:28:45,520 --> 00:28:48,760
<i>which really has enabled them</i>
<i>to get to this position.</i>

528
00:28:48,840 --> 00:28:52,000
<i>'cause not many people are here</i>
<i>after ten years,</i>

529
00:28:52,080 --> 00:28:54,400
more relevant than ever
and growing at a pace

530
00:28:54,480 --> 00:28:57,720
that you would assume this was
their first year, not their tenth.

531
00:28:57,800 --> 00:29:00,640
What do you think motivates us
to keep going?

532
00:29:00,720 --> 00:29:02,280
Legacy.

533
00:29:02,360 --> 00:29:04,680
-I mean for me it's always legacy, but--
-Ego.

534
00:29:04,760 --> 00:29:07,920
I think deep down we've worked so hard
to get to the top that…

535
00:29:08,000 --> 00:29:09,960
-We don't wanna let it go.
-We can't let go now.

536
00:29:10,040 --> 00:29:11,280
Don't wanna be washed.

537
00:29:11,360 --> 00:29:14,240
That's the same reason
why I assume you still post videos

538
00:29:14,320 --> 00:29:15,880
'cause you could stop tomorrow,

539
00:29:15,960 --> 00:29:17,480
-and you would slowly like--
-He has.

540
00:29:17,560 --> 00:29:19,480
He stopped two years ago.

541
00:29:19,560 --> 00:29:21,600
-Sidemen.
-No. But you could stop Sidemen.

542
00:29:21,680 --> 00:29:25,280
-You could stop Sidemen. You could chill.
-I'm down for that. That's a great plan.

543
00:29:25,360 --> 00:29:26,360
So why don't you leave?

544
00:29:26,440 --> 00:29:28,640
He's like, "Can't wait
for this thing to end."

545
00:29:28,720 --> 00:29:30,240
Yeah. I think… I think I'm close.

546
00:29:30,320 --> 00:29:32,480
I think I'm… I think I'm close.

547
00:29:32,560 --> 00:29:34,560
We all laugh when he says it. Yeah…

548
00:29:34,640 --> 00:29:37,160
No. I always hear the…
you can hear the truth in his voice.

549
00:29:37,240 --> 00:29:38,520
The truth in it every time.

550
00:29:38,600 --> 00:29:40,920
-But like what is…
-It gets stronger every time as well.

551
00:29:41,000 --> 00:29:44,640
What keeps you going
from stopping tomorrow?

552
00:29:44,720 --> 00:29:46,240
Because I enjoy it still.

553
00:29:46,320 --> 00:29:47,560
I enjoy, er, I enjoy it.

554
00:29:47,640 --> 00:29:50,400
But also I enjoy the… It's… this stuff.

555
00:29:53,320 --> 00:29:56,880
This is like… and like the shoots…
the shoots I enjoy, it's just…

556
00:29:56,960 --> 00:29:59,680
It's everything
where you are technically in charge.

557
00:30:00,360 --> 00:30:01,360
I guess so. Yeah.

558
00:30:01,440 --> 00:30:03,640
If this was to come to a vote,
you would've said no.

559
00:30:03,720 --> 00:30:04,960
-What do you mean?
-Like this.

560
00:30:05,040 --> 00:30:07,240
-To do this whole piece.
-You'd give a no, innit?

561
00:30:07,320 --> 00:30:08,880
You're all lovely people, but yeah.

562
00:30:11,080 --> 00:30:12,720
-It's not… yeah. I don't know.
-It's fair.

563
00:30:12,800 --> 00:30:14,960
What? So what are you guys gonna…

564
00:30:15,040 --> 00:30:15,920
What's your plan?

565
00:30:16,000 --> 00:30:19,800
-So I see YouTube as the core, the heart.
-The foundation.

566
00:30:19,880 --> 00:30:22,680
-Without YouTube…everything dies.
-That's so smart, man.

567
00:30:22,760 --> 00:30:24,200
So I wouldn't be able to box,

568
00:30:24,280 --> 00:30:26,840
I wouldn't be able to do music
without YouTube.

569
00:30:26,920 --> 00:30:29,320
So I always feel like
I have to post content there

570
00:30:29,400 --> 00:30:31,280
to make sure everything else thrives.

571
00:30:50,520 --> 00:30:53,760
KSI. KSI.

572
00:30:57,560 --> 00:30:59,720
<i>From London, England,</i>

573
00:30:59,800 --> 00:31:03,600
<i>the social media legend, recording artist,</i>

574
00:31:03,680 --> 00:31:07,600
<i>actor, songwriter, rapper,</i>

575
00:31:07,680 --> 00:31:11,480
<i>the undefeated</i>
<i>Misfits cruiserweight champion,</i>

576
00:31:11,560 --> 00:31:15,560
<i>the nightmare,</i>

577
00:31:15,640 --> 00:31:21,280
<i>KSI!</i>

578
00:31:22,520 --> 00:31:27,080
<i>Gonna go for six rounds.</i>
<i>KSI and Temperrr.</i>

579
00:31:27,160 --> 00:31:30,280
<i>This right here</i>
<i>is where the fight's gonna be decided.</i>

580
00:31:30,360 --> 00:31:31,320
<i>KSI said this week,</i>

581
00:31:31,400 --> 00:31:33,880
<i>"I'm willing to eat those</i>
<i>to get to where I wanna get to."</i>

582
00:31:33,960 --> 00:31:35,280
<i>Tommy's gotta stay on his bike.</i>

583
00:31:35,360 --> 00:31:37,120
<i>Don't get lulled</i>
<i>into playing a trade game.</i>

584
00:31:39,320 --> 00:31:41,280
Ooh.

585
00:31:44,440 --> 00:31:47,240
<i>Yeah. Those shots land and they hurt.</i>

586
00:31:47,320 --> 00:31:50,280
<i>Gotta work angles if you're Tommy.</i>
<i>He can't attack in straight lines.</i>

587
00:31:50,360 --> 00:31:52,360
<i>KSI could step back and land a bomb.</i>

588
00:31:57,360 --> 00:31:58,600
<i>Can he get up?</i>

589
00:31:58,680 --> 00:32:00,600
<i>Oh, can he get up?</i>
<i>It's done!</i>

590
00:32:00,680 --> 00:32:02,440
-It's done!
-<i>That's it!</i>

591
00:32:02,520 --> 00:32:06,760
<i>KSI! What a knockout!</i>

592
00:32:06,840 --> 00:32:09,080
<i>-What a knockout.</i>
-<i>Oh, my God.</i>

593
00:32:09,160 --> 00:32:11,200
<i>The winner</i>
<i>by a knockout victory,</i>

594
00:32:11,280 --> 00:32:13,560
<i>still undefeated</i>

595
00:32:13,640 --> 00:32:18,520
<i>and still</i>
<i>the Misfits cruiserweight champion,</i>

596
00:32:18,600 --> 00:32:22,680
<i>KSI!</i>

597
00:32:48,440 --> 00:32:51,720
<i>As soon as he walks out,</i>
<i>I get incredibly nervous.</i>

598
00:32:51,800 --> 00:32:53,240
When he gets punched a little bit,

599
00:32:53,320 --> 00:32:57,480
everyone in the Sidemen and troops
and everyone like that just goes, "No."

600
00:32:57,560 --> 00:33:01,720
And we fear. But in my heart,
I'm just like I know he wins.

601
00:33:03,920 --> 00:33:06,680
Stop boxing. We have videos to make, JJ.

602
00:33:07,800 --> 00:33:09,520
Fuck.

603
00:33:09,600 --> 00:33:11,480
We've got videos to make,

604
00:33:11,560 --> 00:33:15,480
and you're doing camp for six weeks
at a time. Fuck.

605
00:33:22,000 --> 00:33:25,400
<i>Life was interesting</i>
<i>with me and my family.</i>

606
00:33:25,480 --> 00:33:27,440
<i>You know we weren't super rich.</i>

607
00:33:27,520 --> 00:33:31,080
Both my parents were, I guess, immigrants.

608
00:33:31,160 --> 00:33:33,760
<i>They came over from Nigeria</i>

609
00:33:33,840 --> 00:33:38,200
<i>and just put a lot of work</i>
<i>into me and my bro.</i>

610
00:33:38,280 --> 00:33:42,400
Get out.

611
00:33:42,480 --> 00:33:45,120
Hey, guys. Olajide BT,

612
00:33:45,200 --> 00:33:49,080
and today I'm doing a Q&A Sunday
with my bro. Say "hi."

613
00:33:50,880 --> 00:33:51,760
You're such an idiot.

614
00:33:51,840 --> 00:33:55,600
My earliest memory of Deji
was when he…

615
00:33:55,680 --> 00:33:58,880
he couldn't…
couldn't hold his piss

616
00:33:58,960 --> 00:34:01,320
<i>and my mum gave him a bottle.</i>

617
00:34:01,400 --> 00:34:04,000
<i>So he tried peeing in a bottle</i>
<i>and his dick fell out,</i>

618
00:34:04,080 --> 00:34:06,040
<i>and he just starting pissing all over me.</i>

619
00:34:06,120 --> 00:34:09,520
Yeah, I was, that was an experience.

620
00:34:10,120 --> 00:34:13,719
<i>JJ went from this super nerdy,</i>
<i>like, super shy guy</i>

621
00:34:13,800 --> 00:34:16,639
to one of the most famous people
in the country maybe in the world.

622
00:34:16,719 --> 00:34:21,360
<i>You know boxer, rapper,</i>
<i>and also he carried the entire UK scene.</i>

623
00:34:21,440 --> 00:34:24,480
The UK would not be like this
without JJ on YouTube for sure.

624
00:34:24,560 --> 00:34:26,080
Don't let anyone tell you otherwise.

625
00:34:26,159 --> 00:34:28,480
JJ is… he's a funny character.

626
00:34:29,520 --> 00:34:34,719
<i>He's the most egotistical person</i>
<i>and the most humble person simultaneously.</i>

627
00:34:34,800 --> 00:34:36,560
What's up, bro?

628
00:34:36,639 --> 00:34:40,400
And when that camera is on,
his character is in full flow.

629
00:34:40,480 --> 00:34:42,520
So, everything that you know about JJ

630
00:34:42,600 --> 00:34:45,760
is elevated probably
like five times minimum.

631
00:34:45,840 --> 00:34:49,840
-Oh, my God!
-Open the window.

632
00:34:49,920 --> 00:34:52,440
No! There's a bug, bro!
Ah! Get it… get it out, bro.

633
00:34:52,520 --> 00:34:54,960
I'm-a die. I'm-a die. I'm-a die, bro.

634
00:34:55,040 --> 00:34:59,880
Oh, no. Get out! Ah, shit! Shit!

635
00:34:59,960 --> 00:35:04,040
I think my parents' work ethic
is definitely a huge reason

636
00:35:04,120 --> 00:35:05,680
why I'm so successful.

637
00:35:05,760 --> 00:35:07,200
I'm just always grinding.

638
00:35:07,280 --> 00:35:10,040
Like I always have said
that I'm not talented.

639
00:35:10,120 --> 00:35:12,520
I'm just a person
that just works extremely hard.

640
00:35:12,600 --> 00:35:13,880
There's a saying where

641
00:35:13,960 --> 00:35:16,880
if you put 10,000 hours into something
you become a master at it.

642
00:35:16,960 --> 00:35:20,880
And you know I've definitely
had 10,000 hours on YouTube

643
00:35:20,960 --> 00:35:22,760
and that's why I'm in the position I'm in.

644
00:35:25,320 --> 00:35:28,120
♪ <i>The rocks on my wrist</i>
<i>That shit you can't resist ♪</i>

645
00:35:28,200 --> 00:35:30,920
♪ <i>Cash flow, greater than the haters</i>
<i>Hating on my gist ♪</i>

646
00:35:31,000 --> 00:35:34,200
♪ <i>Riding in your face, looking like</i>
<i>I found a damn genie ♪</i>

647
00:35:35,240 --> 00:35:36,880
♪ <i>While I'm in my Lamborghini ♪</i>

648
00:35:36,960 --> 00:35:40,000
♪ <i>La-Lamborghini, La-Lamborghini ♪</i>

649
00:35:40,080 --> 00:35:43,080
♪ <i>Bitch, I know you see me</i>
<i>In my Lamborghini ♪</i>

650
00:35:43,160 --> 00:35:47,080
<i>In 2017, I definitely felt like,</i>
<i>as a YouTuber</i>

651
00:35:47,160 --> 00:35:51,280
there was just no way
you could do music properly.

652
00:35:51,360 --> 00:35:53,960
<i>People struggled to differentiate</i>

653
00:35:54,040 --> 00:35:58,960
between a musician putting out,
you know, heartfelt music

654
00:35:59,040 --> 00:36:00,960
and music that was important to you,

655
00:36:01,040 --> 00:36:05,600
and then also a YouTuber
who's able to make funny random videos.

656
00:36:05,680 --> 00:36:08,440
♪ <i>La-Lamborghini, La-Lamborghini ♪</i>

657
00:36:08,520 --> 00:36:11,280
<i>♪ Ride so quick</i>
<i>You would think I'm Houdini ♪</i>

658
00:36:11,360 --> 00:36:14,880
So I was kind of battling with that aspect

659
00:36:14,960 --> 00:36:21,440
and decided I wanted to become a musician
and really focus on music.

660
00:36:28,840 --> 00:36:34,520
Er…

661
00:36:35,800 --> 00:36:41,840
Obviously this is, er…
this is not an easy, er…

662
00:36:41,920 --> 00:36:43,960
this is not an easy video to make.

663
00:36:44,040 --> 00:36:50,200
I am no longer with the Sidemen.

664
00:36:50,280 --> 00:36:52,760
I think I was just on my computer,
and it came up.

665
00:36:52,840 --> 00:36:55,320
And then the group chat
started popping off like,

666
00:36:55,400 --> 00:36:57,880
"What's going on, JJ?
Why, er, what is this video?

667
00:36:57,960 --> 00:36:59,720
"Like are you serious? Are you not?"

668
00:36:59,800 --> 00:37:01,280
<i>Obviously, I love the guys.</i>

669
00:37:01,360 --> 00:37:03,120
Guys will always be in my heart.

670
00:37:03,200 --> 00:37:06,160
But, er, you know,
all good things come to an end I guess.

671
00:37:06,240 --> 00:37:09,920
JJ is a very trusting guy.

672
00:37:10,000 --> 00:37:14,120
And I know that he had countless people
telling him to leave Sidemen,

673
00:37:14,200 --> 00:37:17,320
"Come to LA. You can be way bigger."
Blah, blah, blah.

674
00:37:17,400 --> 00:37:19,560
Selling him like a proper dream.

675
00:37:19,640 --> 00:37:23,440
So it was a nervous time for all of us
in terms of would he… would he leave?

676
00:37:23,520 --> 00:37:27,600
Why I'm leaving Sidemen? Er…

677
00:37:27,680 --> 00:37:28,920
mainly because of Ethan.

678
00:37:29,000 --> 00:37:31,480
I'd say he was the main reason
I'm leaving.

679
00:37:31,560 --> 00:37:32,480
Can't stand him.

680
00:37:34,320 --> 00:37:35,680
I could see it coming

681
00:37:35,760 --> 00:37:39,280
because it makes sense
why he singled me out

682
00:37:39,360 --> 00:37:43,160
because I'm an easy target
in the sense of like,

683
00:37:43,240 --> 00:37:45,360
I dish it out to everyone, anyway.

684
00:37:45,440 --> 00:37:50,240
At that point that was the, the low point
in the Sidemen arc, I would say.

685
00:37:50,320 --> 00:37:52,920
We were starting to make videos
less together.

686
00:37:53,000 --> 00:37:56,080
JJ was taking his music more seriously.

687
00:37:56,160 --> 00:37:58,560
And it could've been the point
everything fizzled out.

688
00:37:58,640 --> 00:38:02,640
<i>♪ Yeah</i>
<i>Fuck the Sidemen ♪</i>

689
00:38:02,720 --> 00:38:06,360
<i>♪ Nigga living better, I don't need them ♪</i>

690
00:38:06,440 --> 00:38:10,080
<i>♪ Ethan looking bigger</i>
<i>I can see them ♪</i>

691
00:38:10,160 --> 00:38:12,920
<i>♪ Talking about them tits</i>
<i>Go and feed them ♪</i>

692
00:38:13,000 --> 00:38:15,240
<i>♪ Babies with your titty milk ♪</i>

693
00:38:15,320 --> 00:38:16,600
<i>♪ Bitch, don't fuck with me ♪</i>

694
00:38:17,960 --> 00:38:21,520
I woke up in bed
with my girlfriend at the time, who said,

695
00:38:21,600 --> 00:38:23,720
"Hey, have you seen
what JJ's just uploaded?"

696
00:38:23,800 --> 00:38:25,120
So I wake up like this.

697
00:38:25,200 --> 00:38:29,400
I'm watching it on my phone thinking,
"What on earth's happening?"

698
00:38:29,480 --> 00:38:32,680
<i>I do have some sort of like pride</i>
<i>in myself a little bit like,</i>

699
00:38:32,760 --> 00:38:35,360
<i>"I will do something."</i>

700
00:38:35,440 --> 00:38:38,640
I will perform to what you want me to
if you think I'm not going to

701
00:38:38,720 --> 00:38:42,480
'cause I bet he didn't expect me to have
a whole thing out 24 hours later.

702
00:38:42,560 --> 00:38:46,080
And that's what I really liked about it,
him releasing that

703
00:38:46,160 --> 00:38:48,280
because you can tell by the songs,

704
00:38:48,360 --> 00:38:51,280
music's not my forte in the slightest,
right?

705
00:38:51,360 --> 00:38:54,640
<i>But the fact that he might wake up</i>
<i>and go on his phone and go,</i>

706
00:38:54,720 --> 00:38:56,360
<i>"Really? Like Ethan did that?"</i>

707
00:38:56,440 --> 00:38:58,400
That's the… that was the W for me.

708
00:39:16,320 --> 00:39:20,320
What the fuck is this shit?
Man, you know I've gotta react to this.

709
00:39:20,440 --> 00:39:22,600
<i>♪ No, Ethan, stop that</i>
<i>Please stop that ♪</i>

710
00:39:22,680 --> 00:39:23,600
<i>♪ I beg you stop that ♪</i>

711
00:39:23,680 --> 00:39:25,200
<i>♪ Erm, no sorry ♪</i>

712
00:39:25,280 --> 00:39:26,840
<i>♪ You asked for this, ready? ♪</i>

713
00:39:26,920 --> 00:39:29,200
Erm, no, sorry. Fuck off.

714
00:39:32,400 --> 00:39:34,600
Never made a diss?
What the fuck is this then?

715
00:39:34,680 --> 00:39:38,440
"Behzinga Drama,
KSI and Ricegum diss track."

716
00:39:38,520 --> 00:39:39,440
It's like…

717
00:39:39,520 --> 00:39:43,240
The diss track thing. My eyes lit up,
like it was a perfect opportunity.

718
00:39:43,320 --> 00:39:45,880
Like I'd always liked doing like…

719
00:39:45,960 --> 00:39:47,880
we used to in these Skype calls
we used to have.

720
00:39:47,960 --> 00:39:49,920
We used to just sit there
and do rap battles.

721
00:39:50,000 --> 00:39:51,080
So we'd sync up a beat.

722
00:39:51,160 --> 00:39:53,680
We'd all be hearing,
and we'd just like rap at each other,

723
00:39:53,760 --> 00:39:55,440
which I always really enjoyed.

724
00:39:55,520 --> 00:39:57,760
As soon as I figured out
diss tracks were happening,

725
00:39:57,840 --> 00:39:59,680
I was like,
"I could do a diss track here."

726
00:40:21,240 --> 00:40:23,080
It's the best diss track I've ever heard.

727
00:40:23,160 --> 00:40:25,600
The first time I heard of the Sidemen

728
00:40:25,680 --> 00:40:30,760
was actually Harry's diss track against JJ

729
00:40:30,840 --> 00:40:32,640
<i>'cause we were beefing at the time,</i>

730
00:40:32,720 --> 00:40:35,160
and Harry made the diss track.
I thought it was awesome.

731
00:40:44,840 --> 00:40:50,440
When I first heard Harry's diss track,
I was pissed because he went in,

732
00:40:50,520 --> 00:40:53,560
and I was like,
"Bro, what the fuck are you doing?"

733
00:40:53,640 --> 00:40:57,560
<i>I was in America at the time,</i>
<i>and I was like so angry.</i>

734
00:40:57,640 --> 00:41:01,920
So I was like, "All right. Calm, bless.
Like we're gonna go down this route."

735
00:41:02,000 --> 00:41:05,360
And then that's when I decided
to make "Little Boy".

736
00:41:18,800 --> 00:41:20,160
You know what, that's probably…

737
00:41:20,240 --> 00:41:23,760
that's one of the first times JJ
actually started to shine as like raw.

738
00:41:23,840 --> 00:41:26,200
His words and his music,
is actually hitting, you know?

739
00:41:26,280 --> 00:41:27,160
It's hitting like…

740
00:41:27,240 --> 00:41:29,640
Even though it was comical, it was fun,
it was just in jest,

741
00:41:29,720 --> 00:41:31,800
it actually started to let them
shine through

742
00:41:31,880 --> 00:41:33,960
as like, "We're making music, you know?"

743
00:41:34,040 --> 00:41:35,680
Like, "We're dissing, saying things,

744
00:41:35,760 --> 00:41:37,720
hitting with music,
thinking about what we do,

745
00:41:37,800 --> 00:41:40,800
thinking about the beat,
the beat switch, the cut-outs, the video."

746
00:41:54,840 --> 00:41:56,280
<i>If there was no diss tracks,</i>

747
00:41:56,360 --> 00:41:59,800
<i>JJ might not have taken his music</i>
<i>as seriously as he's taking it now.</i>

748
00:42:01,040 --> 00:42:03,320
That was a sick time. Can't be done again.

749
00:42:16,920 --> 00:42:20,480
You know what? I was surprised
to hear Simon spit that quick.

750
00:42:20,560 --> 00:42:22,520
He done a sick job.

751
00:42:23,160 --> 00:42:28,440
And that video, we filmed it in, like,
an evening at some petrol station

752
00:42:28,520 --> 00:42:30,760
and then I had the edit up
ready the next day.

753
00:42:30,840 --> 00:42:34,480
And I remember the moment
of when he clicked the "upload" button.

754
00:42:34,560 --> 00:42:39,640
And then as soon as you hit refresh to see
how many views you've got. It said 40,000.

755
00:42:39,720 --> 00:42:42,200
I'm not kidding.
It was literally 30 seconds.

756
00:42:42,280 --> 00:42:43,640
That's insane.

757
00:42:43,720 --> 00:42:48,440
I think it was just a good way
that we could all have fun, get views,

758
00:42:48,520 --> 00:42:52,160
and that's about it really, to be honest.
But then it ended up spiralling.

759
00:42:52,240 --> 00:42:56,840
Okay. "You're a korma, I'm a vindaloo.

760
00:42:56,920 --> 00:43:01,640
When you're a bad boy,
Yinka grabs the shoe."

761
00:43:01,720 --> 00:43:03,800
"While you're out trying to fuck groupies,

762
00:43:03,880 --> 00:43:08,560
I got your mum twerking
for my rupees."

763
00:43:08,640 --> 00:43:10,960
<i>It's impossible to put a value</i>

764
00:43:11,040 --> 00:43:14,520
<i>on how lucrative the diss tracks</i>
<i>ended up being</i>

765
00:43:14,600 --> 00:43:17,240
<i>by the complete coincidence</i>
<i>that we fell into them.</i>

766
00:43:17,320 --> 00:43:19,800
But I would say
on the diss track videos alone,

767
00:43:19,880 --> 00:43:23,320
it was probably
half-a-million pounds' worth of revenue.

768
00:43:23,400 --> 00:43:24,760
And then if you talk about

769
00:43:24,840 --> 00:43:27,680
how much viewership and attention
it drove towards us,

770
00:43:27,760 --> 00:43:29,560
several times that in the long run.

771
00:43:30,320 --> 00:43:32,840
<i>It rallied all of these fans.</i>

772
00:43:32,920 --> 00:43:35,040
<i>It created this huge content opportunity</i>

773
00:43:35,120 --> 00:43:38,120
<i>that actually made the Sidemen bigger</i>
<i>than it had ever been.</i>

774
00:43:39,920 --> 00:43:43,240
<i>Ultimately, I'm still in the Sidemen</i>
<i>because they're my boys.</i>

775
00:43:45,240 --> 00:43:50,320
Yeah I know it's hard work making,
you know, my dreams come true

776
00:43:50,400 --> 00:43:54,360
<i>as well as doing stuff with the Sidemen</i>
<i>and making our dreams together come true</i>

777
00:43:54,440 --> 00:43:58,960
<i>but it's what I'm willing to do</i>
<i>to make sure me and them are good.</i>

778
00:43:59,040 --> 00:44:02,280
Yeah. Just 'cause they're my boys, man.

779
00:44:12,440 --> 00:44:14,720
<i>With the cheap</i>
<i>versus expensive videos,</i>

780
00:44:14,800 --> 00:44:16,120
<i>it becomes very personal</i>

781
00:44:17,520 --> 00:44:21,400
<i>'cause it's very hard to see past the fact</i>
<i>that one team are having a great time…</i>

782
00:44:23,360 --> 00:44:24,960
Oh, this is my holiday.

783
00:44:25,040 --> 00:44:26,560
<i>They've got lots of cool experiences.</i>

784
00:44:26,640 --> 00:44:28,760
Oh, yes.

785
00:44:28,840 --> 00:44:30,160
<i>And you're stuck on the bad team.</i>

786
00:44:30,240 --> 00:44:31,680
Have we got some bug spray?

787
00:44:31,760 --> 00:44:34,400
-That bag.
-I want it. Where is it?

788
00:44:34,480 --> 00:44:37,560
Behind the scenes with the boys,
it turns into like, "What the hell?"

789
00:44:37,640 --> 00:44:42,360
So literally we've been given
a camping spot

790
00:44:42,440 --> 00:44:45,560
that is just riddled with…
with literally stinging nettle.

791
00:44:45,640 --> 00:44:48,800
<i>The audience don't wanna see</i>
<i>the bad team have a great time.</i>

792
00:44:48,880 --> 00:44:52,280
They wanna see the bad team suffer
'cause the suffering is the content.

793
00:44:55,880 --> 00:44:59,000
I've more than accepted fate.
We are in a fucking shithole.

794
00:44:59,080 --> 00:45:00,320
We are camping on rock.

795
00:45:00,400 --> 00:45:03,520
We have a rock formation
in our fucking tent.

796
00:45:03,600 --> 00:45:06,720
Can we do a hostile takeover
of the other campsite?

797
00:45:06,800 --> 00:45:08,440
Are you eating already?

798
00:45:08,520 --> 00:45:10,400
Fuck off. I'm in my happy space.

799
00:45:13,320 --> 00:45:15,000
I'm eating a sausage in a forest.

800
00:45:16,400 --> 00:45:19,600
Okay. So we've returned to,
now, the bad team.

801
00:45:19,680 --> 00:45:23,600
Now to get abused and attacked
for making them be on the bad team.

802
00:45:23,680 --> 00:45:25,000
Er, piss off.

803
00:45:26,640 --> 00:45:28,160
-Is he here?
-Yeah, he is here.

804
00:45:28,240 --> 00:45:30,200
Piss off, you fucking big head.

805
00:45:30,280 --> 00:45:32,360
God, what a spot.

806
00:45:32,440 --> 00:45:34,120
Does he want us to reply to him?

807
00:45:36,240 --> 00:45:39,920
Oh, no. You don't look very happy.
This is the worst one you've ever done.

808
00:45:40,000 --> 00:45:41,080
-Why?
-It's awful.

809
00:45:41,160 --> 00:45:42,000
Sit down.

810
00:45:42,080 --> 00:45:43,920
-I got a present for you.
-No, no. Take a seat.

811
00:45:44,000 --> 00:45:45,960
-Oh, it's like a council.
-Yeah. Take a seat.

812
00:45:46,040 --> 00:45:48,040
-Welcome to, er--
-Hang on, two secs.

813
00:45:51,360 --> 00:45:54,240
-Welcome to Team Tent.
-Team Tent? Nice.

814
00:45:54,320 --> 00:45:55,720
Team Tent up in this bitch.

815
00:45:55,800 --> 00:45:58,520
<i>I actually went and visited</i>
<i>the, er, bad team</i>

816
00:45:58,600 --> 00:46:02,840
and their moods were not…
in the greatest of ways.

817
00:46:02,920 --> 00:46:06,640
-Sack these ones off.
-What the fuck is this game?

818
00:46:06,720 --> 00:46:08,200
Ethan as well 'cause at that time,

819
00:46:08,280 --> 00:46:10,640
Ethan hadn't really experienced
being on a good team

820
00:46:10,720 --> 00:46:11,680
<i>so I feel like it's, er,</i>

821
00:46:11,760 --> 00:46:14,920
<i>bottled up frustration had occurred</i>
<i>from being on the bad team.</i>

822
00:46:15,000 --> 00:46:17,560
What does the new card say, er, this is…

823
00:46:17,640 --> 00:46:22,440
"Congratulations you've come out on top
from bad to good. Get ready to swap."

824
00:46:24,040 --> 00:46:24,920
Oh.

825
00:46:25,000 --> 00:46:26,480
So you're happy now, yeah?

826
00:46:27,960 --> 00:46:28,840
Go nuts, bro.

827
00:46:28,920 --> 00:46:33,040
We've been eating dog food, bro.
We've been through the worst of it.

828
00:46:33,120 --> 00:46:34,840
Listen, I'm trying to work
with you.

829
00:46:34,920 --> 00:46:36,400
-But I'll…
-One of you come.

830
00:46:36,480 --> 00:46:38,600
We've done the worst.
What's the point in swapping?

831
00:46:38,680 --> 00:46:39,960
-Tobi, go.
-Why are you…

832
00:46:40,040 --> 00:46:42,360
How are you… how are you upset
about getting a good deal?

833
00:46:42,440 --> 00:46:43,800
No, 'cause it's pointless.

834
00:46:43,880 --> 00:46:45,240
They come here and do everything?

835
00:46:45,320 --> 00:46:46,360
-One person.
-I don't care.

836
00:46:46,440 --> 00:46:48,480
-Bro, just go. Ethan, just go.
-I ain't going.

837
00:46:48,560 --> 00:46:50,440
No. Me and Behz aren't going.

838
00:46:50,520 --> 00:46:53,200
-Vik… No.
-We're in this life. Tobi, go. Tobi, go.

839
00:46:53,280 --> 00:46:55,000
No. This is good.

840
00:46:55,080 --> 00:46:57,080
'Cause look, look, look, you, look get…

841
00:46:57,160 --> 00:47:00,600
They ain't eating the dog food.
They gonna come… listen, I'll get vexed.

842
00:47:00,680 --> 00:47:03,320
They're gonna come here.
They ain't been eating the dog food, bro.

843
00:47:03,400 --> 00:47:04,640
-Just work with him.
-You, go.

844
00:47:04,720 --> 00:47:07,120
-Me and Behz can't go.
-Why is this so hard?

845
00:47:07,200 --> 00:47:08,480
We've done it already!

846
00:47:08,560 --> 00:47:11,240
-What's the point in swapping?
-'Cause you get… a great night.

847
00:47:11,320 --> 00:47:14,520
We get a great night, but I'm going home!
I'd rather get in the cab and fuck off!

848
00:47:18,080 --> 00:47:20,280
I'm so glad I've seen this footage.
This is amazing.

849
00:47:20,360 --> 00:47:22,280
Yeah, it's funny.
That was my hot-headedness.

850
00:47:22,360 --> 00:47:25,160
-It's fine it got 30 million views.
-You've done well, mate.

851
00:47:25,240 --> 00:47:26,120
Oh, damn.

852
00:47:26,200 --> 00:47:28,800
That's the only one, I think,
I've ever had with you ever.

853
00:47:28,880 --> 00:47:31,480
-What like argument that--
-Yeah, yeah. Like proper argument.

854
00:47:31,560 --> 00:47:34,080
No, no. Let's be honest.
We've fallen out a few times.

855
00:47:34,160 --> 00:47:37,080
-I feel like you're always involved.
-Not always.

856
00:47:37,160 --> 00:47:40,360
Even if he's not involved,
he gets involved. He loves it.

857
00:47:40,440 --> 00:47:41,760
-We didn't even know.
-I did. I…

858
00:47:41,840 --> 00:47:43,400
It would involve you, me, or you.

859
00:47:43,480 --> 00:47:45,600
Yeah, yeah. Yeah, yeah, yeah.

860
00:47:45,680 --> 00:47:47,080
It's us three. Little trifecta.

861
00:47:47,160 --> 00:47:48,200
Harry, have you ever--

862
00:47:48,280 --> 00:47:50,320
No. But I love
watching it from the outside.

863
00:47:50,400 --> 00:47:52,120
I love a little bit of that.

864
00:47:52,200 --> 00:47:53,560
He's… he's like a pot stirrer.

865
00:47:53,640 --> 00:47:58,080
He's like a pot stirrer. I'm like…
I try and be like… I try and help guys.

866
00:47:58,160 --> 00:47:59,120
Just like a counsellor.

867
00:47:59,200 --> 00:48:02,920
I try and explain and it doesn't work.
Vik does the same. Tobi does the same.

868
00:48:03,000 --> 00:48:05,760
He just sits there and goes, "Ooh."

869
00:48:05,840 --> 00:48:09,680
We're seven very different personalities
but somehow it all just works naturally.

870
00:48:20,240 --> 00:48:23,720
"Your nose looks like
it's on a snapchat filter 24/7."

871
00:48:27,000 --> 00:48:29,760
"Hey, Slender,
how comes you have cum in your hair?"

872
00:48:33,200 --> 00:48:36,280
The interesting part
of being on social media

873
00:48:36,360 --> 00:48:42,040
is that you have an ability to be able
to see and respond very quickly.

874
00:48:42,120 --> 00:48:48,040
But with that, trolling and mental health
has become a real topic of conversation.

875
00:48:48,120 --> 00:48:50,960
"What is the difference
between Vikkstar and a tree?

876
00:48:51,040 --> 00:48:54,480
"Nothing. They're both hollow
on the inside and brown on the outside."

877
00:48:56,840 --> 00:48:59,600
<i>Instant feedback</i>
<i>can be really toxic.</i>

878
00:48:59,680 --> 00:49:01,560
<i>It can be very, very detrimental,</i>

879
00:49:01,640 --> 00:49:06,520
especially when you consider the age
of a lot of these creators.

880
00:49:06,600 --> 00:49:08,880
Well, this one's just foul.
He's like the at and the…

881
00:49:08,960 --> 00:49:11,040
the at might as well be a tweet itself.

882
00:49:11,120 --> 00:49:15,240
Behzinga, a fat cunt, says…

883
00:49:15,320 --> 00:49:18,480
See? I'm done already.

884
00:49:22,920 --> 00:49:27,560
Oh… @behzinga.

885
00:49:27,640 --> 00:49:29,960
"You are so fat it's embarr-is-ing.

886
00:49:30,040 --> 00:49:32,880
I laughed so much when I heard
that you cried every day after school

887
00:49:32,960 --> 00:49:34,240
because you were bullied,

888
00:49:34,320 --> 00:49:36,800
just because you are so ugly and fat.
Ha, ha, ha."

889
00:49:47,240 --> 00:49:52,960
<i>It's 4:50 in the morning.</i>
<i>So, yeah, it's been a long day.</i>

890
00:49:53,040 --> 00:49:57,840
From my lighting, I look okay,
but I don't know, now I look like shit.

891
00:49:57,920 --> 00:49:59,480
I look like utter shit.

892
00:50:08,600 --> 00:50:11,080
<i>Ethan got</i>
<i>a lot of negative comments.</i>

893
00:50:11,160 --> 00:50:15,400
<i>People online find your weakness</i>
<i>and pounce on that.</i>

894
00:50:15,480 --> 00:50:20,080
So I imagine it would've been really hard.

895
00:50:20,160 --> 00:50:23,920
You could get 368 comments, right?

896
00:50:24,000 --> 00:50:28,400
<i>Seven of those will be horrific,</i>
<i>hateful comments</i>

897
00:50:28,480 --> 00:50:30,880
<i>but the other 300-odd are really nice,</i>

898
00:50:30,960 --> 00:50:33,160
<i>but your brain completely blanks them</i>

899
00:50:33,240 --> 00:50:36,080
<i>'cause you pay attention to the seven</i>
<i>that are ripping you down.</i>

900
00:50:37,720 --> 00:50:40,400
<i>I wouldn't say I was aware</i>

901
00:50:40,480 --> 00:50:43,160
<i>that Ethan was depressed about his weight</i>
<i>back in 2018.</i>

902
00:50:43,240 --> 00:50:46,840
<i>But I feel like there was some more signs</i>
<i>that he wasn't the happiest.</i>

903
00:50:51,200 --> 00:50:56,080
Oh, no. Oh, no.

904
00:50:56,160 --> 00:51:00,200
When you're happy with yourself,
making three videos a day is a breeze

905
00:51:00,280 --> 00:51:02,280
because you're doing something you love
and think,

906
00:51:02,360 --> 00:51:04,320
"Yeah, cool.
I can't wait to click upload."

907
00:51:04,400 --> 00:51:06,480
<i>When you're not happy within yourself,</i>

908
00:51:06,560 --> 00:51:09,800
<i>it's almost like people expect</i>
<i>three videos a day.</i>

909
00:51:09,880 --> 00:51:12,320
<i>I don't feel good enough</i>
<i>to post three videos a day,</i>

910
00:51:12,400 --> 00:51:16,240
<i>and it's only so long</i>
<i>you can burn that end of it</i>

911
00:51:16,320 --> 00:51:18,440
<i>before it bites you</i>
<i>and that's where I think I…</i>

912
00:51:18,520 --> 00:51:22,000
<i>I got to a point where</i>
<i>I just wasn't happy at all.</i>

913
00:51:23,280 --> 00:51:27,040
<i>When Ethan was at his lowest,</i>
<i>he kept everything to himself a lot.</i>

914
00:51:27,120 --> 00:51:29,000
<i>So I wish he'd spoken to us</i>

915
00:51:29,080 --> 00:51:31,760
'cause we could've helped
in any way we could.

916
00:51:31,840 --> 00:51:33,360
In my head, like I feel like

917
00:51:33,440 --> 00:51:35,520
I should've picked up
on things a little bit earlier

918
00:51:35,600 --> 00:51:39,360
but, at the same time,
I was out a lot, drinking loads,

919
00:51:39,440 --> 00:51:41,200
<i>so that was pretty normal for me.</i>

920
00:51:42,240 --> 00:51:44,880
<i>He was drinking a lot</i>
<i>but wasn't really going out as much,</i>

921
00:51:44,960 --> 00:51:49,360
<i>so he would just stay at home</i>
<i>and drink while playing video games.</i>

922
00:51:49,440 --> 00:51:51,720
It definitely got to a point
where like look we…

923
00:51:51,800 --> 00:51:54,720
we've gone through a whole bottle of JD
in one night.

924
00:51:54,800 --> 00:51:57,480
Like that was probably where
I started raising eyebrows.

925
00:51:59,600 --> 00:52:01,960
<i>Bottles of Jack Daniels</i>
<i>were going quickly.</i>

926
00:52:02,880 --> 00:52:06,640
<i>I think like 250 quids' worth of weed</i>
<i>a week. That's nuts.</i>

927
00:52:08,760 --> 00:52:11,760
I said, "Listen it's fine.
Like, I'm okay. I'm in control of it."

928
00:52:11,840 --> 00:52:13,720
Bollocks.
I wasn't in control of it at all.

929
00:52:13,800 --> 00:52:17,920
I'm exhausted and… and the expectation
is getting the better of me, I think.

930
00:52:18,000 --> 00:52:20,040
I think it's just getting
the better of me.

931
00:52:20,120 --> 00:52:21,960
I've been running myself into the ground

932
00:52:22,040 --> 00:52:25,120
till like 4:00 or 5:00,
half past 5:00 in the morning

933
00:52:25,200 --> 00:52:27,640
and like, "I do not feel okay."

934
00:52:34,640 --> 00:52:38,760
<i>I knew I was a burden,</i>
<i>like a shit person to be around.</i>

935
00:52:38,840 --> 00:52:41,200
<i>So it was tough, mentally.</i>

936
00:52:42,320 --> 00:52:46,280
<i>I've had like the thoughts of like,</i>
<i>"Oh, this is shit.</i>

937
00:52:47,120 --> 00:52:49,960
<i>If I whack myself off,</i>
<i>then this all ends."</i>

938
00:52:56,920 --> 00:52:58,040
<i>It's really dark, right,</i>

939
00:52:58,120 --> 00:53:01,240
<i>'cause I know there's a big bridge</i>
<i>with like concrete pillars on it.</i>

940
00:53:03,200 --> 00:53:07,200
<i>So that was like,</i>
<i>"Oh, I know where I could do it."</i>

941
00:53:09,760 --> 00:53:12,280
<i>And that's a horrible thought process.</i>

942
00:53:12,360 --> 00:53:17,280
<i>It was more like, "That's it. Cool. Done."</i>

943
00:53:27,640 --> 00:53:33,880
I had a knocking at my door
at, like… literally like 3:00, 4:00 a.m.

944
00:53:34,760 --> 00:53:36,600
And it was Ethan's girlfriend at the time,

945
00:53:36,680 --> 00:53:40,960
and she's telling me that he's, erm,
been drinking and he's gone out,

946
00:53:41,040 --> 00:53:44,240
and he's taken the car,
and she doesn't know where he is.

947
00:53:44,320 --> 00:53:45,800
He's not answering his phone.

948
00:53:45,880 --> 00:53:50,240
And I'm like…
I didn't know what to do really, er, like,

949
00:53:50,320 --> 00:53:53,520
"What do I do? Do I call the police
and tell them my friend's drink driving?"

950
00:53:53,600 --> 00:53:55,680
Like I'm trying to find out where he is.

951
00:53:55,760 --> 00:53:57,960
I was kind of just in a state of…

952
00:53:59,800 --> 00:54:02,200
I don't know, confusion, really.

953
00:54:02,280 --> 00:54:06,000
I mean, at that point,
you know, we're all…

954
00:54:06,080 --> 00:54:12,720
we're all fearing for our… one of our
best friend's lives kind of thing. Erm…

955
00:54:17,880 --> 00:54:19,080
<i>I just broke down.</i>

956
00:54:19,160 --> 00:54:23,640
<i>I just broke down and just said like,</i>
<i>"I can't do it, man. I can't do it."</i>

957
00:54:23,720 --> 00:54:25,160
<i>It's like a relief moment like,</i>

958
00:54:25,240 --> 00:54:28,240
<i>the crying on my friend,</i>
<i>it's like a relief moment.</i>

959
00:54:28,320 --> 00:54:32,280
<i>Like you can finally start getting</i>
<i>across to someone that,</i>

960
00:54:32,360 --> 00:54:37,360
<i>"I'm so done, man. I've reached my limit.</i>
<i>I need help."</i>

961
00:54:37,440 --> 00:54:39,640
And that's, again,
it comes with the pride thing.

962
00:54:39,720 --> 00:54:43,280
You've gotta be able to drop this pride,
this act, this ego of thinking,

963
00:54:43,360 --> 00:54:47,480
"Oh, it'll get better. I'll be all right.
Oh, you'll be fine. I can get through it."

964
00:54:47,560 --> 00:54:50,640
So just speak to people.
You have to do it.

965
00:54:50,720 --> 00:54:53,160
You have to open up.
You have to speak to people.

966
00:54:53,240 --> 00:54:57,480
Ethan's story made the friendship group
a lot stronger,

967
00:54:57,560 --> 00:55:01,480
erm, because we were now more aware
of things going on.

968
00:55:01,560 --> 00:55:04,120
<i>Because before that,</i>
<i>you hear about these things,</i>

969
00:55:04,200 --> 00:55:05,440
but you're not really tuned in.

970
00:55:05,520 --> 00:55:07,360
You don't think it's gonna be your friends

971
00:55:07,440 --> 00:55:09,240
that are going through this.

972
00:55:09,320 --> 00:55:13,000
So I think that was… a big wake-up call
for everyone, honestly.

973
00:55:14,000 --> 00:55:16,240
-Mate.
-Yes, bro.

974
00:55:20,280 --> 00:55:21,600
Right, turn side on.

975
00:55:21,680 --> 00:55:24,080
-This way? Back.
-Yeah.

976
00:55:24,160 --> 00:55:29,760
Here we go. How big is Behzinga? 103.1 kg.

977
00:55:29,840 --> 00:55:33,600
<i>With Ethan,</i>
<i>I was personally inspired by his journey.</i>

978
00:55:33,680 --> 00:55:37,920
He went through a lot of personal growth
during that time

979
00:55:38,000 --> 00:55:40,640
<i>and I think what's been really fundamental</i>

980
00:55:40,720 --> 00:55:45,760
is his ability to be able
to really be raw with it.

981
00:55:46,800 --> 00:55:49,600
Nine, eight, come on. Come on, come on.

982
00:55:49,680 --> 00:55:50,560
Keep pushing.

983
00:55:50,640 --> 00:55:51,720
Push, push. Don't stop.

984
00:55:51,800 --> 00:55:53,760
Six, five, four, three, two, one.

985
00:55:53,840 --> 00:55:56,040
Time. Well done.

986
00:55:56,920 --> 00:55:57,800
Not a joke.

987
00:55:57,880 --> 00:55:59,760
<i>To see someone pull through that,</i>

988
00:55:59,840 --> 00:56:02,680
<i>and what we have seen</i>
<i>in the past couple of years as well,</i>

989
00:56:02,760 --> 00:56:05,640
is that a lot of men
don't get the support they need.

990
00:56:06,600 --> 00:56:08,480
<i>And I think to see that</i>

991
00:56:08,560 --> 00:56:13,760
<i>shows that the new generation</i>
<i>have something relatable to look at</i>

992
00:56:13,840 --> 00:56:16,400
and see that
if they were ever in that situation,

993
00:56:16,480 --> 00:56:17,760
there's always a way out.

994
00:56:17,840 --> 00:56:21,400
Well, hello. Welcome to 2019
on the Behzinga channel.

995
00:56:21,480 --> 00:56:24,240
How are you? I hope you're, er,
gonna have a great year.

996
00:56:24,320 --> 00:56:26,440
I messed that up with my mouth
but we're here.

997
00:56:27,200 --> 00:56:29,720
-Let's say Ethan got big again.
-Yeah.

998
00:56:29,800 --> 00:56:31,680
Don't worry, he is.

999
00:56:31,760 --> 00:56:34,880
How do you… but now… knowing
things he's gone through as well, like--

1000
00:56:34,960 --> 00:56:37,920
Yeah. No, I… no, no, no.
I know he's gone through…

1001
00:56:38,000 --> 00:56:39,960
He's gone through a lot of pizzas.

1002
00:56:42,320 --> 00:56:46,240
I can hear his mind working.

1003
00:56:46,320 --> 00:56:48,800
You lot.

1004
00:56:49,680 --> 00:56:52,440
I think it's like… just British culture
at the same time as well,

1005
00:56:52,520 --> 00:56:55,520
like we're all brought up on
bringing each other down.

1006
00:56:55,600 --> 00:56:58,400
-You tease your mates.
-Yeah, like lad humour. Is that right?

1007
00:56:58,480 --> 00:57:00,320
That's so sad.

1008
00:57:00,400 --> 00:57:03,680
I tell you the difference, yeah?
Straight up as the person who it is. Okay.

1009
00:57:03,760 --> 00:57:06,320
You lot, I know at the end of the day,

1010
00:57:06,400 --> 00:57:08,960
if someone come up to me
and said the stuff that you say…

1011
00:57:09,040 --> 00:57:10,320
-You'd say…
-Oh, no. Don't get…

1012
00:57:10,400 --> 00:57:13,200
-They'll get slapped.
-You say, "Who do you think you are?"

1013
00:57:13,280 --> 00:57:17,440
So it comes down to the YouTube audience
thinking they are one of your mates.

1014
00:57:17,520 --> 00:57:20,320
So the major problem from it
came these random people…

1015
00:57:20,400 --> 00:57:21,240
All the time.

1016
00:57:21,320 --> 00:57:23,160
Anywhere, bro,
on the field playing football.

1017
00:57:23,240 --> 00:57:24,880
-Fat
-Yeah, yeah, yeah.

1018
00:57:24,960 --> 00:57:27,120
You're thinking, "You don't even know me."

1019
00:57:27,200 --> 00:57:30,560
But our… our humour is now…
everyone sees it,

1020
00:57:30,640 --> 00:57:33,280
-and they think they're in on it.
-They're a part as well.

1021
00:57:33,360 --> 00:57:35,240
-They feel part of the group.
-In real life,

1022
00:57:35,320 --> 00:57:38,160
I'd be anywhere, bro.
Er, or like I'd be going somewhere,

1023
00:57:38,240 --> 00:57:39,600
"Oh, you fat, whatever."

1024
00:57:39,680 --> 00:57:41,480
And it's like, "What do you want me to do?

1025
00:57:41,560 --> 00:57:42,520
"I don't know you."

1026
00:57:42,600 --> 00:57:43,640
I don't know you, yeah.

1027
00:57:43,720 --> 00:57:46,760
-You've just met me and abused me.
-It's true. Yeah, actually.

1028
00:57:46,840 --> 00:57:49,320
Imagine I come up to you and just went,
"You fat loser."

1029
00:57:49,400 --> 00:57:52,360
You'd be like,
"Ah. All right, bro. Chill out."

1030
00:57:52,440 --> 00:57:53,400
Shit, yeah.

1031
00:57:53,480 --> 00:57:56,800
-Now as we're actual adults now…
-Yeah.

1032
00:57:56,880 --> 00:58:02,200
…I think when someone is clearly not
in the space, their minds are normally in,

1033
00:58:02,280 --> 00:58:05,560
people do even in group chats
will just say like, "Everyone good?"

1034
00:58:05,640 --> 00:58:07,840
And it can be a one question,
but that's all it needs.

1035
00:58:07,920 --> 00:58:09,720
To be honest, it's like maturing, I think.

1036
00:58:09,800 --> 00:58:13,680
But also we grew up in a generation
where mental health wasn't talked about.

1037
00:58:13,760 --> 00:58:16,600
At school, you wouldn't talk about it.
You'd never have like…

1038
00:58:16,680 --> 00:58:17,640
No. Not a chance.

1039
00:58:17,720 --> 00:58:19,840
We've never been taught any of this stuff

1040
00:58:19,920 --> 00:58:22,640
and then we're dealing
with millions of people watching us.

1041
00:58:22,720 --> 00:58:23,920
How do you teach someone…

1042
00:58:24,000 --> 00:58:28,080
You don't. You can't be online
and have really thin skin.

1043
00:58:28,160 --> 00:58:29,480
We learnt that quick.

1044
00:58:29,560 --> 00:58:33,000
You've gotta realise that this is
part and parcel of broadcasting yourself.

1045
00:58:33,080 --> 00:58:34,640
Did anyone go like therapy or anything?

1046
00:58:34,720 --> 00:58:36,840
I've been to therapy. Yeah, yeah.

1047
00:58:36,920 --> 00:58:39,320
When I went to therapy,
I literally just spoke.

1048
00:58:39,400 --> 00:58:42,600
It was someone to listen,
and as I'm talking and saying how I feel,

1049
00:58:42,680 --> 00:58:46,040
I'm also processing it and understanding
and then dealing with it.

1050
00:58:46,120 --> 00:58:47,920
You find yourself
answering your questions.

1051
00:58:48,000 --> 00:58:50,360
Basically I figured it out for myself.
Yeah, yeah.

1052
00:58:50,440 --> 00:58:53,560
So you find benefit
from therapy, right?

1053
00:58:53,640 --> 00:58:56,160
Yeah. No, I thought therapy
was extremely helpful.

1054
00:58:56,240 --> 00:58:59,760
She gave me the key to open these doors
and I was like, "Oh, wow."

1055
00:58:59,840 --> 00:59:03,760
I realised, "Oh, okay.
I now know what I want to do,

1056
00:59:03,840 --> 00:59:08,200
and how to get there,
and you know, what's… best for me.

1057
00:59:08,280 --> 00:59:10,960
And you know, er, something as simple
as saying "no."

1058
00:59:11,040 --> 00:59:13,400
Like I've said "no" to so many things now

1059
00:59:13,480 --> 00:59:15,440
because I'm like,
I don't have to say "yes."

1060
00:59:15,520 --> 00:59:17,760
-I don't have to always please people.
-Mmm-hmm.

1061
00:59:17,840 --> 00:59:19,440
The reason why I would always say "yes"

1062
00:59:19,520 --> 00:59:22,640
is because in my childhood,
I'd always say "yes" to my parents.

1063
00:59:22,720 --> 00:59:23,600
Like no matter what.

1064
00:59:23,680 --> 00:59:27,000
If I didn't wanna do it,
I have to say "yes" because I'd get beat,

1065
00:59:27,080 --> 00:59:29,200
or something like that.

1066
00:59:29,280 --> 00:59:31,840
So now, I literally just say "no"

1067
00:59:31,920 --> 00:59:34,560
and I understand I need time for myself
to do things.

1068
00:59:34,640 --> 00:59:36,520
-Prioritising myself.
-Yeah, exactly.

1069
00:59:36,600 --> 00:59:38,240
We've all got better
at the balancing act.

1070
00:59:38,320 --> 00:59:42,240
I think talking about your mental health
has become a big part of online especially

1071
00:59:42,320 --> 00:59:46,360
because people are starting to understand
that these people that you idolise

1072
00:59:46,440 --> 00:59:48,760
are normal people,
and they have real feelings.

1073
01:00:06,560 --> 01:00:10,760
<i>We're here for our second physical</i>
<i>Sides location launch.</i>

1074
01:00:10,840 --> 01:00:13,600
<i>-First one is at BOXPARK, Wembley.</i>
-<i>Mmm-hmm.</i>

1075
01:00:13,680 --> 01:00:18,080
<i>This one is Gravity Wandsworth,</i>
<i>a place I am very fond of.</i>

1076
01:00:18,160 --> 01:00:21,480
<i>Come here a couple of times in my own time</i>
<i>to bowl, electric go-kart.</i>

1077
01:00:21,560 --> 01:00:25,600
But yeah, got a couple supporters
coming down to get some free food.

1078
01:00:25,680 --> 01:00:28,120
Free food always tastes better,
by the way. Always.

1079
01:00:28,200 --> 01:00:29,440
-How are you?
-I'm good. You?

1080
01:00:29,520 --> 01:00:31,400
Good, good, good.

1081
01:00:31,480 --> 01:00:33,960
<i>If you're not learning,</i>
<i>you're not living.</i>

1082
01:00:34,040 --> 01:00:35,040
It's a good one.

1083
01:00:35,600 --> 01:00:37,880
That's a good saying, innit?
I came up with that today.

1084
01:00:37,960 --> 01:00:39,840
-Why are you shaking your head?
-How?

1085
01:00:39,920 --> 01:00:41,960
I'll dash this at your head.
What's your favourite?

1086
01:00:42,040 --> 01:00:45,200
Live like others can't, so in time,
you can live like others won't.

1087
01:00:45,280 --> 01:00:48,480
Live like others can't.

1088
01:00:48,560 --> 01:00:50,920
Wrong way round.
Wrong way round, by the way.

1089
01:00:51,000 --> 01:00:55,200
You said that way, didn't it,
or did I say it? I can't.

1090
01:00:58,040 --> 01:01:00,680
Honestly, well, you could…
well, you could do that also.

1091
01:01:00,760 --> 01:01:03,600
Next time, just don't be poor.
That's what you just said, bro.

1092
01:01:03,680 --> 01:01:05,320
You said live like others can't.

1093
01:01:05,400 --> 01:01:08,400
-Won't say it again now.
-What's your…

1094
01:01:08,480 --> 01:01:11,800
No. It's to live like others won't.
So in time you live like others can't.

1095
01:01:11,880 --> 01:01:15,640
You know you put in the work,
do things that people won't do.

1096
01:01:15,720 --> 01:01:18,680
-Eventually, hopefully, fingers crossed…
<i>-Inshallah.</i>

1097
01:01:18,760 --> 01:01:20,880
Then you can, you know,
live life like others can't,

1098
01:01:20,960 --> 01:01:23,400
because they didn't put the work in,
didn't do the groundwork.

1099
01:01:23,480 --> 01:01:25,440
These waffle fries are incredible,
by the way.

1100
01:01:25,520 --> 01:01:26,960
I'm not even chatting. Can I swear?

1101
01:01:27,040 --> 01:01:29,200
-Wow.
-I can swear, I'm not even chatting shit.

1102
01:01:29,280 --> 01:01:33,120
Do you want a waffle fry?

1103
01:01:33,200 --> 01:01:36,720
No, but seriously, does anyone want any
'cause it's fucking incredible.

1104
01:01:36,800 --> 01:01:38,040
I guess you point it out.

1105
01:01:38,120 --> 01:01:40,400
Literally everyone's looking at us.
I get so paranoid

1106
01:01:40,480 --> 01:01:42,320
Not surprised.

1107
01:01:42,880 --> 01:01:44,480
Hey, it's a lot of people.

1108
01:01:44,560 --> 01:01:46,720
Oh, shit. It's insane in here.

1109
01:01:46,800 --> 01:01:50,440
It's this incredible moment where
you get the real-world manifestation

1110
01:01:50,520 --> 01:01:53,160
of those likes, those comments,
those views

1111
01:01:53,240 --> 01:01:55,080
<i>and you realise just how powerful</i>

1112
01:01:55,160 --> 01:01:58,720
<i>this incredible content publishing machine</i>
<i>the boys have created really is.</i>

1113
01:02:10,320 --> 01:02:13,680
The Sidemen, they've inspired me
since I was like eight years old.

1114
01:02:13,760 --> 01:02:15,840
I've been watching them for a long time.

1115
01:02:15,920 --> 01:02:17,280
They're just fun to watch.

1116
01:02:17,360 --> 01:02:21,160
They make videos on, er, different types
of topics and they're just fun.

1117
01:02:21,240 --> 01:02:22,600
<i>They're just good.</i>

1118
01:02:22,680 --> 01:02:25,600
<i>Like they've just got the whole scene,</i>
<i>the whole YouTube scene.</i>

1119
01:02:30,240 --> 01:02:34,360
They're those type of content creators
that put a smile on my face.

1120
01:02:34,440 --> 01:02:37,800
I literally look so forward
to watching their videos like every day.

1121
01:02:37,880 --> 01:02:41,200
<i>Watching Sidemen videos,</i>
<i>obviously it's all banter and jokes,</i>

1122
01:02:41,280 --> 01:02:43,400
<i>but then there's also lessons</i>
<i>that you learn.</i>

1123
01:02:43,480 --> 01:02:47,120
You kinda see the friendship,
the teamwork, the whole communication.

1124
01:02:47,200 --> 01:02:50,240
They have this fun side to them,
so I wanna follow that, too.

1125
01:02:55,360 --> 01:02:57,280
Is this… is this safe?

1126
01:03:15,240 --> 01:03:17,920
<i>To us, we're messing around.</i>
<i>We're having fun.</i>

1127
01:03:18,000 --> 01:03:21,080
<i>We're creating content.</i>
<i>We're doing something cool. It's cool.</i>

1128
01:03:21,160 --> 01:03:24,160
<i>But you also sometimes forget</i>
<i>that for someone else,</i>

1129
01:03:24,240 --> 01:03:26,000
<i>that's their escape from reality</i>

1130
01:03:26,080 --> 01:03:29,000
<i>or that's the thing that's gonna get them</i>
<i>through the day.</i>

1131
01:03:29,080 --> 01:03:33,200
<i>And that really comes to light</i>
<i>when you speak to some supporters.</i>

1132
01:03:33,280 --> 01:03:37,320
<i>I feel like the biggest thing</i>
<i>that separates us from a lot of creators</i>

1133
01:03:37,400 --> 01:03:40,000
is people really connect to us
as a friendship group.

1134
01:03:40,080 --> 01:03:42,600
A lot of them say they feel like
they're the eighth member.

1135
01:03:51,000 --> 01:03:54,480
<i>Tobi, honestly, is one of</i>
<i>the nicest people that I know in life.</i>

1136
01:03:54,560 --> 01:03:57,480
Not just in the Sidemen.
He's one of the nicest people that I know.

1137
01:03:57,560 --> 01:04:01,880
In his nature, he's kind.
In his day-to-day life, he's just kind.

1138
01:04:01,960 --> 01:04:04,840
He always thinks
of the nicest thing possible.

1139
01:04:06,600 --> 01:04:10,280
<i>It makes me feel like</i>
<i>my parents raised me right,</i>

1140
01:04:10,360 --> 01:04:13,080
<i>but it's also just the way I am.</i>
<i>I've always been that way.</i>

1141
01:04:13,160 --> 01:04:16,200
<i>I don't know any kind of other way to be.</i>

1142
01:04:17,120 --> 01:04:20,880
<i>I have nothing but the utmost respect</i>
<i>for both my parents.</i>

1143
01:04:20,960 --> 01:04:23,160
<i>My dad was working three jobs at a point.</i>

1144
01:04:23,240 --> 01:04:24,440
<i>He'd go out at night.</i>

1145
01:04:24,520 --> 01:04:26,600
<i>I wouldn't see him 'cause he'd be sleeping</i>

1146
01:04:26,680 --> 01:04:28,520
<i>and I'd be at school and whatnot.</i>

1147
01:04:28,600 --> 01:04:31,960
<i>Or he'd be working another job,</i>
<i>his second job, his third job.</i>

1148
01:04:33,680 --> 01:04:36,880
<i>I've always got a joy</i>
<i>from helping other people.</i>

1149
01:04:36,960 --> 01:04:38,200
I love this guy.

1150
01:04:38,280 --> 01:04:41,080
I like to see the people around me happy.
It makes me feel happy.

1151
01:04:41,160 --> 01:04:42,920
Okay. Open your eyes, Simon.

1152
01:04:43,000 --> 01:04:45,520
-Oh! Unreal.
-Good man.

1153
01:04:45,600 --> 01:04:47,800
-How do you feel?
-A million likes.

1154
01:04:49,360 --> 01:04:51,560
Hey, cut the video, man.

1155
01:04:51,640 --> 01:04:53,280
In the position I'm in now,

1156
01:04:53,360 --> 01:04:55,800
to be able to help my family
when they need it

1157
01:04:55,880 --> 01:04:59,920
or my friends when they need it
or complete strangers sometimes,

1158
01:05:00,000 --> 01:05:02,720
it feels like I'm contributing
something to the world.

1159
01:05:16,360 --> 01:05:17,800
-What do we want?
-Justice!

1160
01:05:17,880 --> 01:05:20,040
-When do we want it?
-Now!

1161
01:05:20,120 --> 01:05:22,320
<i>Since the George Floyd incident,</i>

1162
01:05:22,400 --> 01:05:26,760
<i>my mind has been going non-stop.</i>
<i>I've been struggling.</i>

1163
01:05:32,240 --> 01:05:36,200
You're tired of hearing
about our racist experiences?

1164
01:05:36,280 --> 01:05:42,840
Imagine, imagine how tired we are
of experiencing it. Imagine.

1165
01:05:42,920 --> 01:05:44,920
And I'm one of the lucky ones.

1166
01:05:45,000 --> 01:05:48,240
I'm one of the fucking…
I'm so blessed, you lot.

1167
01:05:48,320 --> 01:05:51,560
I can't tell you
how fucking blessed I am.

1168
01:06:02,520 --> 01:06:07,440
It was heartbreaking to see Tobi like that
'cause Tobi is always bubbly.

1169
01:06:07,520 --> 01:06:11,960
So to see him in that kind of mood
and, talking about this kind of stuff,

1170
01:06:12,040 --> 01:06:16,560
I remember trying not to shed a tear
watching Tobi on the stream.

1171
01:06:16,640 --> 01:06:18,720
That might have been the moment
when he realised,

1172
01:06:18,800 --> 01:06:22,440
"This stuff happens to me, you know,
similar, and I've never spoken about it,

1173
01:06:22,520 --> 01:06:26,360
now the whole world's talking about it
when it's ended fatally."

1174
01:06:26,440 --> 01:06:28,400
So, maybe, it was a good time to share.

1175
01:06:28,480 --> 01:06:29,400
It doesn't surprise me.

1176
01:06:29,480 --> 01:06:32,720
Tobi will speak his mind
when he wants to speak his mind.

1177
01:06:32,800 --> 01:06:35,360
If I tell you the amount of shit
I've been through,

1178
01:06:35,440 --> 01:06:38,480
you wouldn't believe it.
Imagine the unlucky ones.

1179
01:06:38,560 --> 01:06:42,960
Imagine the ones that are dying
at the hands of these…

1180
01:06:43,040 --> 01:06:45,880
I ain't wanna call them humans
'cause they're not human, man.

1181
01:06:45,960 --> 01:06:51,800
They don't act human, they don't.
They fucking don't.

1182
01:06:54,800 --> 01:06:57,760
I'm so sorry for breaking down.
I really didn't wanna break down.

1183
01:06:57,840 --> 01:07:02,640
I really, really tried to compose myself.
I've… I've lost my shit, man.

1184
01:07:02,720 --> 01:07:05,320
<i>The response that I got from that</i>
<i>was amazing.</i>

1185
01:07:05,400 --> 01:07:08,200
Yeah that's just one example of me
talking about something serious

1186
01:07:08,280 --> 01:07:09,640
and it having an impact.

1187
01:07:09,720 --> 01:07:12,040
But it's in my nature
to talk about that stuff

1188
01:07:12,120 --> 01:07:14,360
because I guess I wear my heart
on my sleeve.

1189
01:07:14,440 --> 01:07:17,920
<i>I'm not afraid to show my emotions</i>
<i>or how I feel about certain things.</i>

1190
01:07:18,800 --> 01:07:21,960
<i>I share my feelings with my audience</i>
<i>'cause that's how they connect.</i>

1191
01:07:22,040 --> 01:07:23,960
That's how they view you as a human.

1192
01:07:45,200 --> 01:07:48,560
Oh, God. First player off the bus.
Come on.

1193
01:07:48,640 --> 01:07:51,240
Jeez. Let's go.

1194
01:08:04,840 --> 01:08:08,000
<i>We've actually just flown in</i>
<i>from Singapore to catch this match</i>

1195
01:08:08,080 --> 01:08:10,520
'cause we've been Sidemen fans
for a really long time.

1196
01:08:10,600 --> 01:08:11,840
It's pretty exciting for us.

1197
01:08:11,920 --> 01:08:14,400
USA. New Mexico, USA.

1198
01:08:14,480 --> 01:08:16,520
Erm, Essex. So northern Essex.

1199
01:08:16,600 --> 01:08:21,279
Sidemen Sunday, every Sunday,
telly goes straight on to YouTube.

1200
01:08:21,359 --> 01:08:24,200
After like a stressful week,
you've got Sidemen Sunday coming.

1201
01:08:24,279 --> 01:08:29,160
You can eat your takeaway, put it on,
and you'll be… escape from the world

1202
01:08:29,240 --> 01:08:32,160
and just have a laugh,
and we always watch it every week.

1203
01:08:32,240 --> 01:08:33,840
I've watched them for so long and like…

1204
01:08:33,920 --> 01:08:38,279
they're just so creative in what they do
and every video's just, like, amazing.

1205
01:08:38,359 --> 01:08:43,240
I love the one where the Sidemen
became parents for 24 hours.

1206
01:08:43,319 --> 01:08:45,840
That's one of my favourites.

1207
01:08:45,920 --> 01:08:49,240
Personally, I'm here to see
Miniminter and KSI but for you…

1208
01:08:49,319 --> 01:08:51,920
Well, for him, he's more of a Simon fan,

1209
01:08:52,000 --> 01:08:54,600
but I'm actually here for Speed
from the YouTube Allstars,

1210
01:08:54,680 --> 01:08:55,880
I really love Speed.

1211
01:08:55,960 --> 01:08:58,920
So. I'm really hoping he'll score some…
quite a few goals.

1212
01:09:02,880 --> 01:09:03,840
Oh!

1213
01:09:03,920 --> 01:09:04,800
Yeah.

1214
01:09:04,880 --> 01:09:08,040
Oi, Speed. What are you? Striker?

1215
01:09:08,120 --> 01:09:09,600
-Left wing.
-Left wing, cheese.

1216
01:09:11,600 --> 01:09:13,520
-Oh, my God. Look at it, man.
-Ooh. Oh, my God.

1217
01:09:19,040 --> 01:09:20,800
-Chris joined our side.
-Come on.

1218
01:09:20,880 --> 01:09:23,840
-You've been getting a bit of flak.
-Yeah. It wasn't even my decision.

1219
01:09:23,920 --> 01:09:27,319
No it was actually our decision
to bring Chris over to,

1220
01:09:27,399 --> 01:09:29,720
what we believe
is balancing out the teams.

1221
01:09:29,800 --> 01:09:31,800
-If we've done that or not, who knows.
-Yeah.

1222
01:09:31,880 --> 01:09:33,359
It's always so difficult to tell

1223
01:09:33,439 --> 01:09:36,840
'cause there's loads of people
that you've never seen play before so…

1224
01:09:36,920 --> 01:09:38,920
-Yes. Exactly.
-You definitely rigged it for them.

1225
01:09:39,000 --> 01:09:41,200
I've never played soccer, football,
whatever so.

1226
01:09:41,279 --> 01:09:44,840
I have no idea what I'm doing.
So, if it was even, you've just taken…

1227
01:09:44,920 --> 01:09:45,880
Stop saying this.

1228
01:09:49,800 --> 01:09:52,479
Fuck KSI.

1229
01:09:52,560 --> 01:09:56,200
-Football.
-Let's go, boys.

1230
01:10:01,000 --> 01:10:03,360
About to bust your ass. Bust your ass.

1231
01:10:03,440 --> 01:10:07,720
-Come on then, huh?
-Bust your ass.

1232
01:10:07,800 --> 01:10:11,200
I don't give a shit, bro.
I don't give a shit, bro.

1233
01:10:20,360 --> 01:10:22,360
We're about to bust their ass, man.
It's over.

1234
01:10:38,440 --> 01:10:42,440
<i>In the match in 2022,</i>
<i>the match sold out within one evening.</i>

1235
01:10:42,520 --> 01:10:44,400
<i>It would've sold out immediately,</i>

1236
01:10:44,480 --> 01:10:47,640
but we broke the servers
when tickets went on sale.

1237
01:10:47,720 --> 01:10:50,440
There was 170,000 people
trying to buy tickets.

1238
01:10:50,520 --> 01:10:54,440
<i>It's the first charity match</i>
<i>we've done in four years.</i>

1239
01:10:54,520 --> 01:10:58,440
<i>It's the first event that we've had</i>
<i>as a group since before the pandemic…</i>

1240
01:10:59,560 --> 01:11:01,400
Let's go, boys.

1241
01:11:02,680 --> 01:11:06,200
…where we've got to be with
such a large amount of our audience.

1242
01:11:10,640 --> 01:11:13,200
<i>The crowd's</i>
<i>welcoming these players.</i>

1243
01:11:13,280 --> 01:11:18,560
<i>It's getting lively here at The Valley.</i>
<i>1.3 million people watching this.</i>

1244
01:11:18,640 --> 01:11:20,240
<i>It's exciting.</i>

1245
01:11:20,320 --> 01:11:23,440
<i>We might have two, three,</i>
<i>four million people watching at once.</i>

1246
01:11:23,520 --> 01:11:27,400
<i>Oh, it's unbelievable.</i>
<i>Those numbers are simply sensational.</i>

1247
01:11:30,040 --> 01:11:32,840
<i>Captain takes it quickly.</i>

1248
01:11:32,920 --> 01:11:35,680
<i>Remember he scored his goal, I think,</i>
<i>in the first two minutes.</i>

1249
01:11:35,760 --> 01:11:37,720
<i>-</i><i>Yeah.</i>

1250
01:11:37,800 --> 01:11:41,000
<i>They're underway.</i>
<i>This is not gonna be a nice game.</i>

1251
01:11:41,080 --> 01:11:44,080
<i>Speed is celebrating.</i>
<i>First blood has gone to Speed.</i>

1252
01:11:44,160 --> 01:11:47,720
<i>It's what we're gonna see.</i>
<i>It's little battles all around the pitch.</i>

1253
01:11:47,800 --> 01:11:51,320
<i>Chunkz can hit one here.</i>
<i>He's hit one. Pieface.</i>

1254
01:11:51,400 --> 01:11:54,080
<i>Goal! Oh, my word!</i>

1255
01:11:54,160 --> 01:11:55,720
<i>Take a bow, Chunkz!</i>

1256
01:11:55,800 --> 01:11:58,680
<i>It's still going</i>
<i>for the YouTube all stars.</i>

1257
01:11:58,760 --> 01:12:03,680
<i>Could be a chance for Niko Omilana!</i>
<i>It's in! It's two-nil to the Allstars!</i>

1258
01:12:03,760 --> 01:12:05,760
We'd all said all we want is goals.

1259
01:12:05,840 --> 01:12:08,480
Even if we lost eight-five,
we just want goals.

1260
01:12:08,560 --> 01:12:11,360
<i>Simon! Can he get it</i>
<i>to Vik? He's through.</i>

1261
01:12:11,440 --> 01:12:12,320
<i>Go on, Vik.</i>

1262
01:12:12,400 --> 01:12:13,720
<i>Chance for the Sidemen!</i>

1263
01:12:17,200 --> 01:12:19,400
<i>Everything became</i>
<i>a little bit poetic.</i>

1264
01:12:19,480 --> 01:12:21,680
<i>We were back on track. Morale was up.</i>

1265
01:12:21,760 --> 01:12:25,680
The stadium was happy,
and we were set for a good game.

1266
01:12:25,760 --> 01:12:28,200
<i>-Randolph to Simon. One-two.</i>
<i>-Oh, that's gorgeous.</i>

1267
01:12:28,280 --> 01:12:31,040
<i>-It's gotta be a goal! Oh, it is!</i>
<i>-Two-two!</i>

1268
01:12:31,120 --> 01:12:33,320
<i>What a game!</i>
<i>It's the shot.</i>

1269
01:12:33,400 --> 01:12:34,680
<i>Oh, my gosh.</i>

1270
01:12:35,200 --> 01:12:38,520
Instantly, we're like, "Okay.
Well, this game is already a classic.

1271
01:12:38,600 --> 01:12:39,720
It's already amazing."

1272
01:12:39,800 --> 01:12:41,040
<i>Oh, will it in?</i>

1273
01:12:41,120 --> 01:12:43,920
<i>What a game!</i>
<i>You can't take your eyes off it!</i>

1274
01:12:44,000 --> 01:12:49,640
<i>Now Jizzle outside the box!</i>
<i>Oh, what a ball that is. Wow. Wow.</i>

1275
01:12:49,720 --> 01:12:52,320
<i>We could be going to penalties here.</i>
<i>Seven apiece.</i>

1276
01:12:52,400 --> 01:12:55,760
<i>-Hang on! Hang on! Oh, my God!</i>
<i>-</i><i>Oh, my God!</i>

1277
01:12:55,840 --> 01:12:59,800
<i>Miniminter gets his hat trick</i>
<i>and what a way to seal it.</i>

1278
01:12:59,880 --> 01:13:03,160
<i>But the referee is gonna</i>
<i>bring the whistle to his lips…</i>

1279
01:13:03,240 --> 01:13:07,760
<i>-And it's all over!</i>
<i>-</i><i>It is full time. 8-7.</i>

1280
01:13:07,840 --> 01:13:10,960
<i>One of the best games we've seen</i>
<i>on YouTube.</i>

1281
01:13:13,880 --> 01:13:15,760
<i>I'd love to have gone to penalties</i>

1282
01:13:15,840 --> 01:13:18,400
<i>just for how much of a spectacle</i>
<i>that would've been.</i>

1283
01:13:18,480 --> 01:13:21,880
<i>But at the same time, I'm not gonna</i>
<i>complain about scoring a winner</i>

1284
01:13:21,960 --> 01:13:23,920
in front of 2.5 million people, am I?

1285
01:13:27,840 --> 01:13:32,880
<i>It has been absolutely</i>
<i>fascinating and heartwarming</i>

1286
01:13:32,960 --> 01:13:36,520
<i>to see how much this match</i>
<i>has been discussed</i>

1287
01:13:36,600 --> 01:13:38,240
<i>and how much the content</i>

1288
01:13:38,320 --> 01:13:40,760
<i>of people discussing the match,</i>
<i>has trended.</i>

1289
01:13:41,720 --> 01:13:43,960
<i>And even if you look</i>
<i>at the number of concurrent viewers</i>

1290
01:13:44,040 --> 01:13:45,280
<i>they had on that match</i>

1291
01:13:45,360 --> 01:13:48,520
<i>that probably surpasses</i>
<i>the concurrent views</i>

1292
01:13:48,600 --> 01:13:51,080
on huge events that we have

1293
01:13:51,160 --> 01:13:55,720
like the Champions League final,
like the funeral of the Queen, you know?

1294
01:13:55,800 --> 01:13:59,720
Those numbers are absolutely staggering.

1295
01:14:06,600 --> 01:14:11,120
So far it's one million,
seventy-four thousand, three hundred and--

1296
01:14:14,280 --> 01:14:19,120
<i>I don't think we really understood</i>
<i>how big this one was gonna be.</i>

1297
01:14:19,200 --> 01:14:20,640
So to be able to say, er…

1298
01:14:20,720 --> 01:14:24,320
we raised over a million pounds
for charity is absolutely gigantic.

1299
01:14:24,400 --> 01:14:26,680
And that goes to really good charities,

1300
01:14:26,760 --> 01:14:30,360
and good to have a charity partner onboard
that is one of the group.

1301
01:14:30,440 --> 01:14:32,960
We're trying to organise some events
for this coming year

1302
01:14:33,040 --> 01:14:34,640
to raise money for M7 Education.

1303
01:14:34,720 --> 01:14:38,080
If you guys do wanna know more about M7,
I'll stop talking about it now,

1304
01:14:38,160 --> 01:14:40,920
but I'll leave a link to it
in the description down below,

1305
01:14:41,000 --> 01:14:43,800
and you guys can go check it out
and donate if you want to.

1306
01:14:43,880 --> 01:14:45,440
You're a horrible person if you don't.

1307
01:14:48,280 --> 01:14:50,480
<i>So my brother worked at a bunch of schools</i>

1308
01:14:50,560 --> 01:14:52,760
<i>that couldn't afford to go</i>
<i>on school trips.</i>

1309
01:14:54,280 --> 01:14:57,000
So I'd always said to him
that I wanna start a charity.

1310
01:14:57,080 --> 01:15:00,080
When you get into a position where you can
do good, use it.

1311
01:15:00,160 --> 01:15:04,800
So M7, for those that don't know,
we find schools that are in areas

1312
01:15:04,880 --> 01:15:08,360
<i>where the students might not be able</i>
<i>to afford to go on school trips</i>

1313
01:15:08,440 --> 01:15:10,720
<i>-and have these educational experiences.</i>
<i>-Hmm.</i>

1314
01:15:10,800 --> 01:15:13,120
And it's all funded through you.

1315
01:15:13,200 --> 01:15:16,160
Like the whole… and as of last week,

1316
01:15:16,240 --> 01:15:19,200
I'm pretty certain I can say,
got charity status.

1317
01:15:19,280 --> 01:15:20,480
-Let's go.
-Finally, a charity…

1318
01:15:20,560 --> 01:15:24,800
For me it was… when I went to school,
I was lucky enough to go on school trips.

1319
01:15:24,880 --> 01:15:28,320
So I always remember those way more
than the rest of the school year.

1320
01:15:28,400 --> 01:15:32,000
So we signed up over a thousand students
to go on school trips.

1321
01:15:32,080 --> 01:15:33,280
-Wow.
-Which is pretty awesome.

1322
01:15:33,360 --> 01:15:35,600
Thank you, M7 team!

1323
01:15:37,240 --> 01:15:41,680
Being able to give, however many kids,
the chance to go on those school trips

1324
01:15:41,760 --> 01:15:43,480
and make their own memories is…

1325
01:15:43,560 --> 01:15:45,640
seemed like a no-brainer
for me and my brother.

1326
01:15:51,600 --> 01:15:53,600
<i>The misconception</i>
<i>about Simon is that…</i>

1327
01:15:53,680 --> 01:15:55,680
<i>he always tells me he's self-conscious</i>

1328
01:15:55,760 --> 01:15:57,680
<i>or he's not sure that he has something.</i>

1329
01:15:57,760 --> 01:16:00,600
So Josh has got like his clothing brand,
JJ's got his music,

1330
01:16:00,680 --> 01:16:02,120
Simon's always asking what's his?

1331
01:16:02,200 --> 01:16:04,400
Well, his is just hard work
and consistency.

1332
01:16:04,480 --> 01:16:08,920
<i>He like posts about six videos a day</i>
<i>on about 15 different channels.</i>

1333
01:16:09,760 --> 01:16:13,440
He's just like relentless with it.
So every day, non-stop hard work.

1334
01:16:13,520 --> 01:16:15,600
He never misses a day.
He never misses the content.

1335
01:16:15,680 --> 01:16:18,640
So he just works super, super hard,
and does deserve credit.

1336
01:16:18,720 --> 01:16:21,400
Yo! What's going on?
Welcome to another Reddit video.

1337
01:16:21,480 --> 01:16:24,080
That's right. I am posting videos.

1338
01:16:24,160 --> 01:16:27,520
Remember my favourite post or comment
will win $1,000.

1339
01:16:28,200 --> 01:16:30,840
He's stubborn with…
his work ethic has never changed.

1340
01:16:30,920 --> 01:16:33,440
It's like, "We need to get this done
and that's that."

1341
01:16:33,520 --> 01:16:35,960
<i>Like he'd run the More Sidemen channel</i>
<i>for years.</i>

1342
01:16:36,040 --> 01:16:39,000
<i>Without him being on that channel</i>
<i>and taking responsibility,</i>

1343
01:16:39,080 --> 01:16:41,160
<i>I don't think it is where it is today.</i>

1344
01:16:41,240 --> 01:16:43,040
<i>So his stubbornness pays off for him</i>

1345
01:16:43,120 --> 01:16:45,480
<i>because he has the right mindset</i>
<i>about things</i>

1346
01:16:45,560 --> 01:16:48,560
<i>and when he's made his decision,</i>
<i>he's made a decision.</i>

1347
01:16:48,640 --> 01:16:51,360
So it's not a bad stubborn Simon
when you do see this.

1348
01:16:51,440 --> 01:16:53,920
It's a good stubborn.
You're good.

1349
01:16:54,000 --> 01:16:55,720
I don't know how Simon does it, man.

1350
01:16:55,800 --> 01:16:57,600
Simon's got all the money in the world.

1351
01:16:57,720 --> 01:17:00,560
He's got the Sidemen stuff doing well,
and he still grinds.

1352
01:17:00,640 --> 01:17:03,520
<i>Every day he's posting,</i>
<i>like, multiple videos.</i>

1353
01:17:03,600 --> 01:17:07,840
<i>Consistency really does matter</i>
<i>on the platform.</i>

1354
01:17:07,920 --> 01:17:10,160
<i>And when you have these super fans,</i>

1355
01:17:10,240 --> 01:17:11,760
<i>they have expectations</i>

1356
01:17:11,840 --> 01:17:14,960
of when you're going to deliver
the content that they want.

1357
01:17:15,040 --> 01:17:18,040
And so it's an anticipation.
It's an excitement.

1358
01:17:24,920 --> 01:17:28,360
Tanya Pile, slate five, take one.

1359
01:17:28,440 --> 01:17:31,120
So the boys are, obviously,
the creative brains.

1360
01:17:31,200 --> 01:17:33,320
They will come up with what videos to do,

1361
01:17:33,400 --> 01:17:36,400
and they'll chat to me about
what they would like that video to be,

1362
01:17:36,480 --> 01:17:38,920
and then I do my best to make it happen.

1363
01:17:41,440 --> 01:17:42,680
How's it going, guys?

1364
01:17:42,760 --> 01:17:44,960
And welcome to Sidemen hide and seek

1365
01:17:45,040 --> 01:17:47,240
on a jumbo 747 plane.

1366
01:17:48,760 --> 01:17:52,520
Hey, yo! I can't do this.
I can't.

1367
01:17:52,600 --> 01:17:54,520
Fuckin' hell.

1368
01:17:54,600 --> 01:17:57,440
<i>As time's gone on,</i>
<i>got bigger studios,</i>

1369
01:17:57,520 --> 01:18:00,360
<i>bigger locations, more travel.</i>

1370
01:18:00,440 --> 01:18:02,680
They're always wanting to be
one step ahead,

1371
01:18:02,760 --> 01:18:06,240
and it's really exciting, and we're always
like, "What can we do next?"

1372
01:18:06,320 --> 01:18:08,160
I'm like, "How much bigger can we go?"

1373
01:18:08,240 --> 01:18:11,200
Before lockdown, we had…
I don't know how many million subscribers.

1374
01:18:11,280 --> 01:18:15,000
We've got like 17 now.
So like lockdown was huge for the Sidemen.

1375
01:18:15,080 --> 01:18:15,920
Whoo!

1376
01:18:16,000 --> 01:18:17,920
<i>Because we was</i>
<i>that one consistent thing</i>

1377
01:18:18,000 --> 01:18:20,400
<i>in people's lives that they could watch</i>
<i>every Sunday</i>

1378
01:18:20,480 --> 01:18:23,200
<i>and then more Sidemen throughout the week.</i>

1379
01:18:23,880 --> 01:18:25,760
<i>I think probably after Covid,</i>

1380
01:18:25,840 --> 01:18:28,360
and everyone had like two weeks inside
just watching our videos,

1381
01:18:28,440 --> 01:18:29,640
that's when it got a bit mad.

1382
01:18:29,720 --> 01:18:33,520
I don't know if you can hear me, but
my balls are squished into my trousers.

1383
01:18:33,600 --> 01:18:36,320
I'm really proud of the growth
over the last few years.

1384
01:18:36,400 --> 01:18:37,480
It's been phenomenal.

1385
01:18:37,560 --> 01:18:39,360
-One, two, three!
-Sidemen!

1386
01:18:42,880 --> 01:18:46,760
Contrary to belief,
we actually don't really pay attention

1387
01:18:46,840 --> 01:18:49,240
to trends or to dates that much.

1388
01:18:49,320 --> 01:18:54,200
I think the, the bliss and the blessing
of Sidemen is it's long-form content

1389
01:18:54,280 --> 01:18:57,120
that you get to really see
an insight into us

1390
01:18:57,200 --> 01:18:58,440
and you get the true us.

1391
01:18:58,520 --> 01:19:02,880
<i>If you was to focus on analytics and data</i>
<i>too much,</i>

1392
01:19:02,960 --> 01:19:04,520
<i>you'll get a different product.</i>

1393
01:19:04,600 --> 01:19:07,800
You'll get a 16-minute video
which is very much in your face.

1394
01:19:07,880 --> 01:19:10,520
You'll get a lot of great concepts,
video and views,

1395
01:19:10,600 --> 01:19:12,400
but you'll lose a lot of personality.

1396
01:19:12,480 --> 01:19:14,800
<i>So, there's not many channels like ours</i>

1397
01:19:14,880 --> 01:19:17,600
<i>where you can get away with</i>
<i>a two-and-a-half-hour long video</i>

1398
01:19:17,680 --> 01:19:19,160
<i>and get 90 million views.</i>

1399
01:19:20,520 --> 01:19:25,080
We've had experts come along and people
who work with the likes of MrBeast.

1400
01:19:25,160 --> 01:19:28,200
<i>The one kind of resounding thing</i>
<i>that they always say is,</i>

1401
01:19:28,280 --> 01:19:30,320
"Everything we do shouldn't work."

1402
01:19:30,400 --> 01:19:31,800
And that makes me laugh, right,

1403
01:19:31,880 --> 01:19:34,640
'cause it's like…
"It shouldn't work but, it does."

1404
01:19:34,720 --> 01:19:37,400
There's been a lot of group channels
that have tried and failed.

1405
01:19:37,480 --> 01:19:40,440
We've got systems in place
that make things that always worked.

1406
01:19:40,520 --> 01:19:42,120
They've got these mad systems in place

1407
01:19:42,200 --> 01:19:47,480
that I don't think many other, er,
YouTube boy bands, er, have in place.

1408
01:19:48,480 --> 01:19:49,360
Run!

1409
01:19:49,440 --> 01:19:52,440
<i>If someone's like 15 minutes late</i>
<i>for a shoot,</i>

1410
01:19:52,520 --> 01:19:55,520
<i>then that means that they're gonna get</i>
<i>a yellow card.</i>

1411
01:19:55,600 --> 01:19:59,000
<i>I remember at one point</i>
<i>it being a frustration for me and Simon</i>

1412
01:19:59,080 --> 01:20:01,840
that certain people
who do less than others.

1413
01:20:01,920 --> 01:20:05,600
And I knew that. I'm a control freak.
So I'm an enabler.

1414
01:20:05,680 --> 01:20:09,280
So I allow people to do nothing
because I'll do the work.

1415
01:20:09,360 --> 01:20:12,240
So… that's kind of like where
a lot of systems probably came from.

1416
01:20:12,320 --> 01:20:14,560
-The card system?
-Yeah.

1417
01:20:14,640 --> 01:20:17,560
It holds people responsible.
That's what it does.

1418
01:20:17,640 --> 01:20:19,920
If you're half an hour late
to a real life shoot,

1419
01:20:20,000 --> 01:20:21,120
you get a yellow card.

1420
01:20:21,200 --> 01:20:23,200
If you're 15 minutes late
to an online shoot,

1421
01:20:23,280 --> 01:20:24,240
it's a yellow card.

1422
01:20:24,320 --> 01:20:27,440
If you're not wearing Sidemen clothing
at a Sidemen shoot, it is a yellow card.

1423
01:20:27,520 --> 01:20:31,920
And we have a tally of how many videos
we've all taken charge of on the channel.

1424
01:20:32,000 --> 01:20:34,280
So if you get two yellows…
video gone.

1425
01:20:34,360 --> 01:20:36,200
Oh, no, no, no, no. No, no, no.

1426
01:20:36,280 --> 01:20:37,160
No, no, no, no.

1427
01:20:37,240 --> 01:20:39,880
-No, no, no.
-No, no, no.

1428
01:20:39,960 --> 01:20:42,800
-You can't take five minutes to reply…
-Fuck it. Yeah.

1429
01:20:42,880 --> 01:20:45,160
-…location.
-Stop. No. We've literally just…

1430
01:20:45,240 --> 01:20:47,640
Fam, we told him to turn.
He didn't fucking turn.

1431
01:20:47,720 --> 01:20:51,080
-We were here I swear.
-No, no. It's a yellow.

1432
01:20:51,160 --> 01:20:52,400
-No. It's not.
-It's a yellow.

1433
01:20:52,480 --> 01:20:53,880
It's not a yellow. I'm here!

1434
01:20:53,960 --> 01:20:56,760
-The majority decides end of the day.
-I'm here, bro!

1435
01:20:56,840 --> 01:20:58,680
-You can't argue with the majority.
-What? No.

1436
01:20:58,760 --> 01:21:00,600
It's a majority decision. It's a yellow.

1437
01:21:00,680 --> 01:21:02,200
Yeah but then… Because you're…

1438
01:21:02,280 --> 01:21:04,440
Oh… Oh, he changes even though it's not.

1439
01:21:04,520 --> 01:21:06,000
Majority decision.

1440
01:21:06,080 --> 01:21:10,280
Yeah, we managed to be, what,
a couple seconds late.

1441
01:21:10,360 --> 01:21:12,120
Er, I got very angry.

1442
01:21:12,200 --> 01:21:15,920
<i>'cause no one wants a yellow card</i>
<i>because it means you have to do more work.</i>

1443
01:21:16,000 --> 01:21:17,880
Yeah, I know. But it's just like…

1444
01:21:17,960 --> 01:21:20,520
All right. All right.
Calm. Calm. All right.

1445
01:21:20,600 --> 01:21:22,800
When it was introduced,
it was alien to people.

1446
01:21:22,880 --> 01:21:25,120
When you talk about it to people,

1447
01:21:25,200 --> 01:21:28,000
it seems like someone's at the top
controlling us.

1448
01:21:28,080 --> 01:21:30,400
But it's just a democratic choice
that works.

1449
01:21:30,480 --> 01:21:32,760
It means that there's fairness
across the group

1450
01:21:32,840 --> 01:21:35,080
there's a spread, er,
across everything we do.

1451
01:21:35,160 --> 01:21:38,040
The way I see it from you two right now,
you're doing the,

1452
01:21:38,120 --> 01:21:39,720
"Oh, but it's not fine for me."

1453
01:21:39,800 --> 01:21:44,080
-Do you… remember the Easter egg video?
-Other people… Yeah.

1454
01:21:44,160 --> 01:21:45,800
I was there at one minute past…

1455
01:21:45,880 --> 01:21:47,560
I will back you on…

1456
01:21:47,640 --> 01:21:50,280
Boys, calm. It's a yellow.

1457
01:21:50,360 --> 01:21:53,080
A-okay behind the scenes this is.

1458
01:21:53,160 --> 01:21:55,480
We need to film, come on.

1459
01:21:55,560 --> 01:21:58,240
Within the Sidemen, obviously,
we have seven people

1460
01:21:58,320 --> 01:22:00,960
and we have a sentence that rules all.

1461
01:22:01,040 --> 01:22:02,880
The majority decides.

1462
01:22:02,960 --> 01:22:05,160
I think it's nice to have a voting system

1463
01:22:05,240 --> 01:22:07,880
and then for it not to become
an emotional debate.

1464
01:22:07,960 --> 01:22:10,600
It's just like, "It got voted.
I was outvoted.

1465
01:22:10,680 --> 01:22:12,840
Fine. Let's proceed
as you guys think best."

1466
01:22:13,480 --> 01:22:15,120
I think YouTubers of that period

1467
01:22:15,200 --> 01:22:18,480
that it went from YouTubers made merch,
then they made books.

1468
01:22:18,560 --> 01:22:22,080
-Yeah. Yeah.
-And then music came into it a little bit.

1469
01:22:22,160 --> 01:22:25,480
And then more recent times,
YouTubers are trying expand horizons

1470
01:22:25,560 --> 01:22:29,440
like, "What business can we make?
We could be next big things."

1471
01:22:29,520 --> 01:22:31,640
So then, we've always had all these ideas.

1472
01:22:31,720 --> 01:22:35,040
It's like you said… how do you build
a team to launch these things.

1473
01:22:35,120 --> 01:22:36,960
Ideas that are relative to us

1474
01:22:37,040 --> 01:22:39,880
like doing mukbang, food round,
drinking videos,

1475
01:22:39,960 --> 01:22:42,840
it's stuff that's relative to us
that we have an actual interest in

1476
01:22:42,920 --> 01:22:45,800
that will outlive just us as creators.

1477
01:22:45,880 --> 01:22:48,200
-I hate business.
-You hate business?

1478
01:22:48,280 --> 01:22:50,160
-I hate business.
-Do ya?

1479
01:22:50,240 --> 01:22:52,600
Yeah. I really like videos.
I don't like business.

1480
01:22:52,680 --> 01:22:55,760
-But you like money so…
-No. I like the result of business.

1481
01:22:55,840 --> 01:22:59,200
-What does it mean by hating business?
-I don't like sitting in a meeting.

1482
01:22:59,280 --> 01:23:02,240
Yeah. I get it. I get it.
You know what? I agree with that.

1483
01:23:02,320 --> 01:23:04,160
Yeah. I like creating the video.

1484
01:23:04,240 --> 01:23:05,640
But I think you also…

1485
01:23:05,720 --> 01:23:09,040
like there is a huge side of just creative
to a business.

1486
01:23:09,120 --> 01:23:10,040
Hmm.

1487
01:23:10,120 --> 01:23:12,680
I think the next trend for us is…
what I mean--

1488
01:23:12,760 --> 01:23:14,680
You never know the next trend.

1489
01:23:14,760 --> 01:23:17,200
No. I was gonna say entrepreneurs…

1490
01:23:21,840 --> 01:23:24,400
-Entrepreneu-la-la-la-la-eur.
-It's entreprenueralship.

1491
01:23:24,480 --> 01:23:26,520
-There we go.
-So that's not content.

1492
01:23:26,600 --> 01:23:30,040
We're not making our YouTube videos
about our companies. So…

1493
01:23:30,120 --> 01:23:33,160
In YouTube, you never know
what the next thing is.

1494
01:23:33,240 --> 01:23:34,800
-Yeah, yeah, yeah.
-There's a quote.

1495
01:23:34,880 --> 01:23:37,320
You either ride the wave,
or you get washed up.

1496
01:23:37,400 --> 01:23:39,960
Ooh!

1497
01:23:46,160 --> 01:23:47,920
Hey, Josh.

1498
01:23:48,800 --> 01:23:49,800
Do you like it?

1499
01:23:49,880 --> 01:23:52,360
-Oh, you look good.
-Thank you.

1500
01:23:53,080 --> 01:23:54,400
That's so deadly.

1501
01:23:54,680 --> 01:23:57,480
-I actually need you as a reference.
-Okay.

1502
01:23:57,560 --> 01:24:01,320
What is that little extra thong?
The thing at the back? I love it.

1503
01:24:01,400 --> 01:24:03,880
Got a little G-string on.

1504
01:24:03,960 --> 01:24:05,160
Some will be easier.

1505
01:24:05,240 --> 01:24:09,280
<i>Vik is a very business-savvy guy.</i>
<i>He's got a lot of investments.</i>

1506
01:24:09,360 --> 01:24:12,520
<i>Pretty sure he's got seats</i>
<i>on the board of multiple companies.</i>

1507
01:24:12,600 --> 01:24:16,960
He's about his money.
He's a very, very business-minded man.

1508
01:24:24,720 --> 01:24:30,240
<i>I grew up in a fairly typical</i>
<i>Indian family setting.</i>

1509
01:24:30,320 --> 01:24:34,840
<i>By the sense of the traditions</i>
<i>that our family is very important.</i>

1510
01:24:34,920 --> 01:24:39,120
<i>You must work very hard,</i>
<i>and it is important to succeed.</i>

1511
01:24:39,200 --> 01:24:41,560
<i>I was part of a local swimming club.</i>

1512
01:24:41,640 --> 01:24:45,960
<i>They had me take lessons for the drums,</i>
<i>for the piano, for the violin,</i>

1513
01:24:46,040 --> 01:24:49,080
<i>always pushed me</i>
<i>to work really hard at school.</i>

1514
01:24:49,160 --> 01:24:52,320
<i>I am now really, really grateful for that.</i>

1515
01:24:52,400 --> 01:24:54,520
<i>And I think a big part of that for them</i>

1516
01:24:54,600 --> 01:24:58,200
<i>were these were all of the things</i>
<i>that they weren't able to do growing up.</i>

1517
01:24:58,280 --> 01:24:59,760
-Hey.
-Nice to see you.

1518
01:24:59,840 --> 01:25:01,960
-And you.
-Hey, man. How you doing?

1519
01:25:02,040 --> 01:25:03,800
<i>Being able to have</i>
<i>those conversations about,</i>

1520
01:25:03,880 --> 01:25:05,720
<i>"Hey, we're actually looking</i>
<i>for equity now</i>

1521
01:25:05,800 --> 01:25:09,000
because we understand
that what we're doing for your business

1522
01:25:09,080 --> 01:25:10,680
isn't just gonna help tomorrow,

1523
01:25:10,760 --> 01:25:13,400
but it'll help for the next ten years
of your business."

1524
01:25:13,480 --> 01:25:16,920
<i>I always had a bit</i>
<i>of an entrepreneurial spirit behind me.</i>

1525
01:25:17,680 --> 01:25:20,280
<i>When I was in primary school,</i>
<i>I used to sell rulers.</i>

1526
01:25:20,360 --> 01:25:23,600
<i>When I went to secondary school,</i>
<i>I started selling sweets to students</i>

1527
01:25:23,680 --> 01:25:26,560
<i>and that allowed me</i>
<i>to buy my first set-up.</i>

1528
01:25:26,640 --> 01:25:31,840
<i>I've always had that innate desire</i>
<i>to use my own brainpower</i>

1529
01:25:31,920 --> 01:25:37,160
to generate a revenue
and some form of worth as it were.

1530
01:25:38,720 --> 01:25:41,320
<i>One of my granddads,</i>
<i>his entire dream in life</i>

1531
01:25:41,400 --> 01:25:44,680
<i>was to become a successful businessman.</i>

1532
01:25:44,760 --> 01:25:47,960
He had all of the books about
how to live in prosperity,

1533
01:25:48,040 --> 01:25:49,440
how to be a millionaire

1534
01:25:49,520 --> 01:25:52,200
<i>and shame he's not still around today,</i>

1535
01:25:52,280 --> 01:25:55,880
but, I think, he'd very happy
with what I've been able to achieve.

1536
01:25:57,560 --> 01:25:58,760
Right Let's get it.

1537
01:25:58,840 --> 01:26:03,320
Ministry, are you ready?

1538
01:26:03,400 --> 01:26:08,800
Vik is multi-faceted. Like, he's so smart,
but he's also a lot of fun.

1539
01:26:08,880 --> 01:26:10,640
One, two, three Let's go.

1540
01:26:12,600 --> 01:26:16,080
<i>He's driven and he gets it done, man.</i>

1541
01:26:18,360 --> 01:26:20,000
That's one thing I'll say about Vik.

1542
01:26:20,080 --> 01:26:22,160
When he sets about a task,
he will get it done.

1543
01:26:29,960 --> 01:26:33,720
To go from a creator to a giant business,
you've gotta be a creator first.

1544
01:26:33,800 --> 01:26:36,600
And a lot of people try to skip that step
or do it too early.

1545
01:26:36,680 --> 01:26:38,520
I think for them, it's pretty easy

1546
01:26:38,600 --> 01:26:41,360
because they've got
seven influential people.

1547
01:26:41,440 --> 01:26:44,240
<i>Then when you combine them together,</i>
<i>it's just cool what they do.</i>

1548
01:26:44,320 --> 01:26:46,800
<i>And so, you naturally</i>
<i>add their products to the mix.</i>

1549
01:26:46,880 --> 01:26:48,920
<i>I don't think there's that many people,</i>

1550
01:26:49,000 --> 01:26:52,520
<i>that have the ability to move product</i>
<i>like that on social media currently.</i>

1551
01:26:52,600 --> 01:26:53,800
<i>It will go up in the future,</i>

1552
01:26:53,880 --> 01:26:57,280
but you could count 'em on your hands,
the ones that can move product,

1553
01:26:57,360 --> 01:27:00,480
and, obviously, they're one of them.
So it's very cool to see.

1554
01:27:00,560 --> 01:27:03,720
The interesting one was
the paid for premium subscription service

1555
01:27:03,800 --> 01:27:05,840
that we also launched called Side+.

1556
01:27:05,920 --> 01:27:11,080
<i>Currently, we offer like a podcast</i>
<i>and behind the scenes.</i>

1557
01:27:11,160 --> 01:27:13,320
<i>One of my favourite things about it</i>

1558
01:27:13,400 --> 01:27:16,920
<i>is it's also a very powerful statement</i>
<i>about what we're able to build</i>

1559
01:27:17,000 --> 01:27:21,520
<i>and how the platform we have now built</i>
<i>can exist outside of YouTube.</i>

1560
01:27:21,600 --> 01:27:24,000
<i>And I think it gives us</i>
<i>a very powerful position</i>

1561
01:27:24,080 --> 01:27:27,280
to proving that we can drive
more revenue off YouTube

1562
01:27:27,360 --> 01:27:30,520
than we can on YouTube,
which is fantastic.

1563
01:27:30,600 --> 01:27:33,960
<i>Side+ won't ever exist</i>
<i>without the Sidemen YouTube channel.</i>

1564
01:27:34,040 --> 01:27:36,720
<i>A lot of people were worried</i>
<i>they're moving to a platform</i>

1565
01:27:36,800 --> 01:27:38,560
<i>where we have to pay to watch them.</i>

1566
01:27:38,640 --> 01:27:43,640
<i>But the reason we made Side+</i>
<i>was to now fund the Sidemen videos.</i>

1567
01:27:43,720 --> 01:27:47,960
<i>And also, it's a chance for us</i>
<i>to interact with fans through giveaways.</i>

1568
01:27:48,040 --> 01:27:51,720
<i>We can do meet and greets.</i>
<i>We can do the spending stuff.</i>

1569
01:27:51,800 --> 01:27:54,640
And because of Side+,
Sidemen can go further.

1570
01:28:00,840 --> 01:28:01,880
Class.

1571
01:28:01,960 --> 01:28:04,760
So one, two, three. One, two, three.

1572
01:28:04,840 --> 01:28:07,360
-Just let him play with it for a bit.
-This is sick man.

1573
01:28:07,440 --> 01:28:10,440
♪ <i>Merry Christmas,</i>
<i>T-man jacking presents ♪</i>

1574
01:28:10,520 --> 01:28:12,920
♪ <i>Fuck your life, this ain't Evanescence ♪</i>

1575
01:28:13,000 --> 01:28:15,360
♪ <i>I don't want socks</i>
<i>Man don't want Crocs ♪</i>

1576
01:28:15,440 --> 01:28:16,720
♪ <i>Man to describe your mum ♪</i>

1577
01:28:16,800 --> 01:28:19,680
♪ <i>Bend it over, slide in and show man</i>
<i>How to stuff that turkey ♪</i>

1578
01:28:19,760 --> 01:28:20,600
Ah, er, ah, ah, ah.

1579
01:28:20,680 --> 01:28:23,800
♪ <i>Banged up</i>
<i>Let's get banged up da-da-da-da ♪</i>

1580
01:28:23,880 --> 01:28:26,000
What's going on?

1581
01:28:29,400 --> 01:28:31,560
That was sick.

1582
01:28:31,640 --> 01:28:34,000
It didn't really have the effect
I hoped it would.

1583
01:28:34,080 --> 01:28:35,960
<i>You have a format</i>
<i>going on for years,</i>

1584
01:28:36,040 --> 01:28:37,120
<i>cheap versus expensive.</i>

1585
01:28:37,200 --> 01:28:39,680
It's a staple of the boys' content.

1586
01:28:39,760 --> 01:28:43,480
This time, instead of being hotels,
or, you know, holidays or road trips,

1587
01:28:43,560 --> 01:28:44,720
it was Christmas song.

1588
01:28:44,800 --> 01:28:46,440
♪ <i>Empty your sack all in my crack ♪</i>

1589
01:28:46,520 --> 01:28:48,880
♪ <i>Light up an elf</i>
<i>Put him in a pack like FIFA </i>♪

1590
01:28:48,960 --> 01:28:50,520
♪ <i>Smoke Rudolph like reefer ♪</i>

1591
01:28:50,600 --> 01:28:52,880
♪ <i>When I meet your dad, I'm like… ♪</i>

1592
01:28:52,960 --> 01:28:56,560
<i>You've got "This or That"</i>
<i>which is a hilarious $100 track.</i>

1593
01:28:56,640 --> 01:29:00,160
You can tell it's made for a $100,
but it was brilliant in its own way.

1594
01:29:00,240 --> 01:29:01,440
Then "Christmas Drillings."

1595
01:29:01,520 --> 01:29:05,520
♪ <i>Christmas Drillings make a killing</i>
<i>Spending all your P ♪</i>

1596
01:29:05,600 --> 01:29:09,600
♪ <i>Don't look under the tree</i>
<i>Ain't no presents till your birthday ♪</i>

1597
01:29:09,680 --> 01:29:12,960
<i>You had JME,</i>
<i>produced by Ny, JJ, Tobi, and Vik.</i>

1598
01:29:13,040 --> 01:29:15,840
<i>Vik delivering probably</i>
<i>the most surprising hottest verse.</i>

1599
01:29:15,920 --> 01:29:18,560
♪ <i>It's a one, two, three</i>
<i>When I cut down your Christmas tree ♪</i>

1600
01:29:18,640 --> 01:29:22,320
♪ <i>Gonna take this flow out in the snow</i>
<i>Like skid row, fuck mistletoe ♪</i>

1601
01:29:22,400 --> 01:29:25,680
And off the back of that,
I remember Aaron messaged said,

1602
01:29:25,760 --> 01:29:28,520
"Guys do you wanna go
for a Christmas number one with this?

1603
01:29:28,600 --> 01:29:30,280
"Do you wanna actually try?"

1604
01:29:30,360 --> 01:29:34,000
And then I remember JJ, Tobi
and a bunch of them in the song were like,

1605
01:29:34,080 --> 01:29:38,400
"Yes. A hundred times yes. Please.
Let's try. Let's give it a go."

1606
01:29:38,480 --> 01:29:41,280
-We're doing this all without a label.
-Yeah. That's…

1607
01:29:41,360 --> 01:29:43,120
-Power to the people.
-That's exciting.

1608
01:29:43,200 --> 01:29:46,080
I definitely think the whole
music-industry people understand

1609
01:29:46,160 --> 01:29:48,520
that you have to be doing it
through the label,

1610
01:29:48,600 --> 01:29:50,040
but we'll show 'em.

1611
01:29:50,120 --> 01:29:52,840
And I think the… our whole journey,
unintentionally,

1612
01:29:52,920 --> 01:29:55,600
has been about us saying,
"We'll do it ourselves."

1613
01:29:55,680 --> 01:29:56,600
We'll do it ourselves.

1614
01:29:56,680 --> 01:29:58,560
"We'll do a charity match,
sell out a stadium."

1615
01:29:58,640 --> 01:30:02,080
And we had like stadiums saying to us,
"Oh, you can't fill out the stadium."

1616
01:30:03,280 --> 01:30:04,720
Yeah. Do you mind?

1617
01:30:04,800 --> 01:30:06,720
Yeah, yeah. Harry.
We're kind of doing a, er…

1618
01:30:06,800 --> 01:30:08,000
We're doing…

1619
01:30:08,080 --> 01:30:10,400
-Yeah, you could…
-Yeah, do it quietly.

1620
01:30:11,760 --> 01:30:14,360
Okay, cool.

1621
01:30:19,760 --> 01:30:21,600
-This is the chaos.
-This is the shit house…

1622
01:30:21,680 --> 01:30:24,480
How we get anything done is a miracle.

1623
01:30:25,520 --> 01:30:27,720
How are we…

1624
01:30:38,480 --> 01:30:41,920
<i>If we're wanting attention,</i>
<i>this is one way to do it.</i>

1625
01:30:44,280 --> 01:30:46,520
<i>We did this without expecting anything</i>
<i>from it.</i>

1626
01:30:46,600 --> 01:30:48,160
<i>We're just making content for fun.</i>

1627
01:30:48,240 --> 01:30:51,960
When you have a audience of our size that,
you know, the charts are possible.

1628
01:30:52,040 --> 01:30:56,520
But to chart at Christmas,
when the competition is so high,

1629
01:30:58,960 --> 01:31:00,160
would be ridiculous.

1630
01:31:00,240 --> 01:31:03,240
It is ridiculous
to even be in the conversation

1631
01:31:03,320 --> 01:31:05,160
for Christmas number one is like…

1632
01:31:06,680 --> 01:31:07,960
It's out of this world, man.

1633
01:31:10,200 --> 01:31:13,560
"Christmas Drillings!"
What we saying people?

1634
01:31:17,560 --> 01:31:22,360
Lord. Big boy on the mic.

1635
01:31:22,440 --> 01:31:24,040
Oh, go on, people.

1636
01:31:24,120 --> 01:31:28,240
Jeez. We are here in London
having the time of our lives.

1637
01:31:28,320 --> 01:31:32,440
Jeez, Sidemen storming London.
It's mad.

1638
01:31:33,840 --> 01:31:35,400
Oi, oi, oi!

1639
01:31:39,400 --> 01:31:42,560
We wanted people to know that we believe
this song should really be number one,

1640
01:31:42,640 --> 01:31:44,240
and we wanted to drive that energy

1641
01:31:44,320 --> 01:31:46,560
to try and generate
those moments on social

1642
01:31:46,640 --> 01:31:50,160
where fans are creating TikToks,
they're creating Instagram stories,

1643
01:31:50,240 --> 01:31:51,720
<i>support "Christmas Drillings."</i>

1644
01:31:51,800 --> 01:31:53,200
Yeah!

1645
01:31:54,280 --> 01:31:56,480
"Christmas Drillings"
pick up the run.

1646
01:31:56,560 --> 01:31:58,320
"Christmas Drillings" still number one.

1647
01:31:59,720 --> 01:32:02,240
It's everywhere.
You cannot miss this vibe.

1648
01:32:02,320 --> 01:32:06,480
We got a mad bus
for this. It's crazy.

1649
01:32:06,560 --> 01:32:08,800
We're trying to get our Christmas tune
to number one.

1650
01:32:08,880 --> 01:32:10,760
Are you all ready? Shout Noel.

1651
01:32:24,560 --> 01:32:26,840
Oh, this is mine.
Oi! What's going on? Sorry.

1652
01:32:34,280 --> 01:32:36,840
Buy the song,
and don't get us arrested, please.

1653
01:32:36,920 --> 01:32:40,280
We won't get the Christmas number one.
We'll be in prison.

1654
01:32:40,360 --> 01:32:41,520
Please clear the road.

1655
01:32:41,600 --> 01:32:44,120
Please clear the road.

1656
01:32:44,200 --> 01:32:47,400
-The feds are gonna lock us up.
-We'll totally get arrested.

1657
01:32:49,680 --> 01:32:51,840
-What do you think of Tottenham?
-Shit!

1658
01:32:51,920 --> 01:32:53,960
-What do you think is shit?
-Tottenham!

1659
01:32:54,040 --> 01:32:56,320
-Thank you.
-That's all right.

1660
01:32:56,400 --> 01:32:59,200
-That's fucking amazing.
-Come on.

1661
01:33:15,680 --> 01:33:17,640
I'll put you out of your misery.
No surprises.

1662
01:33:17,720 --> 01:33:20,440
because you guys are
the UK's Christmas number one!

1663
01:33:20,520 --> 01:33:24,360
Come on! Congratulations!

1664
01:33:24,440 --> 01:33:27,400
Getting that track into the charts alone
and doing what it did,

1665
01:33:27,480 --> 01:33:28,880
was a huge community effort

1666
01:33:28,960 --> 01:33:32,440
<i>which actually goes</i>
<i>very much against the industry,</i>

1667
01:33:32,520 --> 01:33:34,320
<i>against capitalism in a sense,</i>

1668
01:33:34,400 --> 01:33:37,120
<i>very much the community</i>
<i>versus the big corporates</i>

1669
01:33:37,200 --> 01:33:41,000
<i>which I genuinely feel also resounds</i>
<i>really well with the Sidemen, in general.</i>

1670
01:33:41,080 --> 01:33:44,880
<i>Like this community got this track</i>
<i>into the charts and beat Mariah Carey.</i>

1671
01:33:44,960 --> 01:33:47,880
'Cause without a record label,
without pulling any strings,

1672
01:33:47,960 --> 01:33:50,320
without getting on any playlists,
over the radios,

1673
01:33:50,400 --> 01:33:54,360
without paying huge amounts of money
to do all the things you need to do,

1674
01:33:54,440 --> 01:33:57,520
this was pure community.
And that's really special.

1675
01:33:58,920 --> 01:34:04,680
I don't think that the mainstream media
will ever accept online content creators.

1676
01:34:04,760 --> 01:34:07,600
I think that there's still
a lot of rigidity

1677
01:34:07,680 --> 01:34:09,240
in the traditional media landscape.

1678
01:34:09,320 --> 01:34:13,280
There's a tremendous lack of diversity
that really prevents the forward thinking

1679
01:34:13,360 --> 01:34:18,440
that's required to see the innovation
and the potential in the online community.

1680
01:34:18,520 --> 01:34:21,280
It's kind of like
old money versus new money.

1681
01:34:21,360 --> 01:34:25,040
And there's just… I see that distinction
so clearly sometimes in my job,

1682
01:34:25,120 --> 01:34:28,600
where you see the, sort of,
very exciting digital frontier

1683
01:34:28,680 --> 01:34:32,480
and then this massive divide with this,
you know, with legacy media,

1684
01:34:32,560 --> 01:34:34,640
that's just unwilling to change.

1685
01:34:46,520 --> 01:34:49,280
<i>I think we've all changed</i>
<i>over the ten years.</i>

1686
01:34:49,360 --> 01:34:51,960
I think it's hard to say
who's changed the most.

1687
01:34:52,040 --> 01:34:54,560
I mean, physically,
Ethan's changed the most.

1688
01:34:56,680 --> 01:35:01,200
Mentally, I think it's gotta be Ethan,
especially having a kid now.

1689
01:35:02,960 --> 01:35:05,800
Yes, the first one of us to have a child.

1690
01:35:05,880 --> 01:35:08,840
It's mental, you know, because…
say we're watching the TV

1691
01:35:08,920 --> 01:35:12,080
<i>and I put a Sidemen video on</i>
<i>and she's gonna say, "Daddy's on the TV."</i>

1692
01:35:12,160 --> 01:35:15,960
And she's gonna have to grasp the fact
that, "Yes, your dad does this."

1693
01:35:16,040 --> 01:35:18,000
<i>People comment on that.</i>

1694
01:35:18,080 --> 01:35:20,960
<i>It's gonna be really interesting.</i>
<i>Not sure how I'll work it out.</i>

1695
01:35:21,040 --> 01:35:23,520
Hopefully, I've got a little bit of time
to buy.

1696
01:35:23,600 --> 01:35:25,360
<i>When families get involved</i>

1697
01:35:25,440 --> 01:35:29,120
<i>and you start having more and more babies</i>
<i>come in to the group,</i>

1698
01:35:29,200 --> 01:35:31,760
<i>that's another responsibility</i>
<i>that you've gotta deal with.</i>

1699
01:35:31,840 --> 01:35:34,720
It's another thing to take your time,
and that is a priority,

1700
01:35:34,800 --> 01:35:36,360
family should always be your priority.

1701
01:35:36,440 --> 01:35:38,760
<i>But if there's one thing</i>
<i>that history's proven,</i>

1702
01:35:38,840 --> 01:35:40,200
<i>is that we're good at evolving.</i>

1703
01:35:41,560 --> 01:35:43,720
<i>For me, I've always found it</i>
<i>really important</i>

1704
01:35:43,800 --> 01:35:46,080
to slowly build and create a world
for myself

1705
01:35:46,160 --> 01:35:48,400
outside of content, outside of work.

1706
01:35:48,480 --> 01:35:50,800
<i>That makes us better as content creators</i>

1707
01:35:50,880 --> 01:35:53,600
<i>because it gives us</i>
<i>a wider experience of life</i>

1708
01:35:53,680 --> 01:35:55,160
<i>and that's the key, I think.</i>

1709
01:35:56,200 --> 01:35:59,240
I think my advice for any future
YouTube groups

1710
01:35:59,320 --> 01:36:02,360
is don't look at the Sidemen and go,
"I wanna be the next Sidemen."

1711
01:36:02,440 --> 01:36:04,960
<i>You can look at it and take aspects, cool.</i>

1712
01:36:05,040 --> 01:36:09,080
<i>But ours worked because it was natural.</i>
<i>We weren't trying to be someone else.</i>

1713
01:36:09,160 --> 01:36:10,560
We literally were just us.

1714
01:36:12,440 --> 01:36:14,320
I know a lot of people look up to me.

1715
01:36:14,400 --> 01:36:17,480
So, I try to be the best human I can be.
But I'm a human.

1716
01:36:17,560 --> 01:36:19,800
<i>So, I'm gonna have flaws.</i>
<i>I'm not gonna be perfect.</i>

1717
01:36:19,880 --> 01:36:22,920
<i>You know, I feel like a lot of people</i>
<i>just through what I've done,</i>

1718
01:36:23,000 --> 01:36:27,280
have been very inspired and influenced,
and it's so sick and cool to see.

1719
01:36:27,960 --> 01:36:32,320
The interesting one to see will be
how YouTube and this space develops,

1720
01:36:32,400 --> 01:36:33,640
and how we develop with it.

1721
01:36:33,720 --> 01:36:37,840
It's like a shift.
You have the television killing radio,

1722
01:36:37,920 --> 01:36:40,800
and now you have
like the internet killing television.

1723
01:36:40,880 --> 01:36:42,480
We're front and centre of that.

1724
01:36:42,560 --> 01:36:47,360
<i>And there'll be a lot of massive things</i>
<i>that will occur in these next ten years</i>

1725
01:36:47,440 --> 01:36:49,920
<i>that will make everyone realise</i>
<i>that has happened.</i>

1726
01:36:51,000 --> 01:36:53,680
I think if we fail, we've had a stinker

1727
01:36:53,760 --> 01:36:55,440
because it's like all there for taking.

1728
01:36:55,520 --> 01:36:58,880
<i>We're all very well known.</i>
<i>We're as big as we can be.</i>

1729
01:36:58,960 --> 01:37:02,080
<i>And we're full of like people</i>
<i>that are actually pretty switched on.</i>

1730
01:37:02,160 --> 01:37:06,360
So, I think, we're destined for greatness.
But it's not really my forte.

1731
01:37:06,440 --> 01:37:09,760
So if we are, we are.
If not, I'm happy with what we've got.



